3 SHIFTS FOR SUCCESS SEEKERS
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In order to reach our full potential these days, we must be willing to shift - do hard things, learn new things and step out of our comfort zones! Why not get started and make 3 big shifts this year to reach your God-given potential!
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3 SHIFTS FOR SUCCESS SEEKERS
- 1. SHIFT. DON’T GET LEFT IN THE DUST.
- 2. EVER WONDER IF YOU’LL REACH YOUR FULL POTENTIAL?
- 3. PO-TEN-IAL ADJECTIVE 1. HAVING OR SHOWING THE CAPACITY TO BECOME OR DEVELOP INTO SOMETHING IN THE FUTURE. NOUN 1. LATENT QUALITIES OR ABILITIES THAT MAY BE DEVELOPED AND LEAD TO FUTURE SUCCESS OR USEFULNESS.
- 4. EVERYONE WANTS TO LIVE A LIFE OF PURPOSE WITH NO REGRETS, BUT HOW? EVERYONE WANTS TO LIVE A LIFE THAT MATTERS AND MAKES A DIFFERENCE, BUT HOW? EVERYONE WANTS TO REACH THEIR GOALS, BUT HOW?
- 5. MANY PEOPLE WANT TO WRITE A BOOK AND GET IT PUBLISHED, BUT HOW? MANY PEOPLE WANT TO START A SUCCESSFUL ONLINE BUSINESS, BUT HOW?
- 7. EVER HEARD OF COPERNICUS? YEAH, IN THE 1500’S, HE’S THE GUY THAT TOLD EVERYONE THE EARTH WASN’T THE CENTER OF THE UNIVERSE. PEOPLE GOT MAD. THEY WEREN’T READY FOR THE COPERNICUN SHIFT. ARE YOU READY FOR A SHIFT?
- 8. THIS GUY ISN’T READY…
- 9. UNLESS, YOU WANT TO BE THIS GUY MAKE THESE 3 SHIFTS NOW.
- 10. MAKE THESE 3 SHIFTS NOW TO REACH YOUR GREATEST POTENTIAL.
- 11. 3 SHIFTS SHIFT #1 THE TECHNOLOGY SHIFT: ENGAGE IT. SHIFT #2 THE SOCIAL MEDIA SHIFT: EMBRACE IT. SHIFT #3 THE GENERATIONAL SHIFT: ENJOY IT.
- 12. I HAVE SO MUCH POTENTIAL!
- 13. THEN WHY DON’T YOU EVER DO ANYTHING?
- 14. I DON’T WANT TO USE IT ALL UP.
- 16. SHIFT #1: THE TECHNOLOGICAL SHIFT. ENGAGE IT.
- 18. START BY MAXIMIZING YOUR MOBILE PHONE. DO YOU KISS YOUR MOBILE PHONE GOOD MORNING? DO YOU CARRY IT WITH YOU ALL DAY, EVEN TO THE RESTROOM? DO YOU KISS IT GOODNIGHT? IS YOUR MOBILE PHONE YOUR BEST FRIEND? THEN YOU SHOULD BE MAXIMIZING YOUR MOBILE PHONE! DO YOU KNOW WHAT APPS YOU NEED TO BE USING THESE DAYS?
- 19. TOP APPS YOU NEED TO GET ORANIZATIONAL REMINDERS DROPBOX EVERNOTE SOCIAL MEDIA FACEBOOK TWITTER INSTAGRAM SLIDESHARE PINTEREST TUMBLR PHOTOGRAPHY VSCO AVIARY PIC STITCH MISC NEWS BRAIN GAMES LOSE IT WEB MD FINANCE POCKET WHIP PICFLOW OVER PICFX WEATHER SPORTS FOODUCATE 7 MIN WORKOUT STOCKS (JUST FOR FUN!)
- 20. EVER CONSIDERED LEARNING HOW TO CODE? ONE DAY CODING SKILLS MAY BE AS COMMON AS THE ABILITY TO READ AND WRITE. WILL YOU BE READY ? 1101001000011010100000111010111100111110101010001010 11
- 21. WHAT ONE TECH SKILL DO YOU NEED TO EMBRACE TODAY? LEARN HOW TO USE A COMPUTER? MAXIMIZE YOUR CELL PHONE? LEARN HOW TO CODE? LEARN THE BACK END OF WEB DESIGN? FIGURE OUT HOW TO MAKE A VIDEO? OTHER? ________________________________________________
- 22. SHIFT #2: THE SOCIAL MEDIA SHIFT. EMBRACE IT.
- 23. SOCIAL MEDIA IS A NECESSITY, NOT A LUXURY.
- 24. FACEBOOK: CONNECT WITH FRIENDS. GOOGLE+: EXCLUSIVE EXPERIENCE. PINTEREST: FAV BRANDS & IMAGES TUMBLER: VISUAL BLOG. VINE: SHORT VIDEO STORIES. TWITTER: MICROBLOGGER. YOUTUBE: VIDEO MARKETING. INSTAGRAM: INSTAVIDEOS. SLIDESHARE: POWERPOINT STORIES. LINKEDIN: PROFESSIONAL RELATIONSHIPS MATTER.
- 25. BUILDING YOUR PLATFORM IS CRITICAL FOR SUCCESS IN THIS SEASON OF “NEW SCHOOL ENTREPRENEURS” WHAT NEW SOCIAL MEDIA OUTLET DO YOU NEED TO SIGN UP FOR TODAY? __________________________________________
- 26. SOCIAL MEDIA PROTOCOL ADD VALUE. DON’T BRAG. MAKE PEOPLE LAUGH. INFORM THEM. TEACH SOMETHING. HELP PEOPLE. ENRICH YOUR FOLLOWERS. GIVE SOMETHING. BE AN EXAMPLE. SPARK CREATIVE FUN. SHARE YOUR LIFE. JUST ENOUGH SELFIES. INVITE. INSPIRE.
- 28. BET YOU DIDN’T KNOW THERE ARE 6 GENERATIONS ALIVE TODAY?
- 29. 6 GENERATIONS 1922-1945: GREATEST GENERATION – PATRIOTS 1946-1964: BABY BOOMERS - INFLUENTIAL 1965-1980: GEN X - INTELLIGENT 1981-2000: THE MILLENIALS - AUTHENTIC 2001-PRESENT: GENERATION V - VIRTUAL 1986-PRESENT: TAN GENERATION – MULTI-ETHNIC
- 30. WHAT GENERATION ARE YOU? ___ 1922-1945: GREATEST GENERATION ___ 1946-1964: BABY BOOMERS ___ 1965-1980: GEN X ___ 1981-2000: THE MILLENIALS ___ 2001-PRESENT: GENERATION V ___ 1986-PRESENT: TAN GENERATION
- 31. WHAT DO YOU KNOW ABOUT GENERATION V? GENERATION V: 2001- PRESENT THIS GENERATION DOES NOT HAVE BIRTHDATES IN COMMON, THEY ARE CONNECTED VIA THE INTERNET AND SOCIAL MEDIA. THERE ARE 4 TYPES OF PEOPLE IN GEN V: CREATORS = 0%-3% CONTRIBUTORS = 3%-10% LURKERS = 80+% OPPORTUNIST = 10%-20% WHICH ONE ARE YOU?
- 32. WHAT DO YOU KNOW ABOUT THE TAN GENERATION? 1986-PRESENT THIS GENERATION IS WHITE, BLACK, ASIAN, LATINO… A MULTI-ETHNIC TAN. LIKE IT OR NOT, THEIR COMMONALITY IS MUSIC: HIP HOP AND RAP MUSIC! THESE HAVE BEEN GAME CHANGERS IN BIRTHING THE TAN GENERATION. HOW ARE YOU EMBRACING, MAXIMIZING AND UNDERSTANDING THE TAN GEN TO GET YOUR BIZ, MESSAGE, BOOK TO MORE PEOPLE?
- 33. WHAT GENERATION DO YOU NEED TO HONOR TODAY? ______________________________________________ WHAT GENERATION DO YOU NEED TO LEARN FROM TODAY? ______________________________________________
- 34. THE GAP BETWEEN WHO YOU ARE TODAY AND THE PERSON GOD CREATED YOU TO BE IS CALLED… POTENTIAL. ANONYMOUS
- 35. TO REACH YOUR POTENTIAL YOU MUST TAKE A LEAP YOU MUST SHIFT.
- 36. IF YOU NEED SOME HELP WE’RE HERE. ONLINE ACADEMIES LAUNCH FEBRUARY 2014 BETHJONESACADEMIES.COM
- 37. LAUNCHING MARCH 2014 | ENROLLMENT OPENS SOON | BETHJONES.CO
Editor's Notes
- IN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedIn
- CLAIM: You can live the life you’ve always wanted if you will make 3 shifts.Do you feel like you are behind the curve? Not living up to your full potential? Wondering why people around you seem to be passing you by?CHALLENGES:1500’S COPERNICUS SHIFT – CHANGED EVERYTHING, PEOPLE HAD TO ADJUSTWE ARE IN COPERNICAN SHIFT – SINCE 1991 – THE FIRST WEB PAGE WAS CREATED AND THE WORLD WIDE WEB AS WE KNOW AND USE IT WAS LAUNCHED TO THE PUBLIC. THIS WAS THE GAME CHANGER – IT WAS HAPPENING RIGHT BELOW OUR FINGERTIPS. AS BABY BOOMERS WERE HAVING KIDS, AS MILLENIALS WERE BORN – THE INTERNET AND WORLD WIDE WEB GREW UP.WHAT DOES THAT MEAN FOR YOU AND I? IT MEANS WE MUST MAKE SOME MAJOR SHIFTS IF WE ARE GOING TO REACH OUR POTENTIAL.LIFE IS MOVING AT RAPID RATE – EASIER TO GET BEHINDYOU NEED TRAINING, STEPS AND SYSTEMS FOR MAXIMIZING YOUR LIFELET’S TALK ABOUT 3.
- IN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedIn
- IN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedIn
- IN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedIn
- IN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedInIN COMMON: I am just like you – I have had to be intentional in getting on the technology train – the learning curve is steep at first, but it gets easier-kids intuitive-Ex. Tutorials – Lynda.com, etc.CREDIBLE: In 1991 – my husband and I were starting a nonprofit organization – bought a Mac and went to Kinko’s, watched tutorials and learned how to make posters and brochuresSince then the programs I need…Word, Powerpoint, Excel, Ndesign, Publisher, Photoshop, iMovie, Final Cut, Garage BandYou can do it!In addition – social media – had to learn it – FB, Twitter, Instagram, Pinterest, Google +, LinkedIn
- CHOICE: We all have to make the choice to learn, grow, invest in ourselvesCan you afford the time – is it worth it? Questions is: Are you worth it?COMPARISON ?CONCERNSBE A LEARNER AND LOVERMobile Usage Will Further IncreaseFew people on our planet do not possess a mobile phone. Statistics show that 75 percent of people living on earth have at least one mobile gadget and that number is going up rapidly. Besides, most people who have mobiles also have a connection to the internet. As more and more Smartphones are hitting the market regularly and coming with additional and diverse functions, you can be sure that by 2014 the number of people you will be able to contact and share your content with will have risen exponentially. This is a feature of our technological world that will keep on improving as well as providing handheld gadgets at lesser and lesser costs. This makes it imperative for marketers to have a greater presence on social media for a large percentage of people holding mobile devices will also be on social media.YOUR PEOPLE ARE INTUITIVE WHEN IT COMES TO THE INTERNET, BUT OTHERS OF US MUST FORCE OURSELVES ONTO THE LEARNING CURVE. WHAT DO YOU NEED TO KNOW?HOW TO USE A MOBILE PHONE – APPS, TEXT, EMAIL, SOCIAL MEDIAB. HOW TO USE AN IPAD/TABLET AND/OR LAPTOPC HOW TO HOW TO USE A LAPTOP, IPAD/TABLET, MOBILE PHONED. HOW TO CODE – GO BIG!E. PROGRAMS – UTILITY (WORD, POWERPOINT, EXCEL) CREATIVE, VIDEO, GARAGE
- Among programmers, a movement is forming around this idea. ShereefBishay, founder of San Francisco-based Developer Bootcamp, believes that coding is destined to become a new form of widespread literacy within the next 20 to 30 years. Everybody should learn to code, he says, because machine/human and machine/machine interaction is becoming as ubiquitous as human/human interaction. Those who don't know how to code soon will be in the same position as those who couldn't read or write 200 years ago.300 years ago, Bishay said, "you would have to hire to write a letter for you, and hire them to read the letter for you. It is just insane." Today most people hire a skilled programmer to write computer programs for them.The code literacy movement began to gather steam in late 2011, when Codecademy started teaching basic programming skills for free. The debate came to a head this week as two blog posts took the top spots on the tech website Hacker News. The first, dubbed “Please Don’t Learn to Code,” came from noted developer and StackOverflow.com creator Jeff Atwood on his blog Coding Horror. The second, a rebuttal entitled "Please Learn to Code," came from Sacha Greif, a Parisian designer whose clients include HipMunk and MileWise. “I do think (or at least, hope) that computer programming will become the next version of literacy,” Greif wrote in an email to ReadWriteWeb. “When I watch my 4 year old niece interact with an iPhone, I see her intuitively using interaction patterns that older people often have trouble with, even when they're computer-literate. And kids can easily memorize huge quantities of facts about complex abstract systems like Pokemon games. So clearly they have the potential to learn how to code.”
- Among programmers, a movement is forming around this idea. ShereefBishay, founder of San Francisco-based Developer Bootcamp, believes that coding is destined to become a new form of widespread literacy within the next 20 to 30 years. Everybody should learn to code, he says, because machine/human and machine/machine interaction is becoming as ubiquitous as human/human interaction. Those who don't know how to code soon will be in the same position as those who couldn't read or write 200 years ago.300 years ago, Bishay said, "you would have to hire to write a letter for you, and hire them to read the letter for you. It is just insane." Today most people hire a skilled programmer to write computer programs for them.The code literacy movement began to gather steam in late 2011, when Codecademy started teaching basic programming skills for free. The debate came to a head this week as two blog posts took the top spots on the tech website Hacker News. The first, dubbed “Please Don’t Learn to Code,” came from noted developer and StackOverflow.com creator Jeff Atwood on his blog Coding Horror. The second, a rebuttal entitled "Please Learn to Code," came from Sacha Greif, a Parisian designer whose clients include HipMunk and MileWise. “I do think (or at least, hope) that computer programming will become the next version of literacy,” Greif wrote in an email to ReadWriteWeb. “When I watch my 4 year old niece interact with an iPhone, I see her intuitively using interaction patterns that older people often have trouble with, even when they're computer-literate. And kids can easily memorize huge quantities of facts about complex abstract systems like Pokemon games. So clearly they have the potential to learn how to code.”
- FACEBOOKFaceBookFacebook is a fastest-growing popular online platform that enables customization of user interface, which also includes installing applications to personalize the experience further. Users are connected to their friends very quickly as they could receive notifications when someone in their network has made changes or updates to his/her current profile or status.How Can You Benefit?If you are intending to create a professional online portfolio for networking purposes and attract future employers, FaceBook could be a useful channel, but do keep in mind of the content that you are publishing. You future employers might not want to see you being "tagged" in an album "A racy party at John’s".If you are searching for a convenient way to find friends, family or acquaintances and get connected to them easily, FaceBook is a appropriate platform. If you are organizing public events or gatherings, FaceBook is a great way to send out invitations. Invited people are also able to invite their friends for the event, depending on the privacy level that you select.If you are seeking for advertising to reach out to your target audience, FaceBook could spread the word for you as the advertisements would appear to those who have indicated the related interest in their profile.Who Should Use It?Freelancers, entrepreneurs, organizers, advertisers and anyone who wants to connect with people.Google+ Will DominateThe giant search engine’s social platform is second only behind Facebook in terms of monthly visitors. But what makes Google+ stand out is that it’s good for both the social network and the vital search engine optimization of an online business. Google+ uses social signals to provide an exclusive experience to every single user. If you take Google Authorship into account it becomes clear that Google+ will be the foremost social media site in 2014.LinkedIn Great for ProsThere’s no social media site that’s as good for business professionals as LinkedIn. The site has some 238 million users, and is being increasingly used worldwide. LinkedIn’s Influencers Program is gearing up to be another social networking site and also a great source of content creation for professionals. In 2014, it will be even better to be ‘linked in’ so that you are not ‘left out!’ LinkedInLinkedIn‘s tagline “Relationships Matter” is very appropriate to show us what this social network does. Believing that people relationships is a valuable asset, LinkedIn serves to help individuals and companies to build and maintain them. This gives professionals an advantage to be more successful and productive in their careers by leveraging on as well as contributing their to own professional and trusted network.How You Can Benefit From It?If you are a fresh graduate, who is all ready to step into the working society, LinkedIn is a great starting place to prepare your resume and introduce your strengths and abilities to attract employers or recruiters to land in the profession you desire.Also advantageous for job recruiters to seek for passive yet qualified job candidates to match them to the right job or profession. If you are thinking of extending the web of your career network, LinkedIn is an excellent tool to facilitate you. You would also be able to search alumni networks as indicated by your profile information to increase the chances of getting “connected” with the related people. Provide necessary and extensive information in your profile and get yourself actively involved in the LinkedIn Answers or update your status to publicize your current project or work. Increase possiblities to get sale leads.If you are looking for solutions for your current or interested industry, LinkedIn is a great place to search for serious and professional answers. Who Should Use It?Professionals in all industries. Also useful for job recruiters and headhunters.Images Will Matter More than TextThe rise of social media networks like Tumblr, Slideshare and Pinterest has been largely due to the fact that they focus on images rather than text – though the text is and will be an important aspect of online marketing campaigns. Since content is valuable only if it is shared, content that has images is more likely to be shared than content that’s stuffed with text. It is predicted that in 2014 the more images content has the more likely it will be shared. Mobli and Path, two other image-oriented social sites, will keep on growing as businesses will have to take note of the importance of sharing pictures on their blogs and sites to obtain noteworthy gains from their social media marketing endeavors.Twitter’s Time Will ComeA study has shown that a large number of young people are leaving Facebook to join Twitter. Many of these teenagers said that the microblogging site has become their most essential social networking tool. It is believed that many people who were on Twitter and left it will return to give the network another try. Also, since Twitter is going to go public, one can expect great changes for the better in 2014. Many brands, airlines and hotels in particular, use Twitter. More users mean that Twitter will consolidate its position as a terrific customer service network.4. TwitterTwitter is a popular microblogging system that enables users to send messages of 140 or less. It first started as a means to communicate within friends, family and coworkers and has evolved into a powerful social medium as a great and extremely fast way to disseminate information. Talk about the grape-vine. Twitter indeed illustrates the meaning. Even the 44th U.S president Barack Obama tweets. How You Can Benefit From It?Twitter is a practical and useful way of disseminating information of your organization online. Offer useful information such that target audience and your targeted customers or clients would be “following” you. To attract attention, use catchy and intelligent copywriting when tweeting. You could also follow related people who are in your area of business and interest and you can be assured of landing in the right network.Who Should Use It?News organizations, marketers and advertisers.Videos Will Remain SolidVideos, especially the shorter ones, will get more popular on social media for marketing purposes. YouTube is leading the pack and is expected to continue its domination in 2014. The figures for YouTube reflect its authoritative nature – every hour 100 hours of videos are being uploaded on the channel. Instagram and Vine, both short video platforms, are also likely to grow. In fact, in 2014, shorter will most probably be better! People are getting busier every passing day; they want information quickly and so Vine and Instagram can expect to develop. Instagram’s 15 seconds videos are seen double the time that of their pictures. And Vine’s six seconds videos are showing great promise. Thus, come 2014 and more marketers will be using these tools.MySpace on the Upward MoveMySpace has had a thorough alteration and re-branding job done earlier in 2013 and it looks like it will get another lease on life. MySpace may be the surprise pick of 2014 on the strength of its offer of an iPhone app which enables users to network, get private communications and hear their very own, personalized radio station. It certainly won’t give Twitter or Facebook a run for their money but it could shake a leg or two in the music and band lovers network and thus become a network that marketers will need to look at a second time.Marketing on SnapchatNormally you wouldn’t associate Snapchat, the hot mobile app, with marketing, but in the future you may. Snapchat, as its name indicates, sends messages, pictures or short videos – ‘snaps’ – which auto-destruct after a little while – from one to 10 seconds. The reason why so many people are using this app is because of the self-destruct mode: privacy issues are not a problem here for the ‘snaps’ disappear in a very short time and with it go away the problems of privacy that have been hurting many social media sites. Snapshot Stories, which was launched recently, helps brand marketers to ask customers to interact with them from wherever they are, share stories, increase engagement, etc. Maybe in 2014, Snapchat marketing will be a phrase that will be heard a bit more!Summing UpIt is predicted that social media marketers will have to watch out for Google+ in 2014 despite the fact that Twitter and Facebook hardly look that they are declining in any way. But the fact is that Google+ is growing and growing fast. Other social media networking sites are also innovating, particularly those which are video/image based. Facebook will complete a decade of its existence next year. It is expected that the world’s number one social media site will keep on targeting mobile devices and giving advertisers chances to target their advertisements in a better way. Whichever way the other social media networks go, in 2014 almost all marketers will realize that it’s absolutely essential to spend money and time on social media endeavors. As 2013 draws to an end, what 2014 exactly holds in store for the social media is something that will be exciting, I’m sure!
- FACEBOOKFaceBookFacebook is a fastest-growing popular online platform that enables customization of user interface, which also includes installing applications to personalize the experience further. Users are connected to their friends very quickly as they could receive notifications when someone in their network has made changes or updates to his/her current profile or status.How Can You Benefit?If you are intending to create a professional online portfolio for networking purposes and attract future employers, FaceBook could be a useful channel, but do keep in mind of the content that you are publishing. You future employers might not want to see you being "tagged" in an album "A racy party at John’s".If you are searching for a convenient way to find friends, family or acquaintances and get connected to them easily, FaceBook is a appropriate platform. If you are organizing public events or gatherings, FaceBook is a great way to send out invitations. Invited people are also able to invite their friends for the event, depending on the privacy level that you select.If you are seeking for advertising to reach out to your target audience, FaceBook could spread the word for you as the advertisements would appear to those who have indicated the related interest in their profile.Who Should Use It?Freelancers, entrepreneurs, organizers, advertisers and anyone who wants to connect with people.Google+ Will DominateThe giant search engine’s social platform is second only behind Facebook in terms of monthly visitors. But what makes Google+ stand out is that it’s good for both the social network and the vital search engine optimization of an online business. Google+ uses social signals to provide an exclusive experience to every single user. If you take Google Authorship into account it becomes clear that Google+ will be the foremost social media site in 2014.LinkedIn Great for ProsThere’s no social media site that’s as good for business professionals as LinkedIn. The site has some 238 million users, and is being increasingly used worldwide. LinkedIn’s Influencers Program is gearing up to be another social networking site and also a great source of content creation for professionals. In 2014, it will be even better to be ‘linked in’ so that you are not ‘left out!’ LinkedInLinkedIn‘s tagline “Relationships Matter” is very appropriate to show us what this social network does. Believing that people relationships is a valuable asset, LinkedIn serves to help individuals and companies to build and maintain them. This gives professionals an advantage to be more successful and productive in their careers by leveraging on as well as contributing their to own professional and trusted network.How You Can Benefit From It?If you are a fresh graduate, who is all ready to step into the working society, LinkedIn is a great starting place to prepare your resume and introduce your strengths and abilities to attract employers or recruiters to land in the profession you desire.Also advantageous for job recruiters to seek for passive yet qualified job candidates to match them to the right job or profession. If you are thinking of extending the web of your career network, LinkedIn is an excellent tool to facilitate you. You would also be able to search alumni networks as indicated by your profile information to increase the chances of getting “connected” with the related people. Provide necessary and extensive information in your profile and get yourself actively involved in the LinkedIn Answers or update your status to publicize your current project or work. Increase possiblities to get sale leads.If you are looking for solutions for your current or interested industry, LinkedIn is a great place to search for serious and professional answers. Who Should Use It?Professionals in all industries. Also useful for job recruiters and headhunters.Images Will Matter More than TextThe rise of social media networks like Tumblr, Slideshare and Pinterest has been largely due to the fact that they focus on images rather than text – though the text is and will be an important aspect of online marketing campaigns. Since content is valuable only if it is shared, content that has images is more likely to be shared than content that’s stuffed with text. It is predicted that in 2014 the more images content has the more likely it will be shared. Mobli and Path, two other image-oriented social sites, will keep on growing as businesses will have to take note of the importance of sharing pictures on their blogs and sites to obtain noteworthy gains from their social media marketing endeavors.Twitter’s Time Will ComeA study has shown that a large number of young people are leaving Facebook to join Twitter. Many of these teenagers said that the microblogging site has become their most essential social networking tool. It is believed that many people who were on Twitter and left it will return to give the network another try. Also, since Twitter is going to go public, one can expect great changes for the better in 2014. Many brands, airlines and hotels in particular, use Twitter. More users mean that Twitter will consolidate its position as a terrific customer service network.4. TwitterTwitter is a popular microblogging system that enables users to send messages of 140 or less. It first started as a means to communicate within friends, family and coworkers and has evolved into a powerful social medium as a great and extremely fast way to disseminate information. Talk about the grape-vine. Twitter indeed illustrates the meaning. Even the 44th U.S president Barack Obama tweets. How You Can Benefit From It?Twitter is a practical and useful way of disseminating information of your organization online. Offer useful information such that target audience and your targeted customers or clients would be “following” you. To attract attention, use catchy and intelligent copywriting when tweeting. You could also follow related people who are in your area of business and interest and you can be assured of landing in the right network.Who Should Use It?News organizations, marketers and advertisers.Videos Will Remain SolidVideos, especially the shorter ones, will get more popular on social media for marketing purposes. YouTube is leading the pack and is expected to continue its domination in 2014. The figures for YouTube reflect its authoritative nature – every hour 100 hours of videos are being uploaded on the channel. Instagram and Vine, both short video platforms, are also likely to grow. In fact, in 2014, shorter will most probably be better! People are getting busier every passing day; they want information quickly and so Vine and Instagram can expect to develop. Instagram’s 15 seconds videos are seen double the time that of their pictures. And Vine’s six seconds videos are showing great promise. Thus, come 2014 and more marketers will be using these tools.MySpace on the Upward MoveMySpace has had a thorough alteration and re-branding job done earlier in 2013 and it looks like it will get another lease on life. MySpace may be the surprise pick of 2014 on the strength of its offer of an iPhone app which enables users to network, get private communications and hear their very own, personalized radio station. It certainly won’t give Twitter or Facebook a run for their money but it could shake a leg or two in the music and band lovers network and thus become a network that marketers will need to look at a second time.Marketing on SnapchatNormally you wouldn’t associate Snapchat, the hot mobile app, with marketing, but in the future you may. Snapchat, as its name indicates, sends messages, pictures or short videos – ‘snaps’ – which auto-destruct after a little while – from one to 10 seconds. The reason why so many people are using this app is because of the self-destruct mode: privacy issues are not a problem here for the ‘snaps’ disappear in a very short time and with it go away the problems of privacy that have been hurting many social media sites. Snapshot Stories, which was launched recently, helps brand marketers to ask customers to interact with them from wherever they are, share stories, increase engagement, etc. Maybe in 2014, Snapchat marketing will be a phrase that will be heard a bit more!Summing UpIt is predicted that social media marketers will have to watch out for Google+ in 2014 despite the fact that Twitter and Facebook hardly look that they are declining in any way. But the fact is that Google+ is growing and growing fast. Other social media networking sites are also innovating, particularly those which are video/image based. Facebook will complete a decade of its existence next year. It is expected that the world’s number one social media site will keep on targeting mobile devices and giving advertisers chances to target their advertisements in a better way. Whichever way the other social media networks go, in 2014 almost all marketers will realize that it’s absolutely essential to spend money and time on social media endeavors. As 2013 draws to an end, what 2014 exactly holds in store for the social media is something that will be exciting, I’m sure!
- FACEBOOKFaceBookFacebook is a fastest-growing popular online platform that enables customization of user interface, which also includes installing applications to personalize the experience further. Users are connected to their friends very quickly as they could receive notifications when someone in their network has made changes or updates to his/her current profile or status.How Can You Benefit?If you are intending to create a professional online portfolio for networking purposes and attract future employers, FaceBook could be a useful channel, but do keep in mind of the content that you are publishing. You future employers might not want to see you being "tagged" in an album "A racy party at John’s".If you are searching for a convenient way to find friends, family or acquaintances and get connected to them easily, FaceBook is a appropriate platform. If you are organizing public events or gatherings, FaceBook is a great way to send out invitations. Invited people are also able to invite their friends for the event, depending on the privacy level that you select.If you are seeking for advertising to reach out to your target audience, FaceBook could spread the word for you as the advertisements would appear to those who have indicated the related interest in their profile.Who Should Use It?Freelancers, entrepreneurs, organizers, advertisers and anyone who wants to connect with people.Google+ Will DominateThe giant search engine’s social platform is second only behind Facebook in terms of monthly visitors. But what makes Google+ stand out is that it’s good for both the social network and the vital search engine optimization of an online business. Google+ uses social signals to provide an exclusive experience to every single user. If you take Google Authorship into account it becomes clear that Google+ will be the foremost social media site in 2014.LinkedIn Great for ProsThere’s no social media site that’s as good for business professionals as LinkedIn. The site has some 238 million users, and is being increasingly used worldwide. LinkedIn’s Influencers Program is gearing up to be another social networking site and also a great source of content creation for professionals. In 2014, it will be even better to be ‘linked in’ so that you are not ‘left out!’ LinkedInLinkedIn‘s tagline “Relationships Matter” is very appropriate to show us what this social network does. Believing that people relationships is a valuable asset, LinkedIn serves to help individuals and companies to build and maintain them. This gives professionals an advantage to be more successful and productive in their careers by leveraging on as well as contributing their to own professional and trusted network.How You Can Benefit From It?If you are a fresh graduate, who is all ready to step into the working society, LinkedIn is a great starting place to prepare your resume and introduce your strengths and abilities to attract employers or recruiters to land in the profession you desire.Also advantageous for job recruiters to seek for passive yet qualified job candidates to match them to the right job or profession. If you are thinking of extending the web of your career network, LinkedIn is an excellent tool to facilitate you. You would also be able to search alumni networks as indicated by your profile information to increase the chances of getting “connected” with the related people. Provide necessary and extensive information in your profile and get yourself actively involved in the LinkedIn Answers or update your status to publicize your current project or work. Increase possiblities to get sale leads.If you are looking for solutions for your current or interested industry, LinkedIn is a great place to search for serious and professional answers. Who Should Use It?Professionals in all industries. Also useful for job recruiters and headhunters.Images Will Matter More than TextThe rise of social media networks like Tumblr, Slideshare and Pinterest has been largely due to the fact that they focus on images rather than text – though the text is and will be an important aspect of online marketing campaigns. Since content is valuable only if it is shared, content that has images is more likely to be shared than content that’s stuffed with text. It is predicted that in 2014 the more images content has the more likely it will be shared. Mobli and Path, two other image-oriented social sites, will keep on growing as businesses will have to take note of the importance of sharing pictures on their blogs and sites to obtain noteworthy gains from their social media marketing endeavors.Twitter’s Time Will ComeA study has shown that a large number of young people are leaving Facebook to join Twitter. Many of these teenagers said that the microblogging site has become their most essential social networking tool. It is believed that many people who were on Twitter and left it will return to give the network another try. Also, since Twitter is going to go public, one can expect great changes for the better in 2014. Many brands, airlines and hotels in particular, use Twitter. More users mean that Twitter will consolidate its position as a terrific customer service network.4. TwitterTwitter is a popular microblogging system that enables users to send messages of 140 or less. It first started as a means to communicate within friends, family and coworkers and has evolved into a powerful social medium as a great and extremely fast way to disseminate information. Talk about the grape-vine. Twitter indeed illustrates the meaning. Even the 44th U.S president Barack Obama tweets. How You Can Benefit From It?Twitter is a practical and useful way of disseminating information of your organization online. Offer useful information such that target audience and your targeted customers or clients would be “following” you. To attract attention, use catchy and intelligent copywriting when tweeting. You could also follow related people who are in your area of business and interest and you can be assured of landing in the right network.Who Should Use It?News organizations, marketers and advertisers.Videos Will Remain SolidVideos, especially the shorter ones, will get more popular on social media for marketing purposes. YouTube is leading the pack and is expected to continue its domination in 2014. The figures for YouTube reflect its authoritative nature – every hour 100 hours of videos are being uploaded on the channel. Instagram and Vine, both short video platforms, are also likely to grow. In fact, in 2014, shorter will most probably be better! People are getting busier every passing day; they want information quickly and so Vine and Instagram can expect to develop. Instagram’s 15 seconds videos are seen double the time that of their pictures. And Vine’s six seconds videos are showing great promise. Thus, come 2014 and more marketers will be using these tools.MySpace on the Upward MoveMySpace has had a thorough alteration and re-branding job done earlier in 2013 and it looks like it will get another lease on life. MySpace may be the surprise pick of 2014 on the strength of its offer of an iPhone app which enables users to network, get private communications and hear their very own, personalized radio station. It certainly won’t give Twitter or Facebook a run for their money but it could shake a leg or two in the music and band lovers network and thus become a network that marketers will need to look at a second time.Marketing on SnapchatNormally you wouldn’t associate Snapchat, the hot mobile app, with marketing, but in the future you may. Snapchat, as its name indicates, sends messages, pictures or short videos – ‘snaps’ – which auto-destruct after a little while – from one to 10 seconds. The reason why so many people are using this app is because of the self-destruct mode: privacy issues are not a problem here for the ‘snaps’ disappear in a very short time and with it go away the problems of privacy that have been hurting many social media sites. Snapshot Stories, which was launched recently, helps brand marketers to ask customers to interact with them from wherever they are, share stories, increase engagement, etc. Maybe in 2014, Snapchat marketing will be a phrase that will be heard a bit more!Summing UpIt is predicted that social media marketers will have to watch out for Google+ in 2014 despite the fact that Twitter and Facebook hardly look that they are declining in any way. But the fact is that Google+ is growing and growing fast. Other social media networking sites are also innovating, particularly those which are video/image based. Facebook will complete a decade of its existence next year. It is expected that the world’s number one social media site will keep on targeting mobile devices and giving advertisers chances to target their advertisements in a better way. Whichever way the other social media networks go, in 2014 almost all marketers will realize that it’s absolutely essential to spend money and time on social media endeavors. As 2013 draws to an end, what 2014 exactly holds in store for the social media is something that will be exciting, I’m sure!
- 4 GENERATIONS1922-1945: GREATEST GENERATION- PATRIOTIC, HONOR 1946-1964: BABY BOOMERS - 76 MILLION, INFLUENTIAL1965-1980: GEN X – SMALLEST, MOST EDUCATED1981-2000: THE MILLENIALS– LARGEST, AUTHENTICITYALTERNATIVE GENERATIONS2001- PRESENT: GENERATION V – LINKED BY SOCIAL MEDIA1986- PRESENT: TAN GENERATION –MULTI ETHNIC, RAP
- 4 GENERATIONS1922-1945: GREATEST GENERATION- PATRIOTIC, HONOR 1946-1964: BABY BOOMERS - 76 MILLION, INFLUENTIAL1965-1980: GEN X – SMALLEST, MOST EDUCATED1981-2000: THE MILLENIALS– LARGEST, AUTHENTICITYALTERNATIVE GENERATIONS2001- PRESENT: GENERATION V – LINKED BY SOCIAL MEDIA1986- PRESENT: TAN GENERATION –MULTI ETHNIC, RAP
- 4 GENERATIONS1922-1945: GREATEST GENERATION- PATRIOTIC, HONOR 1946-1964: BABY BOOMERS - 76 MILLION, INFLUENTIAL1965-1980: GEN X – SMALLEST, MOST EDUCATED1981-2000: THE MILLENIALS– LARGEST, AUTHENTICITYALTERNATIVE GENERATIONS2001- PRESENT: GENERATION V – LINKED BY SOCIAL MEDIA1986- PRESENT: TAN GENERATION –MULTI ETHNIC, RAP
- 4 GENERATIONS1922-1945: GREATEST GENERATION- PATRIOTIC, HONOR 1946-1964: BABY BOOMERS - 76 MILLION, INFLUENTIAL1965-1980: GEN X – SMALLEST, MOST EDUCATED1981-2000: THE MILLENIALS– LARGEST, AUTHENTICITYALTERNATIVE GENERATIONS2001- PRESENT: GENERATION V – LINKED BY SOCIAL MEDIA1986- PRESENT: TAN GENERATION –MULTI ETHNIC, RAP
- 4 GENERATIONS1922-1945: GREATEST GENERATION- PATRIOTIC, HONOR 1946-1964: BABY BOOMERS - 76 MILLION, INFLUENTIAL1965-1980: GEN X – SMALLEST, MOST EDUCATED1981-2000: THE MILLENIALS– LARGEST, AUTHENTICITYALTERNATIVE GENERATIONS2001- PRESENT: GENERATION V – LINKED BY SOCIAL MEDIA1986- PRESENT: TAN GENERATION –MULTI ETHNIC, RAP