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SheSays: Towards a new way of making

This is the deck from a talk I gave at the June 2011 SheSays conference on digital anthropology and user research. It covers my thoughts on new ways of making, customer development, and a few tips we might take out of the anthropological handbook.

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SheSays: Towards a new way of making

  1. 1. TOWARDS A NEW WAY OF MAKING
  2. 2. “In a world getting more and more democratic, film directing is the last resort for dictators”
  3. 3. THE OLD WAY OF MAKINGbeing a maker is expensive, complex and isolated
  4. 4. A NEW WAY OF MAKINGbegins with widespread access to simple and effective publishing tools
  5. 5. A NEW WAY OF MAKINGleads to self-starting, crowdfunding and quite literally, making your own
  6. 6. Focus groups and making workshops Smarter web feedback forms Blogs Twitter and FacebookSkype interviews and screen sharing KISS insights
  7. 7. “Companies really need tobe looking at the socialrevolution for possibly onereason over everythingelse: insights into humanbehaviour that can lead tofuture innovations or evenproduct/serviceimprovements."DAVID ARMANOWriting in 2008 about the emergenceof digital anthropology
  8. 8. THE IMPORTANCE OF CULTURAL RELATIVITYas we’re learning about people through their digital + social behaviour
  9. 9. Makers must adapt to survive
  10. 10. Makers must adapt to survive This means listening, responding...
  11. 11. Makers must adapt to survive This means listening, responding... ...and pivoting
  12. 12. TIPS FOR MAKERS IN A MORE CONNECTED AGE* * of course, you can’t take everyone’s advice on board 1. Make friends with the locals 2. Observe – and don’t overthink 3. Respond quickly and in little ways4. Be thoughtful about your aims: maintain, throw out, shift ideas 5. Be ready to learn from your users
  13. 13. THANK YOUSara Williams, Made by Many @saradotdub @madebymany

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  • lowetion

    Feb. 8, 2012

This is the deck from a talk I gave at the June 2011 SheSays conference on digital anthropology and user research. It covers my thoughts on new ways of making, customer development, and a few tips we might take out of the anthropological handbook.

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