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TOWARDS A NEW WAY OF MAKING
“In a world getting more and more democratic,
 film directing is the last resort for dictators”
THE OLD WAY OF MAKING
being a maker is expensive, complex and isolated
A NEW WAY OF MAKING
begins with widespread access to simple and effective publishing tools
A NEW WAY OF MAKING
leads to self-starting, crowdfunding and quite literally, making your own
Focus groups and making workshops
   Smarter web feedback forms
              Blogs
       Twitter and Facebook
Skype interviews and screen sharing

           KISS insights
“Companies really need to
be looking at the social
revolution for possibly one
reason over everything
else: insights into human
behaviour that can lead to
future innovations or even
product/service
improvements."

DAVID ARMANO
Writing in 2008 about the emergence
of digital anthropology
THE IMPORTANCE OF CULTURAL RELATIVITY
as we’re learning about people through their digital + social behaviour
Makers must adapt to survive
Makers must adapt to survive


          This means listening, responding...
Makers must adapt to survive


               This means listening, responding...




 ...and pivoting
TIPS FOR MAKERS IN A MORE CONNECTED AGE*
        * of course, you can’t take everyone’s advice on board


                  1. Make friends with the locals

                2. Observe – and don’t overthink

              3. Respond quickly and in little ways

4. Be thoughtful about your aims: maintain, throw out, shift ideas

               5. Be ready to learn from your users
THANK YOU
Sara Williams, Made by Many
         @saradotdub
        @madebymany

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SheSays: Towards a new way of making

  • 1. TOWARDS A NEW WAY OF MAKING
  • 2. “In a world getting more and more democratic, film directing is the last resort for dictators”
  • 3. THE OLD WAY OF MAKING being a maker is expensive, complex and isolated
  • 4. A NEW WAY OF MAKING begins with widespread access to simple and effective publishing tools
  • 5. A NEW WAY OF MAKING leads to self-starting, crowdfunding and quite literally, making your own
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  • 9. Focus groups and making workshops Smarter web feedback forms Blogs Twitter and Facebook Skype interviews and screen sharing KISS insights
  • 10. “Companies really need to be looking at the social revolution for possibly one reason over everything else: insights into human behaviour that can lead to future innovations or even product/service improvements." DAVID ARMANO Writing in 2008 about the emergence of digital anthropology
  • 11. THE IMPORTANCE OF CULTURAL RELATIVITY as we’re learning about people through their digital + social behaviour
  • 12. Makers must adapt to survive
  • 13. Makers must adapt to survive This means listening, responding...
  • 14. Makers must adapt to survive This means listening, responding... ...and pivoting
  • 15. TIPS FOR MAKERS IN A MORE CONNECTED AGE* * of course, you can’t take everyone’s advice on board 1. Make friends with the locals 2. Observe – and don’t overthink 3. Respond quickly and in little ways 4. Be thoughtful about your aims: maintain, throw out, shift ideas 5. Be ready to learn from your users
  • 16. THANK YOU Sara Williams, Made by Many @saradotdub @madebymany