Launching for massive results part 1
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LIVE WEBINAR part 1 LAUNCHING FOR MASSIVE RESULTS
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Launching for massive results part 1
- 1. LAUNCHING FOR MASSIVE RESULTS The Lie You Have Been Told About Launching An e-Course/Program or Service LIVE WEBINAR part 1 www.onlinemarketingprincess.com
- 2. welcome, launching can be organised, exciting and profitable. w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 3. about me Caroline Balinska Speaker | Online Business Strategist | Automation Expert • Marketer - Now running the world wide I Love Marketing Local Barcelona Group • Business coach for business owners and other offline marketing consultants • Plug-in creator • Business owner • Current biggest passion is working 1-on-1 with online launches w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 4. what is my role on a launch? •guide •strategiest •planner •predictor •organiser •navigator •supervisor •delegator •rescuer •helper w ww.onlinemarketingprincess.com I am the www.onlinemarketingprincess.com
- 5. I will be giving you real situations from my 1-on-1 coaching clients Case studies on what went wrong, how we adapted. And what my clients learnt. w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 6. w ww.onlinemarketingprincess.com “FAILING IS HALF THE PROCESS” But not an option when you have put so much work into a launch. This is the one time you don’t want to fail first time round. www.onlinemarketingprincess.com
- 7. “Genius is one percent inspiration and 99% perspiration.” ― Thomas Edison w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 8. When a product, service, course or program is sold on a specific date and gives customer is the first chance, special discount or bonuses when buy what you are offering. This can be 1 off or monthly. what is a launch? w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 9. No! is there only one way to do it right? w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 10. Each and everyone of you has a different target audience and something different that you offer. So a launch can be different. what do I mean? w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 11. I have noticed a lot of “coaches” offering programs which are not all that helpful. Why am I doing this 3 part series? w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 12. Today - The Lie You Have Been Told About Launching an e- Course/Program/Service Part 2 - Creating a Special Offer Part 3 - The 1 Document You Can’t Afford To Launch Without What I will be covering w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 14. • Client booked in video & photo shoot • She was told company was experienced • She flew 3 states away to film • She had a feeling during the shoot that they had no idea what they were doing • Has to start again! Why is this a problem? Launch date had to be changed. case study: video company killed the program launch w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 15. • Client decided on the program she wanted to sell • We had a 1.5 hr strategy meeting • I created a full launch strategy • After seeing the plan in writing she has changed her mind • We need to create a new plan • Being comfortable is important Why is this a problem? Launch date had to be changed. case study: be ready to pivot - (top companies do this well) w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 16. • Client wanted to package her normal training into an online program • Signed up for an online “launch our course” DIY training • Diligently studied it • Followed all the steps • Got lost as she needed so many questions answered • Launched and made $150!! Why did this happen? It wasn’t personalised for her industry AND her audience case study: it’s not what you think… w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 17. THE LIE YOU have been told about launching an E-COURSE PROGRAM or SERVICE w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 18. “You can launch in 30 days.” ― said by some launch “coaches” w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 19. Why can’t you launch in 30 days? A few reasons: Affiliates Course creation Website creation The most well known businesses that have their own launches don’t do it w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 20. The exception to the rule… Of course there are exceptions… • It is a complete copy of a previous launch (that went exceptionally well) • It’s a mini launch where you don't care about earning money • It’s a free launch • It’s a test launch w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 21. my suggestion for a comfortable timeline • 1st time alone - 60-90 days • 1st time with a coach 40-60 days w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 22. why? • time • experience • stress levels • other s*** happens • take time to learn as you do w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 24. remember that things go wrong BE PREPARED but don’t let this be your full time concern w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 25. “Just wanted to say I’m super thankful for your support throughout this launch process. There are quite a few moving parts. Thank goodness I have your package, and thank you for your patience.” ― Destinee w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
- 26. if you are serious about launching online, don't miss Part 2: Creating a Special Offer Part 3: The 1 Document You Can’t Afford To Launch Without w ww.onlinemarketingprincess.com
- 27. “if you set your goals ridiculously high and it’s a failure, you will fail above everyone else's success” ― James Cameron w ww.onlinemarketingprincess.com www.onlinemarketingprincess.com
Editor's Notes
- ^ If you haven’t launched anything online, or you have done it before and know you can do better, then this webinar series is for you. Please ask questions and I will do my best to answer them. It’s nice to see so many people here. Start time is always the biggest problem for me. Having an audience all over the world makes webinars more difficult.
- Marketer- Super excited, held a live event a few months ago and received great feedback. biz owner - 2 weeks ago sold one of my offline businesses to my major competitor. Great outcome. 1-on-1 - Love this, so much fun, I love seeing people change and grow. Love helping them learn
- Marketer- Super excited, held a live event a few months ago and received great feedback. biz owner - 2 weeks ago sold one of my offline businesses to my major competitor. Great outcome. 1-on-1 - Love this, so much fun, I love seeing people change and grow. Love helping them learn
- In this webinar I will be giving you real situations from my 1-on-1 coaching clients.
- Setting things up properly gives you much less chance to fail. Trust me. once you set things up and take the time. The last thing you want to do is fail.
- I have noticed a lot of “coaches” offering downloadable programs. 1 coach who said she is responsible for some massive launches, said something along the lines of “do it how ever you want” That is not really advice that she should be charging for. I am not here to put others down. I just know that there are some people that are doing the fake it till I make it. How do I know? They offer pre done videos with the same info I have read in a number of the original launch books. I could even tell you which books they took the info from. I offer video training with my coaching. but I have worked out the only way to sell pre packaged coaching for a launch, means I need to create about 200 variations to at least seam slightly personalised.
- This first webinar is going to be about a big lie I hear from coaches. But I want to see if you can work it out yourself… I am going to give you 3 case studies of situations with my clients.
- This client knows her target audience inside out. She knows just what to sell.
- She came to me and we did it again. Once we did a full blown strategy session She realised she needed to rethink her training material She needed more time She needed to contact affiliates
- Here is the LIE YOU have been told about launching an E-COURSE, PROGRAM or SERVICE
- I have seen so many “coaches” offering launch in 30 days calendars Some of the better ones at least say “come with content created” I have heard some coaches (i use the word loosely) say they launched in 2 weeks while working full time. I say minimum is 40 days. That is full time, working on your launch. Even then without guidance it is hard to see what you are missing.
- Affiliates - bloggers, twitters Course creation Website creation The most well known businesses that have their own launches don’t do it
- You don’t want to procrastinate, and sometimes having too much time is not good either as nothing gets done. So the dates here give time but make you work for it.
- Why these time frames?
- A good strategy makes up 50% of your work. By being organised and ready for each step, you take away the issue, known as running around like a headless chook. QUESTIONS: Amy Bradley - I want to run a course for teenagers who need self esteem. How much time do you think I should allow to create my course and how long should the course go for? >>>>>>> How long it takes to create depends on how much you offer. how much you offer depends on how much you can teach and how much you want to charge. i would sit down and work out the topics and roughly how much you can offer. >>>>>>Actually this is another lie I hear! “you want to run a course? You must sell it for a least $997…….. Lauren Pollock - My course is for mature people getting online, how long lead-time should I allow between the coming soon page and launching? >>>>>>10 to 14 days
- Here is one of my clients who I am working with that now really understands why working with a coach is so important.
- -In part 2 I will teach you the proven strategy to building an email list. My clients have done this time and time again from 0. -Part 3 The document is part of the strategy documents I use with my clients. I will show you how to use this document and also provide you a copy
- I wanted to leave you with this quote. Thanks for listening! See you tomorrow.