Launch your online course plan and mindmap

LIVE TRAINING
with CAROLINE BALINSKA
LAUNCH YOUR ONLINE COURSE
PLAN & MINDMAP
PART 1
www.onlinemarketingprincess.com

LAUNCH GUIDE
Do you have a training course you can package?
You can have this set up as
• 24/7 anytime training
• live training- group
• one-on-one

LAUNCH GUIDE
Are you not sure if you have a course?
• Can you offer training that you can offer in video or text
format?
• It can be a short course, or a long term course.
• The options are endless. From dog training via video to
business courses via documents to meditation via live
webinars, and much more.

LAUNCH GUIDE
Don’t have it written down? YOU CAN STILL LAUNCH!
• Even if you currently don’t have your course setup in hard
copy, you can offer one-on-one or group live training and
create videos
• Launch and create a hard copy as you go.

LAUNCH GUIDE
Why run a course?
• This can be your whole business strategy
• Great to show you as the expert
• Extra income stream

LAUNCH GUIDE
Today’s training is going to be full of information and I am
going to move very quickly.
• I will giving an overview of what is needed.
• I will be offering a download of this training later.
• More information in the download

BEFORE I GET STARTED
ABOUT ME:
Web Developer & Marketing Strategist specialising in
launching & automating your online business
• Creating websites that sell
• Selling online
• Responding to customers
• Email autoresponders
• Social media

What makes me different?
I look after my clients all the way through the process. I take a
small number of clients each month and work one on one
with my clients.

What my clients are saying…
“Thank YOU! I can’t speak highly enough about the
knowledge that you share…”
Natalie Warner”

What my clients are saying…
“Thank you, it's so nice having support like this to move
forward! Hip Hip Hooray! So glad I chose to work with you and
your team, it really has taken a load off of my mind and my to
do list. Cheers to a successful, creative, collaborative new
adventure.
Warm wishes,
Sherri”

What makes me different?
• I follow the science of sales.
• I am not just a web developer I am a business strategist as
well.

I help businesses achieve their goals.
I don’t try to sell one strategy to fit everyone.
EVERY business and business owner is different and I know it!
STAND OUT & SHINE!
-

LAUNCH GUIDE
HERE WE GO…

LAUNCH GUIDE
HOW TO
LAUNCH YOUR ONLINE COURSE!

LAUNCH GUIDE
DON’T FORGET…
Every launch is unique and different
The launch phases and steps I will be describing is a
comprehensive, "launch framework."
However, all courses are slightly different.
Not all of the launch steps must necessarily be executed to be
successful, it will depend on what you want to achieve and
the course you are launching.

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do people want?

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• How long should the course go for?

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What can you charge? What are others charging?

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What format should you offer it in? (video, webinar, docs)-

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What format should you offer it in? (video, webinar, docs)
• Who can help you? Who will promote you? Think external
marketing/Advertising Channels, interviews- podcasts,
websites, youtube channels, JV’s
-

LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-
WHAT ARE YOU LAUNCHING?
• Name the course

LAUNCH GUIDE
STAGE 2:
• Name the course
• Time frame of course

LAUNCH GUIDE
STAGE 2:
• Name the course
• Subjects covered

LAUNCH GUIDE
STAGE 2:
• Name the course
• Price

LAUNCH GUIDE
STAGE 2:
• Name the course
• Price
• Set your launch date

LAUNCH GUIDE
STAGE 2:
• Name the course
• Price
• Decide on time frames if you are running an early bird offer

LAUNCH GUIDE
STAGE 2:
• Name the course
• Price
• Decide on time frames if you are running an early bird offer
• What is your refund policy?
-

LAUNCH GUIDE
STAGE 3:
Make contact with your “promoters”
• Bloggers- who can you approach

LAUNCH GUIDE
STAGE 3:
• Twitter- who can you approach

LAUNCH GUIDE
STAGE 3:
• PR

LAUNCH GUIDE
STAGE 3:
• PR
• Interviews- podcasts, websites, youtube channels

LAUNCH GUIDE
STAGE 3:
• PR
• JV’s

LAUNCH GUIDE
STAGE 3:
• PR
• JV’s
• Affiliates-

LAUNCH GUIDE
STAGE 4:
SET YOU GOALS
• What are you wanting to achieve?
• 20,000 free members
• $45,000 ?
-

LAUNCH GUIDE
Don’t get over whelmed!
I am offering 1 on 1 support to help you get your course
launched
There is no other training like this!
Not group coaching, not general videos.
Firstly I will assess your needs in a strategy session.
Then I create training videos based on YOUR needs. AND
then we speak personally each week.
AND MUCH MUCH MORE!
I call my personalised coaching Stand Out and Shine!

LAUNCH GUIDE
SUPER SPECIAL OFFER
EARLY BIRD DISCOUNT UNTIL JULY 5TH 11PM gmt+2
YOU CAN SAVE $3000 ON THE ULTIMATE PACKAGE

LAUNCH GUIDE
STAGE 5:
CREATE PROMOTIONAL CONTENT
• Images

LAUNCH GUIDE
STAGE 5:
• Images
• Banners

LAUNCH GUIDE
STAGE 5:
• Images
• Banners
• Any webinars or videos you may want to use to get people
to sign up

LAUNCH GUIDE
STAGE 5:
• Images
• Banners
• Any webinars or videos you may want to use to get people
to sign up
• Other design elements
-

LAUNCH GUIDE

LAUNCH GUIDE
Come back for webinar 2…
In the next webinar I will be covering:
Emails
Advertising
Social Media
Sales Pages
Payments Systems
AND MUCH MORE!!

LIVE TRAINING
PLAN & MINDMAP
PART 2

LAUNCH GUIDE
Refresh Your Memory of Part 1
Research
Course outline
Promoters
Goals
Refund policy

LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through

LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Where will they end?

LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Up-sell offer

LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Up-sell offer
• Cross-sell offer

LAUNCH GUIDE
STAGE 6:
EMAIL SYSTEM SET UP
• Up-sell offer
• Cross-sell offer
• Do you offer a “down sell” -

LAUNCH GUIDE
OK! SO WE ARE ABOUT ½ WAY!
It seams like a lot! But broken down it can be done!
If you are thinking you would like 1 on 1 support to help
you get your course launched, I can help.
Not group coaching, not general videos.
Firstly I will assess your needs in a strategy session.
Then I create training videos based on YOUR needs. AND
then we speak personally each week.
You also get unlimited email access to me over the 6
weeks!!!
AND MUCH MUCH MORE!

LAUNCH GUIDE
SUPER SPECIAL OFFER
STAND OUT & SHINE!!

LAUNCH GUIDE
STAGE 7:
CREATE CONTENT IF YOU NEED TO
• PDF’S

LAUNCH GUIDE
STAGE 7:
• PDF’S
• Videos

LAUNCH GUIDE
STAGE 7:
• PDF’S
• Videos
• Webinar content

LAUNCH GUIDE
STAGE 7:
• PDF’S
• Videos
• Webinar content
• Podcast content

LAUNCH GUIDE
STAGE 7:
• PDF’S
• Videos
• Webinar content
• Podcast content
• Questionnaires

LAUNCH GUIDE
STAGE 7:
• PDF’S
• Videos
• Webinar content
• Podcast content
• Questionnaires
• Other content
-

LAUNCH GUIDE
STAGE 8:
WORKOUT YOUR PAYMENT SYSTEM
Which system will you use?
• Paypal
• Merchant Facility
• Other

LAUNCH GUIDE
STAGE 8:
WORKOUT YOUR PAYMENT SYSTEM
If you are using PayPal make sure you contact them before the
launch!

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images
• Testimonials

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images
• Testimonials
• Buy buttons

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images
• Testimonials
• Buy buttons
• Refund Policy

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images
• Testimonials
• Buy buttons
• Refund Policy
• Privacy & Terms

LAUNCH GUIDE
STAGE 9:
SALES PAGE
• Content
• Images
• Testimonials
• Buy buttons
• Refund Policy
• Privacy & Terms
• Disclaimer Page
-

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
Your Marketing/Advertising Channels
• Blog

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list
• Facebook page

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list
• Facebook page
• Facebook Advertising

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list
• Facebook page
• Google advertising

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list
• Facebook page
• Remarketing campaigns

LAUNCH GUIDE
STAGE 10:
WHAT CAN HELP YOU?
• Blog
• Twitter
• Email list
• Facebook page
• Remarketing campaigns
• Other advertising -

LAUNCH GUIDE
Watch Part 3…
In the next to videos I will be covering:
Advertising
Social Media
Promotion ideas
AND MUCH MORE!!

LIVE TRAINING
PLAN & MINDMAP
PART 3

LAUNCH GUIDE
RECAP:
Research
Course Outline
Set a Launch Date
Set Your Goals
Refund Policy
Email Systems
Content Creation
Payment System
Sales Page
Marketing

LAUNCH GUIDE
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
EXTERNAL Marketing/Advertising Channels

LAUNCH GUIDE
STAGE 11:

LAUNCH GUIDE
STAGE 11:
• PR

LAUNCH GUIDE
STAGE 11:
• PR
• JV’s

LAUNCH GUIDE
STAGE 11:
• Bloggers-
• Twitter-
• PR
• JV’s
• Affiliates-

LAUNCH GUIDE
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS –
WHAT CAN YOU OFFER THAT IS DIFFERENT?
• 20 day…

LAUNCH GUIDE
STAGE 12:
• 20 day…
• Free….

LAUNCH GUIDE
STAGE 12:
• 20 day…
• Free….
• Buy 2 get 1 free

LAUNCH GUIDE
STAGE 12:
• 20 day…
• Free….
• Bonus t-shirt for Nike on signup

LAUNCH GUIDE
STAGE 12:
• 20 day…
• Free….
• Pay for 6 months get 1 month free

LAUNCH GUIDE
STAGE 12:
• 20 day…
• Free….
• Pay for 6 months get 1 month free
• Buy modules 1-6 and get the rest free -

LAUNCH GUIDE
STAGE 13:
PLAN YOUR COMMENTS/POSTS
Make a list of at least 20 comments for each area
• Facebook

LAUNCH GUIDE
STAGE 13:
• Facebook
• Twitter

LAUNCH GUIDE
STAGE 13:
• Facebook
• Twitter
• Linked in

LAUNCH GUIDE
STAGE 13:
• Facebook
• Twitter
• Linked in
• Blog comments

LAUNCH GUIDE
STAGE 13:
• Facebook
• Twitter
• Linked in
• Blog comments
• Other comments
-www.onlinemarketingprincess.com

LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns
• Facebook

LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
• Facebook
• Google

LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
• Facebook
• Google
• Remarketing

LAUNCH GUIDE
STAGE 14:
PLAN YOUR ADS
• Facebook
• Google
• Remarketing
• Other ads
-www.onlinemarketingprincess.com

LAUNCH GUIDE
Next I am going to show you the last stage and the 2
mindmaps.
BONUS!
To receive a copy of the mindmap and the countdown
calendar, checklist. And other training along the way.
Click the button at the end of this training to download your
copy of the awesome bonuses.

LAUNCH GUIDE
SUPER SPECIAL OFFER
STAND OUT & SHINE!!
Get 6 weeks of 1 on 1 personalised coaching.
Get 6 weeks of unlimited email access to me to guide
you during your launch. And MUCH MORE!

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system
• Links in ads

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system
• Links in ads
• Downloads

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system
• Links in ads
• Downloads
• Videos

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system
• Links in ads
• Downloads
• Videos
• All content

LAUNCH GUIDE
STAGE 15:
TEST
• Buttons
• Links
• Email system
• Links in ads
• Downloads
• Videos
• All content
• Walk through and purchase your product
-

LAUNCH GUIDE
NOW YOU ARE READY
TO LAUNCH!!!!!!!!

LAUNCH GUIDE
Want to learn more?
There is still so much to know…
If you want more tailored information
for your business, having a mentor
along the way is extremely
helpful and worth the investment
www.net.onlinemarketingprincess.com

STAND OUT & SHINE
caroline@onlinemarketingprincess.com

Launch your online course plan and mindmap

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