Branding Professional Services

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Branding Professional Services is an overview of the capabilities and process of Miles Design, an Indianapolis branding and design firm.

- Who is Miles Design
- Why Rebrand?
- What is the Process?
- Sample Work

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Branding Professional Services

  1. 1. Our focus: Branding for Professional Services.
  2. 2. Miles Design // Branding for Professional Services Who is Miles Design? We are an award-winning branding firm, specializing in rebranding and web design for professional services firms.
  3. 3. Miles Design // Branding for Professional Services Industries Served: Architecture / Legal / Consulting / SaaS / Engineering / Accounting / Biotech
  4. 4. Miles Design // Branding for Professional Services Sample Client List: Ratio Architects / Bose McKinney & Evans / BlueLock / ExactTarget / AIT Laboratories / Controllership Group / Archway Technology / Kevin Kennedy Associates / Perfinity / KITE / Bradford Systems / AIT Bioscience
  5. 5. Miles Design // Branding for Professional Services Award-winning Design: SMPS Marketing Awards / AIGA Prime / AIGA Origination / LogoLounge / LogoLounge Master Series / Telly Awards / Graphic Design USA / Neenah Paper
  6. 6. Miles Design // Branding for Professional Services Why Rebrand? Out-of-Date Look / Nothing Matches / New Partners / Moving / Name Change / Sales Team Complaining / Lack of Clarity / Need New Collateral / Big Event / Competition is Beating Us
  7. 7. Miles Design // Branding for Professional Services Top Reasons to Rebrand: Differentiate your firm Find more qualified prospects Close more deals / Increase profits
  8. 8. Miles Design // Branding for Professional Services What is Involved? Deepen language and positioning Logo update Define brand standards Create new collateral and tools
  9. 9. Miles Design // Branding for Professional Services What is the Process? Our process* is called Bold Brand™ Discovery Strategy Positioning Identity Delivery Stakeholder Meeting Business Objectives Our Market Category Black & White Logo Marketing Collateral Client Interviews Audience Who We Are / Aren’t Full Color Logo Print Production Internal Surveys Competition What We Believe Alternate Usage Roll-out Deliverables How We’re Unique Stationery Package Registering TM/SM Bold Brand Essence Standards Guide Elevator Speech *Note: Basic packages DO NOT include all phases and process elements.
  10. 10. Miles Design // Branding for Professional Services Pricing & Packages Flat fee/fixed scope options: Logo Update Package Bold Brand Package Bold Brand Advanced GOOD BETTER BEST INCLUDES FINAL DIGITAL FILES INCLUDES LOGO UPDATES AND: INCLUDES BOLD BRAND, PLUS DISCOVERY DISCOVERY DISCOVERY Stakeholder Meeting Deliverables Overview Client Interviews STRATEGY POSITIONING Internal Surveys Business Objectives Our Market Category POSITIONING Audience Who We Are / Aren’t Elevator Speech Competition What We Believe Sample Copy / Headlines IDENTITY How We’re Unique IDENTITY Black & White Logo Bold Brand Essence Communications Protocols Full Color Logo IDENTITY Alternate Usage Standards Guide 1-Page Standards Guide Stationery Package
  11. 11. Miles Design // Branding for Professional Services Sample Work:
  12. 12. Miles Design // Branding for Professional Services Thank you. Client references available upon request. Josh Miles, Principal Miles Design LLC - Indianapolis josh@milesdesign.com 317.915.8693 ext. 1 http://www.milesdesign.com

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