The document provides tips from Josh Miles on using LinkedIn effectively for professional services marketing and branding. It outlines the basics of setting up a complete LinkedIn profile with a good photo, compelling headline, recommendations, and regular updates. It also recommends connecting to your company page and learning from other members' posts. The document advises exploring additional features like groups and polls but avoiding generic connection requests and leaving default settings.

1. Professional Services Marketing & Branding:
LinkedIn Basics
for Professionals.
How to use LinkedIn to jump-start your
professional image on Social Media.
Presented by:
Josh Miles, Principal
// branding for professional services.

2. Professional Services Marketing & Branding // LinkedIn Basics for Professionals
About Josh Miles:
Principal of Miles Design:
Brand Strategy and Design for
Professional Services; Entrepreneur,
Speaker, and Author of Bold Brand
(2012 CMI Books)
// branding for professional services.
@joshmiles #MD_brand
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3. Professional Services Marketing & Branding // LinkedIn Basics for Professionals
Tweet along!
@joshmiles
@milesdesign
#MD_brand
// branding for professional services.
@joshmiles #MD_brand
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4. Are you using LinkedIn for your business?
“ y clients don’t
M
use social media.”
// branding for professional services.

5. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Are you sure?
LinkedIn is chocked full of professionals!
- Over 150 Million unique users.
- hances are, a few of them are your
C
clients too.
// branding for professional services.
@joshmiles #MD_brand
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6. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Don’t confuse your client
(a person)...
For their employer
(an institution)!
// branding for professional services.
@joshmiles #MD_brand
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7. Professional Services Marketing Branding // LinkedIn Basics for Professionals
// branding for professional services.
@joshmiles #MD_brand
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8. Professional Services Marketing Branding // LinkedIn Basics for Professionals
// branding for professional services.
@joshmiles #MD_brand
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9. Professional Services Marketing Branding // LinkedIn Basics for Professionals
The number of people you
connect with is up to you.
Google is said to pay more attention to
profiles with 500+ connections.
You have to decide if you’ll accept anyone,
or only people you know.
// branding for professional services.
@joshmiles #MD_brand
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10. Why aren’t you making better use of LinkedIn?
“ hat will being
W
on LinkedIn
do for me?”
// branding for professional services.

11. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Resume Replacement.
- Your professional hub
- xperience, skills, work history,
E
publications, tweets, slides, and more.
- Make and accept referrals
// branding for professional services.
@joshmiles #MD_brand
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12. So, is this making sense yet?
“ kay, help me get
O
started… What is
essential what
are the basics?”
// branding for professional services.

13. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Get your Profile Ready
- Strive for a 100% complete profile.
- LinkedIn constantly adds new features
- ave a good, hi-res image—people are
H
more likely to connect to a good photo vs.
no photo/bad photo/object/kid/animal
- Headline—be compelling and direct
// branding for professional services.
@joshmiles #MD_brand
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14. Professional Services Marketing Branding // LinkedIn Basics for Professionals
- rite recommendations—make it a habit
W
- ell people what you’re up to—share and
T
post helpful information
- onnect to your company, but be sure
C
you’re all connecting to the same one,
not a default page.
- pdate your company page too…
U
// branding for professional services.
@joshmiles #MD_brand
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15. But you know, it’s not just about your profile…
“ hat can I
W
learn from
other users?”
// branding for professional services.

16. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Learn from other members
-“Updates” shows you other posts
- ee who viewed your page.
S
For more in-depth analytics and info,
try premium for $8-50/month
- Basic / free works great for most people
- Ask trusted connections for referrals
// branding for professional services.
@joshmiles #MD_brand
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17. For free, you see these kinds of analytics:
// branding for professional services.

18. // branding for professional services.

19. // branding for professional services.

20. // branding for professional services.

21. I see you’re catching on…
“ ell me more!”
T
// branding for professional services.

22. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Explore additional features
Create polls / Join or start a Group
- start small
- populate the group
- invite close contacts
- grow the conversation
- open up the invitations
// branding for professional services.
@joshmiles #MD_brand
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23. What else do you want to know?
“ ’m hearing what
I
I should do, but
what to avoid?
// branding for professional services.

24. Professional Services Marketing Branding // LinkedIn Basics for Professionals
On LinkedIn, please don’t:
… ake generic connection requests—
m
personalize to fit the relationship.
…b
lindly accept everyone. Understand who
is asking to connect with you, and why.
…eave your settings as default. Decide
l
what notifications and updates you want.
// branding for professional services.
@joshmiles #MD_brand
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25. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Make LinkedIn work for YOU!
- Should you tie in your Twitter feed?
- Add other third party services?
- on’t overwhelm yourself to begin.
D
- Set a time limit daily / weekly
- One hour a week is probably great!
// branding for professional services.
@joshmiles #MD_brand
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26. Be Bold!
Learn more about
LinkedIn, Social Media,
Marketing, Branding in
my new book, Bold Brand.
Coming soon—summer
2012. Sign up for info:
boldbrand.milesdesign.com
// branding for professional services.

27. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Want more info?
- Copy of today’s slides?
- Free Social Media Chapter (coming soon)
- More?
// branding for professional services.
@joshmiles #MD_brand
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28. Training?
Social Media 101
- Health of your firm’s social media activity.
- How do you stack up? Customized Report.
- Tips to improve: Twitter, LinkedIn, Blogging, more
// branding for professional services.

29. Professional Services Marketing Branding // LinkedIn Basics for Professionals
QA // Share your stories
http://www.slideshare.net/milesdesign
// branding for professional services.
@joshmiles #MD_brand
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30. Professional Services Marketing Branding // LinkedIn Basics for Professionals
Thank you!
Josh Miles
milesdesign.com
317.915.8693 @joshmiles
http://www.linkedin.com/in/joshuamiles
// branding for professional services.
@joshmiles #MD_brand
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