Josh Miles and Megan Mulford presented on developing, using, and protecting trademarks. Miles is a branding consultant and Mulford is an intellectual property attorney. They provided an overview of trademarks, patents, copyrights, and rights of publicity. The presentation defined these types of intellectual property and discussed some basic principles regarding ownership and protection.
This project addresses how we contribute to continuous waste
in the pursuit of fashionable interiors, clothing and furniture.
In return it offers a response through the notion of up cycling
and building for re-design.
Up cycling is a process of repurposing old materials in new ways
to increase their value making it more desirable than it was
originally.
Building for re-design is building with deconstruction in mind,
the building is therefore easier to maintain and adapt to new
users.
Configuring IntelePeer SIP trunking in Lync server 2010 IntelePeer
This was posted on the DrRez: Microsoft Lync Server Technical Reference Hub. It covers the steps involved in configuring Lync for IntelePeer SIP trunking.
This project addresses how we contribute to continuous waste
in the pursuit of fashionable interiors, clothing and furniture.
In return it offers a response through the notion of up cycling
and building for re-design.
Up cycling is a process of repurposing old materials in new ways
to increase their value making it more desirable than it was
originally.
Building for re-design is building with deconstruction in mind,
the building is therefore easier to maintain and adapt to new
users.
Configuring IntelePeer SIP trunking in Lync server 2010 IntelePeer
This was posted on the DrRez: Microsoft Lync Server Technical Reference Hub. It covers the steps involved in configuring Lync for IntelePeer SIP trunking.
Photographic highlights of the first known Great Blue Heron nest at Sapsucker Woods, Ithaca, New York. Photographs by Laura Erickson and Charles Eldermire (first photo), Cornell Lab of Ornithology.
Collaborative project on HIV/AIDS Prevention Education by the Illinois Department of Public Health, Chicago State University and University of Illinois Springfield called BASUAH Education Center in Second Life.
User Experience Matters: Making Sure Web Experiences Don't SuckEffective
Presented at ad:tech NY - November 2011
All the social media buzz, clever videos and awesome analytics won’t amount to much if your Web site or mobile app stinks. After all, if your digital experiences don’t match up to the hype, you are simply throwing away your marketing dollars. In this hands-on session, EffectiveUI co-founder and president Anthony Franco, along with expert panelists from Microsoft, Pop, Experian and TIAA_CREF, present user experience best practices and case studies.
Cosmetic dentistry usually resolves problem like crooked or chipped teeth, discoloration, or missing teeth.
Mangan Dental Group - Dr. Steve Mangan
2011 No. Van Buren, Little Rock, AR 72207
(501) 666-1188
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Strategic Enterprise Design - 1st Enterprise Design Retreat by eda.c and EA F...Milan Guenther (eda.c)
What is this about? Designing and architecting for enterprise-wide innovation and transformation
Who is behind this?
John Gøtze, EA Fellows
Milan Guenther, eda.c
Who should join us?
Fellow architects, designers, analysts and consultants in the areas of
Enterprise / Business / Information Architecture,
Brand / User / Customer Experience,
Design Thinking, Interaction and Service Design,
Strategic Innovation and Transformation
Note from the organisers
We have found that we have a mutual interest in Enterprise Design, which we both work with, but using different approaches.
John re-designs enterprises as an Enterprise Architect, working with creating coherent enterprises where strategy, business and technology are aligned through enterprise roadmaps; and Milan does the same as a Strategic Design Consultant, applying a design approach to find out about potential futures and making them visible.
We think we can learn a lot from each other, and came up with the idea of this retreat. But then we thought again -- why not invite some of our respected peer architects and designers to join us, so we can all learn together and from each other?
John & Milan
Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Photographic highlights of the first known Great Blue Heron nest at Sapsucker Woods, Ithaca, New York. Photographs by Laura Erickson and Charles Eldermire (first photo), Cornell Lab of Ornithology.
Collaborative project on HIV/AIDS Prevention Education by the Illinois Department of Public Health, Chicago State University and University of Illinois Springfield called BASUAH Education Center in Second Life.
User Experience Matters: Making Sure Web Experiences Don't SuckEffective
Presented at ad:tech NY - November 2011
All the social media buzz, clever videos and awesome analytics won’t amount to much if your Web site or mobile app stinks. After all, if your digital experiences don’t match up to the hype, you are simply throwing away your marketing dollars. In this hands-on session, EffectiveUI co-founder and president Anthony Franco, along with expert panelists from Microsoft, Pop, Experian and TIAA_CREF, present user experience best practices and case studies.
Cosmetic dentistry usually resolves problem like crooked or chipped teeth, discoloration, or missing teeth.
Mangan Dental Group - Dr. Steve Mangan
2011 No. Van Buren, Little Rock, AR 72207
(501) 666-1188
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
Strategic Enterprise Design - 1st Enterprise Design Retreat by eda.c and EA F...Milan Guenther (eda.c)
What is this about? Designing and architecting for enterprise-wide innovation and transformation
Who is behind this?
John Gøtze, EA Fellows
Milan Guenther, eda.c
Who should join us?
Fellow architects, designers, analysts and consultants in the areas of
Enterprise / Business / Information Architecture,
Brand / User / Customer Experience,
Design Thinking, Interaction and Service Design,
Strategic Innovation and Transformation
Note from the organisers
We have found that we have a mutual interest in Enterprise Design, which we both work with, but using different approaches.
John re-designs enterprises as an Enterprise Architect, working with creating coherent enterprises where strategy, business and technology are aligned through enterprise roadmaps; and Milan does the same as a Strategic Design Consultant, applying a design approach to find out about potential futures and making them visible.
We think we can learn a lot from each other, and came up with the idea of this retreat. But then we thought again -- why not invite some of our respected peer architects and designers to join us, so we can all learn together and from each other?
John & Milan
Models are at the heart of conceptual design processes as applied in interaction design and user experience work. We make models of user's minds, behaviours, structures, applications, tasks and what not. We use them to clear our minds, make sense of the world, communicate and exchange, and make blueprints of a future state. Models help align design work with the environment we try to reshape, and deal with the many aspects we need to look at. Milan will take us through models of different sizes, shapes and purposes, and show how to use modelling to take design work to a strategic level.
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
To buy MBA assignments please use below link
https://ignousolvedassignmentsmba.blog.spot.in/
KIAN PUBLICATION
ignousolvedassignmentsmba@gmail.com
kianpublication1@gmail.com
ignou4you@gmail.com
What's in a color?
How can your brand own a color?
- How do pros talk about color?
- How does color impact meaning?
- How can color guide user behavior?
- How does color impact your mood?
- Do pros use color for good or evil?
Marketing professional services in today’s world requires a healthy online community. But what happens when your website, marketing materials and social media presence aren’t in full health? When your firm’s online community shows symptoms of failure?
Common marketing issues can easily masquerade as “website” problems. This session will help infuse your marketing strategy through your website, and develop tactics to build an online business development machine. We will equip your firm with the tools, tactics and tips to assess the vitality of your online community, and the strategy to move your marketing forward. Studies show that the majority of people conduct research online – so your clients and colleagues are just a click away. Yet how can you capture and convert that online traffic to actual interest in working with your firm? Join this presentation as we share the latest cutting-edge trends for social media and other online marketing approaches.
A successful architecture, engineering or construction firm needs a website that will function as an online business development machine. It needs to support your firm’s overall marketing strategy.
In this highly interactive session, we will help your firm treat – or prevent – the “marketing emergency” that may be plaguing your efforts. Participants will leave with a list of the top online tools that marketers can use to better diagnose and score their online presence. Attendees will discover marketing metrics to track online activity, and free tools that will help get you started. Everyone will get a roadmap to “self-diagnose” their state of online health, and assess areas most needing improvement. We will discuss progressive trends, conversion strategies for online marketing, and other concepts that will protect the vitality of your website and online community.
Through a series of three segments, we will help your team diagnose, treat, and fine-tune an online presence that not only supports your marketing efforts, but propels your firm forward. Attendees will participate in two dynamic breakout sessions, and a question and answer session at the end of the presentation.
Part one will present the most common website emergencies, discuss why they are so prevalent and diagnose the common causes. We will help your team avoid marketing malpractice and identify necessary strategy in your online communities. Assess unhealthy habits of your online activity, such as content issues, lead generation, statistics, and drip marketing. We will point out root pains that may be symptoms of bigger marketing
Five Fears of Social Media: Professional ServicesJosh Miles
Are you considering Social Media to market your professional services firm? Are you analyzing if Social Media is right for you? Are you stuck?
- Discover the Five Fears of Social Media.
- See how your firm stacks up.
- Expore the secrets to overcoming these fears.
Proven strategies for discovering,
defining, and leveraging your organization’s unique attribute. Josh Miles discusses branding, positioning, and finding your niche.
Branding Professional Services is an overview of the capabilities and process of Miles Design, an Indianapolis branding and design firm.
- Who is Miles Design
- Why Rebrand?
- What is the Process?
- Sample Work
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
5. PLEASE HELP US LIVE TWEET
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Please share your ideas feedback:
@joshmiles
@smpsindiana
#SMPS #branding
Or try the “old way…”
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11. RIGHT OF PUBLICITY BASICS
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Publicity:
• A person may not use an aspect of a personality’s right
of publicity for a commercial purpose during the
personality’s lifetime or for one hundred (100) years
after the date of the personality’s death without having
obtained previous written consent from a person
specified in section 17 of this chapter.
• IC 32-36-1-8
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12. RIGHT OF PUBLICITY BASICS
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Personality
Anyone whose name, image, likeness, etc. has a commercial
value, regardless of whether or not the person exploited that
value during his or her lifetime
Right of Publicity
Name, voice, signature, photograph, image, likeness, distinctive
appearance, gestures, mannerisms
Commercial Purpose
On or in connection with goods and services; for advertising or
soliciting purchases of goods or services; for fundraising
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13. TRADEMARK BASICS – WHAT IS A TRADEMARK?
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What is a Trademark?
• Name, phrase, design, symbol, color, shape or sound used to
indicate the source of a product or service
• Symbolizes good will of the seller
• “Trademarks” identify source of products, “service marks”
identify source of services
• Trade name – can be, but is not necessarily, a trademark
• trademark identifies the source of goods/services
• trade name identifies the company itself
Miles Design, LLC
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14. TRADEMARK BASICS - EXAMPLES
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“The Happiest Place on Earth”
The NBC chimes
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15. TRADEMARK BASICS – PURPOSE
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Why do we need Trademarks?
Protect consumers by preventing confusion
in the marketplace
• Are consumers confused or deceived about the
source of the goods or services?
• Is there a likelihood of confusion between the marks
of different parties?
• Compare marks themselves, goods and services
offered under the marks, channels of trade,
sophistication of consumers
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16. SELECTING A MARK – LEGAL PERSPECTIVE
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Generic
*ICE CREAM for ice cream
*Generic words/nouns are not protectable as trademarks
Descriptive
*STEVE’S COFFEE SHOP for a coffee shop
owned by Steve
*Descriptive marks can be protectable with a showing of
“acquired distinctiveness” or “secondary meaning”
Suggestive
*PARK ‘N FLY for airport parking services
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17. SELECTING A MARK – LEGAL PERSPECTIVE
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Arbitrary
*APPLE for computers
Fanciful
*PEPSI for soda
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18. SELECTING A MARK – LEGAL PERSPECTIVE
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Do: Don’t:
• Distinctive • Surnames
• Unique • Geographic indicators
• Know your • Marks that are similar to
competition competitors
• Internet search • APPLE CORE for
• Basic search of computers
Trademark Office • MOONBUCKS for
database coffee, coffee shop
(uspto.gov)
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MILES DESIGN + BOSE McKINNEY EVANS LLP
19. DEVELOPING A MARK – BUSINESS PERSPECTIVE
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What’s in a name?
- Memorable, fun to say
(say it aloud, answer the phone),
- Easy to spell, distinctive, clever, .com available
- Protecting your existing name?
- Creating a new name?
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MILES DESIGN + BOSE McKINNEY EVANS LLP 19
20. DEVELOPING A MARK – BUSINESS PERSPECTIVE
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Common professional firm problems:
• Alphabet soup (ABC, etc.)
• Add a partner, add a name
• Generic Services Co.
• Outdated, inconsistent usage
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MILES DESIGN + BOSE McKINNEY EVANS LLP 20
21. DEVELOPING A MARK – BUSINESS PERSPECTIVE
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What is the role of a “Trademark”?
A logo is a flag, a signature, an escutcheon.
A logo doesn’t sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives its meaning from the quality of the thing it
symbolizes, not the other way around.
A logo is less important than the product it signifies; what
it means is more important than what it looks like.
…It says “We care.”
- Paul Rand
Paul-Rand.com originally published in 1991 by AIGA
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MILES DESIGN + BOSE McKINNEY EVANS LLP 21
22. DEVELOPING A MARK – DESIGN PROCESS
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Before you begin:
Do an audit of your local/industry competition (name,
colors, and design)
Insist that your design firm do a “cursory search” both in
Google and logo design databases.
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MILES DESIGN + BOSE McKINNEY EVANS LLP 22
23. DEVELOPING A MARK – DESIGN PROCESS
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Why are “descriptive” marks difficult to
defend and “brand”?
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24. DEVELOPING A MARK – DESIGN PROCESS
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Examples of arbitrary marks, and why
they’re better.
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25. DEVELOPING A MARK – DESIGN PROCESS
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Different types of “Trademarks” – a
design perspective:
A word mark or logotype
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26. DEVELOPING A MARK – DESIGN PROCESS
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“Badge” logos:
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27. DEVELOPING A MARK – DESIGN PROCESS
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Mark + type:
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28. DEVELOPING A MARK – DESIGN PROCESS
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Mark alone:
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MILES DESIGN + BOSE McKINNEY EVANS LLP 28
29. DEVELOPING A MARK – DESIGN PROCESS
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A logo system:
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MILES DESIGN + BOSE McKINNEY EVANS LLP 29
30. DEVELOPING A MARK – DESIGN PROCESS
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Aesthetic considerations
Hand drawn, geometric, relating shapes, contrast, rhythm,
motion, space, and other design principles.
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MILES DESIGN + BOSE McKINNEY EVANS LLP 30
31. DEVELOPING A MARK – DESIGN PROCESS
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“Owning” a color:
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MILES DESIGN + BOSE McKINNEY EVANS LLP 31
32. DEVELOPING A MARK – DESIGN PROCESS
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Avoid style over function:
Grunge, distressed, multi-color or photographic logos.
Aim for readability at any size
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MILES DESIGN + BOSE McKINNEY EVANS LLP 32
33. DEVELOPING A MARK – DESIGN PROCESS
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Consider how it will be used:
- Horizontal, vertical, square spaces
- Online
- Signage / Fleet / site
- Print, promo items
- Sponsoring events
- Special use – Stadium, Indycar, blimp
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MILES DESIGN + BOSE McKINNEY EVANS LLP 33
34. PROTECTING A MARK - TRADEMARK RIGHTS
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• In the US, trademark rights arise from use in commerce,
not from obtaining a registration
• Rights last as long as the mark is in use to identify the
product or service
• Trademark rights can last forever!
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MILES DESIGN + BOSE McKINNEY EVANS LLP 34
35. PROTECTING A MARK - TRADEMARK RIGHTS
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• Common law rights arise only to the extent that the
mark is used in commerce
• Geographic limitations
• Registration
• State
• Federal
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MILES DESIGN + BOSE McKINNEY EVANS LLP 35
36. PROTECTING A MARK – STATE REGISTRATION
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Rules vary by state:
• Must use the mark in commerce in the state
• Most state applications are available online
• Check Secretary of State websites
• Less expensive than federal registration
• $10 in Indiana
• Term of protection typically between 5-15 years, can be
renewed
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MILES DESIGN + BOSE McKINNEY EVANS LLP 36
37. PROTECTING A MARK – FEDERAL REGISTRATION
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• Constructive notice to the public that registrant claims
ownership in the mark
• Legal presumption of owner’s exclusive right to use the
mark nationwide
• Opens the door to federal court for bringing action
related to the mark
• Can use U.S. registration as basis for registration in
foreign countries
• Can use ® (Registered Trademark, R-Ball)
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MILES DESIGN + BOSE McKINNEY EVANS LLP 37
38. PROTECTING A MARK – FEDERAL REGISTRATION
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Application Basics
• Can be based on use of or intent to use mark in
interstate commerce
• Must include information about owner (name, entity
information, address, etc.)
• Description of goods or services identified by the
mark
• Depiction or drawing of the mark
• Date of first use and example of use (if use-based)
• $325 government filing fee, per class of goods/
services
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MILES DESIGN + BOSE McKINNEY EVANS LLP 38
39. PROTECTING A MARK – USE
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Use marks consistently!
• Marks that identify source of a product should appear on
the product (label, packaging, tag, etc.)
• Marks that identify source of a service should appear in
materials promoting and describing the services
(website pages, brochures, advertisements)
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MILES DESIGN + BOSE McKINNEY EVANS LLP 39
40. PROTECTING A MARK - USE
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Distinguish marks from surrounding text
• Capitalize, use different fonts and sizes, etc.
• Use the ® or TM at least once per document or per page
• ® is only for federally registered marks
• TM for common law, state registrations
Use as adjective
• XEROX copier
• WALT DISNEY WORLD resort
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MILES DESIGN + BOSE McKINNEY EVANS LLP 40
45. PROTECTING THE BRAND – LEGAL ENFORCEMENT
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Clearance
• Due diligence to determine if mark is “available,” no
apparent infringement risk
• Clearance searches
• Register your most important marks
• Police use of marks by others
• License agreements
• Cease and desist letters
• Be consistent! Don’t let some infringers slide –
affects ability to enforce your rights
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MILES DESIGN + BOSE McKINNEY EVANS LLP 45