Jason Baudendistel grew up in poverty and experienced homelessness twice but has since co-founded two tech startups, one which received a $1 million buyout offer. He is also an Amazon bestselling author and consultant who speaks on social media strategy. He argues that most businesses waste 85-95% of their advertising dollars through poorly defined strategies. LinkedIn is highlighted as the most cost-effective way to generate leads through free and low-cost marketing tools like groups, profiles, and targeting specific niches. The key is developing a clear LinkedIn strategy focused on visibility, engagement, and adding value rather than spreading efforts too thin.

1. Hello everyone I am honored to be here
My name is Jason Baudendistel if you don't know my story I grew up on welfare
and was homeless twice. I have now co-founded two different tech startups
including one that received a nearly 1 million dollar buyout offer. On top of that I
am an Amazon bestselling author and serial entrepreneur.
I speak on social media and marketing strategy as well as my story and I consult
on Linkedin, Marketing strategy and business strategy.
So there is why you should listen. Here is why you should care. Have you ever
heard of 6 up? Uncle Sam's Beer, General Motors. Yeah the last one sounds
familiar. Want to know the easiest way to guarantee your business will live in
mediocrity or even die out to be forgotten?
Have a poor business and or marketing strategy, underestimate your
competitors, don't clearly define your position and see how quickly your position
will erode.
How do you market and position your business? First off you must understand
what makes you different. What is your USP?
How are you different?
85 to 95% of Advertising dollars are wasted.
How so? Most businesses think of advertising as throwing money at sales.
However without a defined strategy you spend way too much on branding
without any clear revenue benefit.
Story 1
Dynamictivity
Once you have that down then you are finally at the point of being ready to plan
the rest.
Marketing has so many facets and buttons and everyone has an opinion.
Seo, Social media, paint people blue and have them run through the street,
Branding, Lead generation,
There is a list even with a marketing team sometimes it can feel like you have a
thousand jobs to do. So where to begin?

2. Story 2
Online Legacy
Depending on what your target market is you will position your message to
engage them and then use your market research and the reaction to your
message as a launching point to continue through your funnel.
Once you have clear targeting and a clear message then it is time leverage that
message through social media, strategic advertising, contests, and various other
physical and online lead generation methods.
Story 3
Bored Student Records
4 marketing keys
Specialization, Focused efforts on this area, Differenation,- Competitive
Advantage, Area Of Excellence, Unique Selling Proposition, Segmentation-
Targeting, customers who appreciate you most? Psychographic and
Demographic, Concentration focusing of resources
Marketing is a multifaceted operation however cost effective marketing begins
with social media.
Social Media is the most cost effective way to generate leads and grow your
business.
Linkedin is the most business centric social media platform.
Cut your advertising budget in half. It's a waste of money Linkedin will get you
those leads for less dollars.
Why Is Linkedin so powerful?
Story 1 Financial Bin and 500% Traffic Increase
Story 2 Go By Truck and 30 New Leads in one month, Group creation and group

3. size goal achieved in under one month
Start with the very basics, setting up profile, profile optimization and starting a
group
Linkedin Marketing from scratch
Do you have a Linkedin profile? If you do raise your hand
If not why not?
Linkedin is the number 1 social media site for professionals with over 130 Million
members.
The average income on Linkedin is over 100,000 dollars a year.
Facebook, twitter, pinterest, none of them have the income power or audience of
Linkedin.
Most of Linkedin's marketing tools are free to use and even an aggressive or
proactive premium account is much more cost effective than traditional
advertising.

4. The 7 Deadly Sins Of linkedin
Sin #1
Spreading Yourself Too Thin
Your efforts should be targeted within a specific niche or group of niches without
targeting you are spreading your resources thin. For example don’t join a group
on forestry if you want to target real estate. Most mistakes are not that obvious
but you get the idea.
Sin # 2
Not Being Visible
Put yourself out there is no room for secrecy if you want to build a well-known
brand. Interact in groups, publish content and feed it to your Linkedin contacts
and be active wherever possible.
Sin # 3
Being Afraid To Leave Your Comfort Zone
Building a business is a calculated risk you need to consider any opportunity
that comes your way strongly. You will need to seek out prospects and use
Linkedin tools aggressively there are countless ways to generate traffic and
leads on Linkedin. You need to put them to use.

5. Sin # 4
Giving Up:
Never do this it is like one of my favorite quotes by Thomas Edison “Many of
those who failed never realized how close they were to success when they gave
up” Giving up usually happens when you are finally gaining momentum, never
stop hustling.
Sin # 5
Not Showing Your Personality on Your Profile
You need to be personable and interact people want someone they can connect
to and trust.
Sin # 6
Not Having a LinkedIn Marketing Strategy
You need a game plan centered on how you will grow contacts,, generate leads,
interact and add value to your LinkedIn network.
Sin # 7
Not having SEO on Your LinkedIn Profile
Whatever niche or niches you are targeting should be positioned for through
your profile. Use all aspects of your profile to insert your primary 5 target
keywords. These alone are only just the beginning a full Linkedin profile is an
absolute must.
The Tools of LinkedIn
Recommendations and Endorsements provide authority and credibility to your
profile
Open Networking Allows leveraged network growth
Signal allows a way to target leads within the LinkedIn newsfeed
A Network of 500+ gives the perception you are a decision maker.

6. Groups provide a platform to show authority, create and nurture leads and
exchange value.

7. Groups provide a platform to show authority, create and nurture leads and
exchange value.