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Cost Effective Data-Based Content Marketing
The document discusses strategies for cost-effective data-based content marketing, emphasizing the importance of automated research, building a research library, and maximizing asset utilization. Key recommendations include automating research processes through tools like Google Alerts and maintaining a dedicated research section on websites to enhance outreach. Overall, it advocates for a sustainable approach to producing and promoting valuable content over time.
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Cost Effective Data-Based Content Marketing
- 1. Data-Based Content Marketing That Won’t Break TheBank @KaneJamison DFWSEM #StateOfSearch Content Harmony
- 2. Data-Based Content Marketing That Won’t Break TheBank http://hmny.co/databasedcm Content Harmony
- 3. @KaneJamison Data-heavy blogposts and graphics Interactive visualizations Quarterly/Annual whitepapers, industry benchmarks, & reports APIs & Tools Visualizations (yes, including infographics) #StateOfSearch Data-Based Content ? http://hmny.co/databasedcm
- 4. Why Data-Based Content? @KaneJamison#StateOfSearch slideshare.net/kanejamison/
- 5. Data-Based Content Process: @KaneJamison Howcan we cut costs on data-based content without cutting quality? #StateOfSearch http://hmny.co/databasedcm
- 6. Data-Based Content Process: @KaneJamison 1- Planning • Ideation • Storyline Creation • Pre-Outreach 2 - Production • Research • Data Collection • Data Analysis • Graphic Design • Programming • Website Buildout 3 - Promotion • Owned Social Promotion • Outreach • Paid Amplification #StateOfSearch http://hmny.co/databasedcm
- 7. @KaneJamison 3 Approaches to CuttingCosts or Increasing Value 1. Automate Research 2. Build A Research Library 3. Use It Up, Wear It Out #StateOfSearch
- 8.
- 9. Automate All TheResearch: @KaneJamison Example of Queries To Find Data Sources: #StateOfSearch
- 10. Automate All TheResearch: @KaneJamison “keyword""new study" OR "recent study" OR "new report" OR "recent report" OR "new research" OR "recent research" OR "new data" OR "recent data" OR "new experiment" OR "recent experiment" OR "new experiments" OR "recent experiments" OR "new survey" OR "recent survey" site:.edu OR site:.gov #StateOfSearch 1 - Google Alerts: site:industrypublication1.org
- 11. Automate All TheResearch: @KaneJamison 2 - Google Scholar Alerts: “bankruptcy“ #StateOfSearch
- 12. Automate All TheResearch: @KaneJamison Dump all of these alerts directly into a Gmail label that you can check daily or weekly. #StateOfSearch
- 13. Automate All TheResearch: @KaneJamison 3 - Automated Tracking With Buzzstream: #StateOfSearch
- 14. Automate All TheResearch: @KaneJamison Rather not get them via emails? Two Options: 1. IFTTT > Google Doc 2. Zapier > RSS Feed #StateOfSearch
- 15. Automate All TheResearch: @KaneJamison 4 - Harvest Tweets Matching Keywords: I want all the tweets matching this: “solar""new study" OR "recent study" OR "new report" OR "recent report" OR "new research" OR "recent research" OR "new data" OR "recent data" OR "new experiment" OR "recent experiment" OR "new experiments" OR "recent experiments" OR "new survey" OR "recent survey” #StateOfSearch
- 16. Automate All TheResearch: @KaneJamison 4 - Harvest Tweets Matching Keywords: #StateOfSearch Click here to see the full search results for this example.
- 17. Automate All TheResearch: @KaneJamison Twitter Search > RSS? It’s kind of complicated… 2 Decent Options: Zapier or Twools #StateOfSearch
- 18. Automate All TheResearch: @KaneJamison Twitter Search > RSS? It’s kind of complicated… 2 Decent Options: Zapier or Twools #StateOfSearch http://iag.me/twools/
- 19.
- 20. Build A Library: @KaneJamison#StateOfSearch MarketingCharts.com:
- 21. Build A Library: @KaneJamison#StateOfSearch Project: Build 20 individual data-graphics. 20 Hour Concept Project: 2 Hrs Gathering Data 10 Hrs Excel or Infogram Visualization 8 Hrs Website Buildout
- 22. Build A Library: @KaneJamison#StateOfSearch Create a /research/ or /data/ section of the website Give each graphic a dedicated page with a image, 1-2 paragraph description, and embed code.
- 23. Build A Library: @KaneJamison#StateOfSearch Outreach to the data creators Outreach to anyone that has cited the data Tell them about your new “Solar Research Database” or “Security Industry Data Library”.
- 24. Build A Library: @KaneJamison#StateOfSearch Add XX new graphics per month. Continue outreach.
- 25. Build A Library: @KaneJamison#StateOfSearch Let’s Recap: The ideas research themselves.
- 26. Build A Library: @KaneJamison#StateOfSearch Let’s Recap: Small initial project scope.
- 27. Build A Library: @KaneJamison#StateOfSearch Let’s Recap: Scales out easily over time.
- 28. Build A Library: @KaneJamison#StateOfSearch Let’s Recap: No designer needed.
- 29. Build A Library: @KaneJamison#StateOfSearch Let’s Recap: Ongoing outreach and passive links.
- 30. @KaneJamison Use it up, Wearit out. #StateOfSearch 3
- 31. Use It Up,Wear It Out: @KaneJamison A good data-based content project should last you a year or years, not a month. #StateOfSearch
- 32. Use It Up,Wear It Out: @KaneJamison Whitepaper Webinar Slidedeck-> Video Smaller Data Graphic Printed Rack Card #StateOfSearch
- 33. Use It Up,Wear It Out: @KaneJamison February: Outreach to local newspaper journalists for infographic. #StateOfSearch Build Complementary Assets:
- 34. Use It Up,Wear It Out: @KaneJamison February: Outreach to local newspaper journalists for infographic. Result: No responses. #StateOfSearch Build Complementary Assets:
- 35. Use It Up,Wear It Out: @KaneJamison #StateOfSearch Build Complementary Assets: April: Outreach for interactive timeline, and mentioned our infographic again.
- 36. Use It Up,Wear It Out: @KaneJamison #StateOfSearch Build Complementary Assets: April: Outreach for interactive timeline, and mentioned our infographic again. Result: Dedicated newspaper links and mentions for both assets.
- 37. Use It Up,Wear It Out: @KaneJamison Building complementary assets allows you to build stronger connections with the same outreach targets and improve outreach conversion. #StateOfSearch Build Complementary Assets:
- 38. Use It Up,Wear It Out: @KaneJamison Build quarterly and annual content. #StateOfSearch Rinse & Repeat:
- 39. Use It Up,Wear It Out: @KaneJamison Save costs on the entire process: design, storyline, promotion, and more. Just refresh the data and tell everyone it’s there. #StateOfSearch Rinse & Repeat:
- 40. @KaneJamison Kane@ContentHarmony.com DFWSEM #StateOfSearch Slides &References at hmny.co/databasedcm Thank you. Most photos from “The Great St. Louis Bank Robbery”, a 1959 movie starring Steve McQueen that is now in the public domain.You can watch it free on Archive.org:
Editor's Notes
- #21 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #22 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #23 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #24 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #25 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #26 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #27 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #28 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #29 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.
- #30 Curate graphics of OPD just like marketingcharts.com. Easy outreach after each one and they'll often promote the archive for you. Brand each graphic, add it to its own page with title and paragraph of commentary, and share socially.