8. Heckle us:
@mhames
@pefnam
“Right now we’re doing a
couple hundred videos a
day,” he said. “We think we
need to be doing 2,000
videos a day.” - Michael W.
Ferro Jr.
http://www.nytimes.com/2016/07/11/business/media/as-online-
video-surges-publishers-turn-to-automation.html?_r=0
10. Heckle us:
@mhames
@pefnam
5 Things Marketers Need to Know
About Gen Z
1. 63% want marketing from real people
2. Facebook wins
3. They want to participate
4. 79% is interested in VR
5. You have 8 seconds
https://contently.com/strategist/2016/06/30/5-things-marketers-need-to-know-
gen-z/
13. Heckle us:
@mhames
@pefnam
Things we think we know
1. Facebook Posts with more than 80 words get
2x the engagement
2. Facebook doesn’t like pages.
3. Facebook rewards targetting.
4. Facebook rewards responding with pictures.
5. Last month, 47 people took a virtual tour after
coming to Colgate.edu via Facebook. As we
kick into the app season, that number should
triple.
6. You need to be boosting your posts (and
running ads)
7. Facebook video views are a
vanity metric.
15. Heckle us:
@mhames
@pefnam
Continued
1.The top Tweet at Colgate in fiscal
2014/15 was a repost from Delicious.
2.#hashtags increase tweet impressions.
3.Twitter engagement reflects the nature
of the platform.
4.Twitter has a long tail.
17. Heckle us:
@mhames
@pefnam
Continued
LinkedIn
1. LinkedIn is more infuriating than Google’s current SERP
2. A LinkedIn profile with 100% completeness beats
RateMyProfessor.
And more
1. Campaign URLS are hard to get people to adopt
2. You should have a budget to support your social media
efforts.
3. YouTube is a great place to post your videos.
4. Snapchat is not a marketing tool.
5. Instagram is not either. Unless you are advertising and then
maybe, a little bit.
6. Asking questions like “how will we measure success?” gets
you invited to more meetings.
7. Our jobs are only going to get harder.
