1. @KatWarboys | #GrowWithHubSpot | @HubSpot
Katrina Too
APAC Marketing Manager,
HubSpot
Convert Leads
Close Customers
Attract Visitors
@katrinatoo
Get Started!
2. @KatWarboys | #GrowWithHubSpot | @HubSpot
Convert Leads
Close Customers
Attract Visitors Top of the funnel
(AKA TOFU):
Any marketing
activities that increase
brand awareness &
traffic
16. @KatWarboys | #GrowWithHubSpot | @HubSpot
GET IDEAS FROM
REAL, LIVE HUMANS.
5.
Industry
podcasts
FAQs from
customers
(and those who didn’t
turn into customers)
Talk to
sales reps
Rants from
executives
Internal
documents
20. @KatWarboys | #GrowWithHubSpot | @HubSpot
LET’S SAY YOU’RE CREATING BLOG CONTENT
companies who
prioritise blogging are
13x more likely to
achieve a positive ROI.
13x
29. @KatWarboys | #GrowWithHubSpot | @HubSpot
WORD COUNT vs
AVERAGE SOCIAL SHARES
Source: The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog, HubSpot
46. @KatWarboys | #GrowWithHubSpot | @HubSpot
WHAT TO CONSIDER IN A
CO-MARKETING PARTNERSHIP
Are they non-competitive?
Do they have a similar target audience?
Do they have great content?
Do they have a large contacts database?
47. @KatWarboys | #GrowWithHubSpot | @HubSpot
3
% of people generate
of the impact online
90
%
INFLUENCERS
Source: Content Marketer’s Guide to Influencer Marketing