The document provides tips for improving one's document management strategy and discusses capturing documents, focusing on making SharePoint useful, and understanding one's target audience. It also references a presentation on document management trends at an upcoming AIIM conference and encourages embracing new skills.
Don Draper's 3 Rules of Content MarketingJohn Mancini
A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.
Originally delivered at Oracle Social Business Seminar - for more information on becoming a Certified Information Professional, go to http://www.aiim.org/certification.
How is Big Content Different From Big Data?John Mancini
Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.
Wake up, C-Suite -- #InfoChaos is ApproachingJohn Mancini
Information Governance usually puts the C-Suite to sleep. But unless they start treating it as a strategic priority, organizations run the risk of being overwhelmed by #InfoChaos. A summary of the latest research by AIIM, ARMA, and Cohasset Associates.
Everything You Need to Know About Enterprise IT in Three SlidesJohn Mancini
Everything You Need to Know About...
...The History of Enterprise IT (1 slide)
...How Enterprise IT Buyers Are Changing (1 slide)
...How to Turn Information Chaos into Business Benefit (1 slide)
Don Draper's 3 Rules of Content MarketingJohn Mancini
A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.
Originally delivered at Oracle Social Business Seminar - for more information on becoming a Certified Information Professional, go to http://www.aiim.org/certification.
How is Big Content Different From Big Data?John Mancini
Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.
Wake up, C-Suite -- #InfoChaos is ApproachingJohn Mancini
Information Governance usually puts the C-Suite to sleep. But unless they start treating it as a strategic priority, organizations run the risk of being overwhelmed by #InfoChaos. A summary of the latest research by AIIM, ARMA, and Cohasset Associates.
Everything You Need to Know About Enterprise IT in Three SlidesJohn Mancini
Everything You Need to Know About...
...The History of Enterprise IT (1 slide)
...How Enterprise IT Buyers Are Changing (1 slide)
...How to Turn Information Chaos into Business Benefit (1 slide)
[Webinar Slides] 4 Ways to Protect Your Captured Data from Theft and Complian...AIIM International
Learn about the risks and challenges of typical imaging and 4 ways you can make sure your captured information is protected.
For more information on Scanning & Capture, visit our resource center: http://www.aiim.org/Resource-Centers/Scanning-and-Capture.
#AIIM14 keynote -- Turning Information Chaos into Information OpportunityJohn Mancini
My #AIIM14 keynote -- Mancini's Law --
Organizations are systems of information networks. They only operate effectively when there are clear and predictable information flows within and between these networks.
50% annual growth in the volume of digital information means that these networks – and especially the points of connection between them – will become increasingly unstable.
Without intervention, the resulting #infochaos will threaten the viability of the entire system.
e-book here -- http://www.aiim.org/infochaos
Track keynote presentation at #otew2013, Open Text Enterprise World. Why our approach to information governance needs to change -- and focus on the BUSINESS.
Information Governance -- Necessary Evil or a Bridge to the Future?John Mancini
How the world is changing -- Old paradigms are being stretched to the breaking point
How we usually think about governance -- It’s not just about what you keep
How should we respond? -- Building an action plan for the next 2-3 years
[Webinar Slides] Leveraging Technology You Already Have to Create True Digita...AIIM International
Learn how to leverage the capabilities you likely already have – scanning, capture, and the digital mailroom – and extend them into the core processes that you use to run your business.
Want to take digital experience even further? Check out the 4 Steps to Improve Customer Experiences: http://info.aiim.org/four-steps-to-improve-customer-experiences
This report on Open Source Software (OSS) and Collaboration Technology Infrastructure is based on the survey of about 100 participants during the 2ndCollaboration Retreat 2011 for select CXOs and Delegates organized by Mithi in September 2011.
This report captures the opinions of IT decision makers in organizations across industries regarding the feasibility and future of OSS and Collaboration IT Infrastructure.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
Leveraging Analytics to achieve your Customer Experience ObjectivesJj HanXue
Presented by Graham Cobb, European Industry Leader for Banking and Financial Markets, Business Analytics at IBM
For the complete presentation, see http://bit.ly/NOsWDA.
Alternatively, please visit http://www.customerexperiencefinance.com/share.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
[Webinar Slides] 4 Ways to Protect Your Captured Data from Theft and Complian...AIIM International
Learn about the risks and challenges of typical imaging and 4 ways you can make sure your captured information is protected.
For more information on Scanning & Capture, visit our resource center: http://www.aiim.org/Resource-Centers/Scanning-and-Capture.
#AIIM14 keynote -- Turning Information Chaos into Information OpportunityJohn Mancini
My #AIIM14 keynote -- Mancini's Law --
Organizations are systems of information networks. They only operate effectively when there are clear and predictable information flows within and between these networks.
50% annual growth in the volume of digital information means that these networks – and especially the points of connection between them – will become increasingly unstable.
Without intervention, the resulting #infochaos will threaten the viability of the entire system.
e-book here -- http://www.aiim.org/infochaos
Track keynote presentation at #otew2013, Open Text Enterprise World. Why our approach to information governance needs to change -- and focus on the BUSINESS.
Information Governance -- Necessary Evil or a Bridge to the Future?John Mancini
How the world is changing -- Old paradigms are being stretched to the breaking point
How we usually think about governance -- It’s not just about what you keep
How should we respond? -- Building an action plan for the next 2-3 years
[Webinar Slides] Leveraging Technology You Already Have to Create True Digita...AIIM International
Learn how to leverage the capabilities you likely already have – scanning, capture, and the digital mailroom – and extend them into the core processes that you use to run your business.
Want to take digital experience even further? Check out the 4 Steps to Improve Customer Experiences: http://info.aiim.org/four-steps-to-improve-customer-experiences
This report on Open Source Software (OSS) and Collaboration Technology Infrastructure is based on the survey of about 100 participants during the 2ndCollaboration Retreat 2011 for select CXOs and Delegates organized by Mithi in September 2011.
This report captures the opinions of IT decision makers in organizations across industries regarding the feasibility and future of OSS and Collaboration IT Infrastructure.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
Leveraging Analytics to achieve your Customer Experience ObjectivesJj HanXue
Presented by Graham Cobb, European Industry Leader for Banking and Financial Markets, Business Analytics at IBM
For the complete presentation, see http://bit.ly/NOsWDA.
Alternatively, please visit http://www.customerexperiencefinance.com/share.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
As the most sought after SharePoint partner in India we have worked on multifaceted SharePoint projects in the past five years and have added significant value to SharePoint investments and SharePoint Trainings in India be it SharePoint 2010 or 2013 or O365. Get it straight here; being an IT enterprise Consulting Services Company, our range of offerings spans across IT Business consulting, product development, customized. Visit www.adapt-india.com
5 things you didn't know about automating governance and complianceJohn Mancini
Prospectus and presentation for upcoming multi-client research project by AIIM on the intersection between artificial intelligence & machine learning and information governance.
Digital Disruption and the Challenge of Keeping Members EngagedJohn Mancini
Some thoughts about how disruptive technologies impact the value proposition for how associations engage their members. From my keynote at the Aptify User Conference last year.
5 Strategies to Avoid the Digital RiptideJohn Mancini
Keynote presentation at the ABBYY Partner Conference in Tokyo -- How can you turn digital DISRUPTION into digital TRANSFORMATION? I did a broader accompanying blog post on some of these themes here -- http://info.aiim.org/digital-landfill/3-lessons-from-japanese-trains-information-management-and-the-internet-of-things
From Microfilm to Big Data - How Can One Brain Handle This Much Change Withou...John Mancini
How is Digital Disruption changing the role of Information in our organizations? How do we shift the focus from the "T"(technology) in IT to the "I" (information)?
Is IT Really the Villain? - Future of Technology in the EnterpriseJohn Mancini
Is IT the Villain? - The Future of Technology in the Enterprise -- A summary of my keynote presentation at the CITE Conference and Expo in San Francisco. How do organizations deal with the advantages of social, mobile, and consumer technologies without losing control?
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. Taking
Your
Game
to
the
Next
Level
5
Tips
for
the
Document
Management
Channel
John
Mancini
President,
AIIM
@jmancini77
Blog
=
Digital
Landfill
AIIM.org
johnmancini@aiim.org
4. 5
Tips
for
the
Document
Channel
1. Capture
is
cool.
Really.
Believe
it.
2. in
the
document
channel.
3. Focusing
on
making
SharePoint
actually
do
something
can
be
a
preWy
good
business
strategy.
4. Recognize
that
modern
markeBng
is
more
than
going
to
big
trade
shows
and
seZng
up
a
10x10.
5. Adjust
your
training
strategy
to
the
new
world
of
challenger
selling.
6. Understand
who
you
are
trying
to
reach,
align
your
messaging
and
embrace
T-‐shaped
skills.
7. 45%
of
scanned
45% documents
are
100%
“born
digital”
–
exactly
as
they
came
out
of
the
printer.
Source:
AIIM,
The
Paper
Free
Office
–
Dream
or
reality?
8. 77%
of
invoices
that
77% arrive
as
PDF
aWachments
get
printed.
Source:
AIIM,
The
Paper
Free
Office
–
Dream
or
reality?
9. 31% 31%
of
faxed
invoices
get
printed
and
scanned
back
in.
Source:
AIIM,
The
Paper
Free
Office
–
Dream
or
reality?
10. 70%
believe
that
the
use
of
scanning
and
capture
70% improves
the
speed
of
response
to
customers,
suppliers,
ciBzens
or
staff
by
a
factor
of
3X
or
more.
Source:
AIIM,
Process
RevoluBon
–
Moving
your
business
from
paper
to
PCs
to
tablets
11. Nearly
30%
put
the
factor
30% as
10X
or
more.
Source:
AIIM,
Process
RevoluBon
–
Moving
your
business
from
paper
to
PCs
to
tablets
12. 5
Tips
for
the
Document
Channel
1. Capture
is
cool.
Really.
Believe
it.
2. Focusing
on
making
SharePoint
actually
do
something
can
be
a
preWy
good
business
strategy.
3. Recognize
that
modern
markeBng
is
more
than
going
to
big
trade
shows
and
seZng
up
a
10x10.
4. Adjust
your
training
strategy
to
the
new
world
of
challenger
selling.
5. Understand
who
you
are
trying
to
reach,
align
your
messaging
and
embrace
T-‐shaped
skills.
14. “SharePoint:
un-‐planned,
under-‐developed,
and
un-‐loved
-‐-‐
but
not
un-‐popular.”
-‐-‐Doug
Miles,
AIIM
15. SharePoint
Usage
How
would
you
best
describe
the
primary
version
of
SharePoint
that
you
have
in
producIon
use?
43%
using
SP
2010
We
have
never
used
SharePoint
8%
(inc.
14%
as
a
first
Bme
use)
We
no
longer
use
SharePoint
1%
20%
sBll
in
SharePoint
2003
9%
upgrade
to
2010
mode
SharePoint
2007
18%
SharePoint
2007
(but
upgrading
27%
using
20%
to
2010)
outdated
versions
SharePoint
2010
29%
of
SP
with
no
(upgraded
through
2007)
intenBon
of
SharePoint
2010
(as
a
first
use)
14%
upgrading
N=484
15
16. SharePoint
-‐
Drivers
Your
2
main
reasons
for
implemenIng
SharePoint?
Internal
collaboraBon
50%
File-‐share
replacement
26%
Web
portal/intranet
26%
Live
document/content
management
19%
Project
Management
13%
• Internal
CollaboraBon
Document
archiving/records
management
10%
(50%)
• …then
file-‐share
External
collaboraBon
8%
replacement
(26%)
Business
Process
Management
(BPM)
5%
and
portals
and
Public
web
management
3%
intranet
(26%)…
No
choice/Company-‐wide
rollout
13%
• …then
live
document
Don't
know
/
Other
9%
management
(19%).
N=315
16
17. SharePoint
-‐
FuncBonality
How
do
the
various
funcIonal
aspects
of
your
SharePoint
implementaIon
compare
with
your
expectaIons?
Internal
Internal
collaboraBon/team
sites
collaboraBon
and
Document/content
management
doc/content
mgt
External
collaboraBon/team
sites
meeBng
expectaBons
(~80%).
Messaging
and
communicaBons
Mobile/remote
access
Less
so
for
external
Workflow/Business
Process
collaboraBon
and
Records
management
messaging
(~70%).
Email
management/integraBon
Mobile,
workflow,
Social/social
tools
RM,
email
and
social
Office
365/SharePoint
in
the
cloud
are
largely
below
expectaBon
(~50%).
Exceed
expectaBons
Meet
expectaBons
Below
expectaBons
N=298,
normalized
for
N/A
17
18. SharePoint
–
Business
Issues
What
would
you
say
are
your
biggest
on-‐going
business
issues
with
your
SharePoint
system?
(Max
three)
Lack
of
experBse
to
maximize
its
usefulness
46%
Lack
of
strategic
plans
on
what
to
use
it
for,
and
what
not
to
39%
Resistance
from
users:
commiZng
their
documents
to
SharePoint
28%
Resistance
from
users:
joining,
and
contribuBng
to,
collaboraBon/social
areas
25%
Managing
process
change
23%
Managing
SharePoint
within
the
bounds
of
our
centralized
informaBon
policy
19%
1. Lack
of
experBse
2. Lack
of
strategic
Not
doing
as
much
as
we
planned
at
the
outset
19%
plans
on
where
Matching
our
business
processes
to
SharePoint
workflows
18%
to
use
it.
3. User
resistance
None
of
these/Other,
please
specify
13%
N=310
18
19. 54%
are
using
or
54% planning
to
use
3rd
party
add-‐on
products
in
order
to
enhance
SharePoint
funcBonality.
Source:
AIIM,
The
SharePoint
Puzzle
–
Adding
the
missing
pieces
20. Only
a
third
thinks
they
33% will
sBck
with
the
vanilla
product.
Source:
AIIM,
The
SharePoint
Puzzle
–
Adding
the
missing
pieces
21. 5
Tips
for
the
Document
Channel
1. Capture
is
cool.
Really.
Believe
it.
2. Focusing
on
making
SharePoint
actually
do
something
can
be
a
preWy
good
business
strategy.
3. Recognize
that
modern
markeBng
is
more
than
going
to
big
trade
shows
and
seZng
up
a
10x10.
4. Adjust
your
training
strategy
to
the
new
world
of
challenger
selling.
5. Understand
who
you
are
trying
to
reach,
align
your
messaging
and
embrace
T-‐shaped
skills.
22. Is
your
ECM
CONTENT
STRATEGY
opBmized
for
2013
or
for
1963?
23. Many
ECM
markeBng
strategies
are
sBll
stuck
in
the
era
of
MADMEN
and
DON
DRAPER.
Most
ECM
markeBng
strategies
are
focused
on
FITTING
IN
rather
than
STANDING
OUT.
Most
ECM
markeBng
strategies
are
sBll
designed
for
the
era
of
mass
ONE-‐TO-‐MANY
communicaBons..
24. Most
MarkeBng
Approaches…
1. Go
to
great
big
TRADESHOW
and
get
a
10x10
somewhere.
2. Send
“suspects”
a
CASE
STUDY
or
a
“Johnson!
Get
me
PRODUCT
SHEET
to
generate
leads.
some
visibility!”
3. Do
a
WHITE
PAPER.
Once.
See
#2
for
distribuBon.
4. Send
out
lots
of
EMAIL
to
people
you
don’t
know
and
invite
them
to
a
product-‐demo
WEBINAR.
25. …Just
Don’t
Work
Anymore…
“Ever
wonder
why
most
B2B
markeBng
is
so
GAWDAWFUL?
The
reason:
most
B2B
marketers
wrongly
believe
that
B2BPRODUCTS
in
the
21st
century
should
be
marketed
the
way
that
consumer
products
were
marketed
in
the
20th
century.
Unfortunately,
what
made
Coke
and
Nike
successful
doesn’t
work…”
-‐-‐Geoffrey
James,
Why
Your
B2B
Marke>ng
is
So
Lousy
26. FOURCHANGES
1
The
Buyer’s
Journey
is
what
counts.
Understanding
buying
roles
and
stages
cri>cal.
2
The
technology
has
changed.
In-‐bound
marke>ng,
nurturing,
mul>-‐touch,
automa>on.
3
Exploding
opBons
for
content
delivery.
Videos,
podcasts,
blogs,
TwiIer,
e-‐books,
LinkedIn.
4
Thought
leadership
counts.
It’s
more
than
selling.
Source:
Sirius
Decisions
27. FOURSTAGES
What
do
they
want?
1
SUSPECTS
-‐-‐
infographics,
non-‐demo-‐y
videos,
curated
lists
and
people,
infotainment
2
PROSPECTS
-‐-‐
e-‐books,
guides,
chapters
from
physical
books,
analyst
reports,
webinars
3
LEADS
-‐-‐
White
papers,
case
studies,
demo
videos,
product
comparisons
4
OPPORTUNITIES
-‐-‐
ROI
calculators,
pricing
sheets,
RFP
generators
Source:
From
Content
to
Customer,
by
Joe
Chernov
and
Elle
Wioulfe
28. The Old and New of Marketing"
Old! New!
Mass marketing" Content marketing"
Focus groups" Analytics"
One-to-many" One-to-one"
Trade shows" Niched conferences"
Presentations that describe YOU" Presentations that educate THEM"
Single use analyst white papers" Multi-use content assets"
Product leadership" Thought leadership"
Mass e-mail" Segmented and automated drip
campaigns"
Print or print-like delivery" Videos, podcasts, blogs, ebooks"
29. 5
Tips
for
the
Document
Channel
1. Capture
is
cool.
Really.
Believe
it.
2. Focusing
on
making
SharePoint
actually
do
something
can
be
a
preWy
good
business
strategy.
3. Recognize
that
modern
markeBng
is
more
than
going
to
big
trade
shows
and
seZng
up
a
10x10.
4. Adjust
your
training
strategy
to
the
new
world
of
challenger
selling.
5. Understand
who
you
are
trying
to
reach,
align
your
messaging
and
embrace
T-‐shaped
skills.
30. We
must
change
the
way
we
sell…
“A
recent
Corporate
ExecuBve
Board
study
of
more
than
1,400
B2B
customers
found
that
those
customers
completed,
on
average,
nearly
60%
of
a
typical
purchasing
decision—
researching
soluBons,
ranking
opBons,
seZng
requirements,
benchmarking
pricing,
and
so
on—before
even
having
a
conversaIon
with
a
supplier”
ImplicaBons?
You
need
to
create
relaIonships
with
an
organizaIon
before
the
customer
requirements
are
set.
Source:
hWp://hbr.org/2012/07/the-‐end-‐of-‐soluBon-‐sales/ar/1
30
31. The
End
of
RelaBonship
Selling…
The
Sales
ExecuBve
Council
surveyed
6,000
reps
across
nearly
100
companies…
Every
sales
professional
falls
into
one
of
five
disInct
profiles.
– RelaBonship
Builders
– Hard
Workers
– Lone
Wolves
– ReacBve
Problem
Solvers
– Challengers
Source:
hWp://blogs.hbr.org/cs/2011/09/selling_is_not_about_relaBo.html
31
32. – RelaIonship
Builders:
Builds
advocates
within
prospect
–
Generous
in
giving
Bme
–
Gets
along
with
everyone
– Hard
Workers:
Go
extra
mile
–
Doesn’t
give
up
easily
–
Self-‐moBvated
–
Interested
in
feedback/development
– Lone
Wolves:
Follows
own
insBncts
–
Self-‐assured
–
Difficult
to
control
– ReacIve
Problem
Solvers:
Responsive
–
Detail
and
follow-‐through
oriented
– Challengers:
Different
world
view
–
Understands
customer’s
business
–
The
debaters
–
Pushes
customer
Source:
Corporate
ExecuBve
Board
32
33. – RelaIonship
Builders:
Builds
advocates
within
prospect
26%
–
Generous
in
giving
Bme
–
Gets
along
with
everyone
– Hard
Workers:
Go
extra
mile
–
Doesn’t
give
up
easily
–
22%
Self-‐moBvated
–
Interested
in
feedback/development
– Lone
Wolves:
Follows
own
insBncts
–
Self-‐assured
–
15%
Difficult
to
control
– ReacIve
Problem
Solvers:
Responsive
–
Detail
and
14%
follow-‐through
oriented
– Challengers:
Different
world
view
–
Understands
23%
customer’s
business
–
The
debaters
–
Pushes
customer
sample
Source:
Corporate
ExecuBve
Board
33
34. – RelaIonship
Builders:
Builds
advocates
within
prospect
26%
7%
–
Generous
in
giving
Bme
–
Gets
along
with
everyone
– Hard
Workers:
Go
extra
mile
–
Doesn’t
give
up
easily
–
22%
17%
Self-‐moBvated
–
Interested
in
feedback/development
– Lone
Wolves:
Follows
own
insBncts
–
Self-‐assured
–
15%
25%
Difficult
to
control
– ReacIve
Problem
Solvers:
Responsive
–
D12%
nd
14%
etail
a
follow-‐through
oriented
– Challengers:
Different
world
view
–
Understands
23%
39%
customer’s
business
–
The
debaters
–
Pushes
customer
sample
excel
Source:
Corporate
ExecuBve
Board
34
35. The
rise
of
the
Domain
Expert
Sales
Domain
Expert
Strategic
Orchestrator
Risk
Alleviator
role
4.
5.
1.
2.
Sales
3.
Educate
Show
How
IdenIfy
and
Provide
New
Demonstrate
phase
Customer
Your
SoluIon
Engage
or
Unique
Importance
About
Their
Meets
Their
Prospect
Insights
Needs
Requirements
Sales
objecBve
Educate
Take
Control
Tailor
Source:
SiriusDecisions
/
AIIM
36. The
rise
of
the
Domain
Expert
Sales
Domain
Expert
Strategic
Orchestrator
Risk
Alleviator
role
4.
5.
1.
2.
Sales
3.
Educate
Show
How
IdenIfy
and
Provide
New
Demonstrate
phase
Customer
Your
SoluIon
Engage
or
Unique
Importance
About
Their
Meets
Their
Prospect
Insights
Needs
Requirements
Sales
objecBve
Educate
Take
Control
Tailor
Source:
SiriusDecisions
/
AIIM
The
sale
is
won
here.
37. Most
Prominent
Inhibitors
to
Sales
Achieving
Quota
Insufficient
Leads
13.3%
Poor
Sales
Skills
16.0%
Too
Many
Products
to
21.4%
Know
InformaBon
Gap
24.3%
(Industry,
SoluBon,
Etc.)
Inability
to
Communicate
26.0%
Value
Messages
0.0%$ 5.0%$ 10.0%$ 15.0%$ 20.0%$ 25.0%$ 30.0%$
Source:
SiriusDecisions
PMM
2010
Survey
38. 5
Tips
for
the
Document
Channel
1. Capture
is
cool.
Really.
Believe
it.
2. Focusing
on
making
SharePoint
actually
do
something
can
be
a
preWy
good
business
strategy.
3. Recognize
that
modern
markeBng
is
more
than
going
to
big
trade
shows
and
seZng
up
a
10x10.
4. Adjust
your
training
strategy
to
the
new
world
of
challenger
selling.
5. Understand
who
you
are
trying
to
reach,
align
your
messaging
and
embrace
T-‐shaped
skills.
39. “Deep-‐dive”
specializaBons
IT
Legal
professional
Risk/Liability
Focus
Records
Manager
Digital
Archivist
Business
Process
Owners
Professionals
InformaBon
Value
Focus
Business
Analyst
Knowledge
Manager
InformaBon/Data
ScienBst
Ent
InformaBon
Manager
Governance
Focus
Info/Data
Stewards
Ent
InformaBon
Architect
Social
Focus
InformaBon
Curators
Community
Managers
Most
roles
from
Deb
Logan
and
Regina
Casonata,
Gartner
41. “Deep-‐dive”
specializaBons
IT
Legal
professional
Risk/Liability
Focus
Records
Manager
Digital
Archivist
Business
Process
Owners
Professionals
InformaBon
Value
Focus
Business
Analyst
Knowledge
Manager
InformaBon/Data
ScienBst
Ent
InformaBon
Manager
Governance
Focus
Info/Data
Stewards
Ent
InformaBon
Architect
Social
Focus
InformaBon
Curators
Community
Managers
Most
roles
from
Deb
Logan
and
Regina
Casonata,
Gartner
42. “Deep-‐dive”
specializaBons
IT
Legal
professional
Risk/Liability
Focus
Records
Manager
THE
CONTEXT
Digital
Archivist
Business
Process
Owners
Professionals
InformaBon
Value
Focus
Business
Analyst
Knowledge
Manager
InformaBon/Data
ScienBst
Ent
InformaBon
Manager
Governance
Focus
Info/Data
Stewards
Ent
InformaBon
Architect
Social
Focus
InformaBon
Curators
Community
Managers
Most
roles
from
Deb
Logan
and
Regina
Casonata,
Gartner
43. Get
cerBfied
today.
$265
at
Prometrics
All
the
content
is
free.
Embrace
T-‐shaped
skills.
Meet
your
customers
when
THEY
get
there.
44. Thank
You!
John
Mancini
@jmancini77
Blog
=
Digital
Landfill
November
8-‐10,
Albuquerque,
NM
johnmancini@aiim.org
$100
discount
through
FRIDAY.