The document outlines the evolution of enterprise IT from traditional systems to modern engagement models, highlighting changing needs of IT buyers influenced by innovation and competition. It describes the shift from information chaos to opportunity through improved governance and alignment between business and IT, emphasizing the importance of effective content management. Additionally, it promotes upcoming events discussing these themes further.

1. Three
Slides
Everything You Need
to Know in One Slide
About…
1. The History of
Enterprise IT.
2. How IT Buyer
Needs are
Changing.
3. How to Move from
Information Chaos
to Information
Opportunity.

2. Systems of Engagement
Era
Mainframe
Mini
PC
Internet
Social and Cloud
Systems of Record
Years
1960-1975
1975-1992
1992-2001
2001-2009
2010-2015
Typical thing
managed
A batch trans
A dept process
A document
A web page
interactions
Best known
company
IBM
Digital
Equipment
Microsoft
Google
Facebook
Content mgmt
focus
Microfilm
Image Mgmt
Document
Mgmt
Content Mgmt
Social Business
Systems

3. IT BUYERS ARE CHANGING – AND SO ARE THEIR NEEDS
OLD WORLD
•
•
•
•
Tech unaware, fear around technology
Fear of lack-of-results, complexity
Concerned with cost-saving
Fewer projects, higher spend
•
•
•
Concerned with cost-savings, efficiencies, risk
reduction, compliance
Not initiating projects, but approving
Budget was predefined (Capex)
•
•
•
•
Technology focused
Liked complexity (job security)
Sought task-specific knowledge
Business process focused
•
•
•
•
Plumbing / backend
Standardization
Concerned with liability
Individual not empowered
NEW WORLD
C-Suite
•
•
•
VP / LOB Process Owner
Tech-aware
Concerned with innovation, competition, growth
Overall budget flat, so cut legacy spend & invest elsewhere
•
•
•
•
More direct influence over IT
Think in business use-case terms
Strategy and value focused
Higher awareness of content apps
•
•
•
Like simplicity
Still seeking best practices
Need information now more than ever
Project Manager / Architect
Ind Developers, RMs, DMs
•
•
•
•
Supporting the business
Vendor to business demands
Independent, more resources
Herding cats / free-for-all

4. Information Chaos
Information Opportunity
Business Benefit
Systems of Engagement and
Record misaligned.
End to end process
synchronization.
Processes transparent to
customers.
Mobile means information leaking
everywhere.
Governance occurs regardless of
device.
Employees and customers work on
their own device.
Information coming faster than it
can be digested.
Analytics automatically categorizes
and disposes.
Static information now at rest put
into motion.
More silos than ever – and new
ones in the cloud
Governance occurs regardless of
location.
It doesn’t matter where
information “lives.”
The “business” circumvents IT.
IT spend aligned with
opportunities.
A new business/IT alignment.
We’re spending too much on
technology.
Cloud opportunities to save on
legacy.
IT shifts from a cost center to
value creator.

5. We’ll be discussing all of these at
#AIIM14…
Click to get the free report.
Click to get the free report.
And if you are a VAR or Service Bureau or
SI, the partner event -- #SPEF14 – is a
must do.
4 Things You Need to Know about the
Document and Content Channel