SAP in-Memory Computing technology enables real-time computing by bringing together online transaction processing applications and online analytical processing applications at a low total cost. It combines hardware and software innovations to replace traditional databases and provide performance improvements of up to 1000x with data compression of up to 10x. Examples of how it can be used include giving shop floor associates instant access to the same data as board members, enabling movie studios to respond immediately to consumer feedback, and allowing utilities companies to offer consumers incentives to reduce energy usage during peak periods.