John Mancini offers new custom marketing services including a content marketing strategy workshop and lead nurturing campaign management. He is also available for keynote presentations on topics related to content marketing and digital disruption. The document provides details on these services and links to pages on Mancini's website for more information or to book a 15 minute appointment. It also shares results from a marketing effectiveness benchmark survey related to challenges companies face with marketing strategies and tactics.

1. Marketing
Effectiveness
Benchmark
Survey
4-14-2016

2. http://www.johnmancini.orgNew custom services provided by John Mancini

3. PLANNING -- STRATEGY DEVELOPMENT
Content Marketing Strategy Workshop
Why do so many marketing automation and
content marketing initiatives fail? Leverage
over 4 years of AIIM content marketing
experience, conducted at industry scale and
specifically focused on content and
information management.
Why waste time on an agency that has to be
educated on what you do?
EXECUTION -- EXPERIENCED ADVICE
Lead Nurturing Campaign Management
John Mancini will strategize with your team on how to maximize the
effectiveness of your lead generation activities, and integrate these
activities into a comprehensive lead nurturing campaign.
Company Boards -- Add the expertise of industry leader John Mancini
to your company’s Board of Directors.
VISIBILITY -- INDUSTRY LEADER
Keynote Presentations -- Sample topics:
• Getting Beyond the Hype: 4 Secrets of Effective Content Marketing
• Information Chaos vs. Information Opportunity: 5 Tips to Survive
and Thrive Amidst the Chaos
• Digital Disruption: 6 Strategies to Avoid Being “Blockbustered”
• March of the Digital Natives: How to turn Millennial Madness into
Business Advantage
Subject Matter Expert for your webinars and VIP events

4. Proving the ROI of our
marketing activities.
42%
Securing enough
marketing budget.
18%
Managing our
website.
3%
Identifying the right
technologies for our
needs.
5%
Training our team.
8%
Repurposing content
for international
audiences.
11%
Hiring top talent.
9%
Finding an executive
sponsor.
4%
Which of the following is your MOST IMPORTANT marketing challenge?
(Please pick ONE)

5. 71%
60%
32%
17%
10%
CONVERTING CONTACTS/LEADS TO CUSTOMERS
INCREASING THE NUMBER OF CONTACTS/LEADS
INCREASING REVENUE FROM EXISTING CUSTOMERS
PROVING THE ROI OF OUR MARKETING ACTIVITIES
REDUCING THE COST OF CUSTOMER/LEAD/CONTACT
ACQUISITION
Which 2 of the following marketing objectives are MOST IMPORTANT to
your company? (Please pick 2)

6. We have hard
measures of success
for our marketing
tactics and measure
them systemically.
10%
We measure the
effectiveness of some
but not all of our
marketing activities.
52%
We want to be able to
change directions
quickly, so we rely
primarily on gut
instinct.
13%
We don’t really
measure the ROI
of our marketing
activities.
25%
How would you describe how you measure the effectiveness of your
marketing activities (be honest!)?

7. 56%
14%
5%
15%
14%
48%
59%
32%
4%
3%
20%
13%
6%
PAID ADVERTISING -- PRINT, OUTDOOR, BROADCAST
PAID ADVERTISING -- SOCIAL MEDIA, ONLINE ADS, PPC
SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER)
EVENTS AND TRADE SHOWS
DIRECT EMAIL MARKETING -- OWN LIST
DIRECT EMAIL MARKETING -- PURCHASED LIST
ONLINE DIRECTORIES OF SOLUTION PROVIDERS
RETAINED PUBLIC RELATIONS FIRMS/AGENCIES
THIRD PARTY WHITE PAPERS/CASE STUDIES
YOUR OWN WEBINARS
THIRD PARTY WEBINARS
BLOGGING
INFOGRAPHICS
In your experience, which THREE of the following do you think are the LEAST
EFFECTIVE marketing tactics? (please pick THREE)

8. 6%
23%
35%
43%
43%
10%
4%
16%
31%
42%
15%
23%
11%
PAID ADVERTISING -- PRINT, OUTDOOR, BROADCAST
PAID ADVERTISING -- SOCIAL MEDIA, ONLINE ADS, PPC
SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER)
EVENTS AND TRADE SHOWS
DIRECT EMAIL MARKETING -- OWN LIST
DIRECT EMAIL MARKETING -- PURCHASED LIST
ONLINE DIRECTORIES OF SOLUTION PROVIDERS
RETAINED PUBLIC RELATIONS FIRMS/AGENCIES
THIRD PARTY WHITE PAPERS/CASE STUDIES
YOUR OWN WEBINARS
THIRD PARTY WEBINARS
BLOGGING
INFOGRAPHICS
In your experience, which THREE of the following do you think are the MOST
EFFECTIVE marketing tactics? (please pick THREE)

9. TACTIC % USING THIS 2015 ROI >
2014 ROI
INFOGRAPHICS 68% 29%
BLOGGING 84% 29%
THIRD PARTY WEBINARS 71% 17%
YOUR OWN WEBINARS 81% 34%
THIRD PARTY WHITE PAPERS/CASE STUDIES 78% 27%
RETAINED PUBLIC RELATIONS FIRMS/AGENCIES 59% 10%
ONLINE DIRECTORIES OF SOLUTION PROVIDERS 69% 9%
DIRECT EMAIL MARKETING – PURCHASED LIST 70% 10%
DIRECT EMAIL MARKETING – OWN LIST 96% 29%
EVENTS AND TRADE SHOWS 94% 19%
SOCIAL MEDIA (LINKEDIN, FACEBOOK, TWITTER) 99% 34%
PAID ADVERTISING – SOCIAL MEDIA, ONLINE ADS, PPC 74% 31%
PAID ADVERTISING – PRINT, OUTDOOR, BROADCAST 50% 2%

10. 31% say their content marketing strategy
“lacks coherence and purpose.”

11. Get a FREE copy of our new
Marketing Benchmark Survey
http://info.aiim.org/understanding-your-
content-management-marketing-
effectiveness

12. Need to strategize about a strategic positioning or
content marketing problem? — grab a 15 min appointment here:
https://app.hubspot.com/meetings/johnmancini
http://www.johnmancini.org