This document outlines 5 steps to build an invincible platform using social media: 1. State your mission clearly. 2. Understand your tribe to find 1,000 true fans who will support anything you create. 3. Document your work and experiences consistently and generously on one primary social media channel. 4. Do things that don't scale, like writing handwritten notes, to strengthen connections. 5. Build momentum by repurposing your best content and following up persistently with your network.

1. 5 Steps to Creating an
Invincible Platform
How you can use social media to clarify your purpose, become
financially independent, and become luckier than all your friends.

2. Why did
Winston win?

3. He built a
platform.
10 million words
published
•11 volumes
•400 articles
•350 speeches
In 8 years…

4. You can build a platform to
create the life you want,
faster.
“It is the ultimate insurance policy and the most
durable form of influence and power.”
- Ryan Holiday, Author

5. Hi, I’m
Matt Woods.
Marketer + Developer
mattwoods.io
@matopher

6. Where does
Social Media
fit?

7. Free tickets to a
marketing
conference —
twice.

8. Leveraged LinkedIn to connect with 25 growth
professionals from great companies in ~24 hours

9. Opportunities to meet
founders & CEOs
from Hubspot, Drift,
Shareaholic & more

10. Passively absorb
without adding to
the conversation
For most people social media is a distraction.
No clear direction or
mission
Pretend to be
experts at
everything

11. What if you
did the
opposite?

12. Lead a
passionate tribe
by giving first
Solve real problems &
lean into big movements
Don’t create;
Document.
What could a strong platform look like?

13. State your
mission
21 3 4 5
Understand
your tribe to
find 1,000
true fans
Document
consistently
&
generously
on 1 channel
Do things
that don’t
scale
Build
momentum
and
repurpose
what’s
working
How do you get there?

14. What’s the wrong that you can help
people make right?
STATE YOUR MISSION

15. Everyone wants to be part of a
larger movement that matters.

16. Make your customer (or audience)
the hero.

17. Pick one primary channel that makes
sense for you to go deep on.
➡ Ask: Do the people you need to know like to spend time there? Do
you like spending time there?
➡ Who do you already know? Text/Call/In-person
➡ Treat every channel like its own country. LinkedIn has powerful
network effects. It’s your business card / resume. Twitter is great for
talking to strangers with common interests and events.

18. Two contrasting specialties = your superpower
MATTWOODS.US
Software
DevelopmentMarketing
(Skill #1)
Your
Superpower
(Skill #2)

19. Build a Three-
Circle Network

20. MATTWOODS.US
Inner
Circle
Professional
Network
The Crowd
Start with
your Inner
Circle and
grow naturally

21. Inner Circle
Prioritize Mentors, role models 1-level above
you, best-in-class peers, and mentees
“Who can I learn from for 10x growth and tough
decisions?”

22. Professional Network
Professional groups, “superconnectors,”
classmates, family friends, relatives, former
coworkers
“Who can I ask a favor from with a quick
message?”

23. The Crowd
Social media followers, email subscribers,
website visitors, blog post readers
“Who can I meaningfully help today?”

24. Major 🔑 to Networking in 2018 (Without
Being Looking Like a Try-Hard)
• 🔑 Flashbulb effect. Successful people want to be seen with
other successful people. Your initial connections in a space
carry FAR more importance than your later ones.
• 🔑 Only post when you have unique value to add. Then make
it count.
• 🔑 When an opportunity happens - jump on it. Momentum
dies when you sit on it.
• 🔑 Don’t be afraid to jump out of digital-only communication.
Send an email. Hop on a call. Schedule a coffee meeting.

25. Who is the
smallest group of
people you’re
uniquely
positioned to
help?

26. Hand to hand
combat > Going
Viral

27. Endless follow-up = your new default.
Don’t attribute to hostility what can be
easily blamed on busyness.

28. Do things that
don’t scale.
You can’t write 1 million
people a hand-written
note — but that
shouldn’t stop you from
starting the habit!

29. Once I followed
up with an
investor 48
times until I got
a meeting.
-Steli Efti, CEO
@ Close.io
“
“No,” can mean
“not right now.”

30. General Follow-Up Schedule
Day 1: First follow-up (+2)
Day 3: Follow-up (+4)
Day 7: Follow-up (+7)
Day 14: Follow-up (+14)
Day 28: Follow-up (+30)
Day 58: Follow-up (+30)
… (from there on once a month).

31. You only need 1,000 true fans.
True Fan = Someone who will purchase anything and
everything you produce.

32. $100 x 1,000
fans = $100,000

33. How do you find true fans?
Focus on helping, not self-promoting.

34. “When you
make your
platform about
other people,
they’ll make it
about you.”
-Jeff Goins

35. Pick 1 primary channel
(and stick to it.)

36. Don’t be a guru. Just share
your raw experience.

38. Start small & consistent

39. "When you want the absolute
best chance to succeed at
anything you want, your
approach should always be the
same. Go small.”
- Gary Keller

41. 1) Discover new pain points
2) Validate ideas quickly
Tap your community for on-
the-fly insights

42. Social Post -> 1:1
Follow-up

43. Justin Mares validated Kettle & Fire with in
2 weeks with for less than $100 using
Bing Ads.
Source

44. State your
mission
Understand
your tribe to
find 1,000
true fans
Document
consistently
and
generously
on 1
medium
Do things
that don’t
scale
Build
momentum
and
repurpose
what’s
working
21 3 4 5
5 Steps to Creating an
Invincible Platform