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Think Tank Live!
Stop Being Anti-Social:
Why Hasn’t the Legal Industry
Embraced Social Media
Like the Rest of Us?
Terry M. Isner
President
Jaffe
Ian H. Turvill
Chief Marketing Officer
Freeborn & Peters
Think Tank Live!
Stop Being Anti-S...
Today, we are going to REVIEW,
THINK and DISCUSS:
• This is NOT the same as traditional
“one-way” presentations
• This is ...
Ground Rules:
• Don’t hold back: if you do, this
will be a SHORT meeting
• Tweet, blog, etc. DISCREETLY –
because we want ...
FUN FACT:
The fastest growing demographic
on Twitter is the 55-64 year age
bracket. Growth of 79% in 2014.
Think Tank Live...
Think Tank Live!
Stop Being Anti-Social
By show of hands how many firms use
Instagram or Pinterest as a marketing and
busi...
By show of hands how many
of you feel your firm is using
social media effectively?
Think Tank Live!
Stop Being Anti-Social...
FUN FACT:
93% of marketers are using social
media. However, only 9% of
marketing companies have full-time
social media spe...
What measurable value
can social media
provide law firms?
Think Tank Live!
Stop Being Anti-Social
10
• Connect with a greater audience than
traditional marketing
• Better tool to target specific audiences and
communities...
What are other industries doing
successfully with social media?
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Fun Fact:
Around 46% of web users will
look towards social media
when making a pur...
13
Is the problem that most attorneys
don’t understand social media?
Do they lack time to post to social
media channels?
T...
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Step 1: SEE something interesting on TheCore Carousel.
CLICK on the image for more...
Think Tank Live!
Stop Being Anti-Social
Step 2: VIEW the item on the web
SHARE IT using Social Media Buttons
Think Tank Live!
Stop Being Anti-Social
Thoughts on Freeborn’s
initiative to simplify
pushing content out and
driving traf...
• Increased web impressions
• Conditioned attorneys to think about sharing content
• Content was shared more
• One size fi...
Do you have another Freeborn
social media initiative we can
review and analyze?
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Thoughts on Jason’s
social media strategy?
Think Tank Live!
Stop Being Anti-Social
• Targeted campaign
• Included his audience
• Used photos
• Create dialogue
• Became a resource to his community
• Persona...
Think Tank Live!
Stop Being Anti-Social
Fun Fact:
Food is the top category on
Pinterest making up 57% of
discussions.
Think Tank Live!
Stop Being Anti-Social
Think Tank Live!
Stop Being Anti-Social
Fun Fact:
Instagram has already had more
than 16 billion photos uploaded
since debuting in 2010. 5 million
photos are uplo...
Think Tank Live!
Stop Being Anti-Social
Fun Fact:
People are spending 1 out of every 7
minutes on Facebook when online.
Facebook users typically are spending
10.5...
If social media is the future,
how do we convince firm
management and our attorneys
to use it?
Think Tank Live!
Stop Being...
Stop Being Anti-Social!
Think Tank Live!
Stop Being Anti-Social
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Turvill + isner stop being anti-social - final

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Presentation delivered by Ian Turvill, Chief Marketing Officer of Freeborn & Peters LLP and Terry Isner, President, Marketing and Business Development, Jaffe to members of the LMA Texas Chapter.

Published in: Law
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Turvill + isner stop being anti-social - final

  1. 1. Think Tank Live! Stop Being Anti-Social: Why Hasn’t the Legal Industry Embraced Social Media Like the Rest of Us?
  2. 2. Terry M. Isner President Jaffe Ian H. Turvill Chief Marketing Officer Freeborn & Peters Think Tank Live! Stop Being Anti-Social
  3. 3. Today, we are going to REVIEW, THINK and DISCUSS: • This is NOT the same as traditional “one-way” presentations • This is a roundtable discussion among all participants – facilitated and guided by Ian and Terry • If you KNOW something of relevance, then please share it • If you DON’T KNOW something of relevance, then pose the right questions Think Tank Live! Stop Being Anti-Social
  4. 4. Ground Rules: • Don’t hold back: if you do, this will be a SHORT meeting • Tweet, blog, etc. DISCREETLY – because we want people to feel comfortable to state their views • Do recognize that this is like a high-wire act without a net! • Do keep on topic Think Tank Live! Stop Being Anti-Social
  5. 5. FUN FACT: The fastest growing demographic on Twitter is the 55-64 year age bracket. Growth of 79% in 2014. Think Tank Live! Stop Being Anti-Social
  6. 6. Think Tank Live! Stop Being Anti-Social By show of hands how many firms use Instagram or Pinterest as a marketing and business development tool? By show of hands how many firms use Twitter as a marketing and business development tool? By show of hands how many firms use Facebook as a marketing and business development tool?
  7. 7. By show of hands how many of you feel your firm is using social media effectively? Think Tank Live! Stop Being Anti-Social How do you define effectively? What was your measurement for success?
  8. 8. FUN FACT: 93% of marketers are using social media. However, only 9% of marketing companies have full-time social media specialist. Think Tank Live! Stop Being Anti-Social
  9. 9. What measurable value can social media provide law firms? Think Tank Live! Stop Being Anti-Social
  10. 10. 10 • Connect with a greater audience than traditional marketing • Better tool to target specific audiences and communities • Measurable ROI • Listening tool • More efficient and flexible than other marketing tools Think Tank Live! Stop Being Anti-Social
  11. 11. What are other industries doing successfully with social media? Think Tank Live! Stop Being Anti-Social
  12. 12. Think Tank Live! Stop Being Anti-Social Fun Fact: Around 46% of web users will look towards social media when making a purchase.
  13. 13. 13 Is the problem that most attorneys don’t understand social media? Do they lack time to post to social media channels? Think Tank Live! Stop Being Anti-Social
  14. 14. Think Tank Live! Stop Being Anti-Social
  15. 15. Think Tank Live! Stop Being Anti-Social Step 1: SEE something interesting on TheCore Carousel. CLICK on the image for more details.
  16. 16. Think Tank Live! Stop Being Anti-Social Step 2: VIEW the item on the web SHARE IT using Social Media Buttons
  17. 17. Think Tank Live! Stop Being Anti-Social Thoughts on Freeborn’s initiative to simplify pushing content out and driving traffic back to the website?
  18. 18. • Increased web impressions • Conditioned attorneys to think about sharing content • Content was shared more • One size fits all content • Non-targeted approach • One-way conversation • Attorneys aren’t learning to engage – just send • Content is not being created for specific communities • Firm went for clicks not brand impressions 18 Think Tank Live! Stop Being Anti-Social
  19. 19. Do you have another Freeborn social media initiative we can review and analyze? Think Tank Live! Stop Being Anti-Social
  20. 20. Think Tank Live! Stop Being Anti-Social
  21. 21. Think Tank Live! Stop Being Anti-Social
  22. 22. Think Tank Live! Stop Being Anti-Social
  23. 23. Thoughts on Jason’s social media strategy? Think Tank Live! Stop Being Anti-Social
  24. 24. • Targeted campaign • Included his audience • Used photos • Create dialogue • Became a resource to his community • Personal branding • Driving attention to the firm’s FDA practice • Planting seeds for future business development 24 Think Tank Live! Stop Being Anti-Social
  25. 25. Think Tank Live! Stop Being Anti-Social
  26. 26. Fun Fact: Food is the top category on Pinterest making up 57% of discussions. Think Tank Live! Stop Being Anti-Social
  27. 27. Think Tank Live! Stop Being Anti-Social
  28. 28. Fun Fact: Instagram has already had more than 16 billion photos uploaded since debuting in 2010. 5 million photos are uploaded daily. Think Tank Live! Stop Being Anti-Social
  29. 29. Think Tank Live! Stop Being Anti-Social
  30. 30. Fun Fact: People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices. Think Tank Live! Stop Being Anti-Social
  31. 31. If social media is the future, how do we convince firm management and our attorneys to use it? Think Tank Live! Stop Being Anti-Social
  32. 32. Stop Being Anti-Social! Think Tank Live! Stop Being Anti-Social

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