This document provides an overview of social media and how it can be used. It discusses the history of social media and defines it as a combination of creative thought, technical skill, listening and trust. It then outlines the Forrester Model for developing a social media strategy, which involves understanding your objectives and audience, developing a strategy, and selecting appropriate technologies. The document discusses many specific social media technologies and how they can be used, including social networks, RSS, blogs, microblogging, forums, photos/video, and more. It emphasizes starting with understanding your audience and objectives before selecting technologies.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies - within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
1. Understand the basics of branding an organization;
2. Understand what an integrated marketing communications plan is;
3. Provide examples of how social media can be used to support marketing and branding efforts; and
4. Provide examples of how external communications can support marketing and branding efforts.
Growing your channels and engagement on a budgetCharityComms
Shirin Zaid, digital communications manager, Young Minds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Digital Footprint: How to Help and Not Hurt Your Business OnlineGreta Perry
This presentation was created for @Kickify's owner by 2016 Summer intern, Darian Hummel. It discussed the need for small businesses to have a great online presence for marketing while embracing and creating a great digital footprint. .
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
Marketing Substance Abuse Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies - within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
1. Understand the basics of branding an organization;
2. Understand what an integrated marketing communications plan is;
3. Provide examples of how social media can be used to support marketing and branding efforts; and
4. Provide examples of how external communications can support marketing and branding efforts.
Growing your channels and engagement on a budgetCharityComms
Shirin Zaid, digital communications manager, Young Minds
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Digital Footprint: How to Help and Not Hurt Your Business OnlineGreta Perry
This presentation was created for @Kickify's owner by 2016 Summer intern, Darian Hummel. It discussed the need for small businesses to have a great online presence for marketing while embracing and creating a great digital footprint. .
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Local Marketing Made Easy - Why Bother Blogging?Abby Dennis
The Best of Watford share the benefits of blogging, common problems and some helpful tips to the local business community and entrepreneurs in Watford at Vicarage Road Stadium.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Guiding students through how to brand themselves in a world where they need to stand out from the noise and create the jobs that likely do not exist today.
Top 11 Business Networking Activities Every Sales and Marketing Professional ...Yogesh M. A.
Are you into Sales & Marketing? this presentation will give you an idea about daily checklist or activities every sales and marketing professional must do.
How to create personas/customer profiles: WaeezWaeez .
Here is it how you can create personas/customer profiles, there are a bunch of methods you can use to create personas but I really like this one. Make sure you take action and communicate with your customer more clearly.
What you can learn about print sales from GhostbustersJoe Kern
This year we celebrate 30 years since Peter Venkman, Raymond Stantz, Egon Spengler, and Winston Zeddmore saved the world from ectoplasmic destruction, and we’re still finding nuggets of sales wisdom in their supernatural comedy. Who would have thought that investigating the paranormal would teach us so much about being effective sales people in the printing industry?
Joe Kern, Vice President of Marketing for PagePath Technologies, dives into the iconic movie from the 80’s and discusses many of the sales secrets known only to the Gatekeeper and the Keymaster.
Building as you go – digital product design for smaller charitiesCharityComms
Kathryn Excell, head of digital, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies.
I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Local Marketing Made Easy - Why Bother Blogging?Abby Dennis
The Best of Watford share the benefits of blogging, common problems and some helpful tips to the local business community and entrepreneurs in Watford at Vicarage Road Stadium.
Final 2c -building a bloody good content calendar-rachel grocottCharityComms
Rachel Grocott, social media consultant, Happy Social
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Guiding students through how to brand themselves in a world where they need to stand out from the noise and create the jobs that likely do not exist today.
Top 11 Business Networking Activities Every Sales and Marketing Professional ...Yogesh M. A.
Are you into Sales & Marketing? this presentation will give you an idea about daily checklist or activities every sales and marketing professional must do.
How to create personas/customer profiles: WaeezWaeez .
Here is it how you can create personas/customer profiles, there are a bunch of methods you can use to create personas but I really like this one. Make sure you take action and communicate with your customer more clearly.
What you can learn about print sales from GhostbustersJoe Kern
This year we celebrate 30 years since Peter Venkman, Raymond Stantz, Egon Spengler, and Winston Zeddmore saved the world from ectoplasmic destruction, and we’re still finding nuggets of sales wisdom in their supernatural comedy. Who would have thought that investigating the paranormal would teach us so much about being effective sales people in the printing industry?
Joe Kern, Vice President of Marketing for PagePath Technologies, dives into the iconic movie from the 80’s and discusses many of the sales secrets known only to the Gatekeeper and the Keymaster.
Building as you go – digital product design for smaller charitiesCharityComms
Kathryn Excell, head of digital, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
This presentation was created specifically for people who have only put their foot in the water when it comes to using social media as a part of their job search strategy. It encourages them to become visible so they can get noticed and get hired.
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
För mig som "early adopter" av sociala media känns social selling mer som ett sätt att vara än en uttänkt strategi. Att stötta och hjälpa mina kontakter är naturligt och jag tror själv att det är nyckeln till framgång!
Life changing leadership advice from Silicon Valley billionairesPeopleSpark
There are 56 billionaires in Silicon Valley. Other than the money, what else do they have in common?
First and foremost, they have led their companies from ideas to a multi-billion dollar behemoths that invent, transform and dominate the industries in which they compete.
Their leadership style can't be easily imitated, but through hours of intense research we've pulled together the best of their leadership advice, strategies and tips into this presentation.
If you haven't got one and are already using social media - Stop!
You could be wasting time, money and creating the wrong impression for your business.
This is a business basics look at where to start, who you should be following, what you should post, when and how often.
If you're interested in me helping you to plan the right Social Media Strategy for you business, give me a call 0770 410 594
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
PowerPoint does not have to suck. Great presentations have nothing to do with luck. Don't leave the people saying what the heck. Don't make them suffer through another death by PowerPoint trainwreck.
Social media and data analytics are coming together to create a new world - one that combines human creativity with information technology to deliver power beyond imagination.
A presentation I gave on April 17th at Dayton, Ohio law firm Sebaly, Shillito, & Dyer on the need to utilize social media. Much of the value of this came from discussion around the applications of social media in the legal field, but the slides at least give a general feel for the conversation. Enjoy
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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95. If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. - Jim Collins, Good to Great
96.
97.
98. Get someone else to speak on your behalf. -Dr. Robert B. Cialdini, Yes!
99. People want to do business with their friends.– Jeffrey Gitomer, Little Red Book of Selling
100. Product development is hard. Why not let your customers help you with it? Charlene Li, Josh Bernoff Groundswell
101. Everyday it gets easier to tighten the relationship you have with the people who choose to follow you. – Seth Godin, Tribes
103. Connect with me David E. Bowman Marketing Manager LÛCRUM Inc. davidebowman.com
Editor's Notes
What the heck is social media. I hate the term. It is right up there with web 2.0, but it seems we are stuck with it. Driven by seminal works like Cluetrain Manifesto and the implosion of the .com boom – it connotes quite a bit of things that have shaped the web in recent years. Still in essence, it is human beings communicating on the web.
Section 1 – Brief History of the Brief History of Social NetworksSocial Networks are about facilitating relationships with technology. Social Networks have existed since the dawn of civilization. Friends, families, and people with similar personal, economic, social, or religious views have banded together to help one another. There is a basic human desire for interaction with other human beings. However, throughout history geography, economics, social status, and other factors severely limited the depth and breadth of human interaction. With the advent of the digital age the personal computer, the internet, and the web browser have converted social networks to global, open, social networking sites. Concepts that started in the 70’s as ARPANET and LISTSERV, and then evolved to sites like Classmates.com, Epinions, and Sixdegrees.com, which paved the way for Friendster, Facebook, Blogger, MySpace, LinkedIn, Ning, Twitter, and countless other sites that facilitate human interaction. These are billion dollar businesses with millions of users constantly talking, listening, learning, and sharing information. This new world of hyper-connectivity, information overload, and infinite channels of communication has huge implications. Thus it is imperative for you to gain an understanding of social media.
Social media bible defines purposes of social media as being to Communicate, Collaborate, Educate, and EntertainOld forms of media and communication were about shouting. – VOLUME and MASSTelevision, Radio, Print, all based on scarcity of channels and limited access to them.Very much a linear, one way process with limited feedback maybe gathered at the end.This brave new world is about millions of conversations taking place constantly. – DISTANCE & DIALOGUEEase of use / Transparency / Real PeopleEffectivenessLow Cost / No CostFunBasic human need to engage with other human beingsBusiness Interaction – Business to customer, Customer to Customer, Customer to non customer, Citizen to Citizen, Human to HumanDifferent dynamic. Can not control the conversation, but can participate in it. Understand it. Use it to advantage.
Magic cure for all that ails you. Just slap on a little social media and all those structural, cultural, and organizational problems will disappear!This is a fallacy. This is flawed thinking. This is the thinking of pets.com It is irrational exuberance. Social media is not magic, but it can be magical.
Ghost, Phantom, Bit of an apparition.Can’t touch touch it. Many don’t believe in it.Can’t really hold it or understand it – afraid of it!Scary!
Marketing typically champions it, but it is far broader than marketing. Early adopters tend to be in marketingCertainly a way to engage with marketUnless you are integrating throughout organization, not getting real benefit.Human resources, Research & Development, Supply Chain and Vendor ManagementOf course I believe in author Seth Godin’s assertion that “everything a company does is marketing.”
Communication channel – Radian6 Social Phone is ringing, customers are on the other end. Are you ignoring them? Is your competition?Imagine 100 years ago people debating the use of phones for businessWhat if somebody says something bad – anyone in the world could hearWhat if somebody shares the “secret sauce?” Now imagine 100 years ago your company had the legal ability to listen to all the calls, talk to callers, understand what was being said, and use it to better understand the marketplace. The very same discussions we have now. Not just your employees calling customers, employees calling employees. Customers calling each other.Cultural / organizational issues, not technology issues.
Fluid, changing shape, form, to match surroundings.Need it to survive. Essential to life. Can also drown you if you don’t understand how to swim.
Social Media is data, it can be analyzed, incorporated into your infrastructure, and utilized as a powerful analytical tool.
Not about the tool. Tools are transient. Friendster gives rise to MySpace gives rise to Facebook and LinkedIn, gives rise to Ning. There are ample tools, and they are the easy part of the equation. That is part of web 2.0 – low barriers to entry with regard to cost, complexity and ease of use. Facebook does not have 300 million people on the platform because it is complicated. So where do you start?
Forrester presented POST model in the book Groundswell, by Josh Bernoff and Charlene Li. Great place to start. People – who do you want to talk to Objectives – what are your goalsStrategy – How will this translate to success Technology – What applications are most appropriateThis process is usually less than linear, as the answers seem to come together fairly quickly once the process gets moving forward. Still, each part of the process is critical to consider.
Customers, Prospects, Clients, Subsegment of Clients, Employees
Creators – publish a blog, web site, video, audio – uber user. Critics – Ratings, reviews, comments – forums, rankings and wikisCollectors – Use RSS, Add Tags to Web pages, Vote for content onlineJoiners – Maintain profile on social network, Visit social networksSpectators – Read blogs, watch video, read forums, read ratingsInactivesAdditionally are they internal or external. Do you have an existing relationship or are they strangers
Objectives for Leveraging Social MediaListening – Just like it sounds. Research. What are people saying? What do they want? What do they need? How are we doing? How about competition?Sloan Kettering Example from Groundswell – Understand what it feels like to be your consumer Mini USA – Brand Loyalty, identifying user motivations, developing campaigns around thatTalking – Classic marketing – participating in conversations – HR Block 52 % increase in brand awareness through social media tax prep initiativesBlendtec – will it blend –Ernst & Young – thousands of fans on Facebook – need 3,500 college grads every year. Facebook provides them with access to best talent, best fitHP – countless product blogs used to help customers through decision processEnergizing – making it possible for customers to talk to each other - salesLego – communities of people, Lego ambassadors, user community – all promoting legosSupporting – Customer support - Enabling customers to support one another Dell – support forums, regular people answer questions, Dell rewards them, additional reward of helping othersEmbracing – Development Your customers helping you to develop new innovations and ideasDelMonte- using social media to gather ideas for new products. Starbucks Ideas – customers submit ideas, rank them, offer feedback, deliver innovation
Helps you to understand target markets, competition, sets groundwork for innovation.Listening – Just like it sounds. Research. What are people saying? What do they want? What do they need? How are we doing? How about competition?Sloan Kettering Example from Groundswell – Understand what it feels like to be your consumer Mini USA – Brand Loyalty, identifying user motivations, developing campaigns around thatSo many ways to listen. Use services like Technorati, Google Search, NielsenMonitor conversations on your pagesSearch for mention of your company / product / service within networksAsk users to try and provide feedback to you – could incent them to do so
Talking – Classic marketing – participating in conversations – HR Block 52 % increase in brand awareness through social media tax prep initiativesErnst & Young – thousands of fans on Facebook – need 3,500 college grads every year. Facebook provides them with access to best talent, best fitHP – countless product blogs used to help customers through decision processBlendtec – will it blend –
Supporting – Customer support - Enabling customers to support one another Dell – support forums, regular people answer questions, Dell rewards them, additional reward of helping othersEnergizing – making it possible for customers to talk to each other - salesLego – communities of people, Lego ambassadors, user community – all promoting legosEmbracing – Development Your customers helping you to develop new innovations and ideasStarbucks Ideas – customers submit ideas, rank them, offer feedback, deliver innovation
Locally, Socially, Politically, There are groups upon groups of people. These people are talking. These people are connecting. You don’t need a formal organization to organize on a social network. The Long Tail, book by Chris Anderson – infinite niches due to a digital world. This is alive and well on a social network. Opportunity to connect.Never been easier to connect with human beings whom you might be able to help. Never been easier to discover what these people want, need and to satisfy those wants and needs.Lead and people will follow you CHANGE THE WORLD
Improve customer satisfactionDeliver new products to marketIncrease overall market shareDrive profitability through supply chain managementWhat are you trying to do with your business. How does social media integrate with that. We are the best in the world at… Social media can enhance this by …
Distinct CapabilityHow does social media support your overall business strategyFocusing on optimizing that attribute that makes them unique, special, different, and in the mind of their customers - better
This is the million dollar question How do you measure the ROI on social media. First it is a flawed question. It assumes that social media has finite value, like a direct mail campaign. Rather it typically has cumulative value. It should build over time like an annuity.If you have clearly defined business metrics relative to your distinct competency, measure the changes in these metrics.Sure you can and should measure web stats, friends, followers, comments, traffic and the like.
Sure you can and should measure web stats, friends, followers, comments, traffic and the like. These are important indicators. Still these need to be integrated into your strategy. What is the dynamic you want to change? How? What will be the outcome?
Ning, Facebook, BuddyPress, Wordpress, Google Sites, MySpace, LinkedInDriven by people, objectives, strategy. Becomes apparent.
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Wikipedia – over 2 million entriesFast EncyclopediaCreated and monitored by user community8th most trafficked site on the web. Not the only source of information, but typically a great starting point – filled with references, links, informationConstantly being updated to include current informationWisdom of Crowds at workWiki’s are numerous. They are an excellent collaboration tool. Many businesses utilize them for project management tools.
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FacebookMark Zuckerberg founded "The Facebook", originally located at thefacebook.com, on February 4, 2004[10] while attending Harvard University as a sophomore.[11] The company dropped The from its name after purchasing the domain name facebook.com in 2005Facebook recently overtook MySpace as the largest social networking site in the world. Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard were registered on the service. Facebook was then opened to everyone of ages 13 and older with a valid e-mail address on September 26, 2006.Users can see status updates of friends activities, now includes numerous applications – I have on my blackberry.Companies and institutions can create Facebook Pages where users can become their fans. Users can ask questions of them and of each other. Becomes a great source of dialogue.Share photos, files, dataMobile versionCompanies can create pages and groups.
Amazing growth, Big businesses
Do it yourself social networkingOver 6 million users
Rich Site Summary
Devour information that interests you when you are hungry for it.
Less than 10% of Americans knowingly use RSS
Google ReaderYahoo / Google HomepageMobile Apps / Desktop WidgetsYahoo PipesFind feeds at Google Blog SearchLINKEDINGoogle News SearchTechnoratiNews SitesAlltop.comGoogle ReaderSocial MentionTwitter SearchAnywhere on the web
Founded in December 2004, Digg had 236 Million Visitors in 2008As people find interesting content on the web they can “Digg” it.The more people that digg it, the higher it ranks. Top ranking items are on front page and receive enormous amounts of traffic.Organization system for the webPeople discuss merits of “dugg” content – debate points discuss issues
Stumbleupon and delicious are both sites that allow users to “tag” the webCreate folksonomy for the webYou can view others tagged items, view by category, countless other waysEasy way to track where you have been on the web, keep track of content you valueShare that content with others and discuss
Apple gets hundreds of thousands of questions answered by customers for customers
YouTube – originally launched as a MySpace application2nd most popular search engine on the webYouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in February 2005 by three former PayPal employees.[1] In November 2006, YouTube, LLC was bought by Google Inc. for US$1.65 billion, and is now operated as a subsidiary of Google.Makes it easy to capture video and share it with the world. Given rise to video blogging. Makes it easy to embed into other sites. Citizen journalists armed with video phones and small movie cameras, capturing every day life.
More content was uploaded to youtube in the past 2 months than could have been created if the 3 major networks had been airing all new content 24 x 7 x 365 since 1948Tools are cheaper, better, faster than ever.
People willing to sit through ads to get premium content when they want it.
Launched in 2004Bought by Yahoo in 2005 Flickr is a site that allows users to easily upload and share photographs. People can tag images by subject, emotion, content, location, quality etc… Creative Commons section allows for people to use images projectsOver 3 billion images in November 2008Picasa
Blogger 9th most trafficked site on the web – First platform I ever used. Blogger button in Google ToolbarWordpress is 20th most trafficked site on webTypepadOver 200 million blogsGartner hype cycle – blog is part of framework of business Blogging is easy, posts published in reverse chronological order, opinion, links, embed photos, videos, informationPlatforms like blogger, wordpress, typepad make publishing content to the web simpleI get thousands of visitors per month to my site, davidebowman.comI have met countless people and made amazing connections from my blog. Blogging makes it possible to make friends, share ideas, engage others in conversation
TheFutureValueofBusiness.comBlog is just websiteTypically published in reverse chronological orderAnyone can publish content to the web. EasyGoogle loves blogs.
Every month I get a few thousand visitors to my site. More than most businesses.
Rotary 4 way test
You are special, be yourself
Millions of conversations. Experienced meteoric growth.Fun way to share links, information – also highly searchable.
Search functionality of Twitter is amazing. Any topic, what are people saying right now.
Taking the platform to the siteGet Satisfaction solicits feedback Google Sidewiki does same thing.
Not just what are you doing, but where are you doing it. Google Latitude, Brightkite, others. What can marketers do for you if they know where you are, what time it is?At a bar at 1:00am – serve up ads for taxi, jail at 3:00am ads for dui attorney
What could be more important than communicationWhat if you never answered your business phone?What if nobody in your business did?Why are you guessing what people want?
Today business is all about speed. Finding the right people, with the right skills, right now is critical. Social Networks are outstanding tools for finding people who are the right fit for your company.Especially good for young people.Post jobs on social networksWrite about job openings on a blog, integrate into social networkPost jobs on company pageSearch by skills, people you know, by geography, start discussions, locate and ask expertsAsk your friends for candidatesWant to know more about that job candidate. View their linkedin profile and look for recommendations. See if they know any of the same people you know. Look at their facebook page. Is this someone you want to hire?
Listening shows customers that you careEncourages feedbackHelps you to understand target markets, competition, sets groundwork for innovation.So many ways to listen. Use services like Technorati, Google Search, NielsenMonitor conversations on your pagesSearch for mention of your company / product / service within networksAsk users to try and provide feedback to you – could incent them to do soSocial networks offer an easy, inexpensive way to listen
This is the essence of social media – interactive dialogue. Conversation. Learning. Understanding. It is okay to make your point, but do so in a spirit of mutual understanding and universal truth
Social networks provide a wealth of both individual and aggregated data. Every facet of business can benefit from search From list development to prospecting to preparing for meetings, social networks are an amazing tool for getting your homework done.Sales, marketing, etcWhen you go on that sales call, you can talk about the people you know, the non-profit you both work for, the college you both attended, or that crazy friend you both share. Find out information about prospectGet answers to questionsLook deeply into companies and their peopleLook at your competitors – hiring / firing who and why
Malcolm Gladwell – The tipping point tells the story of Paul Revere and the midnight ride. There was another man riding that night, William Dawes. Revere was connected and people followed his word. Dawes was not connected, and his message was ignored. Paul Revere was a powerful voice. People knew Paul Revere.
Cialdini wrote the book on influence. Literally. Actually he wrote 2.One concept he discusses is the power of the endorsement. Saying “I’m great” is much less effective than someone else saying “he is great” Power of social proof, reciprocity.This is a huge opportunity that social networks can offer. Real time references.Give them, get themRule of reciprocity, recommend someone else, they are very likely to return the favor.Recommendations for your personal work at jobs. Recommendations for your companyVideo of people using your product in fun waysPoint people to your recommendations
Building rapport and doing your homework is a huge part of making new friends. Social networking makes it possible for old friends to stay connected with you. This is especially powerful in that it is often the more distant acquaintances that can deliver the most for you in terms of business. Think about it. Those closest to you know, do, and believe much of what you already know to be true. It is by maintaining connection with the periphery that new opportunities and ideas can present themselves. Give to get. There are so many ways that you can use social networking for sales that it is mind boggling. When I worked as an outside sales rep, phone calls to strangers and knocking on doorsWorked, but not very fun and not very efficient. Making friends and helping them connect with people they can help - reciprocitySales promotions on your company pageDirect through advertisementsLearn about needs by monitoring conversations and asking questionsSatisfying needs by answering questions and participating in conversations.
Customers engaged in process. Yields new insights, ability to meet needs. Makes them vested in outcome. Create evangelists. Having the world develop your products is an effective way to create innovative new products, and to reach out to new markets.This is a global audience. The barriers to entry are low. Encourage community to innovate with you.Social networks offer you what amounts to a 24 / 7 focus group for your product or serviceYou can ask for suggestions, develop on the fly, reward participation and better connect with your customers
Millions of people, connected in different ways. There has never been such a need for leaders. It has never been so easy to lead. You can connect with people, real people. Solve their problems.