The document lists the top 5 reasons why patients are leaving websites, including: a lack of clear calls to action and forms, lack of professional video, lack of patient testimonial videos, lack of social media integration, and lack of customized content and optimized web pages. Engaging visitors with these elements like video, social media, and custom content can help convert more visitors and build trust. The document then provides further details on each of the 5 reasons and tips for implementation.

1. 5 Reasons Why Patients
Are Leaving Your Site

2. HOSTED BY
JOHN MCPARTLAN
Account Development Consultant

3. In today’s webinar, we will cover
the top 5 things missing from your website:
1 Clear calls to action and forms
2 Professional HD video
3 Patient video testimonials
4 Social media links and regular social posts
5 Custom content and optimized web pages

4. Engage Visitors
Putting in the effort to drive
local traffic to your website is
useless if you don’t engage
visitors once they get to your
website. Engagement
Great custom content, Strong
CTAs, social media links, video, Request Appointment
and video testimonials engage
visitors and build up trust.

5. ? Did you know?
• 93% of online experiences
Search
begin with a search engine.
• 80% of website visitors will read a
page headline, but only 20% will
read the content in the body
• Companies that blog have Blogging 434% More
434% more indexed pages. And
companies with more indexed =
pages get far more leads.

6. ? Did you know?
• Over 100 million Americans watch
100 online video each day. That’s an
million increase of 43% since 2010.
• The average user’s visit to a text and
image-based website lasts only 43
seconds; for a website with video,
the average visit lasts 5 minutes and
50 seconds
:4 3 5:5 0

7. ? Did you know?
• Having a video on the landing
page of your website makes it
53% more likely to show up on
the first page of a Google search
• Two-thirds of the world’s mobile
data traffic will be video by 2016.

8. 1. Calls to Action

9. Calls to Action
Users want you to tell them what to do.
Email Us Request Appointment
Like us on Facebook Call Today
Be clear. Be specific. Repeat your request. Give them
the info they need (phone or email)

10. Calls to Action

11. 2. Professional Video

12. Professional Video
Customers that watch
videos of products or
services are 85% more
likely to make a purchase

13. Professional Video
Video builds trust and familiarity. Increases chances user
will convert. Video is also the most engaging medium
(views, likes, shares, comments).

14. 3. Video Testimonials

15. Video Testimonials
Video testimonials are
gold and can be shot in
your own office with your
iPhone or Android phone.
Ask a client or patient to tell
their success story. Video
testimonials increase the
level of trust as viewers can
easily gauge the credibility
of the patient or client.

16. 4. Social Media

17. Social Media
Add social media links to your website.

18. Social Media
Post Regularly:
Connect with patients
by posting interesting
articles, funny cartoons,
quotes and cool facts.
Content should be
fun with only minor
educational aspects.
(don’t just talk about
specials or services).

19. 5. Custom Content and
Optimized Web Pages

20. Customized Content
How to customize content:
• Upload a bio
• Write blogs
• Explain your services
• Add staff profiles, etc.

21. Optimize Pages
Select 5-10 keywords that Keyword Examples:
accurately represent your
business. Be sure that one of Cosmetic Dentist Spokane
them is the city or town your Pain Management Portland
business is located in. Make
sure pages have text, image, Optometrist in San Jose
and headings. Dog Grooming Jacksonville
Add to metadata and sprinkle Massage Therapy Lexington
throughout the content.

22. Live Optimization

23. If you’d like a free, one-on-one website or video
consultation, give us a call at 1-800-IMATRIX