Presentation given at SMX 2012 by Nan Dawkins, CEO of Social Snap/Serengeti Communications. Social Media Measurement: From Reach to ROI. Proving the business value of social media.
Boston Content Marketing Forum July 2014 By Frank DaysFrank Days
Frank Days presented on applying Agile principles and practices to marketing. He discussed how Agile marketing emerged in the 2010s as a way to make marketing more responsive, adaptive, and measurable. It involves rapid iteration, high communication, and low documentation. While some marketers only use small elements of Agile, others fully apply its principles like sprints, backlogs, and scrums. Agile helps content marketers adapt to changing digital channels and surfaces with more data and analytics. It provides a transparent process to make marketing teams more effective by focusing on priorities.
15 Ways Agile for Marketing is Different from Agile for the Rest of UsFrank Days
This document discusses how Agile marketing differs from Agile for other teams. Some key differences include that CMOs often come from creative backgrounds, marketing "products" have many independent parts, and marketers are more interested in outcomes than processes. It also notes that Agile helps marketers adapt to increasing uncertainty and be more transparent and effective. The document provides examples of Agile marketing pioneers and meetups that have formed around the topic.
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Frank Days
My deck from Oredev 2013 in Malmo Sweden. I presented the state of Agile in marketing. Is it Agile Marketing or Agile in Marketing? This is the question.
Slides from my presentation at Global Trade Day 2016, Bryant College on May 25, 2016. Explored mobile, social, and agile marketing. The panel included speakers: Andy Kling from HavasEdge, Gillie Nevel from CVS, Scott Stroud from Hasbro, Richard Delahaye of Barracuda and Rob Corbin of EMC.
Social networking is an important modern method for real estate agents to manage relationships with their sphere of influence using online technologies rather than traditional advertising. It allows agents to be accessible to current and potential clients online in ways that are more targeted and relationship-focused than other marketing methods. Brokers should develop a social networking plan where they control a company page and connect with agents. They regularly feed timely, consistent content to this page to attract friends and facilitate sharing across the agent network. This strategy leverages the power of the brokerage's entire network while maintaining control over branding and messaging.
The Essentials of Marketing Automation for Small BusinessesFrank Days
This presentation was delivered at the MarketingProfs B2B Forum 2013 in Boston. My panelist included William Toll, Lori Cohen and David Karp. Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.
Boston Content Marketing Forum July 2014 By Frank DaysFrank Days
Frank Days presented on applying Agile principles and practices to marketing. He discussed how Agile marketing emerged in the 2010s as a way to make marketing more responsive, adaptive, and measurable. It involves rapid iteration, high communication, and low documentation. While some marketers only use small elements of Agile, others fully apply its principles like sprints, backlogs, and scrums. Agile helps content marketers adapt to changing digital channels and surfaces with more data and analytics. It provides a transparent process to make marketing teams more effective by focusing on priorities.
15 Ways Agile for Marketing is Different from Agile for the Rest of UsFrank Days
This document discusses how Agile marketing differs from Agile for other teams. Some key differences include that CMOs often come from creative backgrounds, marketing "products" have many independent parts, and marketers are more interested in outcomes than processes. It also notes that Agile helps marketers adapt to increasing uncertainty and be more transparent and effective. The document provides examples of Agile marketing pioneers and meetups that have formed around the topic.
Rebranding Agile: How Marketers are Changing the Way they Work for Real-time ...Frank Days
My deck from Oredev 2013 in Malmo Sweden. I presented the state of Agile in marketing. Is it Agile Marketing or Agile in Marketing? This is the question.
Slides from my presentation at Global Trade Day 2016, Bryant College on May 25, 2016. Explored mobile, social, and agile marketing. The panel included speakers: Andy Kling from HavasEdge, Gillie Nevel from CVS, Scott Stroud from Hasbro, Richard Delahaye of Barracuda and Rob Corbin of EMC.
Social networking is an important modern method for real estate agents to manage relationships with their sphere of influence using online technologies rather than traditional advertising. It allows agents to be accessible to current and potential clients online in ways that are more targeted and relationship-focused than other marketing methods. Brokers should develop a social networking plan where they control a company page and connect with agents. They regularly feed timely, consistent content to this page to attract friends and facilitate sharing across the agent network. This strategy leverages the power of the brokerage's entire network while maintaining control over branding and messaging.
The Essentials of Marketing Automation for Small BusinessesFrank Days
This presentation was delivered at the MarketingProfs B2B Forum 2013 in Boston. My panelist included William Toll, Lori Cohen and David Karp. Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.
This document proposes the creation of a berry plantation startup in Kaliningrad, Russia. It would involve developing new varieties of berry crops through breeding, as well as technologies for precision agriculture and plant protection. The project would require an investment of 250 million rubles over 10 years. It aims to create competitive berry varieties adapted to Russian climates to replace the country's heavy reliance on imports. If successful, the project could generate over $1 billion in annual revenue and have a net present value of 350 million rubles over 15 years.
The poem expresses gratitude to God for always being there as a friend to listen during times of anxiety, trials, troubles, and sorrows. The author calls out to God for faith, confidence, strength, and guidance to face whatever fate may come and not worry over things that cannot be changed. God is described as being the only one who is never busy when called and listens without needing to be paid, making life easier.
The document summarizes information about Stephanie Sumrall's plans to attend the University of Colorado Boulder. It outlines details about the university such as its location, contact information, history, tuition fees, degrees offered, and famous sites in Colorado. It also discusses Stephanie's goals of obtaining multiple graduate degrees in psychology and social work to open her own therapy practice, and the classes she plans to take at the university.
This document provides an overview of WiMAX technology, including the differences between fixed and mobile WiMAX. It discusses the IEEE 802.16 standards for fixed (802.16d) and mobile (802.16e) WiMAX. Fixed WiMAX uses OFDM and operates between 2-11 GHz for fixed wireless connections, while mobile WiMAX uses scalable OFDMA and enables handoffs between base stations for mobility below 100 km/h. Mobile WiMAX also introduces improved quality of service for real-time applications like voice. The document outlines the physical layer specifications and protocols of each standard.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Presentation by Social Snap CEO Nan Dawkins at SMX-2012 in Las Vegas, NV, showing ways that advanced analytic tools such as Social Snap can build a strong quantitative case for proving ROI from your social media campaigns.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.
An overview of metrics for startups. "A start-up without metrics, is like a car without a windshield". Have them!
Presented by Stephen Merity for Incubate summer workshop 2013.
A Primer On Attribution & Social Media ROIArgyle Social
This document provides an overview of attribution and measuring social media marketing ROI. It notes that attribution, or linking marketing efforts to business outcomes, is challenging for social media marketers. Last touch attribution in analytics often undercredits social media's role since it is rarely the last touchpoint before a conversion. The document explores multi-touch attribution models and reasons why social media has difficulty getting direct credit, such as its focus on engagement over direct responses.
1. Referral marketing utilizes existing customers to acquire new customers through recommendations between friends and family. It provides advantages like more new customers, increased affinity, quality leads, and efficiency.
2. Tellja is an online referral marketing platform that allows customers to easily make referrals and receive bonuses. It combines traditional referral elements like bonuses with modern communication methods like web and email.
3. The future of referral marketing is online platforms like Tellja that make referrals simple, trackable, and rewarding for both businesses and their customers. It is an inexpensive way for companies to generate new customers through viral marketing.
This document outlines 5 steps to driving revenue through social media. It begins by defining key performance indicators (KPIs) for social media, such as purchases, leads, and time on site. The second step is making the business case for social media by analyzing analytics reports that show the impact of social on goals and conversions. The third step is integrating social media into the larger digital strategy. The fourth step is measuring revenue contribution through full attribution tracking. The fifth and final step is closing the loop by making data-driven decisions based on attribution data. The document emphasizes the importance of attribution tracking to measure true ROI and allocate marketing budgets effectively based on revenue generation.
This document discusses cross-media campaigns. A cross-media campaign utilizes multiple marketing channels, such as direct mail, email, websites, and social media, to deliver coordinated messages to customers. The goal is to provide customers with a consistent brand experience across different media. Effective cross-media campaigns include direct mail with personalized URLs to track customer engagement online. They also incorporate multiple touchpoints, such as follow-up emails, to reinforce the campaign's message. Measuring customer responses allows marketers to optimize cross-channel campaigns for maximum results.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
How Social CRM Can Help Address Changing Consumer DemandsFabio Cipriani
Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?
Social CRM leverages social media and aims to enhance traditional CRM systems by better engaging customers. It allows companies to have more natural conversations with customers online, gain valuable insights from social interactions, and build stronger relationships. While still evolving, many companies are seeing benefits from Social CRM like increased customer loyalty and opportunities for feedback. It emphasizes listening to customers rather than just marketing and aims to deepen customer connections over time through online interactions.
This document proposes the creation of a berry plantation startup in Kaliningrad, Russia. It would involve developing new varieties of berry crops through breeding, as well as technologies for precision agriculture and plant protection. The project would require an investment of 250 million rubles over 10 years. It aims to create competitive berry varieties adapted to Russian climates to replace the country's heavy reliance on imports. If successful, the project could generate over $1 billion in annual revenue and have a net present value of 350 million rubles over 15 years.
The poem expresses gratitude to God for always being there as a friend to listen during times of anxiety, trials, troubles, and sorrows. The author calls out to God for faith, confidence, strength, and guidance to face whatever fate may come and not worry over things that cannot be changed. God is described as being the only one who is never busy when called and listens without needing to be paid, making life easier.
The document summarizes information about Stephanie Sumrall's plans to attend the University of Colorado Boulder. It outlines details about the university such as its location, contact information, history, tuition fees, degrees offered, and famous sites in Colorado. It also discusses Stephanie's goals of obtaining multiple graduate degrees in psychology and social work to open her own therapy practice, and the classes she plans to take at the university.
This document provides an overview of WiMAX technology, including the differences between fixed and mobile WiMAX. It discusses the IEEE 802.16 standards for fixed (802.16d) and mobile (802.16e) WiMAX. Fixed WiMAX uses OFDM and operates between 2-11 GHz for fixed wireless connections, while mobile WiMAX uses scalable OFDMA and enables handoffs between base stations for mobility below 100 km/h. Mobile WiMAX also introduces improved quality of service for real-time applications like voice. The document outlines the physical layer specifications and protocols of each standard.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Presentation by Social Snap CEO Nan Dawkins at SMX-2012 in Las Vegas, NV, showing ways that advanced analytic tools such as Social Snap can build a strong quantitative case for proving ROI from your social media campaigns.
Wondering if your social media initiative is providing value to your organization? Browse through Salesforce Radian6's March 29, 2012 webinar presentation, featuring Dr. Natalie Petouhoff and learn how to take your social media metrics and turn them into valuable information for your business.
This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.
An overview of metrics for startups. "A start-up without metrics, is like a car without a windshield". Have them!
Presented by Stephen Merity for Incubate summer workshop 2013.
A Primer On Attribution & Social Media ROIArgyle Social
This document provides an overview of attribution and measuring social media marketing ROI. It notes that attribution, or linking marketing efforts to business outcomes, is challenging for social media marketers. Last touch attribution in analytics often undercredits social media's role since it is rarely the last touchpoint before a conversion. The document explores multi-touch attribution models and reasons why social media has difficulty getting direct credit, such as its focus on engagement over direct responses.
1. Referral marketing utilizes existing customers to acquire new customers through recommendations between friends and family. It provides advantages like more new customers, increased affinity, quality leads, and efficiency.
2. Tellja is an online referral marketing platform that allows customers to easily make referrals and receive bonuses. It combines traditional referral elements like bonuses with modern communication methods like web and email.
3. The future of referral marketing is online platforms like Tellja that make referrals simple, trackable, and rewarding for both businesses and their customers. It is an inexpensive way for companies to generate new customers through viral marketing.
This document outlines 5 steps to driving revenue through social media. It begins by defining key performance indicators (KPIs) for social media, such as purchases, leads, and time on site. The second step is making the business case for social media by analyzing analytics reports that show the impact of social on goals and conversions. The third step is integrating social media into the larger digital strategy. The fourth step is measuring revenue contribution through full attribution tracking. The fifth and final step is closing the loop by making data-driven decisions based on attribution data. The document emphasizes the importance of attribution tracking to measure true ROI and allocate marketing budgets effectively based on revenue generation.
This document discusses cross-media campaigns. A cross-media campaign utilizes multiple marketing channels, such as direct mail, email, websites, and social media, to deliver coordinated messages to customers. The goal is to provide customers with a consistent brand experience across different media. Effective cross-media campaigns include direct mail with personalized URLs to track customer engagement online. They also incorporate multiple touchpoints, such as follow-up emails, to reinforce the campaign's message. Measuring customer responses allows marketers to optimize cross-channel campaigns for maximum results.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
How Social CRM Can Help Address Changing Consumer DemandsFabio Cipriani
Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
eMarketer Webinar: Making Attribution Work in the Age of Big DataeMarketer
There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?
Social CRM leverages social media and aims to enhance traditional CRM systems by better engaging customers. It allows companies to have more natural conversations with customers online, gain valuable insights from social interactions, and build stronger relationships. While still evolving, many companies are seeing benefits from Social CRM like increased customer loyalty and opportunities for feedback. It emphasizes listening to customers rather than just marketing and aims to deepen customer connections over time through online interactions.
The workshop focused on best practices for using social media data. Participants discussed challenges like data fragmentation across platforms and metrics. The first presentation provided strategies for gathering comprehensive social data and reporting impact to stakeholders. The second presentation outlined frameworks for social data KPIs, influencer insights, and measuring business impact. Breakout groups then developed KPIs to measure the success of a car launch social media campaign across Europe.
This document discusses improving marketing measurement and attribution. It recommends:
1. Ensuring accurate measurement of marketing performance
2. Changing attribution models to account for all touchpoints in the customer journey
3. Using automation like Google's Smart Bidding to optimize bids across channels.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
This document discusses how to make a business case for social media analysis by following four key steps: 1) Define business benefits and social strategy, 2) Examine project benefits, costs and ROI, 3) Determine additional benefits, and 4) Define risks and uncertainties. It emphasizes that businesses now need deep insights from social media analysis to make sound decisions and drive business actions. A quality business case should quantify benefits, costs, ROI, risks, and other key components using a template as a guide.
This document discusses strategic approaches to loyalty program design. It argues that many current loyalty programs are ineffective because they are designed tactically rather than strategically. It outlines a five-step process for developing strategic loyalty programs that provide competitive advantage by exploiting a company's sustainable unique assets and solving specific business problems. The document cautions against common mistakes like starting with technology, designing too tactically, or solely relying on customer research without balancing business objectives. It emphasizes the importance of identifying real sustainable unique assets and setting clear and measurable business objectives.
11. Chicken or egg? Who cares!
Would you walk away from this?
It costs less to
up-sell an
existing
customer than
to acquire a 80% of
These new one revenue
people buy… comes from
repeatedly! 20% of
customers!
16. …Because social shines at
filling up the prospect funnel
New Sales
Repeat Purchases
&
New Sales
17. Problem #2: Data lives in silos
Twitter
Tools
FB
Insights
SMMS
Tools Buzz
Monitoring
Tools
Campaign
Apps
Shiny GA
new
tool Shiny
new
tool CRM
Buzz
Monitoring
Tools
18. How to solve
both problems…
Start connecting dots.
19. The connection with biggest impact
Follows
Tweet to
Blog Post Downloads
8/10 a product
Downloads guide
a white 8/15 Requests
paper a Demo
8/10 9/1
Gets an
email;
clicks on Purchase
a link $$$
8/15 10/2
20. Web Analytics + CRM =
Metrics Senior Execs will love
• Time to close
– Do social leads/prospects close faster than average?
• Average close rate
– Do social leads/prospects close at a higher rate than average?
• Average sale and/or LTV
– Do social leads /prospects spend more than average?
21. Can’t connect all the way to purchase?
Focus on leads and prospects
21
22. Which conversions?
Begin to craft an understanding of what the path
is, which channels touch the customer where
– Where does social
shine?
– Which types of
conversions does it
drive?
– What kinds of
conversions are
other channels
driving?
23. A cheap & easy way to get multi-channel data:
UTM Parameters in links
We use links in email. We use links in PPC.
We use links in social media.
24. …But sloppy use of source/medium/campaign
parameters leads to confusing data
25. Give Senior Execs the Big Picture
• Keep it short and simple: Boil it down!
• Put it in context
• Don’t show conversion values or attribution data
that can’t be validated and defended (they will ask)
26. Don’t forget…
There won’t be any business value if you stop paying
attention to metrics at the top of the funnel
– There won’t be any business
value to report if you stop
paying attention to the metrics
that tell you how the
community is growing, how
engaged it is, what content
resonates, etc.
– Senior Execs need DIFFERENT
metrics, but business value
metrics aren’t the only metrics
that are important