The document discusses ways to build trust on a website through social proofs to help convert visitors to sales. It recommends including testimonials from real customers, preferably with photos and meaningful quotes, as well as in-depth case studies that show how products have helped clients. The document also suggests highlighting when a company or article has been featured on third-party sites to leverage their credibility, and noting high visitor counts on blogs and videos as a sign of quality content. Implementing these tactics can help increase a website's credibility and lead to more conversions.

1. Build Trust through Social Proofs on your Website
Do you have good web traffic but not able to convert them to sale?
That means the visitors are not able develop trust on your website or product.
Let’s quickly find some ways through which you can increase your web credibility.
1. Testimonials: People now a days have many options for any product or services, also
every website is saying they are the best. Here social proof comes into picture. How??
 Having a testimonial section on the home page as well as inner pages will
definitely help, Video testimonials are more advisable.
 Using photograph of the person giving testimonial is must, this serves as social
proof and have greater impact.
 Very short testimonial are not advisable. Have some meaningful testimonials
that talks about greater impact of using your product or services
2. Casestudy: This is another very important social proof for you visitors. It shows in depth
information about how your product have solved a problem and helped in achieving
better growth to the client.

2.  Keep summary of the casestudy on the webpage and tempt visitors to download
full casestudy version. You can also take his basic information during
downloading
 Casestudy is the only thing that the visitors will take along from your website,
make sure it is to the point and have some contact detail in the end.
3. Featured On: Now a days there are many medium that can showcase your article,
interview, solution, etc. on third party websites that have higher credibility. Showcase this
credibility as social proof on your website.
 Create a section on the home page and showcase where your product or company
is showcased. Keep logo of the third party to ensure social proof.
 Keep link of featured article or video if possible for explicit impact.
4. Visitors Count: This tactic works more in case of blogs and videos.
 “1 Million Views/ visitors” will definitely tempt visitor to look into that video or
blog as it serves as a biggest proof for quality content.
 With increase in views there will be a super-fast increase in your websites
credibility.
Apply above tactics of social proof and you will definitely get fruitful results. Follow me on
LinkedIn for such marketing boosters. Feel free to comment and message on LinkedIn for any
marketing related queries.