Off page SEO promotions and Web traffic improvement. Off Page SEO helps the website to increase the reach all over world. Most of the traffic driven by off page now a days, due to awareness and penetration of Off Page SEO strategies. I have created a PPT on Off page SEO tactics and techniques. Take benefit of Off page SEO from website promotion purpose.

1. Penetration and Awareness of Off
Page (SEO) Promotions
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2. • Digital Marketer Majorly works on SEO and PPC as
per requirement to promote the website, in between
this social media is also playing important role.
• Many of the organization working on email
marketing as well as affiliate marketing, which is
helpful for their business.
• But in other view utilizing all the strategies of digital
marketing many of the marketers forgot Off page
promotions.
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What is mean by Off Page Promotions?
Off page promotions means the work apart from SEO
work which need website updates like – (apart from
Title tag, Meta description, Set of keywords and
Webpage content). It comes under name of off page
submissions.
In another word it is called as Link Building, Social
Bookmarking and Social Media Promotions

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Following are Off Page Channels
1. Social Bookmarking – Helps you to add important
keyword in the form of tags.
Social bookmarking has same submission format, Title,
List of Keywords and Small description. After creating
account on social bookmarking platform, we can follow
the target crowd. Untimely it helps you to increase
visibility of webpages.

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3. Ping – Ping is help to get traffic on your website
within short period of time you can get the amount of
website visitors.
4. PDF, Docs and PPT – You can promote the website
links and content with the help of files in the forms of
PDF, PPT, Docs on available platforms
5. Social Sharing in groups – Major social medial
platform has different group options ex. Facebook and
LinkedIn has groups while Twitter has listings of
related tags. It helps to penetrate about the business to
the targeted crowd.

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6. Directory Submissions – Directory submission is
submitting your links to the different portals. It is
same like product listing on Google.

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Advantages of Off Page work
1. Off page work help to increase reach of your
website at all different platforms
2. Within short time period you can get the
maximum number of visitors and traffic on you landing
pages.
3. Some keywords or phrases which we cannot
covered in title due to word limit we can cover these
keywords in Off page promotions.

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4. Off page work always helpful to increase the back
links for your website, which results into good page
rank of website, external linking as well.
5. It is real time work, you can see the result within 1
or 2 days, while On page takes more than 2 weeks.
6. You can promote the images and videos, apart
from your content.

9. Additional Benefits of Off Page SEO
• Increase in Rankings
• Increase in PageRank
• More Exposure
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10. Additional Work for Off Page Promotions
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• Blog Directories
• Forum Signatures
• Comment link
• Article Directories
• Shared Content Directories
• Link exchange schemes
• Press Release Promotion
• Classifieds Submission

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Disadvantages of Off Page work
1. Sometimes it gives negative back links which is not
relevant to your website.
2. It is not useful for every industry, ex. E-commerce
industry trends are updating on daily basic so it is not
that much useful for e-commerce industry in the view
on result.
3. Website traffic is irrelevant as per your industry
sometimes which can hurt the website reputation on
search engine.

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4. As the Google search engine algorithm policy is
changes in quarterly basis, the irrelevant back links
affect the website.
5. Social media links which are coming your website
are not considered by search engine as a back links, it
works as social media promotions only.