http://www.imatrix.com - Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun!
http://imatrix.com/blog/Grab-Your-Shades-Get-Social.html
Building a Solid Social Media StrategySybil Barnes
This document discusses how to build an effective social media strategy for an organization. It recommends starting by listening - both to your own organization's goals and presence online, and to your target audiences and their conversations. From there, the document outlines key questions to consider like what channels to use, who will manage the efforts, and how success will be measured. The overall message is that a social media strategy needs clear goals and metrics, assigned responsibilities, and value for members in order to be successful long-term.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Social media has become a catalyst for change by enabling open communication and the rapid spread of information. The document outlines best practices for organizations to effectively engage with social media, including acting quickly in times of crisis, being transparent, and providing engaging information to users. It also describes different roles within social media engagement, such as producers who share authentic stories, distributors who help content spread virally, and analysts who seek new ideas and learn from others.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Using community management strategies to build relationships, support culture...SocialMedia.org
Chris Catania of Walgreens presented on how the company used community management strategies to build relationships, support culture change, and engage employees. Walgreens launched an internal social network and employee communities to connect employees, demonstrate business value, and support company objectives. Through strategic community management including roadshows, meetups, and active community participation, Walgreens saw over 1000 conversations in their first year, with 50% of employees joining. Moving forward, they aim to further rollout the social network and refine their strategies using new community data and research.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Building a Solid Social Media StrategySybil Barnes
This document discusses how to build an effective social media strategy for an organization. It recommends starting by listening - both to your own organization's goals and presence online, and to your target audiences and their conversations. From there, the document outlines key questions to consider like what channels to use, who will manage the efforts, and how success will be measured. The overall message is that a social media strategy needs clear goals and metrics, assigned responsibilities, and value for members in order to be successful long-term.
Identifying, empowering, and asking for more from your influencers, presented...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, SocialSphere and Harvard’s Institute of Politics' John Della Volpe explains how best to identify, empower, and ask for more from your most important social media influencers.
He shares a case study from his work with the Los Angeles Kings hockey team about empowering fans through Twitter engagement.
Social media has become a catalyst for change by enabling open communication and the rapid spread of information. The document outlines best practices for organizations to effectively engage with social media, including acting quickly in times of crisis, being transparent, and providing engaging information to users. It also describes different roles within social media engagement, such as producers who share authentic stories, distributors who help content spread virally, and analysts who seek new ideas and learn from others.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Using community management strategies to build relationships, support culture...SocialMedia.org
Chris Catania of Walgreens presented on how the company used community management strategies to build relationships, support culture change, and engage employees. Walgreens launched an internal social network and employee communities to connect employees, demonstrate business value, and support company objectives. Through strategic community management including roadshows, meetups, and active community participation, Walgreens saw over 1000 conversations in their first year, with 50% of employees joining. Moving forward, they aim to further rollout the social network and refine their strategies using new community data and research.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
There are several ways to consider Social Media and to define a Social Media strategy. That's why WebMob Thailand wants to give you the opportunity to listen to different speakers, experts in the field, and to make your own opinion on what Social Media strategy and tools are best for your business.
• General overview of Social Media
o Evolution
o Current status
o Forecasts and projections on Social Media expansion
o Reasons why
• Preferred tools to use ( LinkedIn, Facebook, others … )
o Overview of top 5 tools in 2013
§ Market coverage & Target audience
§ Advantages
§ Disadvantages
This document discusses how companies can do well financially while also doing good for social causes through cause marketing partnerships. It notes that consumers and companies are increasingly focused on social issues. Effective cause marketing aligns with a company's values and mission, is authentic and transparent. It should have clear goals for both the brand and cause. Frameworks like matching donations or social campaigns can inspire consumer action. Choosing the right non-profit partner is important. Done well, cause marketing can benefit companies, social causes, and engage consumers.
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
A look at why people share information is perhaps the best place to begin when trying to understand the effects of social networking on people and societies. The New York Times user insight group conducted a survey among 2500 online sharers and among the motivations that participants cited for sharing included: participation, for interaction, passing information, making an impact and professed individual values.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
Do you have a plan for your social media? Most people post as exciting things come up or there is an event happening. While those are wonderful times to post there are many times you are stuck and don’t know what to say. This session will teach you the steps you can take to set up a social media strategy that will increase your success!
The document discusses paid social media and provides statistics and examples of how organizations can use paid posts on platforms like Facebook, LinkedIn, Twitter and Instagram to amplify their content reach. It notes that the era of relying solely on organic social media reach is over and brands now need to pay to play. Case studies are presented showing how the AHA used paid posts on LinkedIn and Twitter for a campaign that achieved over 600,000 impressions. Tips are provided on bidding, targeting audiences and best practices for social media advertising.
This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Social Media Data - Facebook Insights Level 1Sean Sandhurst
The document discusses using social media data and insights to inform business strategies. It provides examples of the types of information that can be gathered from platforms like Facebook, including demographics of followers and people reached, popular post types and content, and trends over time. This data can be used to identify influencers, optimize marketing efforts, and learn more about customers and audiences. Social media management platforms make it possible to aggregate this information from multiple channels.
The document discusses building an insights-driven social media organization. It emphasizes that insights come from analyzing signals from social media at scale, but many organizations are data rich and insight poor. It recommends focusing on gathering insights, not just opinions, and having a plan to act on insights to inform decisions and strategy. Success requires iterative processes like daily action points, weekly reviews, and monthly KPI analysis.
Get Connected: How to make Social Media Work for YouRichard R Dancy
This document summarizes a 45-minute presentation on using social media effectively for business. It discusses common frustrations with social media, presents a case study, and outlines a three-step strategy for businesses: 1) Set up profiles and plan content, 2) Generate daily posts, and 3) Engage with the right audiences. It emphasizes the importance of education, having a social media policy, focusing on audiences rather than brands, using relevant content like video, and setting a budget for social media marketing.
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
Renée Horne of USAA presented on how to earn adoption of social media from the C-suite to frontline employees. She discussed exposing C-suite leadership to social media through hands-on experiences and demonstrating business benefits. For middle management, she recommended forming cross-functional teams and embedding social media into business goals. For frontline employees, policies and training should provide clarity on responsible social media engagement. The presentation provided recommendations on overcoming barriers to adoption across different levels of an organization.
Social Media a perfect way to attract donors; social platforms are FREE to use! With a basic understanding, you can learn how to find and engage your donors. It's time to embrace change!
B&Q website User Experience evaluation reportAnne David
UX evaluation done as part of the User Experience systems module at Kingston University.
For any suggestions or job opportunities, please get in touch with me at: annedavid89@gmail.com
website: annedaavid89.wix.com/profile
This document summarizes Grab's key competitors and provides personas of potential Grab users. The direct competitors of Grab include Uber, Ryde, and ComfortDelGro for their GrabTaxi service. Two personas are described: Rose, a 24-year-old female bank worker who is new to Singapore and wants easy transportation, and Joe, a 30-year-old self-employed man who values simplicity and good value. Market research and publications from Singapore's Land Transport Authority were used as sources.
There are several ways to consider Social Media and to define a Social Media strategy. That's why WebMob Thailand wants to give you the opportunity to listen to different speakers, experts in the field, and to make your own opinion on what Social Media strategy and tools are best for your business.
• General overview of Social Media
o Evolution
o Current status
o Forecasts and projections on Social Media expansion
o Reasons why
• Preferred tools to use ( LinkedIn, Facebook, others … )
o Overview of top 5 tools in 2013
§ Market coverage & Target audience
§ Advantages
§ Disadvantages
This document discusses how companies can do well financially while also doing good for social causes through cause marketing partnerships. It notes that consumers and companies are increasingly focused on social issues. Effective cause marketing aligns with a company's values and mission, is authentic and transparent. It should have clear goals for both the brand and cause. Frameworks like matching donations or social campaigns can inspire consumer action. Choosing the right non-profit partner is important. Done well, cause marketing can benefit companies, social causes, and engage consumers.
How to evolve your social media team and structure, presented by Sherri MaxsonSocialMedia.org
In her presentation, Grainger's Social Business Leader, Sherri Maxson, teaches a class on how to evolve your social media structure and team.
Sherri discusses how to manage social media as your brand's need change, the market shifts, and more departments get involved.
Xelleration Social Client: Give the Needy FoundationKaitlyn Knoll
This document summarizes Xelleration Social's work with the nonprofit GTN to improve its social media presence. It finds that GTN saw increased Facebook likes and engagement after implementing Xelleration's strategy of more consistent, higher quality posts. GTN also became more active on Twitter and Pinterest. Facebook ads performed well above industry averages. The document identifies areas for GTN to improve, such as adding more types of content, becoming more involved in the community, and improving its website with fixes like enabling blog comments.
Brandon Crist, CEO & Founder, Crist Media Group
Twitter Handle: @CristMedia
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
A look at why people share information is perhaps the best place to begin when trying to understand the effects of social networking on people and societies. The New York Times user insight group conducted a survey among 2500 online sharers and among the motivations that participants cited for sharing included: participation, for interaction, passing information, making an impact and professed individual values.
Moen's social media journey driving fan engagement, presented by Ginny PersonsSocialMedia.org
In her Brands-Only Summit presentation, Moen's Director of Online and Direct Marketing, Ginny Persons, gives us a behind-the-scenes look of their social media journey.
She shares how they monitored, piloted, and expanded their outreach to drive fan engagement.
Personal branding in the New Media World, best practices and time saving tipsMilena Regos
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.
Do you have a plan for your social media? Most people post as exciting things come up or there is an event happening. While those are wonderful times to post there are many times you are stuck and don’t know what to say. This session will teach you the steps you can take to set up a social media strategy that will increase your success!
The document discusses paid social media and provides statistics and examples of how organizations can use paid posts on platforms like Facebook, LinkedIn, Twitter and Instagram to amplify their content reach. It notes that the era of relying solely on organic social media reach is over and brands now need to pay to play. Case studies are presented showing how the AHA used paid posts on LinkedIn and Twitter for a campaign that achieved over 600,000 impressions. Tips are provided on bidding, targeting audiences and best practices for social media advertising.
This document outlines strategies for using social media and content marketing to drive sales and brand awareness. It discusses the importance of participating in social media authentically, building relationships with advocates and detractors, measuring meaningful metrics, and having fun. Several case studies are provided that demonstrate how social media programs increased sales by 20-67% and drove impressions in the tens of millions for brands like Tyson, Glidden, and Duane Reade. The key is developing engaging content through influencers and communities to facilitate conversations that build the brand.
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Social Media Data - Facebook Insights Level 1Sean Sandhurst
The document discusses using social media data and insights to inform business strategies. It provides examples of the types of information that can be gathered from platforms like Facebook, including demographics of followers and people reached, popular post types and content, and trends over time. This data can be used to identify influencers, optimize marketing efforts, and learn more about customers and audiences. Social media management platforms make it possible to aggregate this information from multiple channels.
The document discusses building an insights-driven social media organization. It emphasizes that insights come from analyzing signals from social media at scale, but many organizations are data rich and insight poor. It recommends focusing on gathering insights, not just opinions, and having a plan to act on insights to inform decisions and strategy. Success requires iterative processes like daily action points, weekly reviews, and monthly KPI analysis.
Get Connected: How to make Social Media Work for YouRichard R Dancy
This document summarizes a 45-minute presentation on using social media effectively for business. It discusses common frustrations with social media, presents a case study, and outlines a three-step strategy for businesses: 1) Set up profiles and plan content, 2) Generate daily posts, and 3) Engage with the right audiences. It emphasizes the importance of education, having a social media policy, focusing on audiences rather than brands, using relevant content like video, and setting a budget for social media marketing.
An introduction to Social Media Marketing 2014Sarah Sloan
A general introduction to social media use by businesses in 2014. Contains links to useful youtube clips, real life case studies, original content and questions to ask students. At the end of the presentation, you will have an increased knowledge of:
- how important social media is in today's global market place,
- some good and not so good examples of real life social marketing fails and;
- understand why controlling social media use is essential, though easier said than done.
You are welcome to adapt these slides to suit yourself, but be cool and acknowledge me as the original author. I would also be interested to know (out of curiosity) if you are using my slides, so please send me an email to the address given in the slides to let me know.
How to earn adoption from the C-suite and the front lines, presented by Renee...SocialMedia.org
Renée Horne of USAA presented on how to earn adoption of social media from the C-suite to frontline employees. She discussed exposing C-suite leadership to social media through hands-on experiences and demonstrating business benefits. For middle management, she recommended forming cross-functional teams and embedding social media into business goals. For frontline employees, policies and training should provide clarity on responsible social media engagement. The presentation provided recommendations on overcoming barriers to adoption across different levels of an organization.
Social Media a perfect way to attract donors; social platforms are FREE to use! With a basic understanding, you can learn how to find and engage your donors. It's time to embrace change!
B&Q website User Experience evaluation reportAnne David
UX evaluation done as part of the User Experience systems module at Kingston University.
For any suggestions or job opportunities, please get in touch with me at: annedavid89@gmail.com
website: annedaavid89.wix.com/profile
This document summarizes Grab's key competitors and provides personas of potential Grab users. The direct competitors of Grab include Uber, Ryde, and ComfortDelGro for their GrabTaxi service. Two personas are described: Rose, a 24-year-old female bank worker who is new to Singapore and wants easy transportation, and Joe, a 30-year-old self-employed man who values simplicity and good value. Market research and publications from Singapore's Land Transport Authority were used as sources.
This document is a presentation about social media success and turning social media engagement into profits. It discusses why social media is important, provides tips for developing a social media strategy, and outlines the key platforms of Facebook, Twitter, LinkedIn, and YouTube. It emphasizes listening to customers, adding value through contributions, and focusing on quality over sales. The presentation encourages non-profits and small businesses to take advantage of opportunities through social media.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Social media networking allstate insuranceChris Hamby
This document provides an overview of social media marketing strategies. It discusses defining goals and objectives for a social media strategy, understanding the target audience, and determining metrics for success. Key aspects of a social media marketing strategy include monitoring social conversations, crafting engaging content, building advocacy through online and offline networking, and measuring performance through key performance indicators. The overall message is that an integrated social media strategy focuses on actively engaging in conversations with the audience.
This document provides an overview of social media and how businesses can use social media. It discusses the history of communication moving from a monologue to a dialogue with the rise of tools like blogs, Facebook, and Flickr that allow people to share content and have online conversations. The document then outlines several ways businesses can use social media, including generating sales leads, product development, customer support, and more. It provides tips on developing a social media strategy and gives examples of analytics tools and paid analysis services. The document cautions that social media will not fix problems with a company's products or customer service and emphasizes the importance of listening to customers.
The document discusses social media, its components, statistics on usage, and best practices for businesses. It defines social media as a medium for sharing information through conversations not controlled by any single entity. It lists common social media platforms like Facebook, LinkedIn, YouTube, and discusses how businesses can use social media to learn about customers, create buzz, and engage in conversations. The document also outlines some myths about social media and provides case studies of companies successfully using these platforms. It recommends businesses start with a social media plan and welcome feedback rather than just pushing messages. Useful resources and an intensive social media course are also mentioned.
The document is a presentation about running a restaurant in the digital world from the perspective of Chef Mark Garcia. Some key points:
- Social media has become the most popular online activity, overtaking even search engines. It allows for two-way conversations between brands and customers.
- Mobile usage is rising dramatically and changing digital behaviors, such as mobile shopping. Many restaurants are engaging customers across channels including social media, websites, and mobile apps.
- The presentation provides examples of how some restaurants are using tools like Facebook, Twitter, YouTube, and Pinterest as part of their social media strategies to build awareness, drive sales, and boost loyalty.
- Chef Garcia outlines a seven step recipe for a successful social media strategy
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
This document discusses using social media for real estate agents. It recommends using social media because it influences purchase decisions and engagement is the new word-of-mouth. The top six social networks - Facebook, LinkedIn, Twitter, Pinterest, Google+, and Instagram - are reviewed. The document provides guidance on content, recommending 50% be entertaining, 30% be useful industry information, and 20% promote the business. Templates are given for weekly social media posts. Agents are encouraged to start with Facebook and use email marketing to drive traffic to social profiles.
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
The document provides 10 tips for using social media effectively for businesses. The tips are: 1) Write a social media plan tied to business goals and customer objectives; 2) Identify your target community and sign up for free listening tools; 3) Follow industry thought leaders for content inspiration and vary content for different audiences; 4) Listen to customers to identify relevant content needs; 5) Adopt a relationship-building approach when engaging followers; 6) Leverage in-person events to strengthen relationships; 7) Select key performance indicators to measure social media objectives; 8) Complete online profiles for better search results; 9) Get organized to track vast social media data; and 10) Make time for social media as part of the regular work
The document provides guidance on creating an effective social media plan in 7 steps: 1) Pre-planning to understand audiences, 2) Listening to existing conversations, 3) Creating audience profiles, 4) Identifying where audiences engage online, 5) Setting goals for engagement and measurement, 6) Joining conversations, and 7) Measuring return on investment or key performance indicators. It emphasizes the importance of understanding audiences, engaging where they are online, and measuring the results of social media strategies.
Similar to Grab Your Shades and Get Social Slideshare (20)
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
2. Grab Your Shades and Get Social»
Don’t get beat by your local competition.
Grab your shades, get the latest tips on social
media for your business, and have fun!
I
3. Grab Your Shades and Get Social»
Consumers Are Looking for You on
Social Media
45% of internet users
aged 65+ use Facebook
(Our Social Times, 2014)
Almost all social networkers use
Facebook. (Our Social Times, 2014)
74% of consumers rely on social media
to influence their purchasing decisions.
(MediaBistro, 2014)
53% of interactions between Google+ users and
a brand are positive (Business2Business, 2014)
81% of consumers are influenced by their
friends’ posts on social media when making
purchasing decisions. (MediaBistro, 2014)
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4. Grab Your Shades and Get Social»
Your Competition Is on Social Media
You know who your local competition is and you can bet they are on social media. Beat them
at social networking by creating a hot social media presence. Social media is the new word of
mouth - show you are current.
III
5. Grab Your Shades and Get Social»
Give Followers What They Want
An Outlet to Connect Specials and Promotions
Insight into Your Business Reasons Why You Are Better
than Your Competition
follow us
Entertaining Content
IV
6. Grab Your Shades and Get Social»
Quick Tips: Do’s
Review Analytics
Listen Carefully
Be Active & Post Regularly
Be Timely and Professional
Have a Strategy for Each Network
Respond to Engaged Followers
V
7. Grab Your Shades and Get Social»
Quick Tips: Don’ts
Miss an Opportunity to Respond
Forget About Your Social Media
Get Too Personal
Delete Valid Comments (Reply Instead!)
Violate Terms of Use
Discuss Politics or Religion
? ? ?
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8. Grab Your Shades and Get Social»
Ideas for Promotions & Specials
Ask Trivia Questions Track Promotion Sources
Create Social-Only Promotions
Use Special Coding
Run Contests with Prizes
VII
PLAY OUR
TRIVIA GAME
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9. Grab Your Shades and Get Social»
Ideas for Local Businesses
Ask for Permission & Share
Success Stories
Feature Staff or Employees
Share Your Blogs
Highlight the Benefits
of Services and Products
Use Only High
Quality Images
Share Edgy, Yet
Professional, Content
Post Facts about Your Services
VIII
10. Grab Your Shades and Get Social»
Most Important Strategies for Social Media
Always Be Considerate and Sympathetic
Maintain Your Presence
Keep It Fun
Regularly Check Your Social Media Pages
IX
11. Grab Your Shades and Get Social»
DON’T GO IT ALONE
If you want to improve or increase your social media presence, get
some help from social media experts. Call us at 1-800-IMATRIX for
a free social media consultation and tips on how to improve your
social media presence.
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