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What's New (& Not New) on Facebook
- 1. What’s New (andNot New) on Alexandra Tursi Social Media Strategist Fletcher Allen Health Care
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- 4. Think about it… 1in 7 minutes spent online is on Facebook.
- 5. What’s New • AnonymousLogin • Nearby Friends • A Look Back • Paper • Trending • Donate • Slingshot • Listening to Discover • New Look for Brand Pages • The End of Edgerank • Facebook Ads update
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- 7. Nearby Friends • Optional •Notifies you when friends are nearby • You control who sees you • Based on mutual usage
- 8. A Look Back •Compiles your highlights since joining Facebook • Celebrates tenth anniversary of Facebook • More at facebook.com/lo okback
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- 10. Trending Discover the bestcontent across the Internet
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- 12. Donate • Lets peoplecontribute directly to nonprofits via Facebook • Appears besides Posts in News Feed • Appears at the top of nonprofit’s Facebook Page • Fill out a Donate interest form to get started!
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- 15. New Look forBrand Pages
- 16. Updated page timelinedesign
- 17. Easier access toadmin tools
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- 19. The End ofEdgerank • Name is toast…but not the concept! • Affinity, Weight and Time Decay still important • More complicated News Feed ranking algorithm • Facebook changed how it ranks organic posts that are eligible to show up in its users’ News Feeds. o Story Bumping o Last Actor
- 20. Story Bumping Facebook saw… •5% increase on interaction with stories from Friends • 8% increase in interaction on stories from Pages • Overall increase in stories read from 57 percent to 70 percent
- 21. Last Actor • Facebookhas added more real-time signaling to help decide what should show in the News Feed. • Facebook tracks last 50 interactions you do on a rolling basis; uses those as signals to rank your feed. • Ranking bump is temporary as Facebook tracks last 50 interactions on a rolling basis. • Facebook’s internal testing showed only a minor increase in engagement with this change.
- 22. Facebook Ads • Facebookwill offer advertisers interest-based advertising o Another way to tailor ads in the U.S. based on information gathered from other websites you visit and the apps you use. • Facebook already serves "retargeted" ads o If you visited Zappos.com, you might see the same shoes pop up in a Zappos ad on Facebook. o With interest-based targeting, a company selling socks might show you an ad based on your interest in shoes — even if you did not previously visit its website. • Watch this video
- 23. What’s a Brandto do? Page managers learned that only a fraction of their Facebook Fans – 16% on average – see their Page posts in their News Feeds. And, that fraction keeps getting smaller and smaller.
- 24. Remind your Fansthey can click to view their ‘Pages Feed’ on the left sidebar of their News Feed to see content from Pages they've liked.
- 25. Educate your superfans that they can ‘Get Notifications’ from your Page.
- 26. Encourage fans toengage with your posts when they do see them, so they see more of them.
- 27. Re-allocate Your Timeand Effort Toward Your Owned Assets – Your Website and Blog
- 28. Start Treating FacebookLike a Paid Ad Platform If you advertise, go beyond basics. Maximize the effectiveness of their campaigns with: Conversion Tracking Track the actions of site visitors after viewing your Facebook ad. Custom Audiences Target Facebook ads based on your email list. Lookalike Audiences Target Facebook users similar to your customers. Audience Insights Learn about your existing Facebook audience to better target your ads. Website Custom Audiences Target Facebook users who have visited your website before. Facebook Exchange Place retargeted ads on Facebook for users who’ve visited a certain product or service page on your site. Partner Categories Target users based on information, such as purchase history, from 500+ third party data providers like Datalogix. Customizable Reporting Create reports based on metrics that matter most for your business.
- 29. Best practices (theNot New!) • Create engaging content • Include calls-to-action • Keep it short • Ask questions o Should, would, who perform best! • Encourage advocacy (customers & employees) • Tag other Business Pages • Use custom apps • Analyze Facebook Insights • Keep it human
- 30. Questions? Don’t be afraidto ask.
- 31. Contact Me Alexandra Tursi SocialMedia Strategist Fletcher Allen Health Care Alexandra.tursi@vtmednet.org @tursita Linkedin.com/AlexandraTursi
Editor's Notes
- #7 Anonymous Login, a brand new way to log into apps without sharing any personal information from Facebook, along with a new version of Facebook Login with even better privacy controls. Anonymous Login: An easy way for people to try an app without sharing any of their personal information from Facebook. Facebook Login: A new version that gives people the option to pick and choose what information apps get. A Redesigned App Control Panel: A central place for people to see and manage the apps they use.
- #10 Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications. Storytelling and sharing have been reimagined in Paper to show stories at their best. Everything responds to your touch so you can pick up or thumb through stories with simple, natural movements You can tilt your phone to explore high-resolution panoramic photos from corner to corner, and see faces and other important details up close Fullscreen autoplay videos come to life and bring you deep into the action Beautifully detailed covers make it easy to spot articles from trusted publishers and decide what to read or watch Articles unfold in the app and appear fullscreen for a focused reading experience When you’re ready to tell your own story, you know exactly what your post or photo will look like because you see a live preview before you share it
- #15 When writing a status update, you’ll have the option to use your phone’s microphone to identify what song is playing or what show or movie is on TV.
- #17 The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.
- #18 No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail. We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.
- #19 As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.
- #28 Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. If you have time and budget, share those assets to Facebook for additional reach.