This document lists 5 reasons why businesses should submit press releases: 1) Press releases are a form of regular content that informs potential clients of the business. 2) Press releases create "borrowed authority" when third parties mention the business. 3) Press releases can provide instant visibility when included in website search results. 4) Press releases generate high-quality backlinks that improve SEO ranking. 5) Submitting press releases allows businesses to control the information available about their reputation.