This document provides guidance on how to start marketing on Facebook without spending a lot of time. It recommends creating a Facebook page and engaging fans by asking questions, sharing personal photos and valuable links. It suggests using a formula for posts that includes pictures, questions, articles, quotes, tips and promotions. It also recommends scheduling posts in advance using tools like Hootsuite, Buffer and Social Oomph. The document positions this as an "easy button" approach for gaining Facebook fans through passive and engaging methods.