Freemium Module #4: Laying the Foundation: Authority Domination Now that you have learned how to properly establish your authority in your field, it's time to take it to a higher level! Dominate your field and get closer to the success that you have been dreaming!

1. FREEMIUM AUTHORITY PRESENTS:
LAYING the FOUNDATION: AUTHORITY
DOMINATION

2. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Becoming a recognize brand/authority in your
industry/market/niche/audience is something
that a lot of people take for granted.
It's so funny how people get the shock of their
lives when they see the results of building
authority/successful brand. (I, myself was
shocked.)

3. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Advantages of having an established authority:
1) Unlimited traffic to your site
2) Higher conversion rates
3) Access to JV opportunities
4) Increase product prices
5) Grow Your Mailing list
6) Command Attention and Recognition.

4. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Remember (and do not use this for evil or
malicious purposes):
AUTHORITY = MORE MONEY
Your audience has a relatively low level of
resistance in whatever you offer since you are
recognized as an authority in the marketplace.

5. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Remember Spiderman?
“With great power comes great responsibility”
Your name and your business is at stake
whenever you say something.

6. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#1 Secret: FOCUS = COMPLETE DOMINATION
 Do not be everything to everyone.
 One market at a time.
 Saturate your market with your brand.

7. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Things to consider:
1) Your personal experience
2) Your interests
3) Your own unique offering that provides value to
others.
4) What do you want to be known for

8. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
How to focus and dominate:
1) Start with your website/blog
2) Create “pillar content” in your website/blog
(E.g. How to Tutorials, Lessons, etc)
3) Downloadable materials during the opt in
process.

9. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#2 Secret: Siphon Credibility From Authority
Figures
In simple terms, associate yourself with the
“who's who” your industry.

10. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
How do you do this?
1) Go to where the audience of these authority
figures are (e.g. forums, blogs, etc) and provide
value.
2) Interview the authority figures in your field (5-10
people)

11. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#3 Secret: Trade content for credibility
1) Be a guest blogger
2) Be interviewed!

12. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#4 Secret: Create your own Products
1) Depending on your field, you can create your
own physical or digital/information products.
2) Either you can do it from scratch or leverage
the authorities in your field. (But DO NOT
COPY!)

13. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#5 Secret: Brand Yourself
In every campaign effort, (e.g. your website,
product, social media postings, etc) be sure to
carry your brand.

14. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#6 Secret: Link your offers to Established
Products
1) Product Reviews
2) Become affiliates for the authority figures in
your field.

15. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
#7 Secret: Build a Membership Site
1) You are not just building a business, you are
building a community.
2) You initiate the flow of exchange of information
and content.

16. LAYING THE FOUNDATION:
AUTHORITY DOMINATION
Building authority in your market can potentially
increase your income for the long term.
But you have to be very responsible in using your
authority.