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Get Found with Local Search Marketing

Haines Publishing, Inc. was founded in 1993 and has since expanded from distributing nearly one million telephone directories across 15 territories to offering various print, internet, and mobile advertising solutions under their new name of Haines Local Search. Haines Local Search is a subsidiary of Haines & Company, Inc., which was established in 1928 and provides direct mail services, fundraising services, real estate data, and telephone directories among other products. The document provides an overview of the history and services of Haines Local Search and its parent company Haines & Company, Inc.

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Haines Publishing, Inc. Started in 1993 15 directory territories Distribution of nearly one million telephone directories. In 2013, Haines Publishing was rebranded as Haines Local Search, expanding its Print, Internet, and Mobile advertising solutions. A subsidiary of Haines & Company, Inc. was founded in 1928 Haines & Company’s products include Direct mail services Fund-raising services Real estate data Telephone directories WE ARE
do businesses advertise? are your customers? Why Who
BUSINESS TELL US THEY ADVERTISE FOR
WHO ARE YOUR CUSTOMERS?
Marketing in the “Good Ole Days” Easy
blogBad Reviews Marketing Today Hard
Today’s Small Business Owners are Faced With... Too many choices Not enough time Little marketing expertise National franchise competition Constant changes in the digital world Who to trust with their marketing
Problem: You Need A Marketing Partner! Solution: Let Us Do The Work For You!
WHATWE DO where today’s consumers are looking We help you get found
WHERE CONSUMERS SEARCH FORYOUR BUSINESS 90% OF MOBILE SEARCHERS CALL,VISIT OR BUY WITHIN 24 HOURS3 61% OF ONLINE CONSUMERS MAKE A LOCAL PURCHASE1 65% OF YELLOW PAGE USERS MAKE A PURCHASE ONTHE SAME DAY2 PCs, Laptops & Tablets Print & Internet Yellow Pages Smartphones & Mobile Apps 1 2 3 1 SEARCH ENGINE LAND, 2011 2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. 3 MOBILE MARKETER, 2012
Consumers use a COMBINATION of both SEARCH ENGINES & YELLOW PAGES to find local businesses1 1 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. on all three You need to be found
BASIC Website Mobile Website Print Yellow Pages Claimed Listings Listing Management Social Media Page ADVANCED Video Review Generation 2+ Social Media Profiles Reputation Monitoring Back Cover Ad On Phone Book Online Display Advertising AGGRESSIVE Pay Per Click Optimization Social Media Interaction Multi Heading Yellow Page Ads Display & Retargeting Ads LOCAL SEARCH SUCCESS FACTORS Get Found Build Brand Grow Sales
1 EMARKETER, DECEMBER 2011, BORRELL ASSOCIATES, 2011 2 SEARCH ENGINE MARKETING AND ONLINE DISPLAY ADVERTISING INTEGRATION STUDY, IPROSPECT, MAY 2009 Consumers spend over 25% of their media-viewing time on the internet.1 Display Advertising places your ad next to content on popular websites that are relevant to what’s being offered. WHY DISPLAY ADVERTISING IS IMPORTANT Build Your Brand and Increase Top-of-Mind Awareness 27% of Internet users respond to display ads by searching for your product, brand or company on a search engine.2 Zero in on Your Ideal Audience Display advertising can zero in on consumers based on their location, demographic, and/or behavior. Advertise Locally on Nationally-Recognized Websites Brand yourself to local consumers on nationally-recognized websites like ABC.com, CBS Local, ESPN, HGTV, PBS and more. HOW WE HELP Your display advertising campaign is run across our network of thousands of high-brand, high-traffic websites that reach over 92% of the online audience. DISPLAY ADVERTISING
Having “owner-verified” business listings helps your online visibility. Claiming your business listing tells the search engines your business is legitimate! WHY BUSINESS LISTINGS ARE IMPORTANT Improves Search Engine Ranking Being listed on top local directories improves search engine ranking. More listings means you’re more likely to appear above a competitor who has none. Missing or Inaccurate Listings Hurt Search Engine Ranking 50% of business owners have seen listings for their businesses that are not accurate.1 Missing Information Means Customers Can’t Find You One third of searchers give up on a business when they can’t quickly find the information they’re looking for.2 HOW WE HELP We claim your listings on the top 20 local directories like Google, Yahoo, Bing, Yelp, Foursquare, Citysearch and more. We submit your business information to a network of over 250 local search platforms reaching 90% of online consumers. We enhance your listings with additional information, such as hours of operation, payment methods, and so forth. 1 There are hundreds of local directories and review sites you need to be listed on .com Siri 2 1 Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile & Local Search,, 2012 2 2014 Local Search Usage Study: Bridging the Gaps, From Search to Sales, comScore and TMP Directional Marketing PREMIUM BUSINESS LISTINGS
Social Media profiles on WHY SOCIAL MEDIA IS IMPORTANT Local is Now Social Local profiles now include a “social layer”—the ability to post updates and interact with people. 73% of Adults Use Social Networks 69% of consumers are more likely to use a local business if it has information available on a social media site.1 Social Media Pages Can Appear in Search Results Just like your website, your Google and Facebook profiles have the potential to be found in an online search. 3 HOW WE HELP ENHANCED Social Media PROFILES We’ll create enhanced Google and Facebook profiles, or customize your existing ones: NO ENHANCED CONTENT 1 2010 Local Search Usage Study + Logo & Cover Photo Map Location Address, Phone, Website, Business Type Business Description WITH ENHANCED CONTENT Business Name, Address, Phone, Website, etc. & PREMIUM BUSINESS LISTINGS
1 UNDERSTANDING THE MOBILE CONSUMER, GOOGLE/IPSOS OTX MEDIACT, MAY 2012 2 MOBILE MARKETER, 2012 95% of smartphone users business information. have a mobile-ready WHY MOBILE IS IMPORTANT Consumers use Smartphones to Find Local Businesses 58% of smartphone users look for local information at least once a week; 27% look daily1 Mobile Searchers Take Action Immediately 70% of mobile searchers take action within one hour2 Mobile Searchers Abandon Non-Mobile Sites 61% will leave a non-mobile site for a competitor’s whose is3 have searched for local Yet, only 33% of businesses website. 3 CONSTANT CONTACT: WHY SMALL BUSINESS OWNERS NEED TO PAY ATTENTION TO MOBILE AND LOCAL SEARCH HOW WE HELP We build “thumb-friendly” mobile websites designed to display properly on smartphones and tablets: MOBILE WEBSITES Non-Mobile Mobile
the search engines, the your website. More website sales and revenue. HOW WE HELP We improve your natural, unpaid search ranking, increasing web traffic to your site through:  Keyword consultation & selection  Onsite edits to your website  Link-building  Article and blog submissions about your business and services  Links from social bookmarking sites like Reddit, StumbleUpon, etc. 1 2012 DIGITAL INFLUENCE INDEX/FLEISHMAN-HILLARD AND HARRIS INTERACTIVE 2 COMSCORE, 2012 The higher you appear in easier customers can find visits directly impacts WHAT IS OPTIMIZE ? Optimize helps you be found on Google, Yahoo! and Bing when consumers are searching for the products or services you offer. WHY OPTIMIZE IS IMPORTANT Research Begins with a Search 89% of consumers use search engines to make purchasing decisions.1 Finding a Local Business Begins with a Search 59% of consumers use Google every month to find a local business.2 Buying Begins with a Search 44% of online shoppers begin by using a search engine.3 OPTIMIZE 3 INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
OPTIMIZE Duplicate Content Review & Reporting: Au- dit website content and (if needed) recom- mend changes to avoid duplicate content penalties with search engines. Onsite Optimization & Implementation (Images, Content, Meta Descriptions, Title Tags, Keywords): An in-depth content audit will be performed on the client’s website. This audit will ensure that the client’s website has quality content that is optimized and highly relevant in the eyes of search engines. 2 1Feature based on existing blog on business’s website. If no blog is available, Haines will create a blog on Blogspot.com and link to business website. 2Feature based on business Google+ profile, Haines reserves the right to substitute other features when not available. Monthly Review Call YouTube Channel & Video Creation2 1 Video 2 Videos 2 Videos 2 Videos 2 Videos Custom Article Content & Publication2 4 Articles 5 Articles 6 Articles 6 articles 7 Articles Google Authorship Setup & Blog Posts2 OPTIMIZE PACKAGES & FEATURES Account Setup & Login: Captures essential information needed in order to begin optimi- zation and set up account. Keyword Selection Consultation: Each client benefits from important research and analysis that helps select the best keyword search terms for a successful campaign. Ranking & Reporting: Every campaign bene- fits from useful and easy-to-understand re- ports, which are updated in real time and pro- vide a single location to track rankings, traffic, and overall progress made throughout a cam- paign. Google Analytics & Webmaster Tools: Our team will set up, install and monitor both Google applications. Social Bookmarking: Keyword focused links to your site in the form of bookmarks within social bookmarking communities. We book- mark your website where other users and search engines can see it. Directory Submissions: Submissions to top online directories will quickly build links to your website that search engines can see. These promote keywords and categorize your business. Dedicated Account Manager: Personal ac- cess to an SEO expert who is assigned to your account and knows your campaign history and needs. Monthly Review Call: In addition to a dedi- cated account manager, you will have a scheduled monthly review call to discuss cam- paign progression, strategy, and next steps. YouTube Channel & Video Creation: Setup or optimize business YouTube channel, includ- ing an “About” write-up. Create and post re- lated videos. Custom Article Content & Publication + Blog Post Creation: Original content written about your keywords and linked to your web- site URL. This helps build lasting, relevant, and powerful links.1 Google Authorship/Publisher Setup: Status within Google to link created content to a specific domain and author or publisher to increase visibility, credibility and search engine results. Number of Search Terms1 1 2 3 4 6 Account Setup & Login Keyword Selection Consultation Ranking & Reporting Google Analytics & Webmaster Tools Social Bookmarking Duplicate Content Review & Reporting Onsite Optimization & Implementation Directory Submissions Dedicated Account Manager 4 Blogs 8 Blogs Haines-built websites only 1 Search Term = Keyword (e.g., dentist) + Location (e.g., columbus oh). Number may vary depending on competitiveness of industry and SEO strategy. Competitive industries (law, medicine, contracting, etc.) benefit most from more advanced packages. 2 Amount over course of contract. DeluxeProPlusBasic Starter
Generate leads immediately with Pay-Per-Click advertising. Pay-Per-Click (PPC) Advertising places your ad on the top or right side of the search results page whenever consumers search for your products or services. WHY PAY-PER-CLICK IS IMPORTANT Generate Instant Leads, Sales Because campaigns can be deployed quickly, PPC has the potential to generate immediate website traffic, leads and sales. Target Consumers with a Higher Purchase Intent Consumers who click on PPC ads have a higher purchase intent. 64.6% click on PPC ads when looking to make a purchase. 1 Market to Your “Best” Customer Target a specific geographical area, or promote your most profitable product or service. HOW WE HELP Pay-Per-Click advertising is a potential minefield if you don’t understand the nuances of running a successful campaign. We provide outsourced campaign management so you: 1. Spend less time and money than you would doing it yourself 2. Get more sales as a result Our team of experts will set up, manage and optimize your Google Pay-Per-Click advertising campaign. 1 WORDSTREAM, 2012 PAY-PER-CLICK ADVERTISING
BLOGS .com One bad review can cost aren’t monitoring your could be losing business WHY REPUTATION MONITORING IS IMPORTANT One unhappy customer can share a bad experience with millions of complete strangers. There are hundreds of websites which anyone—customer, competitor or disgruntled ex-employee—can write an anonymous comment or review about your business. Search engines like Google make bad reviews as findable as your website. you thousands of $$. If you online reputation, you without even realizing it. HOW WE HELP Reputation Monitoring lets you know exactly what others are saying about you online, as soon as they say it. Our system searches the web for all mentions of your brand and notifies you via alerts and detailed reporting. REPUTATION MONITORING Emails alert you whenever your name is mentioned online Stop problems before they cost you money!
1 VALUECLICK MEDIA 98% of consumers leave a the business or making WHY RETARGETING IS IMPORTANT Brings Back Visitors Who Have Left Your Website Retargeting brings back visitors who had left your site by continuing to advertise to them on other places on the web. Repeated exposure to your message increases the probability of return visits to your site by 40%.2 Improves Display Ad Campaign Effectiveness Retargeting resulted in a 726% increase in site visits within four weeks of the initial exposure to a display ad.2 Increases Conversions Retargeting increased Value City Furniture’s conversion rate by more than 700% and lowered their cost-per-acquisition from $168 to $29—in just one month’s time. website without contacting a purchase.1 HOW WE HELP When someone visits your site, then leaves to visit other sites in our advertising network, your ad will appear, reminding them of their previous interest and inviting them to return to your site. User visits your site and views what you offer User leaves without contacting you 1 As user visits other sites, we show him your ad 3 User is reminded of previous interest and returns to complete transaction 4 RETARGETING 2 WHEN MONEY MOVES TO DIGITAL, WHERE SHOULD IT GO? COMSCORE, 2010 2
Advertiser provides customer list We contact customers We get reviews Reviews are pushed online 1 2013 LOCAL CONSUMER REVIEW SURVEY, BRIGHTLOCAL Actively soliciting reviews may be your best form of WHY REVIEW GENERATION IS IMPORTANT Reviews Directly Impact Revenue and Sales 52% of consumers say positive online reviews make them more likely to use a local business1 Consumers Seek Out Reviews as Part of the Buying Process 7 out of 10 consumers read online reviews before making a purchase2 Reviews Improve Search Engine Ranking Google considers the number of reviews you have as a critical ranking factor. If you have a lot of reviews, you’re more likely to appear above a competitor who has none. from satisfied customers marketing yet! 2 IPSOS OTX , DECEMBER 2012 HOW WE HELP Our Review Generation service collects reviews from your current customers, then distributes them to major search engines and review sites. 2 reviews a month—guaranteed! REVIEW GENERATION
HOW WE HELP We manage your company’s social media profiles by posting content in your behalf. +  Up to 100 posts per month, depending on plan chosen  Help with fan/follower acquisition 1 2010 LOCAL SEARCH USAGE STUDY Market and brand your business by interacting with consumers on social media. WHY SOCIAL MEDIA IS IMPORTANT 73% of Adults Use Social Networks 69% of consumers are more likely to use a local business if it has information available on a social media site.1 Helps Increase Visibility on Google Google and the other search engines take social media activity into account as a search factor. Grows Sales & Customer Loyalty Companies with the highest levels of social activity grew their sales on average of 18% per year. Those with the least amount of social activity saw their sales decline 6% per year.2 SOCIAL MEDIA 2 WET PAINT/ALTIMER GROUP STUDY, 2009
SOCIAL MEDIA Social Networks: Your choice of up to 3 social networks, depending on which plan you pick. Social Creation: Includes page creation, design (or re-design), and optimization. SocialSuite: You receive full access to So- cialSuite, our social media platform, which allows you to manage all of your social sites in one convenient location. Capabili- ties include: posting to multiple networks, content library, lead searches, reputation searches, and access to reporting metrics. Invite Email Contacts: We will upload any list of email contacts (Excel, Word, or text file) to your social networks to help build a following. Custom Content Calendar: Our expert team will curate content and create a schedule based on optimal times to post for your business. Content is always avail- able for review through SocialSuite prior to going live. Facebook Like Campaign: We will man- age an advertising campaign on Facebook designed to generate “Likes” to your Face- book page, targeting users that fit your desired demographics. SOCIAL MANAGEMENT PACKAGES & FEATURES Starter Plus Pro Social Networks 1 2 3 Social Creation 1 2 3 SocialSuite Invite Email Contacts Custom Content Calendar Facebook Like Campaign Facebook Promoted Posts Reputation Monitoring Custom Facebook Ads Monthly Consultation Active Lead Searches Custom Graphics (2/month) Weekly Updates/Posts Facebook 2 3 4* Twitter 2 3 15* Google+ 2 3 4-7* LinkedIn 2 2 3* YouTube 2 2 4* Facebook Promoted Posts: Based on specific metrics, our team will select top performing posts to boost in your audi- ence’s newsfeed to help generate interest, engagement, and followers. Reputation Monitoring: Monitor your web presence and conversations about your brand around the web to build trust, address and improve your online reputa- tion. Custom Facebook Ads: We take Face- book Ads to the next level, utilizing cus- tom graphics and more sophisticated tar- geting options. Monthly Consultation: Review the monthly events/posts for your business and have all of your social questions an- swered with our expert team. Active Lead Search: We will proactively spend time searching for and connecting with people talking about your business. Custom Graphics (up to 2 per month): When appropriate, our team will create custom visual content that will enhance messaging and/or help promote any spe- cial events or sales you would like to fea- ture on your social sites. Weekly Updates/Posts: Number of posts will vary depending on customer’s plan. *Based on current industry recommendations which are subject to change.
89% of consumers expect businesses to have a website regardless of size.1 WHY A WEBSITE IS IMPORTANT You control your business information Builds your online authority Consumers expect you to have one HOW WE HELP Domain We’ll get your domain name (i.e., www.yourbusinessname.com). Build We’ll build your site. (1, 3, 5, or 10+ Page websites available.) Hosting We’ll publish (host) your site on the web. Design We’ll design the site for ease-of-use and flow. WEB DESIGN PAGE TITLE HEADING CONTENT URL HOW WE HELP, continued... Copywriting All websites are composed by our professional copywriters. Optimize We optimize the content and coding of each page, so that search engines more easily understand what the site’s about. 1 1&1 INTERNET INC., 2007 Anatomy of a Well-Optimized Webpage
WEB DESIGN SUPERIOR DESIGNS 10+Page*5-Page3-Page1-Page * 15 PAGES MAX WEBSITE OPTIONS & FEATURES Hosting Y Y Y Y Domain Name Y Y Y Y Unique Design N Y Y Y Choice of Colors Y Y Y Y Professional Copywriting Y Y Y Y Contact Form N Y Y Y Map Y Y Y Y Photo Gallery N Y Y Y Social Media Buttons Y Y Y Y Number of Images 2 10 15 30 Up to 5 Changes Y Y Y Y On-Page Optimization Y Y Y Y Google Analytics N Y Y Y
1 YOUTUBE.COM/WATCH?V=QEJCTDNH7CO&FEATURE=YOUTU.BE - OCT. 14, 2012 Google Recommends Yellow Pages. In a recent video1 , Google software engineer Matt Cutts empha- sized the importance of having a well-rounded marketing strategy that includes both online and offline media, including Yellow Page advertising. YELLOW PAGES - PRINT & INTERNET Clearly, a combined approach of Yellow Page advertising and online marketing is the most effective way for small businesses to reach local consumers. Matt Cutts heads the Webspam team at Google, and works with Google’s Search Quality team on search engine optimization issues. He holds degrees in both mathematics and computer science. WHY THE YELLOW PAGES ARE IMPORTANT Phone calls from Yellow Pages have increased since 2008 1 61% of consumers contact, visit or make a purchase after searching in the Yellow Pages2 20% of U.S. household have no Internet access3 1 2013 AD EFFECTIVENESS STUDY, CRM ASSOCIATES, 2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. 3 U.S. CENSUS BUREAU 4 MARKET AUTHORITY, 2013 Baby boomers with most disposable income are heavy Yellow Page users4 % That Have Used Print Directories 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20’s 30’s 40’s 50’s 60’s 70+ 47% 52% 71% 79% 86% 94%
YELLOW PAGES - PRINT & INTERNET HOW WE HELP We place your ads in profit creating categories Complete ad design assistance at no charge Call tracking lets you know who called and when Listen in on calls to hear what people are saying and asking Co-Op programs to lower your investment Your ads and profile listed online for search engines
Get started today! 800-255-5509 Make sure local consumers are spending their money with you.

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Get Found with Local Search Marketing

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    Haines Publishing, Inc. Startedin 1993 15 directory territories Distribution of nearly one million telephone directories. In 2013, Haines Publishing was rebranded as Haines Local Search, expanding its Print, Internet, and Mobile advertising solutions. A subsidiary of Haines & Company, Inc. was founded in 1928 Haines & Company’s products include Direct mail services Fund-raising services Real estate data Telephone directories WE ARE
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    do businesses advertise? areyour customers? Why Who
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    BUSINESS TELL USTHEY ADVERTISE FOR
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    WHO ARE YOURCUSTOMERS?
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    Today’s Small BusinessOwners are Faced With... Too many choices Not enough time Little marketing expertise National franchise competition Constant changes in the digital world Who to trust with their marketing
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    Problem: You Need A MarketingPartner! Solution: Let Us Do The Work For You!
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    WHERE CONSUMERS SEARCHFORYOUR BUSINESS 90% OF MOBILE SEARCHERS CALL,VISIT OR BUY WITHIN 24 HOURS3 61% OF ONLINE CONSUMERS MAKE A LOCAL PURCHASE1 65% OF YELLOW PAGE USERS MAKE A PURCHASE ONTHE SAME DAY2 PCs, Laptops & Tablets Print & Internet Yellow Pages Smartphones & Mobile Apps 1 2 3 1 SEARCH ENGINE LAND, 2011 2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. 3 MOBILE MARKETER, 2012
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    Consumers use a COMBINATION ofboth SEARCH ENGINES & YELLOW PAGES to find local businesses1 1 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. on all three You need to be found
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    BASIC Website Mobile Website Print YellowPages Claimed Listings Listing Management Social Media Page ADVANCED Video Review Generation 2+ Social Media Profiles Reputation Monitoring Back Cover Ad On Phone Book Online Display Advertising AGGRESSIVE Pay Per Click Optimization Social Media Interaction Multi Heading Yellow Page Ads Display & Retargeting Ads LOCAL SEARCH SUCCESS FACTORS Get Found Build Brand Grow Sales
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    1 EMARKETER, DECEMBER2011, BORRELL ASSOCIATES, 2011 2 SEARCH ENGINE MARKETING AND ONLINE DISPLAY ADVERTISING INTEGRATION STUDY, IPROSPECT, MAY 2009 Consumers spend over 25% of their media-viewing time on the internet.1 Display Advertising places your ad next to content on popular websites that are relevant to what’s being offered. WHY DISPLAY ADVERTISING IS IMPORTANT Build Your Brand and Increase Top-of-Mind Awareness 27% of Internet users respond to display ads by searching for your product, brand or company on a search engine.2 Zero in on Your Ideal Audience Display advertising can zero in on consumers based on their location, demographic, and/or behavior. Advertise Locally on Nationally-Recognized Websites Brand yourself to local consumers on nationally-recognized websites like ABC.com, CBS Local, ESPN, HGTV, PBS and more. HOW WE HELP Your display advertising campaign is run across our network of thousands of high-brand, high-traffic websites that reach over 92% of the online audience. DISPLAY ADVERTISING
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    Having “owner-verified” business listingshelps your online visibility. Claiming your business listing tells the search engines your business is legitimate! WHY BUSINESS LISTINGS ARE IMPORTANT Improves Search Engine Ranking Being listed on top local directories improves search engine ranking. More listings means you’re more likely to appear above a competitor who has none. Missing or Inaccurate Listings Hurt Search Engine Ranking 50% of business owners have seen listings for their businesses that are not accurate.1 Missing Information Means Customers Can’t Find You One third of searchers give up on a business when they can’t quickly find the information they’re looking for.2 HOW WE HELP We claim your listings on the top 20 local directories like Google, Yahoo, Bing, Yelp, Foursquare, Citysearch and more. We submit your business information to a network of over 250 local search platforms reaching 90% of online consumers. We enhance your listings with additional information, such as hours of operation, payment methods, and so forth. 1 There are hundreds of local directories and review sites you need to be listed on .com Siri 2 1 Constant Contact: Why Small Business Owners Need to Pay Attention to Mobile & Local Search,, 2012 2 2014 Local Search Usage Study: Bridging the Gaps, From Search to Sales, comScore and TMP Directional Marketing PREMIUM BUSINESS LISTINGS
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    Social Media profileson WHY SOCIAL MEDIA IS IMPORTANT Local is Now Social Local profiles now include a “social layer”—the ability to post updates and interact with people. 73% of Adults Use Social Networks 69% of consumers are more likely to use a local business if it has information available on a social media site.1 Social Media Pages Can Appear in Search Results Just like your website, your Google and Facebook profiles have the potential to be found in an online search. 3 HOW WE HELP ENHANCED Social Media PROFILES We’ll create enhanced Google and Facebook profiles, or customize your existing ones: NO ENHANCED CONTENT 1 2010 Local Search Usage Study + Logo & Cover Photo Map Location Address, Phone, Website, Business Type Business Description WITH ENHANCED CONTENT Business Name, Address, Phone, Website, etc. & PREMIUM BUSINESS LISTINGS
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    1 UNDERSTANDING THEMOBILE CONSUMER, GOOGLE/IPSOS OTX MEDIACT, MAY 2012 2 MOBILE MARKETER, 2012 95% of smartphone users business information. have a mobile-ready WHY MOBILE IS IMPORTANT Consumers use Smartphones to Find Local Businesses 58% of smartphone users look for local information at least once a week; 27% look daily1 Mobile Searchers Take Action Immediately 70% of mobile searchers take action within one hour2 Mobile Searchers Abandon Non-Mobile Sites 61% will leave a non-mobile site for a competitor’s whose is3 have searched for local Yet, only 33% of businesses website. 3 CONSTANT CONTACT: WHY SMALL BUSINESS OWNERS NEED TO PAY ATTENTION TO MOBILE AND LOCAL SEARCH HOW WE HELP We build “thumb-friendly” mobile websites designed to display properly on smartphones and tablets: MOBILE WEBSITES Non-Mobile Mobile
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    the search engines,the your website. More website sales and revenue. HOW WE HELP We improve your natural, unpaid search ranking, increasing web traffic to your site through:  Keyword consultation & selection  Onsite edits to your website  Link-building  Article and blog submissions about your business and services  Links from social bookmarking sites like Reddit, StumbleUpon, etc. 1 2012 DIGITAL INFLUENCE INDEX/FLEISHMAN-HILLARD AND HARRIS INTERACTIVE 2 COMSCORE, 2012 The higher you appear in easier customers can find visits directly impacts WHAT IS OPTIMIZE ? Optimize helps you be found on Google, Yahoo! and Bing when consumers are searching for the products or services you offer. WHY OPTIMIZE IS IMPORTANT Research Begins with a Search 89% of consumers use search engines to make purchasing decisions.1 Finding a Local Business Begins with a Search 59% of consumers use Google every month to find a local business.2 Buying Begins with a Search 44% of online shoppers begin by using a search engine.3 OPTIMIZE 3 INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
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    OPTIMIZE Duplicate Content Review& Reporting: Au- dit website content and (if needed) recom- mend changes to avoid duplicate content penalties with search engines. Onsite Optimization & Implementation (Images, Content, Meta Descriptions, Title Tags, Keywords): An in-depth content audit will be performed on the client’s website. This audit will ensure that the client’s website has quality content that is optimized and highly relevant in the eyes of search engines. 2 1Feature based on existing blog on business’s website. If no blog is available, Haines will create a blog on Blogspot.com and link to business website. 2Feature based on business Google+ profile, Haines reserves the right to substitute other features when not available. Monthly Review Call YouTube Channel & Video Creation2 1 Video 2 Videos 2 Videos 2 Videos 2 Videos Custom Article Content & Publication2 4 Articles 5 Articles 6 Articles 6 articles 7 Articles Google Authorship Setup & Blog Posts2 OPTIMIZE PACKAGES & FEATURES Account Setup & Login: Captures essential information needed in order to begin optimi- zation and set up account. Keyword Selection Consultation: Each client benefits from important research and analysis that helps select the best keyword search terms for a successful campaign. Ranking & Reporting: Every campaign bene- fits from useful and easy-to-understand re- ports, which are updated in real time and pro- vide a single location to track rankings, traffic, and overall progress made throughout a cam- paign. Google Analytics & Webmaster Tools: Our team will set up, install and monitor both Google applications. Social Bookmarking: Keyword focused links to your site in the form of bookmarks within social bookmarking communities. We book- mark your website where other users and search engines can see it. Directory Submissions: Submissions to top online directories will quickly build links to your website that search engines can see. These promote keywords and categorize your business. Dedicated Account Manager: Personal ac- cess to an SEO expert who is assigned to your account and knows your campaign history and needs. Monthly Review Call: In addition to a dedi- cated account manager, you will have a scheduled monthly review call to discuss cam- paign progression, strategy, and next steps. YouTube Channel & Video Creation: Setup or optimize business YouTube channel, includ- ing an “About” write-up. Create and post re- lated videos. Custom Article Content & Publication + Blog Post Creation: Original content written about your keywords and linked to your web- site URL. This helps build lasting, relevant, and powerful links.1 Google Authorship/Publisher Setup: Status within Google to link created content to a specific domain and author or publisher to increase visibility, credibility and search engine results. Number of Search Terms1 1 2 3 4 6 Account Setup & Login Keyword Selection Consultation Ranking & Reporting Google Analytics & Webmaster Tools Social Bookmarking Duplicate Content Review & Reporting Onsite Optimization & Implementation Directory Submissions Dedicated Account Manager 4 Blogs 8 Blogs Haines-built websites only 1 Search Term = Keyword (e.g., dentist) + Location (e.g., columbus oh). Number may vary depending on competitiveness of industry and SEO strategy. Competitive industries (law, medicine, contracting, etc.) benefit most from more advanced packages. 2 Amount over course of contract. DeluxeProPlusBasic Starter
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    Generate leads immediately withPay-Per-Click advertising. Pay-Per-Click (PPC) Advertising places your ad on the top or right side of the search results page whenever consumers search for your products or services. WHY PAY-PER-CLICK IS IMPORTANT Generate Instant Leads, Sales Because campaigns can be deployed quickly, PPC has the potential to generate immediate website traffic, leads and sales. Target Consumers with a Higher Purchase Intent Consumers who click on PPC ads have a higher purchase intent. 64.6% click on PPC ads when looking to make a purchase. 1 Market to Your “Best” Customer Target a specific geographical area, or promote your most profitable product or service. HOW WE HELP Pay-Per-Click advertising is a potential minefield if you don’t understand the nuances of running a successful campaign. We provide outsourced campaign management so you: 1. Spend less time and money than you would doing it yourself 2. Get more sales as a result Our team of experts will set up, manage and optimize your Google Pay-Per-Click advertising campaign. 1 WORDSTREAM, 2012 PAY-PER-CLICK ADVERTISING
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    BLOGS .com One bad reviewcan cost aren’t monitoring your could be losing business WHY REPUTATION MONITORING IS IMPORTANT One unhappy customer can share a bad experience with millions of complete strangers. There are hundreds of websites which anyone—customer, competitor or disgruntled ex-employee—can write an anonymous comment or review about your business. Search engines like Google make bad reviews as findable as your website. you thousands of $$. If you online reputation, you without even realizing it. HOW WE HELP Reputation Monitoring lets you know exactly what others are saying about you online, as soon as they say it. Our system searches the web for all mentions of your brand and notifies you via alerts and detailed reporting. REPUTATION MONITORING Emails alert you whenever your name is mentioned online Stop problems before they cost you money!
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    1 VALUECLICK MEDIA 98%of consumers leave a the business or making WHY RETARGETING IS IMPORTANT Brings Back Visitors Who Have Left Your Website Retargeting brings back visitors who had left your site by continuing to advertise to them on other places on the web. Repeated exposure to your message increases the probability of return visits to your site by 40%.2 Improves Display Ad Campaign Effectiveness Retargeting resulted in a 726% increase in site visits within four weeks of the initial exposure to a display ad.2 Increases Conversions Retargeting increased Value City Furniture’s conversion rate by more than 700% and lowered their cost-per-acquisition from $168 to $29—in just one month’s time. website without contacting a purchase.1 HOW WE HELP When someone visits your site, then leaves to visit other sites in our advertising network, your ad will appear, reminding them of their previous interest and inviting them to return to your site. User visits your site and views what you offer User leaves without contacting you 1 As user visits other sites, we show him your ad 3 User is reminded of previous interest and returns to complete transaction 4 RETARGETING 2 WHEN MONEY MOVES TO DIGITAL, WHERE SHOULD IT GO? COMSCORE, 2010 2
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    Advertiser provides customer list Wecontact customers We get reviews Reviews are pushed online 1 2013 LOCAL CONSUMER REVIEW SURVEY, BRIGHTLOCAL Actively soliciting reviews may be your best form of WHY REVIEW GENERATION IS IMPORTANT Reviews Directly Impact Revenue and Sales 52% of consumers say positive online reviews make them more likely to use a local business1 Consumers Seek Out Reviews as Part of the Buying Process 7 out of 10 consumers read online reviews before making a purchase2 Reviews Improve Search Engine Ranking Google considers the number of reviews you have as a critical ranking factor. If you have a lot of reviews, you’re more likely to appear above a competitor who has none. from satisfied customers marketing yet! 2 IPSOS OTX , DECEMBER 2012 HOW WE HELP Our Review Generation service collects reviews from your current customers, then distributes them to major search engines and review sites. 2 reviews a month—guaranteed! REVIEW GENERATION
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    HOW WE HELP Wemanage your company’s social media profiles by posting content in your behalf. +  Up to 100 posts per month, depending on plan chosen  Help with fan/follower acquisition 1 2010 LOCAL SEARCH USAGE STUDY Market and brand your business by interacting with consumers on social media. WHY SOCIAL MEDIA IS IMPORTANT 73% of Adults Use Social Networks 69% of consumers are more likely to use a local business if it has information available on a social media site.1 Helps Increase Visibility on Google Google and the other search engines take social media activity into account as a search factor. Grows Sales & Customer Loyalty Companies with the highest levels of social activity grew their sales on average of 18% per year. Those with the least amount of social activity saw their sales decline 6% per year.2 SOCIAL MEDIA 2 WET PAINT/ALTIMER GROUP STUDY, 2009
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    SOCIAL MEDIA Social Networks:Your choice of up to 3 social networks, depending on which plan you pick. Social Creation: Includes page creation, design (or re-design), and optimization. SocialSuite: You receive full access to So- cialSuite, our social media platform, which allows you to manage all of your social sites in one convenient location. Capabili- ties include: posting to multiple networks, content library, lead searches, reputation searches, and access to reporting metrics. Invite Email Contacts: We will upload any list of email contacts (Excel, Word, or text file) to your social networks to help build a following. Custom Content Calendar: Our expert team will curate content and create a schedule based on optimal times to post for your business. Content is always avail- able for review through SocialSuite prior to going live. Facebook Like Campaign: We will man- age an advertising campaign on Facebook designed to generate “Likes” to your Face- book page, targeting users that fit your desired demographics. SOCIAL MANAGEMENT PACKAGES & FEATURES Starter Plus Pro Social Networks 1 2 3 Social Creation 1 2 3 SocialSuite Invite Email Contacts Custom Content Calendar Facebook Like Campaign Facebook Promoted Posts Reputation Monitoring Custom Facebook Ads Monthly Consultation Active Lead Searches Custom Graphics (2/month) Weekly Updates/Posts Facebook 2 3 4* Twitter 2 3 15* Google+ 2 3 4-7* LinkedIn 2 2 3* YouTube 2 2 4* Facebook Promoted Posts: Based on specific metrics, our team will select top performing posts to boost in your audi- ence’s newsfeed to help generate interest, engagement, and followers. Reputation Monitoring: Monitor your web presence and conversations about your brand around the web to build trust, address and improve your online reputa- tion. Custom Facebook Ads: We take Face- book Ads to the next level, utilizing cus- tom graphics and more sophisticated tar- geting options. Monthly Consultation: Review the monthly events/posts for your business and have all of your social questions an- swered with our expert team. Active Lead Search: We will proactively spend time searching for and connecting with people talking about your business. Custom Graphics (up to 2 per month): When appropriate, our team will create custom visual content that will enhance messaging and/or help promote any spe- cial events or sales you would like to fea- ture on your social sites. Weekly Updates/Posts: Number of posts will vary depending on customer’s plan. *Based on current industry recommendations which are subject to change.
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    89% of consumersexpect businesses to have a website regardless of size.1 WHY A WEBSITE IS IMPORTANT You control your business information Builds your online authority Consumers expect you to have one HOW WE HELP Domain We’ll get your domain name (i.e., www.yourbusinessname.com). Build We’ll build your site. (1, 3, 5, or 10+ Page websites available.) Hosting We’ll publish (host) your site on the web. Design We’ll design the site for ease-of-use and flow. WEB DESIGN PAGE TITLE HEADING CONTENT URL HOW WE HELP, continued... Copywriting All websites are composed by our professional copywriters. Optimize We optimize the content and coding of each page, so that search engines more easily understand what the site’s about. 1 1&1 INTERNET INC., 2007 Anatomy of a Well-Optimized Webpage
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    WEB DESIGN SUPERIOR DESIGNS 10+Page*5-Page3-Page1-Page *15 PAGES MAX WEBSITE OPTIONS & FEATURES Hosting Y Y Y Y Domain Name Y Y Y Y Unique Design N Y Y Y Choice of Colors Y Y Y Y Professional Copywriting Y Y Y Y Contact Form N Y Y Y Map Y Y Y Y Photo Gallery N Y Y Y Social Media Buttons Y Y Y Y Number of Images 2 10 15 30 Up to 5 Changes Y Y Y Y On-Page Optimization Y Y Y Y Google Analytics N Y Y Y
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    1 YOUTUBE.COM/WATCH?V=QEJCTDNH7CO&FEATURE=YOUTU.BE -OCT. 14, 2012 Google Recommends Yellow Pages. In a recent video1 , Google software engineer Matt Cutts empha- sized the importance of having a well-rounded marketing strategy that includes both online and offline media, including Yellow Page advertising. YELLOW PAGES - PRINT & INTERNET Clearly, a combined approach of Yellow Page advertising and online marketing is the most effective way for small businesses to reach local consumers. Matt Cutts heads the Webspam team at Google, and works with Google’s Search Quality team on search engine optimization issues. He holds degrees in both mathematics and computer science. WHY THE YELLOW PAGES ARE IMPORTANT Phone calls from Yellow Pages have increased since 2008 1 61% of consumers contact, visit or make a purchase after searching in the Yellow Pages2 20% of U.S. household have no Internet access3 1 2013 AD EFFECTIVENESS STUDY, CRM ASSOCIATES, 2 2012 LOCAL MEDIA TRACKING STUDY, BURKE INC. 3 U.S. CENSUS BUREAU 4 MARKET AUTHORITY, 2013 Baby boomers with most disposable income are heavy Yellow Page users4 % That Have Used Print Directories 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20’s 30’s 40’s 50’s 60’s 70+ 47% 52% 71% 79% 86% 94%
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    YELLOW PAGES -PRINT & INTERNET HOW WE HELP We place your ads in profit creating categories Complete ad design assistance at no charge Call tracking lets you know who called and when Listen in on calls to hear what people are saying and asking Co-Op programs to lower your investment Your ads and profile listed online for search engines
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    Get started today!800-255-5509 Make sure local consumers are spending their money with you.