The document provides information on how to get featured in Google's Local 3 Pack, which are the top 3 local business listings that appear in maps searches. It discusses that the 3 Pack is important because those listings receive nearly half of all clicks. It then gives tips for how to optimize a business's presence to appear in the 3 Pack, such as claiming a Google My Business listing, adding photos and videos, publishing content, and ensuring consistent business information across listings.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. It's the best way to reach a larger audience, faster and easier.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
#CNX14 - Connecting the Dots: Customer Engagement Through the Email Marketing...Salesforce Marketing Cloud
Today's marketing centers around 1:1 connections with customers, but many brands underestimate the importance of having email marketing as a key touchpoint across the customer lifecycle. Hear first-hand from customers about how they are driving enriching customer experiences through their email marketing programs—and beyond.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Trust Equation Campaign Playbook and Checklist - Email Outreach and Sales Fo...Connect 365
We believe that small businesses, marketers, and sales professionals deserve better. We needed an automation system to build relationships with potential customers, clients, and strategic partners without requiring either a degree from MIT to implement or a massive budget. So we created it. And this document is our playbook.
Includes sales follow up email templates and outreach email templates.
Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. It's the best way to reach a larger audience, faster and easier.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
#CNX14 - Connecting the Dots: Customer Engagement Through the Email Marketing...Salesforce Marketing Cloud
Today's marketing centers around 1:1 connections with customers, but many brands underestimate the importance of having email marketing as a key touchpoint across the customer lifecycle. Hear first-hand from customers about how they are driving enriching customer experiences through their email marketing programs—and beyond.
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
What is a Drip Campaign? What kind of impact will it have? Kris Ostrowka, Manager of Onboarding and Engagement for iContact, answers these questions and more, pulling from his 5 years of experience in automation, engagement and deliverability.
While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so successfully.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
Ever wonder how a company gets to the top of Google search results? Know that successful search engine optimization (SEO) means more customers, but don’t know where to start?
You’re in luck. Simone Watson, iContact’s resident SEO expert and Loren Baker, Founder of Search Engine Journal/Co-Founder of Foundation Digital have teamed up to help you get started with your SEO aspirations.
You can view the recording here: https://icontact-videos.wistia.com/medias/98kel4ad6s
Simone and Loren cover:
• How to set up your online analytics
• How to use mobile to your advantage
• How to write winning on-page meta descriptions
• Why building quality links matters, and how to get started
• Several useful tools to help automate and track progress
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
In this on-demand webinar, SilverTech’s Principal Strategist, Samantha Maltais, and Content Strategist, Ian Hughes, review the results of our industry-wide State of Digital Marketing survey. They discuss the main challenges and opportunities marketers face and share what they believe will be the most effective digital strategies of 2018.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
What is a Drip Campaign? What kind of impact will it have? Kris Ostrowka, Manager of Onboarding and Engagement for iContact, answers these questions and more, pulling from his 5 years of experience in automation, engagement and deliverability.
While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so successfully.
Why Enterprise Companies Need a New Marketing PlaybookHubSpot
Chief marketers are more accountable for revenue generation than ever before. Increasing sales-ready leads and ROI - all while aligning sales and marketing functions - is crucial for today's enterprise CMO. One of the most promising new approaches is Enterprise Inbound Marketing – digital marketing techniques and strategies to attract more qualified prospects and convert them into sales-ready opportunities.
Top 50 B2B Marketing Case Studies of 2012BtoB Online
BtoB Online's Top 50 Marketing Case Studies of 2012 is a collection of 50 in-depth case studies from diverse companies. The result is comprehensive insight into the issues facing today's b2b marketer. By showcasing the experience of others, we hope to help readers arm readers with the crucial information they need to plan their own successful campaigns.
Top 50 Marketing Case Studies 2012 includes email case studies that explain how to stand out in a saturated marketing; lead generation stories that detail how to use video to increase leads, and social media stories that describe how to better connect with customers. In addition to the 19 email, lead gen and social media marketing case studies, Top 50 Marketing Case Studies 2012 contains over 30 case studies on direct marketing, event marketing, integrated marketing, video, and great b2b websites.
Packed with great info drawn straight from the experience of b2b marketers in the trenches, Top 50 Marketing Case Studies 2012 features case studies from companies such as Teradata, Hewlett Packard, AT&T, Canon, Amex, IBM, Pitney Bowes and Motorola Solutions.
Ever wonder how a company gets to the top of Google search results? Know that successful search engine optimization (SEO) means more customers, but don’t know where to start?
You’re in luck. Simone Watson, iContact’s resident SEO expert and Loren Baker, Founder of Search Engine Journal/Co-Founder of Foundation Digital have teamed up to help you get started with your SEO aspirations.
You can view the recording here: https://icontact-videos.wistia.com/medias/98kel4ad6s
Simone and Loren cover:
• How to set up your online analytics
• How to use mobile to your advantage
• How to write winning on-page meta descriptions
• Why building quality links matters, and how to get started
• Several useful tools to help automate and track progress
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
Content Marketing - What Big Business Discovered and How to Use ItSteve Faber
Content marketing is all the rage these days, with 2013 showing signs that even more marketers are embracing it. There is a good reason for that. Consumers, in both the B2B and B2C environments, respond very well to a properly run content marketing casmpaign. Large organizations have spent big money discovering what works and what doesn't. Use what they've learned about content marketing to power your organization's marketing strategy going forward. 49 pages
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Digital marketing for attorneys
1.
2. How to Get Your
Business Seen on Page
One of Google
What is the Google 3 Pack? And why is it
so important for your business?
If Google perceives that a search query
has “local intent,” the first search results
feature three local businesses displayed
as a group (or “pack”), along with a
2 Digital Marketing For Attorneys December 2018
Note that the 3 Pack appears before
the organic search results.
What exactly does “local intent” mean?
A search could have local intent if:
Thesearchphraseincludesageographic
term (e.g. city name, street name, zip
code)
How Can the 3 Pack Impact A
Business?
Since the Local 3 Pack is the first thing
map highlighting these businesses’ loca-
tions. This pack of local businesses is dis-
played after any paid ads, and before
the organic search results.
Here is the result from a search for
bankruptcy attorney louisville ky
potential customers see when they
search for a product or service, it is easy
to see how getting your business (or your
client’s business) featured in the 3 Pack
can be a HUGE shortcut to getting to
the top of page 1 of the search engine
results.
In fact, the first, second and third results
receive 24.48%, 13.81% and 9.5% of
clicks respectively, for a combined
total of 47.79% of clicks, according to
3. 3 Digital Marketing For Attorneys December 2018
Advanced Web Ranking (statistics for
mobile traffic, December 2017).
When you combine that with the fact
that more searches occur on mobile vs.
desktop , you can easily see how very
important the Google 3 Pack can be!
Please note that since the 3 Pack is
totally dependent on the location of
the searcher and the terms that are
searched, it is impossible to guarantee
that a business will appear in the 3 Pack.
What we can do, however, is examine
Submit Your Citations to all the local business directories
Claim your GMB (Google My Business) page if you haven’t already
Here aresome of the steps to ranking in the 3-pack
1. Order or make Local Citations
2. Get a GMB (Google My Business) and fill it out completely.
3. Add Geo-tagged photos
4. Press release stacking for more citations.
5. Publish content on web 2.0 sites
6. Publish content on all Google properties
7. Add videos
8. Make sure your NAP, name, address and phone number are in the same format
across all your online content.
9. Press release stacking for more citations.
how you can increase the chances
of appearing in the 3 pack when a
potential customer (i.e. someone in your
geographic area) searches for your
product or service.
Steps required to get your Google My
Business in the 3 Pack
There are many steps required to get
featured in the 3 pack depending on
how competitive your local market is.
Below are some of the steps required.
4. 4 Digital Marketing For Attorneys December 2018
Why Newsletters Are
Vital to Your Attorney
Office Marketing Efforts
How To Write And Publish Your Own Brand
Building Newsletter Build Relationships
And Become An Authority Quickly
With the plethora of marketing tools at
your disposal nowadays, you could be
forgiven for thinking that email may have
become a little redundant. But the truth
is, if used properly, a digital newsletter
sent via email can turn into a real asset
for your business and be one of the
most effective ways to turn leads into
profits. But why are digital newsletters so
effective? Why do they invariably lead
to greater profits when properly utilized?
The Reasons Why It’s Vital You
Publish a Digital Newsletter
Firstly, it’s important to fully understand
the difference between uncoordinated
email “blasts” and digital newsletters.
The main thing to note here is that with
a newsletter, people actually choose
to receive your emails; they want to
receive information from you. This
can have a number of very powerful
benefits, including:
• BuildsRelationshipsWithProspects-You
definitely don’t want to be known as one
of those companies that only engages
with its clients when you’re either trying
to sell them something or when you
need help. Having a digital newsletter
allows you to gain a reputation as just
the opposite; you become a company
that actually cares about your clients’
needs and one that strives to provide
as much help as possible. Who do you
think consumers are more likely to buy
from?
• You Become An Authority - There’s
nothing more powerful than being
perceived to be an expert in your
industry and a digital newsletter can
help you achieve that goal if well
planned. By sharing useful advice and
content about your subject area with
your audience on a regular basis, in
their eyes you become the go-to person
or company whenever they think about
your product or service. Imagine just
how beneficial that would be...
• Encourages Repeat Business - Not only
is the cost to acquire a new customer
far greater (anywhere between 5 - 7
times more in most industries) than the
cost to get an existing customer to
purchase something else from you, but
the probability of the latter occurring
is also much, much higher. That’s
basic marketing stuff. You’ve probably
5. 5 Digital Marketing For Attorneys December 2018
already guessed what comes next! Yes -
an effective digital newsletter keeps you
fresh in the mind of existing clients and
providing they had a good experience
with you the first time around, your
chances of selling to them again are as
high as 70%.
• Increases Your Reach - As long as
you add value in each edition of your
newsletter, it’s very, very likely that your
business’s reach will grow organically.
Why? Well, just like on the social media
websites that are now so popular,
content distributed via email is easy
to share. And when I say easy, I mean
exceptionally easy. At the click of a
button, one of your subscribers could
share your newsletter with hundreds of
other people. What’s even better is that
by sharing your newsletter this person
is endorsing your content. And guess
what, people have a habit of acting on
recommendations they get from people
they trust. Let your existing clients bring
in the new clients for you!
Below is one example of how newsletter
couldlookforeachattorneyalthoughthis
is a realtor example. Add your photo and
provide quality content and images for
your readers so they know, like and trust
you.. Our writers and graphic designers
can provide whatever you require.
If I Still Haven’t
Convinced You to
Start a Newsletter, I’ll
Leave you With the
Following Facts:
• Over 2.5 billion
people own an email
account, compared to
1.32 billion active users
on Facebook and 271
million on Twitter.
• Digital newsletters are
one of the most cost
effective ways to market
your business, with an
average ROI of $44.25
for every $1 spent.
• A whopping 91% of all
consumers say that they
check their email at
least once per day.
• A study conducted by
Mckinsey & Company
found that email as a
marketing channel is 40
times more effective at
acquiring new clients
than social media.
6. 6 Digital Marketing For Attorneys December 2018
Get Instant Major
Media Attention From
ABC, CBS, NBC, FOX
Get Your Business Featured On 100’s
of media Channels
Imagine seeing your business seen on
NBC, ABC, FOX and CBS and hundreds
more major media channels. How would
you feel with the instant power and
authority that a premier press release
written and sent to hundreds of editors
looking for quality content would make
to you and being seen as an expert and
trusted business.
Gain instant authority for you and your
business by having a high converting
press release written by our expert copy
writers and then submitted to a premium
submission service. To get the best
results from your press release and get it
accepted by the major media channels
you must follow the correct format when
writing your release including who, what,
where and when, use a headline that
grabs attention, use quotes, add links
in the correct format, quality images,
videos and contact information.
Then you must submit your press release
to a premier company who will get your
press release featured on hundreds of
major media channels.
After you have your press release
published, we can make design a graphic
with your logo, business product featured
together with the major media logos.
There is a special way that press releases
must be formatted to be accepted to
submission services, they must have
great headlines that grab attention,
and several other very important steps
to make sure they are accepted for
distribution and also to get the attention
of editors in major media channels.
Publishing press releases is one of the
best ways to get instant major media
channels aware of your new products,
services, new employees and other
business news related topics.
With your premium press release
submitted to all the major media outlets
your business will get instant brand
awareness and authority.
We would be happy to have our
experienced press release copy writers
complete a press release that gets the
best results for your business.
Instant Expert Status and Authority From Being
Seen On Major Media Channels
7. 7 Digital Marketing For Attorneys December 2018
How To Become the Trusted Attorney
to Hire Today
Believe it or not, many of your customers
look at online reviews before making
a choosing an attorney. We’re talking
percentages along the lines of 90 to
92%. Not only that! Around 88% of your
customers blindly trust online reviews as
the next best thing to hiring an attorney.
And up to 72% of the masses admit that
positive reviews, as well as, testimonials go
a long way towards establishing trust with
a certain brand or business.
All of the statistics being mentioned
above are a net positive for countless
organizations around the world today.
This is because they guarantee a step
forward towards helping businesses earn
a consumer’s cash. With that being said,
it’s important to realize that customer
review videos are not solely beneficial
for the sake of conversion. They’re
significant in terms of driving traffic via
an increase in SEO as well as the selling
of additional goods to both previously
existing as well as new consumer cohorts.
Standing out among a crowd full of
people
Establishing a reputed brand identity is
more important now than ever. After
all, the revolution of the internet allows
businesses to engage upon dealings
with no regards to cross country borders.
And that also means being engulfed in
an arena that’s immensely crowded.
Online customer reviews grant users
perspective through the eyes of a
regular consumer, someone that’s
similar to them. And it’s safe to say, it’s
one of the greatest ways of preventing
businesses from being swamped into a
sea that’s surrounded by competition.
What makes customer review videos
so important?
Consumer reviews are not an
exaggeration, to say the least. And
to help you understand why they’re
so important, we’ve listed the reasons
systematically for your understanding.
8. 8 Digital Marketing For Attorneys December 2018
Majority of customers first check out
a brand online
Almost all human beings have become
anchored into the world that’s present
over the internet. And that’s why it
may come as no surprise that people
actually refer to what others are saying
about a certain brand before making an
The trust factor plays a crucial role
as more than 88% of individuals trust
customer reviews
Studies have revealed that as much as
88% of individuals have full trust in any
online reviews being showcased, similar
to the figure that relates them trusting
personal recommendations.
Return on sales is a major plus point
for online customer review videos
showing 5 star reviews
Online customer review videos are in
turn a major factor in boosting up sales.
In fact, a whopping 31% of customers are
more willing to spend on an organization
that has depicted 5 star positive reviews
in the recent past. This further leads to
an increase in CTR or click-through
rate and an increase in your business’s
bottom line.
interaction with the business themselves.
That’s why customer review videos are in
turn a major driving force for commerce
that occurs daily across the globe.
Search your company name review or
company name reviews and see what
appears.
Our customer review video services
Being in the industry for a while now
has granted us the professional
expertise and knowledge regarding
the understanding of the global online
market with due emphasis on consumer
demand. Our seamless customer review
video services can not only help your
business get the best deal but also give
you a clear picture regarding what
consumers expect from you as a brand.
Our goal revolves around taking
consumer reviews for a certain product
or service in question and compiling
them in video format and then working
to get a business found for your business’s
name online. It’s as simple as that,
leaving your business with great rewards
to reap in the near future.
9. 9 Digital Marketing For Attorneys December 2018
Video Marketing
Statistics
These amazing stats show
the proven power of video
marketing tactics.
Nearly 50% of internet users
look for videos related to a
product or service before
visiting a store. (Google)
Including video on landing
pages can increase
conversion rates by 80%.
(Unbounce)
Shoppers who view demo
videos are 1.81 times more
likely to make a purchase
than non-viewers. (Adobe)
4 times as many consumers
would rather watch a video
about a product or service,
rather than read about it.
(eMarketer)
Searches related to “how to”
on YouTube have grown 70%
year on year. (Google)
Companies that use videos
in their marketing have 27%
higher clickthrough rate and
34% higher conversion rates
than those that don’t. (Buffer)
80% of consumers believe
demonstration videos
are helpful when making
purchases. (Blue Corona)
80% of users can recall a video
10. 10 Digital Marketing For Attorneys December 2018
ad that they viewed in the last
30 days. (Single Grain)
65% of executives have
navigated to a vendor’s site
and 39% have called a vendor
after watching a marketing
video. (Forbes)
Using the word “video” in an
email subject line was found
to increase open rates by
19% and clickthrough rates by
65%. (HubSpot)
52% of marketers say video is
the type of content with the
best ROI. (HubSpot)
70% of U.S. marketers plan to
use social video ads in the
next 12 months. (eMarketer)
Video ads have an average
clickthrough rate of 1.84%,
the highest of all digital ad
formats. (Business Insider)
Brands that use video
marketing grow their year-
over-year revenue 49% faster
than brands that don’t.
(Wirebuzz)
Blog posts that incorporate
video attract three times as
many inbound links as blog
posts without video. (Moz)
53% of smartphone users
feel more favorable towards
companies whose mobile sites
or apps provide instructional
video content. (Google)
On average, people spend
2.6x more time on pages with
video than without. (Insivia)