How to Listen and Engage with Twitter for Small Business 2013

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2013
#GHACSM

2. 
The Chamber-Grand Haven, Spring Lake, Ferrysburg
@GHAChamber

Paige Brockmyre, Web and Social Media Consultant, NeXt I.T

Shawn Willson, V.P Sales, NeXt I.T.
@maddogsocial
@nextit
.

8. 
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1) Develop and promote your brand
2) Interact with your customer base
3) Track what people are saying about your company and
brand
4) Create buzz around upcoming events
5) Help individual employees act as liaisons to the public
6) Promote other content you’ve created, including
webinars, blog posts or podcasts
7) Develop direct relationships with bloggers and journalists
for potential PR placement

9. Home Screen View
Discover #
Search #
Twitter Stream
Screenshot for searching
Favorites
Suggestions
Trends
LIVE

10. #Discover View
5 Queries
Public Tweets
Suggested
Trends
LIVE

11. Connect View
Screenshot of Engaging – live demo
Mention
LIVE

12. Connect View
Mentions
LIVE

13. Twit Pic
Keywords
Live Link
LIVE
Tweets

14. 
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Customer Service
Marketing
PR
64% Users are more likely to purchase from businesses that answer their questions on Twitter-Hubspot

19. Paige Brockmyre, Web and Social Media
.
@maddogsocial
Consultant, NeXt I.T
Shawn Willson, V.P Sales, NeXt I.T.
@nextit
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