The document provides an audience profile and target demographic for a new game being created. It aims to attract heterosexual male children aged 7-12 from a lower middle class background through cartoon-style non-graphic violence and a teenage/young adult male protagonist. It also aims to interest "achievers" through collectables, coins, and achievements in the game. Similar games referenced include Super Mario, Sonic the Hedgehog, Cuphead and Shovel Knight. It also outlines plans for sound effects, contingency planning, and health and safety considerations.