This project aimed to create a promotional video for nights out in York targeting 18-25 year olds. Research included a survey of the demographic which found that price was the most important factor when choosing a venue. The video was planned to begin as an advert for various bars before transitioning into a narrative about the dangers of the river while intoxicated. Pre-production included storyboards, experiments, and location scouting. However, permission to film inside venues was denied, compromising the production. Post-production utilized stock footage and effects to salvage the project, but the overall result was disappointing due to a lack of planned internal shots. Lessons include securing filming permissions and having contingency plans for potential issues.
J.Hunsberger has been involved in the Kitchener-Waterloo electronic music scene for over a decade, both as a DJ and producer. He has found success both locally through his monthly event in Waterloo that draws large crowds, and globally through releases on labels around the world and performances in places like Chile and Japan. The interview discusses his career progression, music style, influences in the local scene, and upcoming plans which include more releases and performances.
This blog post discusses several free audio and video learning resources that were discovered online, including Learner.org which offers tutorial videos on subjects like algebra and French. It also mentions MediaSite.com which has over 7,500 free lectures and presentations. Links are provided to free audio books available from Voices in the Dark including works by Plato and Walden. The post encourages readers to check out the resources and discuss in the forums.
This resume is for Caleb Bloomfield, who graduated from Loyola University New Orleans with a Bachelor's degree in English Literature and a minor in History. He has experience in event production, concert coordination, music and arts journalism. His previous work includes interning at BK Nation, where he helped coordinate live events, conducted interviews, and wrote articles on hip hop and R&B music. He is proficient in social media marketing and has a background in creative writing, music performance, and housekeeping.
The document provides information and techniques for creating cinematic video footage, including using a shallow depth of field, dollying the camera instead of zooming, using high dynamic range, storyboarding shots, and shooting in RAW format. It then discusses research on pubs and bars as potential locations to film, including surveying people aged 16-25 on their favorite pub styles and locations. Based on the survey results, several pubs are identified as potential filming locations due to their popularity, aesthetics, and consideration of price points that would appeal to the target demographic. Techniques that could be used in filming and editing are also discussed.
The document proposes creating a promotional package for an album including a rock music video, DVD cover, and magazine advertisement. The package will promote the song "Goin' Down" by The Pretty Reckless. The music video will be created in a punk rock style to emphasize the song's speed and energy. The focus will be on experimenting with editing techniques to develop impact and drama. The target audience is primarily teenagers who can relate to the punk style.
The student proposes to create a promotional package for the release of an album, including a music video, DVD cover, and magazine advertisement. The music video will be for the song "Goin' Down" by The Pretty Reckless and will be in a punk rock style. Research was conducted on conventions of music videos, rock music videos, and digipak packaging. Analysis of examples discusses the symbolism in a Paramore music video, digipak design, and conventions used in a magazine advertisement to appeal to a rock audience. Sources are cited.
Picture Projects is an internationally known studio that focuses on creating interactive narrative projects from multiple perspectives to tell complex stories. One of their projects is the Guantanamo Public Memory Project, which seeks to build public awareness of Guantanamo Bay's history through a traveling exhibit exploring its past and present. The exhibit has been displayed at various university sites. The document also provides examples of marketing and promotional materials for Picture Projects and Resource Magazine, including brochures, posters, and magazine ads and articles.
The document proposes ideas for a music video exploring youth from an elderly perspective set to the song "Dayvan Cowboy" by Boards of Canada. The video would show elderly people reliving their youth through slowed and reversed footage. It discusses conventions like slow motion and references ambient and downtempo genres as influences. The target audience is ages 16-25 interested in those music styles who enjoy exploring concepts through art.
J.Hunsberger has been involved in the Kitchener-Waterloo electronic music scene for over a decade, both as a DJ and producer. He has found success both locally through his monthly event in Waterloo that draws large crowds, and globally through releases on labels around the world and performances in places like Chile and Japan. The interview discusses his career progression, music style, influences in the local scene, and upcoming plans which include more releases and performances.
This blog post discusses several free audio and video learning resources that were discovered online, including Learner.org which offers tutorial videos on subjects like algebra and French. It also mentions MediaSite.com which has over 7,500 free lectures and presentations. Links are provided to free audio books available from Voices in the Dark including works by Plato and Walden. The post encourages readers to check out the resources and discuss in the forums.
This resume is for Caleb Bloomfield, who graduated from Loyola University New Orleans with a Bachelor's degree in English Literature and a minor in History. He has experience in event production, concert coordination, music and arts journalism. His previous work includes interning at BK Nation, where he helped coordinate live events, conducted interviews, and wrote articles on hip hop and R&B music. He is proficient in social media marketing and has a background in creative writing, music performance, and housekeeping.
The document provides information and techniques for creating cinematic video footage, including using a shallow depth of field, dollying the camera instead of zooming, using high dynamic range, storyboarding shots, and shooting in RAW format. It then discusses research on pubs and bars as potential locations to film, including surveying people aged 16-25 on their favorite pub styles and locations. Based on the survey results, several pubs are identified as potential filming locations due to their popularity, aesthetics, and consideration of price points that would appeal to the target demographic. Techniques that could be used in filming and editing are also discussed.
The document proposes creating a promotional package for an album including a rock music video, DVD cover, and magazine advertisement. The package will promote the song "Goin' Down" by The Pretty Reckless. The music video will be created in a punk rock style to emphasize the song's speed and energy. The focus will be on experimenting with editing techniques to develop impact and drama. The target audience is primarily teenagers who can relate to the punk style.
The student proposes to create a promotional package for the release of an album, including a music video, DVD cover, and magazine advertisement. The music video will be for the song "Goin' Down" by The Pretty Reckless and will be in a punk rock style. Research was conducted on conventions of music videos, rock music videos, and digipak packaging. Analysis of examples discusses the symbolism in a Paramore music video, digipak design, and conventions used in a magazine advertisement to appeal to a rock audience. Sources are cited.
Picture Projects is an internationally known studio that focuses on creating interactive narrative projects from multiple perspectives to tell complex stories. One of their projects is the Guantanamo Public Memory Project, which seeks to build public awareness of Guantanamo Bay's history through a traveling exhibit exploring its past and present. The exhibit has been displayed at various university sites. The document also provides examples of marketing and promotional materials for Picture Projects and Resource Magazine, including brochures, posters, and magazine ads and articles.
The document proposes ideas for a music video exploring youth from an elderly perspective set to the song "Dayvan Cowboy" by Boards of Canada. The video would show elderly people reliving their youth through slowed and reversed footage. It discusses conventions like slow motion and references ambient and downtempo genres as influences. The target audience is ages 16-25 interested in those music styles who enjoy exploring concepts through art.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city of Norwich. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations and music styles work to engage this target demographic in the nostalgia of their own childhood memories.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations in Norwich help connect the video to British audiences.
The document provides information on conducting vox pop interviews for a student film project. It discusses advantages of vox pops such as allowing viewers to see facial expressions and environments. Sample vox pop questions are provided on film preferences and what makes a good thriller. Guidance is given on using diegetic and non-diegetic sounds to set mood and build suspense. Potential film locations around Russell Square in London are described. Finally, there is background on the BBFC classification system and process for consulting public views.
Podcasting, Museums & Info EvolutionElena Lagoudi
The document discusses various topics relating to using new technologies like podcasts to enhance visitor experiences at the National Gallery:
1. It provides an overview of the National Gallery's podcast which was launched 18 months prior, including its format, audience and considerations around content and production.
2. It discusses trends in how museum information is used, searched for, and delivered online with the rise of tools like social tagging and challenges of keeping up with search engine algorithms.
3. It covers research around non-native visitors and new approaches to audio interpretation and content development like the "Skim-Swim-Dive" method.
This document discusses using media such as TV shows, movies, and online videos to teach English. It provides examples of classroom activities that incorporate media, such as having students discuss TV show characters, fill in lyrics to theme songs, predict movie plots, and describe screenshots from online games. The goal is to leverage students' interest in popular media to engage them in practicing English listening, speaking, and writing skills in an enjoyable way.
The document outlines the group presentation assignment for a media class project on the evolution of technology. It discusses potential topics and episode ideas for three episodes focusing on the evolution of computers, games, and phones. The group debated which topic was the strongest and provided research on the topics as well as inspiration from other documentary films.
The document outlines ideas for a group presentation on how technology has evolved over time. It discusses potential topics like the evolution of computers, games, and phones that could each be an episode in a documentary series. Research is provided on the history and developments within each technology area, along with conventions that could be used in structuring the documentary episodes.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around alcohol, Japanese culture, bullying, the relationship between technology and society, and differences in social class. The group decided their strongest idea was examining the increasing dependence on technology, which they planned to explore over three episodes focusing on the evolution of computers, development of games, and evolution of phones. They provided examples of inspirational documentaries they could learn from in their presentation.
The document provides ideas for a group presentation on how different topics have changed over time.
Some of the proposed topic ideas included how art, films, and games have evolved. Each group member then suggested 1-3 subtopics they could research for the presentation, such as the revolution of makeup, alcohol use, Japanese culture, bullying, crime in London, the changing family structure, and the impact of social class differences. The group discussed combining some of the ideas and decided to focus their presentation on how technology has changed over time, with episodes on the evolution of computers, games, and phones. They provided research on the development of these technologies and effects of technology use.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around alcohol, Japanese culture, bullying, the relationship between technology and society, and differences in social class. The group decided their strongest idea was examining the increasing dependence on technology, which they planned to explore over three episodes focusing on the evolution of computers, development of games, and evolution of phones. They provided examples of inspirational documentaries they could learn from in their presentation.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around bullying, crime in London, the effects of social class, and society's growing dependence on technology. The group decided their strongest idea was focusing on technology dependence and outlined three potential episodes on the evolution of computers, development of games, and evolution of phones. They also provided inspiration from documentary films they could draw from for their presentation.
Comm 101 chapter #7 music and culture powerpoint-updated LUTHERprofluther
The document discusses a documentary film titled "NY77: The Coolest Year in Hell" about the pivotal year of 1977 in New York City and how the music genres of hip hop, punk, and disco reflected and influenced the political and social realities of that time. It provides context on documentary films, describing NY77 as an observational documentary that uses silent narration. The document discusses the lasting cultural influences of these music genres on areas like fashion, film, television, and language. It emphasizes how studying mass media can provide insight into cultural evolution and trajectories.
The document provides details for a client project called "Harry". It includes the results of an audience survey that found viewers aged 16-25 who enjoy fiction. The survey also found equal interest in comedy, drama, mystery, and documentaries. 50% of people watch TV on YouTube. The project will target men and women aged 16-25 who enjoy mystery dramas. It also includes statistics on YouTube's large user base and hours of content uploaded. The document discusses including belonging and achievement psychographics as well as entertainment and escapism uses and gratifications. It includes a mind map of the project and examines existing mystery and drama TV shows for production techniques.
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptxprofluther
This document discusses how music can reflect and influence culture. It focuses on New York City in 1977, when hip hop, punk, and disco emerged and related to the political and social realities of the time. The documentary NY77: The Coolest Year in Hell is analyzed, which examines this relationship between music and culture. The document argues that these genres have had lasting impacts outside of music, such as in fashion, film, language, and advertising. It maintains that studying mass media, including music, can provide insight into cultural evolution and future trends.
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...profluther
This document discusses a documentary film called NY77: The Coolest Year in Hell that examines the pivotal role of music in New York City culture in 1977. It focuses on the influence and intersection of genres like hip hop, punk, and disco with the political and social realities of the time. The document provides context on documentary films and their styles of narration. It also discusses how the featured musical genres from 1977 have endured and shaped broader culture, from fashion to language to advertising. Students are prompted to consider reflective projects exploring how specific music genres have impacted areas of culture beyond music.
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...profluther
This document discusses a documentary film called NY77: The Coolest Year in Hell. The documentary examines the year 1977 in New York City and how music genres like hip hop, punk, and disco reflected and influenced the political and social realities of that time. It used a hosted narration style, with a narrator appearing on camera to conduct interviews. The document suggests the documentary was effective because it showed how these music genres have endured and continue to influence broader culture and society, such as through fashion, advertising, and language. Music acts as both a reflection of culture but can also spark new cultural movements that persist over time.
The document provides details on a planned travel guide video for York, England. It includes initial thoughts on themes related to time, grouping of ideas, and potential locations in York related to history and nightlife. Production details are outlined such as equipment, personnel, shot lists, editing plans, scripts, and scheduling. Risks and contingencies are also considered, such as weather, equipment issues, and filming permissions. The goal is to create a 1-2 minute video appealing to 16-24 year olds through various shots of attractions, facts, and a focus on both daytime and nighttime activities in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses Spencer Fox's research on the evolution of visual/special effects in Steven Spielberg films from the 1970s to present day. It outlines questions on differences in on-set and post-production techniques over time and which Spielberg films provide the best comparisons. The research will analyze Jaws, Jurassic Park, and Ready Player One to see how VFX have changed from practical effects to CGI as technology advanced. The goal is to understand how Spielberg pioneered blockbuster VFX techniques and how his films have transformed into visual spectacles.
Steven Spielberg is known as the first "blockbuster" director due to the success of Jaws in 1975. His films have evolved alongside advances in visual effects technology, starting with practical effects in Jaws and incorporating more CGI over time. Jurassic Park blended animatronic dinosaurs with early CGI, while Ready Player One relied almost entirely on CGI due to its virtual reality setting. Spielberg's ability to craft immersive stories while adapting to new techniques has made him the highest-grossing director in history.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city of Norwich. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations and music styles work to engage this target demographic in the nostalgia of their own childhood memories.
The target audience for the music video "When We Were Kids" is 16-24 year old British males and females who enjoy indie pop music. The video focuses on the youthful experiences of two teenage friends, Jill and Joel, playing in parks and exploring their city. It aims to appeal to energetic young people who like fashion, being active outdoors, and reminiscing about happier times before adulthood. Cultural elements like locations in Norwich help connect the video to British audiences.
The document provides information on conducting vox pop interviews for a student film project. It discusses advantages of vox pops such as allowing viewers to see facial expressions and environments. Sample vox pop questions are provided on film preferences and what makes a good thriller. Guidance is given on using diegetic and non-diegetic sounds to set mood and build suspense. Potential film locations around Russell Square in London are described. Finally, there is background on the BBFC classification system and process for consulting public views.
Podcasting, Museums & Info EvolutionElena Lagoudi
The document discusses various topics relating to using new technologies like podcasts to enhance visitor experiences at the National Gallery:
1. It provides an overview of the National Gallery's podcast which was launched 18 months prior, including its format, audience and considerations around content and production.
2. It discusses trends in how museum information is used, searched for, and delivered online with the rise of tools like social tagging and challenges of keeping up with search engine algorithms.
3. It covers research around non-native visitors and new approaches to audio interpretation and content development like the "Skim-Swim-Dive" method.
This document discusses using media such as TV shows, movies, and online videos to teach English. It provides examples of classroom activities that incorporate media, such as having students discuss TV show characters, fill in lyrics to theme songs, predict movie plots, and describe screenshots from online games. The goal is to leverage students' interest in popular media to engage them in practicing English listening, speaking, and writing skills in an enjoyable way.
The document outlines the group presentation assignment for a media class project on the evolution of technology. It discusses potential topics and episode ideas for three episodes focusing on the evolution of computers, games, and phones. The group debated which topic was the strongest and provided research on the topics as well as inspiration from other documentary films.
The document outlines ideas for a group presentation on how technology has evolved over time. It discusses potential topics like the evolution of computers, games, and phones that could each be an episode in a documentary series. Research is provided on the history and developments within each technology area, along with conventions that could be used in structuring the documentary episodes.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around alcohol, Japanese culture, bullying, the relationship between technology and society, and differences in social class. The group decided their strongest idea was examining the increasing dependence on technology, which they planned to explore over three episodes focusing on the evolution of computers, development of games, and evolution of phones. They provided examples of inspirational documentaries they could learn from in their presentation.
The document provides ideas for a group presentation on how different topics have changed over time.
Some of the proposed topic ideas included how art, films, and games have evolved. Each group member then suggested 1-3 subtopics they could research for the presentation, such as the revolution of makeup, alcohol use, Japanese culture, bullying, crime in London, the changing family structure, and the impact of social class differences. The group discussed combining some of the ideas and decided to focus their presentation on how technology has changed over time, with episodes on the evolution of computers, games, and phones. They provided research on the development of these technologies and effects of technology use.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around alcohol, Japanese culture, bullying, the relationship between technology and society, and differences in social class. The group decided their strongest idea was examining the increasing dependence on technology, which they planned to explore over three episodes focusing on the evolution of computers, development of games, and evolution of phones. They provided examples of inspirational documentaries they could learn from in their presentation.
The document summarizes the group presentation ideas for Assignment 9. It includes ideas from each group member on topics such as how art has changed over time, the evolution of films, the impact of video games, trends in makeup, issues around bullying, crime in London, the effects of social class, and society's growing dependence on technology. The group decided their strongest idea was focusing on technology dependence and outlined three potential episodes on the evolution of computers, development of games, and evolution of phones. They also provided inspiration from documentary films they could draw from for their presentation.
Comm 101 chapter #7 music and culture powerpoint-updated LUTHERprofluther
The document discusses a documentary film titled "NY77: The Coolest Year in Hell" about the pivotal year of 1977 in New York City and how the music genres of hip hop, punk, and disco reflected and influenced the political and social realities of that time. It provides context on documentary films, describing NY77 as an observational documentary that uses silent narration. The document discusses the lasting cultural influences of these music genres on areas like fashion, film, television, and language. It emphasizes how studying mass media can provide insight into cultural evolution and trajectories.
The document provides details for a client project called "Harry". It includes the results of an audience survey that found viewers aged 16-25 who enjoy fiction. The survey also found equal interest in comedy, drama, mystery, and documentaries. 50% of people watch TV on YouTube. The project will target men and women aged 16-25 who enjoy mystery dramas. It also includes statistics on YouTube's large user base and hours of content uploaded. The document discusses including belonging and achievement psychographics as well as entertainment and escapism uses and gratifications. It includes a mind map of the project and examines existing mystery and drama TV shows for production techniques.
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptxprofluther
This document discusses how music can reflect and influence culture. It focuses on New York City in 1977, when hip hop, punk, and disco emerged and related to the political and social realities of the time. The documentary NY77: The Coolest Year in Hell is analyzed, which examines this relationship between music and culture. The document argues that these genres have had lasting impacts outside of music, such as in fashion, film, language, and advertising. It maintains that studying mass media, including music, can provide insight into cultural evolution and future trends.
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...profluther
This document discusses a documentary film called NY77: The Coolest Year in Hell that examines the pivotal role of music in New York City culture in 1977. It focuses on the influence and intersection of genres like hip hop, punk, and disco with the political and social realities of the time. The document provides context on documentary films and their styles of narration. It also discusses how the featured musical genres from 1977 have endured and shaped broader culture, from fashion to language to advertising. Students are prompted to consider reflective projects exploring how specific music genres have impacted areas of culture beyond music.
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...profluther
This document discusses a documentary film called NY77: The Coolest Year in Hell. The documentary examines the year 1977 in New York City and how music genres like hip hop, punk, and disco reflected and influenced the political and social realities of that time. It used a hosted narration style, with a narrator appearing on camera to conduct interviews. The document suggests the documentary was effective because it showed how these music genres have endured and continue to influence broader culture and society, such as through fashion, advertising, and language. Music acts as both a reflection of culture but can also spark new cultural movements that persist over time.
The document provides details on a planned travel guide video for York, England. It includes initial thoughts on themes related to time, grouping of ideas, and potential locations in York related to history and nightlife. Production details are outlined such as equipment, personnel, shot lists, editing plans, scripts, and scheduling. Risks and contingencies are also considered, such as weather, equipment issues, and filming permissions. The goal is to create a 1-2 minute video appealing to 16-24 year olds through various shots of attractions, facts, and a focus on both daytime and nighttime activities in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses research into the deaf and LGBTQ+ communities in York, England. It finds that York has a small deaf population and limited social opportunities for deaf and LGBTQ+ individuals. The deaf club in York is small and many deaf people travel to larger cities like Leeds or Manchester for better social scenes. York also has few LGBTQ+ bars and nightclubs compared to larger cities. A survey found that deaf youth are interested in more social opportunities in York. The document outlines plans for a documentary film that would showcase York's history and architecture while interviewing LGBTQ+ and deaf individuals about their experiences and perspectives on inclusion in York.
The document discusses Spencer Fox's research on the evolution of visual/special effects in Steven Spielberg films from the 1970s to present day. It outlines questions on differences in on-set and post-production techniques over time and which Spielberg films provide the best comparisons. The research will analyze Jaws, Jurassic Park, and Ready Player One to see how VFX have changed from practical effects to CGI as technology advanced. The goal is to understand how Spielberg pioneered blockbuster VFX techniques and how his films have transformed into visual spectacles.
Steven Spielberg is known as the first "blockbuster" director due to the success of Jaws in 1975. His films have evolved alongside advances in visual effects technology, starting with practical effects in Jaws and incorporating more CGI over time. Jurassic Park blended animatronic dinosaurs with early CGI, while Ready Player One relied almost entirely on CGI due to its virtual reality setting. Spielberg's ability to craft immersive stories while adapting to new techniques has made him the highest-grossing director in history.
Spencer Fox is applying to UCAS with grades from York College. In year 1 of their Level 3 Diploma in Creative Media Production and Technology, they received mostly D and M grades in the individual units, earning an overall merit grade and 60 UCAS points. In year 2 of the Extended Diploma, they received mostly M grades in the units but did not complete the extended project, so their final grade and points are not available.
This document provides pre-production details for a music video being created for the song "rock + roll" by EDEN. It includes lists of locations, equipment, props, sound effects, storyboards, and a shot list. Contingency plans are also outlined to address potential issues like equipment malfunctions, location changes, and health and safety concerns. The overall budget for the project is estimated to be £73, with most of the costs going towards travel for the cast and crew to three different shooting locations.
This document provides a shot list and descriptions for the production of a music video titled "rock + roll" by EDEN. It includes 66 shots across 3 locations - Malton, York, and Scarborough. The shots depict the story of a woman, Maia, dealing with a breakup. She receives a text that upsets her. She then goes for a walk in the woods and sits on a ledge, contemplating her emotions. Later, she throws a padlock symbolizing the relationship into the ocean from a rooftop, finding closure. The video follows her journey of processing her feelings and gaining a sense of relief and renewed perspective.
Maia receives a text that upsets her. She leaves her house crying and wanders the streets. She sits on a rooftop overlooking the sea, crying into her hands. Later, she throws a mirror against a wall in anger and frustration. Maia spends time in the forest and by the sea, contemplating her life after her partner left her. She eventually smiles while overlooking the sea, feeling relief. Maia throws a padlock engraved with initials into the sea, smiling as she leaves the rooftop feeling better.
Maia receives a notification on her phone that upsets her, and she leaves her house walking with tears in her eyes. She sits crying on a rooftop by the sea, then throws a mirror against a wall in anger and frustration. After calming down in the shower, Maia wanders through forests and streets contemplating her life after her partner left her. She returns to the rooftop feeling relieved, and throws a padlock engraved with initials into the sea, smiling as she leaves feeling better.
The secondary audience research provides insights into the preferences of music video audiences. It found that the majority are young females aged 15-20 who listen to music daily but do not watch music videos as frequently. They prefer narrative music videos in genres like rock, indie and pop. Location, lighting, props and costume are highly valued, while shot types and social class are less so. Gender representation is also an important factor. The research indicates the music video should feature well-lit locations, an engaging narrative centered around meaningful props, and represent both genders.
Spencer Fox plans to produce a music video project that will require solving numerous practical and theoretical problems. Practical problems include acquiring cast and crew, booking equipment, shooting on location, color grading, sound design, storage, and using visual effects. Theoretical problems may include issues with cast availability, unsuitable weather, equipment failure, budget constraints, and health and safety concerns while shooting on location. Fox has considered solutions such as scheduling contingencies, preparing backup plans, carefully planning the shoot, and being efficient to address potential problems and keep the project on track.
Spencer Fox outlines several practical and theoretical problems that may arise during the production of a music video project. Practical problems include acquiring cast and crew, booking equipment, shooting with a Canon C100 camera, travelling to locations, color grading footage, recording audio, and managing storage and battery life. Theoretical problems could involve issues with cast availability, unsuitable weather or locations, equipment failure, budget constraints, and health and safety concerns. Fox discusses potential solutions such as contingency planning, equipment backups, efficient scheduling, and evaluating location risks.
The secondary audience research provides insights into the preferences of music video audiences. It found that the target demographic is 15-20 year olds, with a majority being female. Most watch music videos weekly rather than daily. Preferred genres are rock, indie and pop. Narrative music videos are preferred over performance-based ones. Location, lighting, props and costume are highly valued, while social class is less so. Gender representation is also an important factor. The research indicates that the music video should incorporate cinematic elements like interesting locations, lighting and props to drive the narrative, while appealing to preferences around genre, gender and aesthetic.
Christian John Spencer Fox proposes creating an unofficial music video for the song "rock + roll" by EDEN. He will film a short film about a breakup that will transition into a montage-style music video reflecting the aftermath. Fox gained experience with audio recording, cameras, and film techniques through previous projects. He will research EDEN's music videos and film techniques to distinguish his video. Fox will blog weekly about the project and seek feedback to evaluate the final product.
The document discusses a mood board created by Spencer Fox for a proposed music video for EDEN's song "rock + roll". The mood board includes photos, artwork, color palettes, and a font that reflect the tone of EDEN's brand and music. Fox analyzes how the mood board will influence the final music video, such as having a similar composition, color palette, and possibly including the featured font. The document also lists three key music video influences - "drugs" by EDEN, "SAD!" by XXXTentacion, and "oh baby" by LCD Soundsystem - and summarizes aspects of each that inspired Fox's vision, such as their cinematic qualities, storytelling techniques, and contrasts
The document discusses the goals and influences for a short film/music video project. The project aims to create a video for the song "rock + roll" by EDEN that transitions between a short film and music video. Potential influences discussed include filmmakers Konstantin, Darious Britt, and Peter McKinnon, as well as photographer groups North Borders and 7th Era. Research targets outlined include analyzing EDEN's other music videos, learning about his music's demographic, and researching shooting and color grading techniques to achieve a similar aesthetic.
The student proposes creating a music video as their final media project. They are a big music fan and enjoyed making a music video for a previous class project. They want to choose a sentimental song that they won't get tired of, such as a song by EDEN, and create a video that matches the modern yet faintly sad tone of the artist's music. Specifically, the video will have dull coloring, dark moody lighting, and a dreary setting to visually match the music and allow the student to explore cinematography and storytelling.
The document analyzes the documentary project evaluation of a student. It summarizes the positives and negatives of the student's research, initial plans, pre-production, time management, production reflection, aural qualities, technical qualities, and aesthetic qualities. The student conducted thorough research of existing documentaries but could have explored additional areas. Pre-production was strong except for shooting permissions. The student managed time well but could have optimized it further. The final product told the intended story but additional elements could have improved it.
The documentary follows the story of the subject's shoulder injury, which occurred while playing basketball in college. It begins by showing the incident on the court and then provides medical context about shoulder dislocations from an expert. The story then details the subject's experience in the emergency room and the long recovery process involving physio. It jumps forward to show how the final college season is going now that the subject has recovered.
Media Client Project | York 18-22 DemographicSpencerFox5
This document outlines a media project to create a promotional video for nightlife in York, England targeted at 18-22 year olds. It includes research on the target demographic and existing promotional videos. Survey results show that the audience prioritizes price when choosing where to drink and prefers fast-paced, vibrant videos. The proposed video would advertise local bars before taking a twist and transitioning into a narrative warning about the dangers of falling into the river while intoxicated. Location scouting, storyboards, and experiments with filming techniques were conducted to develop the idea.
Spencer Fox evaluated their production process for creating a promotional trailer and poster for a fictional action thriller film. Their research included analyzing existing trailers, posters, and interviews to help structure their own promotional materials. Spencer conducted primary research like surveys and interviews to learn about their target audience. For planning, Spencer created storyboards, shot lists, and resource lists. Their time management was good until production delays, but they finished on time despite technical issues during editing. The final trailer and poster were of decent quality but could be improved with reshoots and more crew assistance. Spencer provided a detailed technical and aesthetic analysis of the strengths and weaknesses of their promotional materials.
Christian John Spencer Fox proposes creating a trailer, poster, and potentially a fake interview for an action thriller film called "(Fortune Favours) The Brave" for his final major project. He has refined skills in editing, effects, photography, and equipment from previous projects. The trailer will include suspenseful editing, effects, and audio to immerse viewers. It will be distributed online and in cinemas. The poster will be eye-catching and dark. The film is about a man who leaves a gang after a mugging and is then hunted when he returns to the city where the gang operates. Fox will research effects, fight choreography, and interview lighting. He will evaluate the project through production diaries
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
2. Promo/Trailer for Nights Out in York
• Varying night life: lively bars, dance floors, loud music,
live bands/music acts, cozy pubs, theatre productions,
cinemas, restaurants, horror tours etc.
• Student discounts, distance from campuses, Fresher’s,
transport links/taxis, constant shows and events e.g.
theatre shows,
• Neon lights, night fashion, modern life in a medieval city
• Subvert it into a narrative following a group of drinkers
walking by the river when someone falls in and turns into
a horror-like tragedy/warning to party-chasers.
BBC. (2019). Mother's sorrow over latest York river deaths. Available:
https://www.bbc.co.uk/news/uk-england-york-north-yorkshire-47952015. Last accessed
19/09/2019.
Mike Laycock. (2019). After fifth death the mums of two York river victims say ‘this can’t
go on’. Available: https://www.yorkpress.co.uk/news/17601518.mums-of-two-york-
river-victims-tell-of-shock-after-fifth-death-in-weeks/. Last Accessed 19/09/2019.
3. Demographic: 18-22 year olds
• A total of approx. 24,610 university students = broke 18-22 year olds who
want to go out for cheap. Student discounts, distance from campuses,
ease of access to the main bars.
• Loud music – grime, pop, dance
• The age of short attention spans – quick cuts, fast music, straightforward,
interesting graphics and transitions etc.
• Modern motion graphics/transitions.
• Alcohol consumption is important for this age range’s nights out.
4. Existing Work: York Christmas Markets – Visit York
https://www.youtube.com/watch?v=AE6kHC68r6k
• Time lapse
• Artistic bokeh
• performances (carol singing, musicians)
• B-roll (Christmas decorations, cameras/phones, clapping)
• Simple end text slate
Existing Work: “Only In York” – Visit York
https://www.youtube.com/watch?v=008QpRGHzhk
• Follows hosts
• Directly tells the audience about the attractions and culture
• Cheesy af – not aiming for 18-25 year olds, but families instead
• Cooking food B-roll w/ speed ramps, slow motion
• End text slate with hashtags
Existing Work: Coming Up In York in 2019 – Visit York
https://www.youtube.com/watch?v=qpG5vTIur2c
• Drone shots. Lots of drone shots.
• B-roll of ice sculptures
• Text accompanying the first shot of each event
• Constant hashtagged watermark in the bottom corner
• Stills being panned over in post
• No audio other than the soundtrack itself
5. Analysis of Existing Work Research
• Looooooots of B-Roll sequences – slow
motion, speed ramps, quick cuts, up tempo
music
• Famous landmarks (the Minster, the wall etc.)
• Upbeat pacing, quick cuts and high tempo
music.
• End slates w/ hashtags.
• Frequent watermarks etc.
Similarities with each video
7. Although close, there are more women answering this survey than men, which
correlates to the overall population of York itself. 51% of York’s population is
female, which is very similar to the 53% shown in my survey.
World Population Review. (2019). York Population 2019. Available:
http://worldpopulationreview.com/world-cities/york-population/. Last
accessed 20/09/2019.
8. No surprises here, the vast majority of the thirty 18-25 year olds drink.
9. These results vary, but the majority of respondents ‘rarely’ go out in York. ‘Never’
is the second largest answer, but only amounts to 26% of respondents who don’t
go out in this city of ours, against the 74% who do. This may be because they live
elsewhere, like Scarborough, or have already moved away to university in a
different area of the country.
10. Q4: What do you look for when
choosing a place to drink?
Venue Music Price Atmosphere
IIIIIII IIIIIIII IIIIIIIIIIIIIII IIIIIIII
7 8 15 8Total
As this was a text-box question, some people noted a number of things in their
answers (meaning that the tally numbers don’t equal the total number of
respondents), but all answers fell under these 4 categories.
Price is very clearly the most important thing to the people when they go on a night
out, perhaps because the majority of them are now university students living
independently and with their own money. This is followed by music and atmosphere,
which go hand in hand very well. Venue is not far behind these two answers, though
sits at the bottom of the “most important” pile.
11. Most respondents claim to be responsible, with only around 17% of people throwing
caution to the wind and getting black-out drunk. This would mean that there are
people who are susceptible to falling in the river if not looked after by more sober
friends.
12. Most people aren’t planning on going to one of the York-based universities, nor
already attend them. I believe this is because most of the people answering my
survey have either left for university already, are enrolled and moving away
shortly, or haven’t yet decided.
13. As it would seem, bright lights, fast music and fancy graphics are
equally preferred to artsy shots, with straight-to-the-point advertising
being third and nobody caring about slow motion.
14. This question seems completely off topic, however it fits perfectly with what I want to do
with the twist from “advert”, to narrative about the dangers of the river, particularly while
intoxicated.
15. Survey Summary
• My audience is mainly female.
• The vast majority drink alcohol.
• My audience predominantly goes out in York on ‘rare occasions’.
• While on a night out, most of my demographic consider price
before going into venues like bars and pubs, meaning advertising
the average prices of drinks amongst the venues.
• Most claim to be responsible, so the planned twist for the end of
the video will make them think about how well they look after their
friends and themselves.
• Attending one of the York universities is not in the plans for 87% of
my respondents, but this may be because many people that
answered my survey have already moved to a different uni, have
already finished university, or hasn’t yet decided.
• The majority prefer stylistic promotional videos that contain bright
lights, fast music and fancy graphics for bars and other venues, so I
shall make the promo-section with these results in mind.
• Thriller, is the film genre of choice for my demographic, which fits
the plans I have for the twist from advert to narrative.
16. Idea Mind Map
Night Out Advert
Dangers of the River
B-ROLL
BarsYates Slug and Lettuce
Slow Motion
In-camera Transitions
Las Iguanas1331
Hazy visuals, mimicking drunkenness
Digital/in post or in-camera trick
(multiple takes trying each technique)
Narrative
Bright & and vibrant lights
High saturation
High contrast
Graphics/transition
s packages
Smoothly transitions into a bunch
of drunken party-goers stumbling
by the river before it's clear
something is changing in the tone
of the whole video itself.
Glitchy visuals as if the prior
advert section shouldn’t be going
in this direction in the advert,
paralleling with the party-goers
evening - starting fun and frantic,
turning into a eerie and tragic
ending.
Highly contrasting
from the previously
vibrant and hectic
visuals from before –
lowered saturation,
dark and grungy rather
than bright and
vibrant.
17. Idea Development
• Begins with B-roll of bars and various venues in town at
night – Yates, Slug and Lettuce, Las Iguanas (and that
street), Thirteen Thirty One (Bar 1331) etc.
• Average price for a pint in York = £3.00
• Flashy graphics, slow motion, in-camera transitions to
swiftly move from venue to venue
• Group of stumbling drunks walk by the river when one
of them goes missing from frame. A fairly loud splash is
audible, with minimal struggle due to the intoxication.
• Lighting heavily contrasts the bright and vibrant lights
from within and around the bars and streets with the
dark riverside walkways.
• Camera trick where you hold the lens up to the sensor
to create a dreamy/hazy in-camera effect.
21. Experiments
• Drunken effect in post: https://youtu.be/oDpDEttbNuk
• Drunken effect in camera: https://youtu.be/qsoog8uW3tk
• Falling into water simulation: https://youtu.be/oWSZEjkbBVM
Personally, I think I'm going to take aspects of both styles and put them into the
production stage. I think the practical effect's lighting added looks far superior, as
well as the natural out of focus elements, whereas the digital effect of overlaying
the same clip twice and changing the opacity to around 15%-30% really puts
across the feeling I'm going for.
I used a number of different techniques when approaching this experiment. First, I
let the tripod-mounted camera fall via gravity before catching it with my off hand.
Then I tried lowering the camera down at my own pace with the neck strap to
control speed, but not so much the direction the lens faced. Finally I tried just
guiding the tripod slowly to the floor with both hands, which yielded the best
results.
22. Filming Reflection
I decided to shoot over a number of days:
• Day 1: Ext and end shot
• Day 2 onwards: Int and B-Roll
The first day went very much to plan and I ticked off
every external shot on the shot-list. Unfortunately, day
two was a different story. I wasn't able to bring my
camera into any of the venues, such as Yates and Las
Iguanas etc, so I wasn't able to shoot any of the interior
shots that my storyboard and shot-list had detailed.
Thankfully I managed to get some footage of a
university flat party that I went to at Halloween which
at least gave me a bit of visual variety. I will most likely
have to fill in some gaps with stock footage.
23. Editing Reflection
The editing process has ran pretty smoothly. I have cut
together all of my shots and the stock footage, as well
as titles and colouring each of my own shots/adding a
pre-set so that they match better with the higher
quality stock footage shots. I am quite proud of the
sound design, more so than I am with the footage I
collected (which I'm content with, but irritated that I
couldn't film any of the internals I had planned for).
I think the drunken effect works most of the time,
particularly in the internal shots of the party and with
the final shot of the drunken camera falling into the
river.
The audio sounds really good, the sound design I've
done for the video works so well and shines when
looking at the issues I had with the visuals.
25. Research
• My survey was very helpful, allowing me to get to
know my demographic outside of my peer group, who
also matched the demographic. It let me find out how
often they went out for the night, how many drink
alcohol and how much they drink.
• My research about the number of students at the
various York universities meant that I knew how large
my whole audience was and how many were at each
uni.
• The search I did about victims of the river helped me
mould my message to people about the danger that is
the water.
• Looking at and analysing the various existing products
helped me understand what was successful and what
similarities and differences each video had.
Evaluation
26. Idea Development
• I feel like the idea mind map was fairly decent and
helped me explore different avenues that I could take
my original concept down. It wandered through both
the night out factual section and the narrative element
towards the end of the video that I wanted to
punctuate it with.
• The following slide was putting the mind map into a
more worded chronological and detailed order.
• I think that this stage of the project combines more
with pre-production, rather than standing on its own
feet. In that sense, I think it served its purpose very
well and allowed me to then move onto creating a plan
for the video itself, rather than just the concept of it.
Evaluation
27. Pre-Production
• My location recce could have been much more detailed in
terms of internal scenes and such.
• The external recce however helped me create a perfect
visual for the shots set outside.
• The experiments I underwent assisted my selection of
technique for certain shots and effects.
• My storyboard was clearly set out and almost
perfectly showed my exact visualisation of the video, bar
one or two shots.
• The shot-list was extremely detailed and promising and
held potential for a very decent final product, whilst also
being realistic and including stock footage where I
suspected there may be issues filming.
• Where my pre-production collapsed was in the failure to
secure the filming locations. This crippled my entire final
product and forced me to compromise when I could have
found various ways around the issues.
Evaluation
28. Production
• This is the stage of the project where in which the
execution really let me down and ruined the entire vision
for what I wanted to create.
• Thankfully, I managed to shoot all of the external shots that
I had planned on my shot-list, most of which I was happy
with. The one external shot I wish I could change would be
the final shot where the camera 'falls into the river'. I feel
as though it wasn't long enough and wasn't nearly
contrasting enough to the rest of the video. In all fairness, I
was thrown off slightly by the water level being too high to
shoot on the side of the river that I had originally planned
for and visualised.
• Regarding the internal shots issue: I may have been able to
film with my phone for some of the internal footage that I
needed, but instead decided there was no way around
it and settled for mediocre footage from a flat party
that looked nothing like a bar. I should have taken my
phone into a bar or club and recorded B-roll that at least
resembled my shot-list or fit the theme at minimum.
Evaluation
29. Post-Production
• I feel as though elements of the editing process really saved the project
itself after the production calamities.
• The colouring of each of my own shots did assist the whole video towards
blending in my shots with the stock footage, although most were quite
clearly shot on a different camera altogether.
• The cuts all landed on beats and had some elements of rhythm to them.
The soundtrack was selected from Epidemic Sound and fit the overall tone
of the advert-section of the product.
• I believe that the sound design and backing track was probably the best
performing section, pound for pound. It added another level to the video,
making it more dynamic and giving it more weight and style. For
example, part of the pouring beer sound was the sound of a flowing stream
which not only sounded smooth, but also could be used to convey that to a
certain point, alcohol can become hard to stop like a body of flowing water
in nature. It also foreshadows the end of the video too: reflecting the river
that the camera falls into.
• The drunken effect (created using multiple copies of the same take and
then slightly desynchronising them and changing the opacity of the top clip
to create a wavy and odd visual similar to being drunken, giving a similar
effect to seeing double) works very well and works better than the other
way I had tried creating the same effect, using in-camera tricks.
Evaluation
30. Overall
• I'd say that overall, my final product is disappointing. This is
especially considering how promising my shot-list and storyboards
were, and the potential I had created in my head for the project
itself.
• It's main flaw is the lack of internal shots that made up the majority
of the shot-list, due to the lack of clearance for shooting within
venues with my camera, and lack of injenuity regarding ways that I
could have went around this obstacle. If I were to go back in time to
the pre-production stage, I would call various bars and ask if I would
be able to film B-roll for my student project, and if I got denied that
access, I would work my way around it by at least filming within the
venues with my phone. Both of these outcomes would have, most
likely, been much better than what I settled with in reality.
• I also think that parts of my pre-production weren't detailed
enough and could've done with more content: the 'idea
development' stage was very much lacking development itself. It
was more of a rough guide of my vision, rather than a progression
on what I had written down in my mind map.
• My reflection from the production and also the editing stage should
be much more detailed, particularly considering the problems that
occurred and how I dealt with them.
Evaluation