The document outlines a 5-point plan for best practices in internal communications, emphasizing mapping out communications, targeting recipients, and selecting appropriate channels. It encourages measuring effectiveness against company objectives and using feedback mechanisms to refine strategies. Additionally, it highlights the importance of continuously evolving communication methods and engaging content to enhance internal engagement.

1. MEASURE
5 POINT PLAN
FOR INTERNAL COMMS
BEST PRACTICE
PLAN TARGET
CREATE
EVOLVE

2. Here are
areas to focus on for best practice
internal communications.
5

3. PLAN

4. PLAN
• map out what needs to be said, when
and how
• include all ‘known communications’ e.g.
financial results, operational and
regulatory updates
• add training comms e.g. health and
safety, cyber security topics
• add 'slow burn' content e.g. culture,
compliance
• include other departments' comms
requests e.g. marketing's new product
launches, IT's new software

5. TARGET

6. TARGET
• target recipient by message to avoid
information overload
• send the right information to the right
people at the right time
• only send recipients content that directly
related to them to avoid information
overload
• categorize employees according to their
channel preferences i.e. remote workers
through SMS
• categorize employees by department,
location and grades

7. CREATE

8. CREATE
• remember, your channel is as important
as your message, so think carefully
about which channel you use
• create a matrix and plan preferred
channel with message type
• create a list of anticipated IC scenarios,
the desired outcome, and the staff’s
preferences
• consider alternative channels to email
for important notifications. Desktop
alerts, scrolling tickers, screensavers,
and digital newsletters are good options

9. MEASURE

10. MEASURE
• link the performance metrics to the
overall company objectives
• use internal communication software to
accurately measure the impact of your
effort
• introduce mechanisms such as survey
and quizzes, to capture staff feedback
and opinions
• don’t be tempted to cherry-pick the best
results in analysing the data
• be prepared for some rises and falls.
There are lots of variables that influence
the success of any measure, many of
which are external forces

11. EVOLVE

12. EVOLVE
• know when to use the right internal
communication channels
• be flexible and open-minded in how
your message could be improved
• use humour, eye-catching visuals, story-
telling, employee-generated content and
rich media
• tap into your creative colleagues, such
as marketing, if you need help
• focus on the 'why'. If people understand
the reason behind your communication,
they'll be inclined to respond favorably

13. IC is no longer an afterthought for organizations.
To do it well requires targeting, audience
understanding, engaging multi-channel content,
and a desire to continually improve.

14. WANT TO LEARN MORE ABOUT
SNAPCOMMS?
messages
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