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The document outlines a 3-step process for developing an internal communication strategy to communicate a change or innovation. Step 1 involves identifying and analyzing relevant stakeholders, including supporters and critics of the project. Step 2 is communicating the change and its benefits to stakeholders by creating a compelling story that addresses their goals and motivations. Step 3 is spreading information about the change internally using different channels and content based on the level of involvement and change required.
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worked on recently. 2015 was a bumper year of fascinating insights, ideas and inspiration so we thought we’d share!
The rate of transformation continues to accelerate creating a range of engagement challenges both internally and externally, for most clients. New product launches, brand strategy challenges and managing digital communication remain usual suspects. That
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developing innovation and driving cultural change. We’ve summarised your BIG5 Hot Issues in this document,
we’re sure some if not all will be familiar.
This document presents an employee engagement plan for Damco. It discusses the importance of employee engagement and commitment for organizational success. It proposes several strategies to enhance employee engagement at Damco, including establishing a strong and communicated vision, consistent internal communication, supportive supervision, employee development opportunities, a culture of trust, rewards and recognition, knowledge sharing systems, celebrating achievements and people, empowering employees, and measuring engagement through key metrics. The plan will be implemented over January 2016 at Damco's Noida location to engage all employees.
Using social media for internal communicationRachel Miller
The document discusses using social media for internal communication. It provides examples of how social media can benefit organizations by opening new feedback channels, encouraging collaboration across silos, and acting as a searchable knowledge base. However, the document also cautions that most companies have not fully tapped the potential of social media due to lack of leadership and overemphasis on technology alone. It stresses that companies must develop social media strategies that engage workers and pull them into using new tools, rather than just implementing technologies.
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Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
Jonathan Dunn - Talking You Down from the Bleeding EdgeRefresh Events
The document discusses how mobile technology can be used to connect with audiences and communities. It outlines how mobile empowers people through apps and augmented reality. It also notes that mobile extends social networks and makes them portable. While mobile benefits many, the document stresses considering those with basic phones and optimizing content for all. It provides examples of how mobile can aid in information sharing, discovery, and facilitating connections.
The document outlines a 3-step process for developing an internal communication strategy to communicate a change or innovation. Step 1 involves identifying and analyzing relevant stakeholders, including supporters and critics of the project. Step 2 is communicating the change and its benefits to stakeholders by creating a compelling story that addresses their goals and motivations. Step 3 is spreading information about the change internally using different channels and content based on the level of involvement and change required.
Hello. Every year here at Make Believe we create ‘The Hot Issue’, a review of the most common engagement challenges we’ve
worked on recently. 2015 was a bumper year of fascinating insights, ideas and inspiration so we thought we’d share!
The rate of transformation continues to accelerate creating a range of engagement challenges both internally and externally, for most clients. New product launches, brand strategy challenges and managing digital communication remain usual suspects. That
said, clients are adopting more innovative approaches
to identifying customer needs, making insights more impactful,
developing innovation and driving cultural change. We’ve summarised your BIG5 Hot Issues in this document,
we’re sure some if not all will be familiar.
This document presents an employee engagement plan for Damco. It discusses the importance of employee engagement and commitment for organizational success. It proposes several strategies to enhance employee engagement at Damco, including establishing a strong and communicated vision, consistent internal communication, supportive supervision, employee development opportunities, a culture of trust, rewards and recognition, knowledge sharing systems, celebrating achievements and people, empowering employees, and measuring engagement through key metrics. The plan will be implemented over January 2016 at Damco's Noida location to engage all employees.
Using social media for internal communicationRachel Miller
The document discusses using social media for internal communication. It provides examples of how social media can benefit organizations by opening new feedback channels, encouraging collaboration across silos, and acting as a searchable knowledge base. However, the document also cautions that most companies have not fully tapped the potential of social media due to lack of leadership and overemphasis on technology alone. It stresses that companies must develop social media strategies that engage workers and pull them into using new tools, rather than just implementing technologies.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
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Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
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The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
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This document provides examples of the author's work experience and qualifications for various design roles. It summarizes experience in both agency and corporate settings across print, digital, product, and multimedia design. Contact information is provided at the bottom for further discussion of prohibited work.
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The document provides details on Claire Newton and Maggie Wotherspoon's efforts to measure the effectiveness of internal communications at Telefónica UK. They aimed to determine how well employees understood key messages and the company's offerings, gauge the performance of communication channels, and demonstrate the value of the internal communications team. Surveys were conducted of employees and stakeholders to collect baseline data and set targets for understanding, advocacy, and channel usage. Metrics such as app downloads, leadership activities, and digital channel usage were also tracked. The results were presented in an internal communications scorecard and strategy to share insights and identify areas for improvement.
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1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
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2. 13
Six stages of an internal
communication strategy
and plan
1. Research: understanding the
situation
2. Aims & objectives
3. Identify audiences
4. Messages, strategies & tactics
5. Budgets & resources
6. Evaluation
4. Creating great content
News: follow the
rules of good press
release writing.
Think about the
‘tone of voice’ – a
third party ‘news’
approach or a
more inclusive ‘we’
approach?
5. Top tips for written communication: what do
you like or dislike in writing communication
that you receive?
6. Verbal communication
Identify your spokesperson’s communication style
(for example conceptual or detailed?)
Is this right for the audience?
How should your spokesperson adapt their style?
7. What is social and digital media?
Blogs
Micro-blogs
Social networks
Mobile apps
Wikis
Slidecasts
Augmented Reality
Virtual Worlds
Online video
Podcasts
Social gaming
Intranets (?)
8. Benefits
• Human and personal
• Transparency and authenticity
• Collaboration and knowledge sharing
• Quick
• Real time research and feedback
• Enable employee voice
• Enable employee ‘ownership’
• Disseminate news and information
• Foster social connections
9. Impact on IC professional?
Practitioner
Content creator
Spokesperson
Voice
Channel-centric
Strategist
Content curator
Connector
Listener
Content-centric
11. Using internal social media to engage Gatwick Airport staff
during the London 2012 Games
Gatwick Airport used its traditional channels (intranet,
magazine, weekly e-update) to encourage staff to join a
dedicated Games group on Yammer. The Games project team
committed to sharing regular updates on how Gatwick was
preparing.
They held a ‘yamjam’ with the project team – an online Q&A
where employees could post questions live or in advance
(useful for shift workers) and have them answered personally.
To create energy around the Games, they used Yammer’s poll feature to run mini surveys e.g.
what people thought of the GB kit or how many gold medals Team GB would win.
Yammer profiles were created for two fictional characters using cartoon avatars – George the
Gatwick Employee and Anne the Airport Partner. They asked pertinent questions about how
they could deliver better together during the Games. A budding romance was even played out
between George and Anne on Yammer, resulting in a lot of ‘likes’! They put calls out for
volunteers via Yammer. Early volunteers were then encouraged to post about their training
experience to inspire others to get involved and recognise the teams that co-ordinated training.
http://ciprinside.co.uk/2013/04/how-gatwick-airport-uses-yammer/