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Guide to Change Management and Communications Guidance for Project Managers Matthew Rees Regional Program Manager
Change Management and Communications is necessary for the country projects to succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Each project needs a local Comms Kit and a Comms Plan to define the project communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Timing Media Style Audience
This guide, with supporting documents, helps project managers to deliver their communications  Local Comms Kit Global Comms Kit Guide to Change Management  and Communications Comms Kit Template Local Comms Plan Content Timing Media Style Audience Comms Plan Template Global Comms Plan
The first step is to identify what changes are being made in the country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Each change has stakeholders who are impacted by the change and/or who can influence it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The changes and stakeholders are best identified in a small workshop of 2 to 5 people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stakeholder mapping shows all of the project’s stakeholders and their level of engagement Awareness Keep informed Ownership Active involvement required* Commitment  Address concerns Buy-in Some active involvement required Influence on the project Impact of the project 1 2 3 2
The Comms Kit documents the targeted messages that are developed for each of the stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Timing Media Style Audience
The next step is to build the Comms Plan that shows how these messages will be delivered ,[object Object],[object Object],[object Object],[object Object],Content Timing Media Style Audience
The more involved the stakeholders are the greater their commitments needs to be  Commitment scale 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage
Different techniques are needed to get different levels of commitment from stakeholders Telling Selling Consulting Co-creating 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage
These are some common communications channels used in the company currently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Care needs to be taken in choosing the appropriate communication channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Comms Plan shows how commitment will be changed for each stakeholder
Things to consider when defining the schedule for communication activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Comms Plan shows the schedule for the main communications activities in the country
The way that messages are presented is important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of the Change Management and Communications process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Change Management Guide

  • 1. Guide to Change Management and Communications Guidance for Project Managers Matthew Rees Regional Program Manager
  • 2.
  • 3.
  • 4. This guide, with supporting documents, helps project managers to deliver their communications Local Comms Kit Global Comms Kit Guide to Change Management and Communications Comms Kit Template Local Comms Plan Content Timing Media Style Audience Comms Plan Template Global Comms Plan
  • 5.
  • 6.
  • 7.
  • 8. Stakeholder mapping shows all of the project’s stakeholders and their level of engagement Awareness Keep informed Ownership Active involvement required* Commitment Address concerns Buy-in Some active involvement required Influence on the project Impact of the project 1 2 3 2
  • 9.
  • 10.
  • 11. The more involved the stakeholders are the greater their commitments needs to be Commitment scale 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage
  • 12. Different techniques are needed to get different levels of commitment from stakeholders Telling Selling Consulting Co-creating 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage
  • 13.
  • 14.
  • 15. The Comms Plan shows how commitment will be changed for each stakeholder
  • 16.
  • 17. The Comms Plan shows the schedule for the main communications activities in the country
  • 18.
  • 19.