Slides from our May 27, 2009 webinar.
Your organization's website is a very important part of your brand on the Internet. It's where current and new supporters go to learn about what you do, find out how to get involved, and donate!
CanadaHelps' latest webinar aims to help you improve your website's usability. This entails creating a more user-friendly, organized, and compelling home on the World Wide Web. We'll provide tips for success, case studies, and much more!
Recording: http://www.vimeo.com/11118656
One of the great things about the online world is the stuff you can get for free! Join us to learn about five different tools you can use that will save your charity money.
ClearOne Media Collaboration PresentationDan Kowalske
Media Collaboration—video conferencing and much more!
COLLABORATE® Pro is a series of low-cost room appliances, with or without audio endpoints and PTZ cameras, containing a flexible mix of built-in solution tools for any type of group-room collaboration, including: traditional video conferencing, audio conferencing, cloud video & web conferencing, recording and streaming, and wireless presentation.
These powerful tools provide a variety of applications for any group activity: team collaboration, meeting, lecture, presentation, training, corporate communication, product launch, and more...
Recording: http://www.vimeo.com/11118656
One of the great things about the online world is the stuff you can get for free! Join us to learn about five different tools you can use that will save your charity money.
ClearOne Media Collaboration PresentationDan Kowalske
Media Collaboration—video conferencing and much more!
COLLABORATE® Pro is a series of low-cost room appliances, with or without audio endpoints and PTZ cameras, containing a flexible mix of built-in solution tools for any type of group-room collaboration, including: traditional video conferencing, audio conferencing, cloud video & web conferencing, recording and streaming, and wireless presentation.
These powerful tools provide a variety of applications for any group activity: team collaboration, meeting, lecture, presentation, training, corporate communication, product launch, and more...
These are the slides from our webinar on October 21, 2009.
Recording: http://www.vimeo.com/7189167
Handout: http://www.slideshare.net/MyCharityConnects/5-pillars-handout
Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our March 4, 2009 webinar.
You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Tijdens Italia al Dente 2008 is een eerste kennismaking met La Cucina Sarda gepresenteerd met speciale aandacht voor de typische broodsoorten en het pane carasau in het bijzonder.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our March 11, 2009 webinar.
Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people.
Check out this slideshow to find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Raise funds for your organization
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
Recording: http://www.youtube.com/watch?v=RCPQfYycoqk
Learn more about the monthly giving option through CanadaHelps and how you can get your donors to buy into long term giving to your charity.
What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our January 28, 2009 webinar.
Topics we'll cover:
- Why did my charity get this cheque from CanadaHelps?
- How can my charity use CanadaHelps to raise funds online?
- How does my charity sign up?
Learn why over 6000 charities have signed up for secure online donations through CanadaHelps.org.
Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q
How valuable is it to be online? Join this webinar to find out some of the recent stats we've collected about donor behaviour - stuff that can help you make informed decisions about your online strategy. And we know it's sometimes challenging to convince senior staff and Boards about the value of being online, so we'll give you some speaking points on that too.
These are the slides from our webinar on October 21, 2009.
Recording: http://www.vimeo.com/7189167
Handout: http://www.slideshare.net/MyCharityConnects/5-pillars-handout
Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our March 4, 2009 webinar.
You've probably heard of Web 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Tijdens Italia al Dente 2008 is een eerste kennismaking met La Cucina Sarda gepresenteerd met speciale aandacht voor de typische broodsoorten en het pane carasau in het bijzonder.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our March 11, 2009 webinar.
Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people.
Check out this slideshow to find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Raise funds for your organization
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
Recording: http://www.youtube.com/watch?v=RCPQfYycoqk
Learn more about the monthly giving option through CanadaHelps and how you can get your donors to buy into long term giving to your charity.
What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Presentation slides from our January 28, 2009 webinar.
Topics we'll cover:
- Why did my charity get this cheque from CanadaHelps?
- How can my charity use CanadaHelps to raise funds online?
- How does my charity sign up?
Learn why over 6000 charities have signed up for secure online donations through CanadaHelps.org.
Recording: http://www.youtube.com/watch?v=4AMgrvPwV3Q
How valuable is it to be online? Join this webinar to find out some of the recent stats we've collected about donor behaviour - stuff that can help you make informed decisions about your online strategy. And we know it's sometimes challenging to convince senior staff and Boards about the value of being online, so we'll give you some speaking points on that too.
Recording: http://www.vimeo.com/10757847
Join Jeremy Watt for a very informative webinar on how The Salvation Army's Hope Stories and other initiatives have utilized social media tools. Learn about their successes and lessons.
Recording: http://www.youtube.com/watch?v=EeQF02QGB0w
Did you know that gifts of publicly-traded securities to registered Canadian charities are the most tax efficient way to make a donation?
CanadaHelps is proud to be the first charity in Canada to accept Gift of Securities donations online. We make the process of donating and receiving gifts of securities simple for everyone involved. Join us for this webinar as we take you through how donations of securities works through CanadaHelps.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Monthly giving is an incredibly powerful way for you to kick-start your fundraising program’s earning potential. Cultivating relationships with donors who are already connected to your cause by asking them to make smaller, ongoing gifts means more money for your organization today, and a strong list of prospects for upgraded and larger gifts in the future.
Donations of securities are currently one of the most tax-smart ways to make charitable donations in Canada – but is your charity set up to accept them? CanadaHelps has you covered! Since 2007 we have been successfully helping our charities to accept donations of publicly traded securities and mutual funds. This webinar will outline how the donation works for the charity and the donor, how CanadaHelps processes gifts for your charity and how to market, promote and speak to donors about this type of donation.
Our speaker Paul Nazareth, VP of Community Engagement at CanadaHelps is a 15 year planned giving professional who is a national instructor with the Canadian Association of Gift Planners, has worked with securities donations in charities of all sizes and with the advisors who make these gifts happen. Get your program set up to get more gifts this year!
How many times have you heard that the last few months of the year are critical to online fundraising? Simren Deogun from Stephen Thomas shares 30 online fundraising tips to help make your end of year appeal a success. December alone can bring your charity 30% of your online donations for the year, so this is one session you don’t want to miss!
Topics discussed:
How many emails should you be sending?
Is there a time and place for multiple asks?
Do donors really care about the tax deadline?
And much more!
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Learn some of the key ways to increase donations and be discovered by new donors and media this GivingTuesday and holiday season! We'll discuss the new CanadaHelps Gift Guide, tax-time, holiday campaigns and more.
Download these slides and then watch the webinar recording! http://bit.ly/GTCgh7yt
Join Paul Nazareth of CanadaHelps and the Canadian Association of Gift Planners to pick up strategies to engage your leadership and major donors as part of Canada’s biggest new philanthropic movement!
Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.
Learn more about Innoweave, an initiative of the J.W. McConnell Family Foundation and Social Innovation Generation, that provides community sector leaders with new tools and processes to affect large-scale change. Learn about the webinars, workshops, coaching and grants that Innoweave offers to help you implement approaches such as developmental evaluation, social enterprise, social finance, impact and strategic clarity, collective impact, outcomes finance and cloud computing.
Many organizations are struggling with the decision to start a plan giving program. Many are actively engaged in various forms of fund raising and plan giving never seems to get on top of the "pile" of things to do. This interactive session will present an overview of various forms of planned giving programs that can be run with volunteers, part-time staff, and/or full-time staff. Things you need to know, structures you need to build, donated property you can readily accept, timelines to be expected, and controls you need to put in place will all be discussed. Most importantly, your questions will be answered. So bring them on May 14!
About DeWayne Osborn:
Lawton Partners’ General Manager, Chief Compliance Officer and in-house expert on charitable and planned giving, DeWayne is one of Canada’s leading authorities on planned giving. DeWayne's professional knowledge as a Certified Financial Planner (CFP) and Certified General Accountant (CGA), has made DeWayne a highly sought-after public speaker and consultant on the financial complexities and philanthropic benefits that can be achieved by applying tax-effective strategies for gifting real property, cash, securities and life insurance products.
Reference materials for The Evolution of a Planned Giving Program webinar including:
-Gifts and Income Tax 2013 from CRA
-Planned Gifts Program Policies and Guidelines draft
-Suggested Timelines for Planned Giving worksheet
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Now that your charity has signed up with CanadaHelps, please join us for this webinar about how to make the most of your MyCharity account.
Learn how to:
- Navigate your MyCharity account
- Find information about your donors and donations
- Update your Charity Profile
- Add the "Donate Now" button to your website
- Customize your Donate Page
- And much more!
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
An introduction to CanadaHelps and its benefits to Canadian registered charities.
Topics we'll cover:
- How can my charity use CanadaHelps to raise funds online?
- What are the features of CanadaHelps?
- How does my charity sign up?
GivingTuesday is coming to Canada on December 3, 2013! It's a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar for tips and tricks on how to build an execute a successful online campaign for #GivingTuesday! Simren Deogun, Senior Account Manager, Digital and Marketing Services at Stephen Thomas, will provide attendees with:
- practical online fundraising tips for charities ... with real charity examples
- key elements of a well-conceived online fundraising campaign
- expert advice and insights
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitability
Websites 101
1. Websites 101
May 20, 2009
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
2. Reminders
You can hear us, but we can’t hear you
Type questions in the Questions box
Presentation slides
will be available on Slideshare
Turn up your volume
For the best webinar experience, close all other applications.
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
3. Today’s Presenters
• Carlo Bataclan
Communications Intern
• Kirstin Beardsley
Communications & Marketing Coordinator
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
4. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
5. Webinar Agenda
1. What is Web Usability and Why is it important?
2. Principles of Web Usability
3. Usability Testing
4. Website Critique
5. Web Stats
6. Resources
7. Q&A
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
7. Web Usability
• Web usability refers to ease of use and visual
design of your website
• The focus is on your users
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
8. Focus on Your Users
• What are “users”?
o Anyone who uses your website for anything
• Users tend to be impatient and in a hurry
• This reflects on how they use your website
• They scan content and don’t really read
everything they come across
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
9. Why is it Important?
• Good websites…
– Are liked
– Won’t drive people away
– Won’t be distracting
– Convey more information
– Will be more compelling
– Makes contributing easier
– Will be visited again
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
10. Return on Investment for Nonprofits
• More engagement from users
• Increase credibility
• Get more media coverage
• Gain more support for your cause
• Increase donations
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
11. PRINCIPLES OF USABILITY
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
12. Present Your Information in a
Clear and Concise Way
• Through appearance, functionality and
content
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
13. Make Text Easy to Read
Can you read this?
How about this one?
cAn yOu rEalLy rEaD tHiS??
This is more like it.
• Use a standard font and proper size
• Use proper contrast
• Use proper caps
• Best readability is dark on light (like black on white)
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
14. Whitespace
• Empty space
• Too many things may look intimidating
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
15. Follow Website Conventions
Banner
Navigation
Navigation
Content Body
Contact & Misc Information
• There are patterns that have become
conventions
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
16. Follow Website Conventions
Banner
Navigation
Navigation
Content Body
Contact and Misc. Information
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
17. Content
• Web writing is concise
• Keep paragraphs short and use bullet points
• Bold important points, but sparingly
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
18. Speed
• Make your pages load quickly
• Limit use of large pictures
• Interactive media can slow connection
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
19. Make navigating easy for users
• Give the correct choices to the users (make
section names self-explanatory)
• Avoid too much scrolling
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
20. Self-Explanatory Choices
Culinary Delights Cuisine Options Food Menu Menu
Career Services Employment Opportunities Job Openings Jobs
Organization Information More Information About Us About Us
Give Us Your Time Volunteer Opportunities Volunteer
• Don’t use ambiguous headings
• Give your visitors clear choices
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
21. Avoid Too Much Scrolling
• Keep it narrow
• Sideways scrolling is uncommon
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
22. Page Organization
Nice Heading
Picture
Here is where the content
would go. It’s a nice place
isn’t it? Neat and organized
content is easy to read. Cool!
• A separate page for each section
• Headlines are key
• Pictures to compliment topic
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
23. Breadcrumb Navigation
• Give visitors a clue of where they are
• Makes it easier to backtrack
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
24. Remove Ambiguity Regarding the
Consequences of an Action
• Make it easy to go back to the home page
• Make mistakes easy to recover from
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
25. The Back Button
• “Back” is one of the most used browser
functions
• Make sure that it doesn’t break your website
when it’s used
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
26. Visual Consistency
• First glance is most memorable
• Keep visuals consistent
• Reinforce their sense of security
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
27. Put the most important things
in the right places
• Have a clear description of what you do
• Show your Donate Now button prominently
• Complete contact information
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
28. • Homepage should
show your most
important parts
• Put your Donate Now
button “above the
fold”
• Make it easy for your
supporters to give!
29. Show What You Do Clearly
• Easy to see and
understand
• Make it easy to
remember!
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
30. Make it Easy to Contact You
Banner
Navigation
Navigation
Content Body
Contact Information
• Not necessary to be on the homepage
• But have it easy to find
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
31. Show How People Can Get Involved
• Donate to your cause
• Volunteer their time or skills
• Share your story with their network
• Make your calls to action very prominent
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
32. USABILITY TESTING
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
33. Testing Questions
1. Is it obvious what this site is about?
2. Is it easy to find what I need?
3. Are the most important things visible when I
arrive?
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
34. DIY Usability Testing Step 1: Find Testers
• Find 3-5 people who have some time (30
minutes, tops) to have a look at your website
• Testers should not already be familiar with your
site (no staff, Board or regular volunteers)
• Testers should be representative of your usual
website users
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
35. DIY Usability Testing Step 2:
Using your site
• Ask testers to comment as they navigate your
site (to give you insight about their choices)
• Ask testers to accomplish your main calls of
action
Sign up for your newsletter
Click your Donate Now! Button
Find and apply for volunteer opportunities
Other ways they can get involved (buy tickets, buy
products, join a group etc…)
Find general information about your organization’s
mission and mandate
Contact your organization
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
36. DIY Usability Testing Step 3:
Observe
• Take note of:
– How long each step takes to complete
– Tester confusion at any point
– Frustration
– Ease of use
• Work with your web team to have the main
issues and frustrations address
• … repeat your usability testing whenever you
make major changes to your site
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
37. Survey Your Users
• Make a checklist that rates your website
• Free online surveys (www.surveymonkey.com)
• Put a link on your site
• Put it in your newsletter
• Try to get everyone to do it
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
38. Check Out Other Charity Websites
• See what they are doing right (or wrong)
• May give some insight and inspiration
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
39. Thank you all for volunteering your websites!
WEBSITE CRITIQUE
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
40. Original CIELAP Website
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
41. Modified CIELAP Website
Now clickable
Picture and shortened summary
More prominent with shorter
names
Added a picture
Donate Now! Button
Trimmed content
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
42. Original True North Website
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
43. Modified True North Website
Donate Now! button
Moved what the organization is
about and spaced them out for
easier reading
Resized Image to align with the
homepage and also to load more
quickly
Fixed Section
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
44. WEB STATS
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
45. Why Are Web Stats Important?
1. Understand your users
2. Know what people do on your site
3. Provides tangible feedback about your site
4. Leaves the guessing out of what works
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
46. Looking At Web Stats
• Web stats can be confusing
• Knowing where and what to look for helps
• Here’s what you can take a look at now
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
47. Visitors
• Gain insights about the visitors of your website
1. Unique visitors
2. First time vs. repeat visitors
3. Visitor loyalty
4. Length of visit
5. Browsers
6. Geographic profile & language
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
48. Content
• Top content
• Top landing pages
• Top exit pages
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
49. Traffic Sources
• Direct traffic: typed your address in a
browser
• Referring sites:
– Know your top referring sites
– Are your ads working?
• Search Engines
– Keywords For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
50. Google Analytics
• Free service
• Comprehensive feature set
• Go to http://www.google.com/analytics/
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
51. If you want to learn more
RESOURCES
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
52. Don’t Make Me Think by Steve Krug
• Very popular
• Easy to read
• Great content
• Lots of examples
• Great section on Do-
It-Yourself Usability
Testing and Resources
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
53. Books
Don’t Make Me Think by Steve Krug
Prioritizing Web Usability by Jakob Nielsen and Hoa Loranger
The (Usable) Web Style Guide by Patrick Lynch and Sarah Horton
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
54. Websites
• Usability.gov – A great resource for building usable websites
• www.useit.com - Jakob Nielsen’s site on web usability
• www.usabilityinstitute.com – A great free resource by Jack Belis (Free
website survival checklist here)
• Eyetrack III – A great website on eyetracking (Summary of findings by the
Direct Creative Blog here).
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
55. ABOUT MYCHARITYCONNECTS
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
56. www.mycharityconnects.org
Next Webinar
• Free online resources
• Information about technology “Donations of
Securities”
• Demos
• More webinars! June 3
2PM – 3PM (ET)
57. www.mycharityconnects.org/conference
JUNE 8 – 9 | MaRS CENTRE, TORONTO
• Two-day “Bachelor’s level” learning opportunity for
fundraisers and marketers in the charitable/non-profit
sector
• Learn about online technology, Web 2.0, social media
tools, “Philanthropy 2.0”
• Gain decision-making tips
• Learn about best practices and new ideas
• Acquire a greater sense of return on investment
58. www.mycharityconnects.org/conference
JUNE 8 – 9 | MaRS CENTRE, TORONTO
• 25 workshops to choose from, including topics like:
• Everything Google: Alerts, Adwords & Analytics
• Volunteering 2.0: How to Attract, Hire and Manage Online Volunteers
• E-Advocacy: Click for Change
• How Tweet It Is: Creating a Following on Twitter
• Switching Gears: Adapting to Technology Changes
• Getting Your Board on Board
• And much more!
• Registration fee includes:
• Admission to 4 keynote sessions and 5 workshops
• 2 breakfasts, 2 lunches
• Conference materials
• Conference swag bag
59. Question and Answer
You can hear us, but
we can’t hear you
Ask questions in
Questions box
Ask away!
For audio, turn on your speakers,
or Call 516 453 0014; Code 514-274-441
60. Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Register for the conference at: mycharityconnects.eventbrite.com
Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
Thanks to: