These are the slides from our webinar on October 21, 2009. Recording: http://www.vimeo.com/7189167 Handout: http://www.slideshare.net/MyCharityConnects/5-pillars-handout Join Owen Charters, Executive Director of CanadaHelps, for an engaging webinar on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

1. Five Pillars of
Internet Fundraising
October 21, 2009
For audio, turn on your speakers, or
Call +1 516 453 0014; Code 274-864-523

2. Reminders
You can hear us, but we can’t hear you
Type questions in the Questions Log
Presentation slides
will be available on Slideshare
Turn up your volume
For the best webinar experience, close all other applications.
For audio, turn on your speakers, or
Call +1 516 453 0014; Code 274-864-523

3. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers, or
Call +1 516 453 0014; Code 274-864-523

4. Today’s Presenters
• Owen Charters
Executive Director, CanadaHelps
For audio, turn on your speakers, or
Call +1 516 453 0014; Code 274-864-523

9. Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

10. Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

11. PILLAR 1.0 OF INTERNET
FUNDRAISING

12. Don’t
forget
to ask.

13. Where’s your
button?

14. Put your Donate
Now button
everywhere.
Always be
asking.

15. The Donate Now button
• More pervasive than a
magazine subscription
card
• Less annoying – never
ends up in your lap

16. Donors love monthly
giving, especially
online

17. Go where your donors are

18. PILLAR 2.0 OF INTERNET
FUNDRAISING

19. Get data,
make
mistakes

24. If you’ve ever
done off-line
printing, you
can do online
too…

25. • Don’t be good at
technology.

26. PILLAR 3.0 OF INTERNET
FUNDRAISING

27. Steal from
Goliath

28. “You are only as good as the
obscurity of your sources”
- Richard Serra, American minimalist sculptor

31. Environmental &
International
Development
organizations tend
to be the earliest
adopters and
integrators of online
tools and are strong
online fundraisers

32. PILLAR 4.0 OF INTERNET
FUNDRAISING

33. Build a
Campaign

34. Be a good
fundraiser.
Be a better
marketer.

37. Tell them a compelling story.
What’s your story?

43. PILLAR 5.0 OF INTERNET
FUNDRAISING

44. Let go

47. Keep your messaging
strong and consistent.

50. ABOUT MYCHARITYCONNECTS

51. www.mycharityconnects.org
Next Webinar
• Free online resources
• Information about technology “Budgeting for Social
Media”
• Video demonstrations
with guest LINDSEY PATTEN
• Information on upcoming
webinars November 4
2PM – 3PM
• Learning opportunities (Eastern Time)

52. Question and Answer
You can hear us, but
we can’t hear you
Ask questions here
Ask away!

53. Thank you for attending!
Webinar slides, recording and handout will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for resources!
Questions, feedback, comments? Email Carlo at:
carlo@canadahelps.org
Thanks to: