2. Introduction to SEO 2 (Search Engine Optimization) (12th IT).pdf

2.Introduction to SEO
(Search Engine Optimization)
12th SCIENCE

Marks Distribution
Q. No. Description Marks
/Question
No. Of
Questions
Marks
Q1. Fill in the blanks 1 2 2
Q2. State true of false 1 1 1
Q3. Multiple choice SINGLE answer 1 2 2
Q4. Multiple choice TWO correct answer 2 1 2
Q5. Multiple choice THREE correct answer 3 - -
Q6. Match the following 1 1 1
Q7. Answer briefly (Any 5) 2 2 4
Q8. Write code (HTML or Javascript) 5 - -
Total 12

● SEO stands for Search Engine Optimization.
INTRODUCTION
● SEO is a technique used for: designing and developing
a website to rank high in search engine results.
● It is a subset of search engine marketing. Thus SEO is
useful in increasing the number of visitors to a website.
● There are many strategies and techniques adopted to
optimize the webpage. This chapter introduces few ways
at the beginners level.

● On-Page SEO : It includes Provision of good content,
good keywords selection, putting keywords on correct
places, giving appropriate title to every page etc.
Types of SEO -
● Off-Page SEO : It includes link building, increasing link
popularity by submitting open directories, search
engines, link exchange etc.
There are two types of optimization:-

● White Hat SEO : Techniques that search engines
recommends as apart of good design
Techniques of SEO
● Black Hat SEO : Techniques that search engines do not
approve. The techniques used for optimizing the website
are manipulative.
These are classified into two broad categories:

1. SEO : Page structure optimization Html programs should start with
<!doctype html> .
● If it is singular tag eg. <img> it should be self-enclosed like this-
<img/>
● Order of tags should be proper.
● Most of the time recently opened tag will be closed first.
Optimizing Website
There are various sections of a website which can be optimized for better
SEO.
Some of the ways to optimize the webpage for SEO

● It is recommended to use
Optimizing Website
• <TITLE> : Title is the first thing that user notices in search result
list while using google for searching.
• Contents should be up to 60 characters (spaces included).
• Meta-description Tag : While creating a web page, Meta
description should be used to boost your On-Page SEO.
• Meta Description should be between 70 and 160 characters
(spaces included).

Optimizing Website
•Heading Tags : The page should include proper heading tags
from to wherever required.
• Image Tags with ALT attribute : The alt attribute gives
information about the image, so even if the image does not
download, it can make the viewers understand the image
related information.

Optimizing Website
Example 1 :
Note : In this example check
the ordering of <p>,<b>and<i>.
The innermost tag ends first,
followed by the outermost tag.
The other basic tags also follow
a proper ordering as per the
HTML structure.

Optimizing Website
Example 2 :
Note : In this example meta
tag is used with important and
valid keywords related to that
image, like the image source
as statue of liberty and from
the view of optimisation of tag.

SEO Keywords
•SEO keywords are the important words and phrases related to the
developed website content. A list of keywords need to be carefully
chosen to optimize the search.
•Keyword Research and Analysis is an important part of the
Search Engine Optimization (SEO) as well as"Search Engine
Marketing".

SEO Keywords
• For"Search Engine Marketing”, one can pay for certain
keywords.
• There are various online Keyword Planner tools (such as
Google AdWords Keyword Planner) to shortlist keywords.
• This is more useful to compare the cost of various keywords, if
the website designer opts for Paid Search Engine Marketing

SEO Social Bookmarking
Social bookmarking is a powerful tool in promoting a website.
It is very useful for Off-Page SEO optimization.
Bookmarks are website links that are stored for future references. They are very
useful specially when Web pages with long URLs are not easy to remember.
Bookmarking service allows you to save, organize and share bookmarks with other
users.
External links are the important SEO factors to rank a website higher in the search
engine.
With Social bookmarking, you can quickly create high-quality backlinks.

SEO-Social Media Optimization (SMO)
It deals with enhancing the website's ranking, using interactive
communities like facebook, twitter, blogs, forums and so on.
When these communities have links to the created website it builds
familiarity and trust about the website.

SEO-Backlinks
Backlinks are links on one website that, when clicked, take the
user to another site.
Backlinks are especially valuable for SEO because they contribute
to the overall strength and value of the content.
They also represent a "vote of confidence" from one site to
another.
In short, backlinks to your website are a signal to search engines
that others are interested to know about the contents form your
website.

Other factors for SEO
Speed of the website : While creating a website, attention is given
on the design, content and as many visuals as possible.
However, all But this can slow down the website and obstruct
usability.
Mobile friendly : Website’s mobile friendliness has become a
ranking factor for Google.
Hence, it is very important to ensure that the created website is
mobile friendly 'for maximum' exposure and to improve the
websites ranking.

Other factors for SEO
Creating Robots.txt : This file tells search engine which pages you
want to exclude from indexing.
For example, if you do not want a certain page or image being
indexed, then you can restrict that page from being indexed.

SEO Audit
An SEO Audit helps to find out what could be done to improve ranking on search
engines, so that consumers could find the website with greater ease.
It analyses the websites health.
Eg- Seomator, SEOptimer are few free SEO audit tools available on net.
SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis.
It provides clear and actionable recommendations that can be taken to improve
your online presence.
The URL are as follows:-
https://seomator.com/free-seo-audit-tool
https://www.seoptimer.com/

SEO Audit
The following figures display the SEO analysis using SEOptimer
website

SEO Audit
Search bar in SEO Audit tool Homepage of SEOptimer

SEO Audit
Overall Analysis using SEOptimer

Detailed Analysis of SEOptimer
Audit Results of SEOPtimizer will have following details
§ Overall Ranking of the site
§ Recommendations for improvements
§ Search Engine Optimization
§ Usability of the website
§ Performance of website
• Social links
1. Connected social accounts
• Security parameters
1. SSL Enabled
2. HTTPS Redirect
3. Email Privacy

Detailed Analysis of SEOptimer
• Header content recommendations
1. Title and Meta description
• Body Content
1. Header Tags
2. Body content recommendations
3. Keyword Consistency
4. Amount of content in the pages
• Links
1. Number of backlinks
2. Broken links
3. Friendly links
4. On page links
• Technology list which is used in the website

2. Introduction to SEO 2 (Search Engine Optimization) (12th IT).pdf

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2. Introduction to SEO 2 (Search Engine Optimization) (12th IT).pdf