Building Brand [You]


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Your brand is a summary of every customer’s experience with you and his or her emotional reaction to that experience.

If you don't have a clear idea of your brand and the value it offers, you run the real risk that other people will shape your brand into something you don't want to be.

Take the time to Build Brand [You].

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Building Brand [You]

  1. 1. Be relevant.Or, be replaceable [Cyndee Woolley, APR] (239)571-3174 | @cmwooll | #CyndeeIsAwesome
  2. 2. Objectives:1. Understand what a personal brand is & leverage it for success2. Express your brand clearly & confidently3. Stay relevant by soliciting constructive feedback
  3. 3. Who are [You]?(1) a mark made by burning with ahot iron to designate ownership( 2) a class of goods identified byname as the product of a single firmor manufacturer
  4. 4. Your brand is a reflection of every experience a person expects of you,and his or her emotional reaction to that experience.
  5. 5. You are Brand [You]Set a clear direction & commit
  6. 6. [Hillary Clinton] [Tim Cook]
  7. 7. Express your brandClearly & Confidently
  8. 8. Five Key Messages:1) You are an influencer / [You]topia2) Establish Credibility3) Relevance and "What is in it for me"4) Your Brand Value5) What action would you like?
  9. 9. Get honest &actionable feedback
  10. 10. Do you know whatpeople think of you?
  11. 11. 3-5 Friends, Customers or ColleaguesWhat kind of image do I project? Tell me more…What do you think I do best? Tell me more...Who do you think my best customer is? Tell me more...Is there anything that you think I need to work on? Tell me more...
  12. 12. Processing Issues with your BrainTrust1) Identify core issue or opportunity2) List contributing factors (budget, job structure, time, resources)3) 3 Options i. Do nothing and let the problem/opportunity resolve itself ii. Minimal investment to mitigate or capitalize iii. Commit all resources4) Most significant risks/rewards5) Next follow-up action step
  13. 13. Leave people feeling confident, inspired and in charge
  14. 14. What are [You] goingto change today?
  15. 15. Cyndee Woolley, APR is the owner of C2 Communications.For more than a decade, she has consulted with boutiquefirms and Fortune 500 companies in building brandexposure, rebranding, strategic communications andcommunity outreach planning.An active member of PRSA - she is a past-president of theGulf Coast Chapter and currently serves as the Chair of theSunshine District as well as the District Council Secretary. In2011, she was a featured breakout speakers at the PRSAInternational Conference and the 2012 Sunshine DistrictConference.Cyndees true passion in life is helping individuals succeedon their own career path, so she has translated brandingstrategies from her clients and national companies intoa strategy to build a unique and powerful personal brand. [Cyndee Woolley, APR] (239)571-3174 | @cmwooll | #CyndeeIsAwesome
  16. 16. Thank [You]!