How to sell an idea preso

551 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
551
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How to sell an idea preso

  1. 1. How to Sell an Idea. Presented by Justin Foster
  2. 2. Principle #1:Have a good idea.
  3. 3. Idea Check List  Check the Math  Check the People  Check the Marketing
  4. 4. Principle #2:Know your audience.
  5. 5. Audience Keys•  Behavioral profile•  Schema•  Mirrors
  6. 6. Principle #3:Find the pain.
  7. 7. Pain Points•  What’s at risk?•  What has it cost so far?•  How much is it worth to fix?
  8. 8. Principle #4:Look in the mirror.
  9. 9. First 10 Seconds Check List  You  Collateral  Web Site  Social media  Any Touch Point
  10. 10. Principle #5:Have a message.
  11. 11. Making a Point•  Simple, believable, disruptive•  Create context•  Invitation or conviction•  Use Words & Pictures•  Tell stories
  12. 12. Turn your presentations into conversations. SlideKlowd.com
  13. 13. Find me:Web: Fosterthinking.comTwitter: @fosterthinkingFacebook: /justinfoster

×