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Product Lessons from the Early Days at Friendster by Dan Olsen
7.
Global Competition: Unique Visitors
• We are currently the global leader but everyone is growing
• Orkut was above us in August
• Hi5 is gaining ground internationally
7,000
6,000 Friendster
Unique Visitors (000s)
5,000
Orkut
Friendster
4,000
MySpace
MySpace
Hi5
3,000
Orkut
Hi5
2,000
1,000
0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
03 03 03 04 04 04 04 04 04 04 04 04
8.
U.S. Competition: Unique Visitors
US Unique Monthly Users (000)
2500
2000
1500
1000
500
0
N 3
M 4
Se 3
O 3
04
D 3
Ja 3
03
Fe 4
04
Au 3
Au 4
Ju 4
M 4
Ap 4
-0
r-0
0
0
-0
-0
0
l-0
l-0
-0
-0
0
g-
p-
g-
n-
n-
n-
b-
ct
ov
ec
ay
ar
Ju
Ju
Ju
1 MYSPACE.COM 2 FRIENDSTER.COM
10
9.
• Open
vs.
closed
network
Connected
to
Tom
At
most
2
degrees
away
• Profile
personalizaFon
• Music
• Groups
• Chat
(IM)
• Blogs
29.
Friendster Q4 Product Roadmap
Add to existing
messages
1. New Features
1-to-many:
Enable Members Ability to select Discussion Groups
to Better multiple friends Boards
Communicate & -Public
-Public -Private
Interact
Ability to define -Private
subsets of friends
Instant Messaging
2. Improve UI
& Usability CSS cleanup
Header & Global Messaging Gallery UI Profile cleanup
Nav cleanup UI cleanup cleanup & extensibility
3. Better & More Photos: More & bigger
Dynamic
Content Blogs/ Link to Links to my Links to most
Blogs
RSS: mine favorites popular
4. Improve
Prospects Tour on Exposing parts of the Friendster
New User
Friendster.com site to non-registered users
Acquisition