Crowd funding platforms like Kickstarter can be used to raise money for creative projects and products, but there are guidelines on what types of projects can be funded. A successful Kickstarter campaign requires thorough preparation including developing a business plan, brand identity, and website. The campaign page should include inspiring videos and explanations of the product, team, timeline, and reward tiers. Extensive marketing through social media, emails, and influencers is important before and during the campaign to promote the project and engage backers.