5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
This document outlines a 7 step system for marketing success: 1) Have a strategy before tactics, 2) Fill your marketing hourglass to move leads through the customer journey, 3) Publish educational content to build trust, 4) Create a total online presence across websites and social media, 5) Use a lead generation trio of advertising, PR, and referrals, 6) Make the sales process a system, and 7) Live by a monthly marketing calendar. The goal is to attract ideal customers, build relationships with content, and move leads through the sales funnel with a systematic approach.
The document summarizes key concepts from a marketing presentation. It discusses defining marketing using the concepts of know, like, trust. It introduces the marketing hourglass as a framework and explores filling gaps in products and processes. It also covers the three pillars of enchantment - being likeable, trustworthy, and having a great cause. The purpose of business and how culture can be a strategy are discussed.
Seven steps bbb presentation 5 17-11 rick l'amieMoxie Marketing
This document discusses marketing strategies for small businesses. It recommends developing a strategic marketing plan before implementing tactics, and filling in the gaps of the "marketing hourglass" model of customer awareness, liking, trusting, trying, buying, and referring. The document also recommends creating educational content, optimizing an online presence, using advertising, public relations, and referrals for lead generation, and implementing a systematic approach to selling and living by a monthly marketing calendar. The overall message is that marketing should be treated as a system rather than as isolated tactics.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...Moxie Marketing
The document outlines a marketing strategy and process called the Marketing Hourglass. It involves building customer knowledge, liking, and trust through educational content, web presence, and lead generation. This progresses customers from knowing a business to liking and trusting it, trying products, buying, and becoming repeat customers and referrers. The hourglass shape represents filling gaps in the marketing and sales process.
This document provides guidance for manufacturers on modern marketing strategies. It emphasizes that marketing is a system with multiple interconnected parts. It recommends focusing on educational content to build trust, having a total web presence across multiple channels, and using a lead generation trio of advertising, public relations, and referrals. It also stresses implementing a lead conversion system with defined steps and living by a detailed marketing calendar to stay on track. The overall message is that manufacturers must thoughtfully market their products and services across online and offline channels to be found by potential customers.
The document summarizes an inbound marketing presentation by Skoda Minotti. It discusses how inbound marketing utilizes content to attract customers rather than pushing messages. Key aspects of inbound marketing covered include search engine optimization, blogging, social media, email marketing, calls-to-action, landing pages, analytics, lead tracking, and creating an inbound marketing campaign. The presentation provides examples and recommendations for each of these tactics.
This document outlines a 7 step system for marketing success: 1) Have a strategy before tactics, 2) Fill your marketing hourglass to move leads through the customer journey, 3) Publish educational content to build trust, 4) Create a total online presence across websites and social media, 5) Use a lead generation trio of advertising, PR, and referrals, 6) Make the sales process a system, and 7) Live by a monthly marketing calendar. The goal is to attract ideal customers, build relationships with content, and move leads through the sales funnel with a systematic approach.
The document summarizes key concepts from a marketing presentation. It discusses defining marketing using the concepts of know, like, trust. It introduces the marketing hourglass as a framework and explores filling gaps in products and processes. It also covers the three pillars of enchantment - being likeable, trustworthy, and having a great cause. The purpose of business and how culture can be a strategy are discussed.
Seven steps bbb presentation 5 17-11 rick l'amieMoxie Marketing
This document discusses marketing strategies for small businesses. It recommends developing a strategic marketing plan before implementing tactics, and filling in the gaps of the "marketing hourglass" model of customer awareness, liking, trusting, trying, buying, and referring. The document also recommends creating educational content, optimizing an online presence, using advertising, public relations, and referrals for lead generation, and implementing a systematic approach to selling and living by a monthly marketing calendar. The overall message is that marketing should be treated as a system rather than as isolated tactics.
How to Best Manage and Grow Your Website for Lead GenerationHall_
This document summarizes how to manage and grow a website for lead generation. It discusses different types of website visitors, the importance of web content, content creation and repurposing strategies, building trust online, and generating leads through conversion strategies. The key recommendations are to understand your audience personas, develop a content strategy that speaks to multiple audiences, and ensure your website has a clear conversion strategy with calls to action.
The Marketing Hourglass: Getting Customers to Know, Like and Trust your Busi...Moxie Marketing
The document outlines a marketing strategy and process called the Marketing Hourglass. It involves building customer knowledge, liking, and trust through educational content, web presence, and lead generation. This progresses customers from knowing a business to liking and trusting it, trying products, buying, and becoming repeat customers and referrers. The hourglass shape represents filling gaps in the marketing and sales process.
This document provides guidance for manufacturers on modern marketing strategies. It emphasizes that marketing is a system with multiple interconnected parts. It recommends focusing on educational content to build trust, having a total web presence across multiple channels, and using a lead generation trio of advertising, public relations, and referrals. It also stresses implementing a lead conversion system with defined steps and living by a detailed marketing calendar to stay on track. The overall message is that manufacturers must thoughtfully market their products and services across online and offline channels to be found by potential customers.
The document summarizes an inbound marketing presentation by Skoda Minotti. It discusses how inbound marketing utilizes content to attract customers rather than pushing messages. Key aspects of inbound marketing covered include search engine optimization, blogging, social media, email marketing, calls-to-action, landing pages, analytics, lead tracking, and creating an inbound marketing campaign. The presentation provides examples and recommendations for each of these tactics.
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
This document summarizes a presentation by Frank Coyle and Ian Mackie of Point It about using Facebook advertising for businesses. The presentation covers why Facebook matters for businesses, the basics of planning a Facebook ad campaign, a case study of Telluride Ski Resort's successful Facebook ads. It also discusses how to set up ad campaigns, targeting options, pricing and bidding strategies, and using Facebook's reporting and analytics tools to measure ad performance. The presentation aims to provide guidance on setting goals, designing effective ads, targeting the right audiences, and analyzing results.
Marketing with a Purpose: The Four P's of marketing revisitedMoxie Marketing
This document summarizes a presentation about using culture as a marketing strategy. It discusses the four P's of marketing and how purpose can attract customers through innovation, culture, or a single idea. It provides five ways to make culture a strategy, including through being green, having a "yes!" attitude, focusing on people, good design, and embracing "freaks." It asks six questions for a team to consider about their business and culture. The presentation concludes by discussing a marketing company and its services.
How to Kickstart your Online Marketing - When you don't know what to doDhawal Damania
The document provides an action point guide for digital marketing strategies including SEO, content marketing, social media, email marketing, affiliate marketing, and analytics. It lists specific tactics for each strategy such as creating blog posts, social media updates, email drip campaigns, and setting up affiliate programs. The goal is to increase website traffic, leads, sales, and conversions through an integrated digital marketing approach.
The document provides tips for using Facebook to engage customers and turn them into loyal followers. It recommends focusing on the three pillars of enchantment - being likeable, trustworthy, and great. Specific tips include always snapping photos, cropping photos, commenting on others' posts, sharing engaging content, and customizing your Facebook page greeting. The overall message is that businesses should focus on engaging with customers in an authentic way on Facebook to build brand ambassadors and repeat customers.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.
This document provides guidance on using Facebook effectively for retail businesses. It discusses setting up a Facebook page and using it to connect with customers online and offline. Key recommendations include:
1. Set goals for the Facebook page like increasing sales, promoting events, or boosting brand loyalty.
2. Create compelling content that encourages users to like and share the page in order to build a fan base.
3. Engage with fans by regularly posting interesting updates and responding promptly to comments and feedback.
4. Promote the page through your website, email newsletters, and offline marketing to help more people find and like the page.
This document summarizes the book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" by Brian Halligan and Dharmesh shah. The book is a comprehensive guide to increasing online visibility and engagement through inbound marketing strategies. It covers topics such as content marketing, search engine optimization, social media marketing, lead generation, and converting leads to customers. The fully revised edition provides the latest insights and advice for attracting, engaging, and delighting online customers.
This document discusses landing pages, including what they are, best practices for elements to include, and tools for building them. A landing page is a single webpage that appears when someone clicks a link from search, advertising, or email. Good landing pages have elements like headlines, subheadlines, graphics, social proof, testimonials, videos, and clear calls to action. Popular tools for building landing pages include HTML, WordPress, Unbounce, Instapage, Wishpond, Leadpages, and Squarespace.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Marketing Essentials all of the essential components for a marketing plan and some promotional mix options small businesses can implement. Presentation was given to BGV out of Cincinnati.
The document provides an overview of the advantages of having a website and strategies for online marketing. It discusses determining goals and target customers, designing the website around customer needs, and promoting the site through search engine optimization, social media, advertising, and link building. Ongoing improvement is emphasized through analytics, testing, and adapting strategies. Tools are recommended for tasks like keyword research, link building, and monitoring progress.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
5 ways to use on line tools to drive more salesBrad Tornberg
This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
5 Ways To Use On Line Tools To Drive More SalesBrad Tornberg
This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
Luke, Inbound Marketing Specialist from Savvy Panda, local SEO speech from Joomla World Conference. 11/17/12
Download our free ebook: "Supercharge Your Joomla! Website with Inbound Marketing" at http://jInbound.com/eBook
Conference presentation from the Texas Association of Graduate Admissions Professionals (TxGAP) 2012 Professional Development Conference.
Author:
Mark Barrera & Dan Sturdivant
Marketing Consultant
Barrera Search Marketing
Description:
Using content (articles, infographics, video, and other content types) as a way to generate good placement in search engine results is a good practice. But how do you use content to provide a long lasting effect? Mark Barrera and Dan Sturdivant will discuss various ways to use content as an asset whose value out lives that of other marketing tactics.
For more information, visit www.txgap.com.
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
This document summarizes a presentation by Frank Coyle and Ian Mackie of Point It about using Facebook advertising for businesses. The presentation covers why Facebook matters for businesses, the basics of planning a Facebook ad campaign, a case study of Telluride Ski Resort's successful Facebook ads. It also discusses how to set up ad campaigns, targeting options, pricing and bidding strategies, and using Facebook's reporting and analytics tools to measure ad performance. The presentation aims to provide guidance on setting goals, designing effective ads, targeting the right audiences, and analyzing results.
Marketing with a Purpose: The Four P's of marketing revisitedMoxie Marketing
This document summarizes a presentation about using culture as a marketing strategy. It discusses the four P's of marketing and how purpose can attract customers through innovation, culture, or a single idea. It provides five ways to make culture a strategy, including through being green, having a "yes!" attitude, focusing on people, good design, and embracing "freaks." It asks six questions for a team to consider about their business and culture. The presentation concludes by discussing a marketing company and its services.
How to Kickstart your Online Marketing - When you don't know what to doDhawal Damania
The document provides an action point guide for digital marketing strategies including SEO, content marketing, social media, email marketing, affiliate marketing, and analytics. It lists specific tactics for each strategy such as creating blog posts, social media updates, email drip campaigns, and setting up affiliate programs. The goal is to increase website traffic, leads, sales, and conversions through an integrated digital marketing approach.
The document provides tips for using Facebook to engage customers and turn them into loyal followers. It recommends focusing on the three pillars of enchantment - being likeable, trustworthy, and great. Specific tips include always snapping photos, cropping photos, commenting on others' posts, sharing engaging content, and customizing your Facebook page greeting. The overall message is that businesses should focus on engaging with customers in an authentic way on Facebook to build brand ambassadors and repeat customers.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
This document provides guidance on how to use Google Analytics to redesign a website. It recommends collecting data on website objectives and user behavior to analyze website performance and identify areas for improvement. Key metrics to track include time on page, number of pages visited, goal completions, and traffic sources. The document also presents a case study where analyzing homepage data from Google Analytics revealed opportunities to improve click-through rates and better achieve lead generation objectives by reorganizing content and calls to action. The takeaway is that analytics can identify what is and isn't working to inform content and design changes that drive better results.
This document provides guidance on using Facebook effectively for retail businesses. It discusses setting up a Facebook page and using it to connect with customers online and offline. Key recommendations include:
1. Set goals for the Facebook page like increasing sales, promoting events, or boosting brand loyalty.
2. Create compelling content that encourages users to like and share the page in order to build a fan base.
3. Engage with fans by regularly posting interesting updates and responding promptly to comments and feedback.
4. Promote the page through your website, email newsletters, and offline marketing to help more people find and like the page.
This document summarizes the book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" by Brian Halligan and Dharmesh shah. The book is a comprehensive guide to increasing online visibility and engagement through inbound marketing strategies. It covers topics such as content marketing, search engine optimization, social media marketing, lead generation, and converting leads to customers. The fully revised edition provides the latest insights and advice for attracting, engaging, and delighting online customers.
This document discusses landing pages, including what they are, best practices for elements to include, and tools for building them. A landing page is a single webpage that appears when someone clicks a link from search, advertising, or email. Good landing pages have elements like headlines, subheadlines, graphics, social proof, testimonials, videos, and clear calls to action. Popular tools for building landing pages include HTML, WordPress, Unbounce, Instapage, Wishpond, Leadpages, and Squarespace.
The document discusses search engine optimization (SEO) and is a presentation by Ian Miller, a search director at a digital marketing agency. Some key points from the presentation include:
- SEO is about ensuring a website can be found and understood by search engines to improve organic search rankings and drive more qualified traffic to a site.
- SEO requires an understanding of on-page optimization techniques like keyword research, content creation, internal linking, as well as off-page factors like link building.
- SEO is measurable in terms of traffic, rankings, leads and sales, but also requires constant effort as search algorithms evolve. Effective SEO takes an ongoing, multifaceted approach.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Marketing Essentials all of the essential components for a marketing plan and some promotional mix options small businesses can implement. Presentation was given to BGV out of Cincinnati.
The document provides an overview of the advantages of having a website and strategies for online marketing. It discusses determining goals and target customers, designing the website around customer needs, and promoting the site through search engine optimization, social media, advertising, and link building. Ongoing improvement is emphasized through analytics, testing, and adapting strategies. Tools are recommended for tasks like keyword research, link building, and monitoring progress.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
5 ways to use on line tools to drive more salesBrad Tornberg
This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
5 Ways To Use On Line Tools To Drive More SalesBrad Tornberg
This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
Luke, Inbound Marketing Specialist from Savvy Panda, local SEO speech from Joomla World Conference. 11/17/12
Download our free ebook: "Supercharge Your Joomla! Website with Inbound Marketing" at http://jInbound.com/eBook
VBA Technologies presents a plan to help real estate businesses grow through internet marketing. They offer WordPress websites, mobile sites, landing pages, SEO services, and social media campaigns. Key benefits include WordPress being free and easy to use, professional and mobile-friendly themes, and built-in SEO. They also discuss using websites, mobile pages, and social media like Facebook and YouTube to generate leads and close more sales through multimedia, reviews and engaging customers. Their service packages include help setting up these digital marketing elements for $350-1997.
2013 02-28 - sait - online direct marketing techniquesAnduro Marketing
The document discusses inbound marketing versus outbound marketing and provides examples of each. It then discusses how networks grow exponentially as more users join, using examples from social networks and technology networks. The rest of the document provides examples of tools and strategies used in inbound marketing, including social media, content marketing, search engine optimization, and analytics.
Facebook Advertising For Small Businesses- Podcamp Toronto 2012Nehal Kazim
Facebook advertising for small businesses is a lucrative, cost effective and profitable avenue of advertising. The presentation covers how to create an ad, best practices and a few tools critical to Facebook advertising.
This presentation was developed as a workshop format for Podcamp Toronto 2012. I took the audience step-by-step on how to create a Facebook advertising campaign.
This document provides an overview of Adam Broetje and his company Odd Dog Media. It discusses Adam's background, including his education at University of Colorado and 8 years of experience in digital marketing. It then outlines Odd Dog Media, which Adam founded in 2008 to provide holistic digital marketing services locally and internationally. The bulk of the document discusses modern marketing methods, focusing on tying together a website, search engine optimization, reviews, and social media to provide information to customers and drive them to convert on a company's website. It provides specific tips in these areas that businesses can implement today.
What Metrics Really Matter? - PRSA Sunshine District Conference 2012Caitlin Jeansonne
In the real world, marketing happens online and offline. What metrics matter most when you're reviewing your site analytics? What is Google Analytics really telling me? How do I track offline data? Join Caitlin Kaluza, Marketing Manager at Schipul - The Web Marketing Company to learn how to assess your site analyics for actionable steps, along with tips and tools for learning the most from your data - online and offline.
Pubcon Vegas 2012: Google+ One Year Later - A Case StudyMonica Wright
Google+ one year later using Search Engine Land as a case study. Also information on new Google+ features from the past year, including Events and Hangouts On Air. #pubcon
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.
How Top Brands Are Going Social for Lead GenerationVivastream
The document discusses how top brands are using social media for lead generation. It provides examples from four companies - James Hardie Building Products, Firestone Building Products, Culligan International, and CBD Marketing. The companies discuss their social media strategies, which include engaging customers on platforms like Facebook, LinkedIn, and Twitter to build awareness, share content, run contests to collect leads, and nurture prospects into customers. Metrics like new social media followers, traffic to websites, and leads generated are used to measure the effectiveness of their social media lead generation efforts.
This document provides a beginner's guide to online marketing. It discusses setting up a website using WordPress, optimizing the site for search engines and mobile users, using analytics tools like Google Analytics to measure traffic and goals, and driving traffic through search engine optimization, social media marketing on platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn, and email marketing. It emphasizes measuring strategies to understand what is working best. The guide recommends focusing traffic sources that are converting visitors into customers or achieving the goals that were set.
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
Companies of all sizes are building awareness, generating leads and strengthening customer relationships by engaging in digital communities and social and business networks. Marketing and selling via Networks complements “traditional” selling, but online marketing strategies and tactics are constantly evolving, so don’t be left behind. Join this session to learn best practices that will help you connect directly with customers and prospects. This industry expert will show you how to go beyond the traditional channels of marketing, communications, and advertising to build on existing relationships and create new ones.
Slideshow deck used by Jacques Bouchard (@JacquesBouchard), Digital Marketing Manager at DragonSearch, when presenting to the Bethel Chamber of Commerce on 8/17/2015, focusing on how local businesses can use SEO and digital marketing to optimize their strategies.
Event hosted by the Bethel Chamber of Commerce (http://bethelchamber.com/m/events/view/Business-Education-Forum-Series-Mon-Aug-17th) and presented by DragonSearch (http://www.dragonsearchmarketing.com/).
The document discusses various topics related to direct marketing, including inbound vs outbound marketing, acquisition and retention strategies, customer profiling and targeting, messaging testing, and data analysis. It provides examples of outbound marketing tactics like cold calling and direct mail versus inbound tactics like blogs and social media. The document also discusses best practices for segmentation, attribution, and monitoring marketing performance.
The Dangers of Building Your Audience On Social Media PlatformsGreg Shuey
In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
1) The document provides 6 strategies for increasing website traffic: 1) Submitting the website to search engines like Google and Bing, 2) Providing valuable free content to attract visitors, 3) Blogging regularly and sharing blog posts on social media and other sites, 4) Repurposing blog content in different formats, 5) Building links from relevant directories, lists, and other sites, and 6) Optimizing the website for search engines through keywords and page content.
2) It emphasizes creating and sharing useful content on a regular basis, as well as getting other sites to link to your content, in order to attract more visitors from search engines and social media.
3) Additional tips include improving website speed
Similar to Small Business Week 2012 - John Jantsch (20)
This document provides an overview of search engine optimization (SEO) strategies and techniques for growth. It discusses common SEO myths and covers fundamental on-page optimization practices like keyword research, website structure, and content creation. Specific tools are recommended for tasks like keyword research, backlink analysis, and competitor analysis to help optimize a website and increase search traffic.
John Jantsch provides a 7 step system for marketing success that involves: 1) establishing a strategy before tactics by defining an ideal client and core message, 2) building a marketing hourglass by mapping customer touchpoints from awareness to referral, and 3) publishing educational content through themes and platforms. The system also includes: 4) developing a total online presence through various digital channels, 5) leveraging advertising, PR, and referrals for lead generation, 6) focusing on lead conversion, and 7) living by a marketing calendar, budget, and documentation.
This document outlines the culture statement and values of Duct Tape Marketing. It establishes that the company's foundation is serving small business owners and creating the world's greatest marketing system to positively impact over 1 million businesses. The company values keeping a positive attitude, continuous learning, practical approaches, self-care, trust and teamwork, leading by example, and striving to improve the workplace.
The document outlines a 12-month blueprint for developing a total online presence. It includes steps for setting up social media listening and engagement, creating content, email marketing, social media integration, advertising, and analytics. The blueprint guides businesses through monthly goals in these areas to build their online platforms over the course of a year.
This document outlines the 7 stages of developing a total online presence: 1) content platform, 2) organic SEO, 3) email marketing, 4) social media marketing, 5) online advertising, 6) mobile and location, and 7) analytics and conversion. Each stage is broken down into specific tactics and tools to utilize. The overall goal is to develop a comprehensive online strategy across multiple channels.
Best selling author John Jantsch explains how to view the various moving parts of online marketing as a total integrated system including content, SEO, email, social media, online advertising, mobile, location, analytics and conversion.
This document provides a Q4 marketing template including sections on hourglass campaigns, housekeeping items like audits and templates, the anatomy of a successful campaign, and proposed hourglass projects for the quarter like pre-holiday promotions and holiday catalogs. It also includes links to additional marketing resources and templates on ducttapemarketing.com to help plan and execute fourth quarter campaigns.
John Jantsch of Duct Tape Marketing goes over his systematic approach to marketing in the 7 Steps to Small Business Marketing Success as part of the National Small Business Week celebration.
Create a social media conversion system by strategically putting out content on platforms like YouTube, LinkedIn, and Facebook. Use landing pages for each piece of content with a clear call to action and test different elements to optimize conversions. Enable sharing on social media and personalize follow up communications using tools that allow tracking user engagement and sending targeted messages.
The document outlines John Jantsch's referral engine system for teaching businesses to market themselves through referrals. The system includes developing an authentic marketing strategy focused on an ideal customer and core message, creating educational content to build trust and educate customers and partners, developing customer and partner communities, executing referral processes, and following up on leads. The goal is for businesses to generate referrals by delivering great customer experiences.
The document discusses how technology has changed marketing and how businesses can now co-create know, like, and trust with customers at the intersection of high-tech and high-touch engagement. It suggests that trust is built when value is co-created through both technological engagement and human interaction. The document also provides examples of wishes from a business for creating deeper relationships, capturing customer stories, and innovating to stand out, and offers suggestions for granting each wish.
This document discusses strategies for harnessing the internet to promote a business through search engine optimization, social media engagement, content creation and collaboration. It provides tips on blogging, podcasting, photos/videos, profiles and engagement tools like Twitter, Facebook and LinkedIn to build relationships and visibility online. Content should be optimized for keywords and regularly published to engage customers and drive traffic. Analytics tools help monitor engagement and the business's online presence.
The document outlines 8 steps to small business marketing success:
1. Develop a marketing map that outlines goals, ideal customers, and a strategic and tactical plan.
2. Define your ideal customer and how you differentiate yourself to meet their needs. Interview current customers to understand this.
3. Create educational content like blogs, videos, and presentations to share your expertise and attract potential customers.
4. Use a marketing hourglass approach moving contacts from awareness to referral through different content and interactions.
5. Generate inbound leads through advertising, public relations, and referral systems that target your ideal customers.
6. Effectively convert leads through qualification, presentations, nurturing, and ensuring a positive
The document discusses using social media to create deeper connections, conversations, and community. It defines social media as marketing using conversations to create and co-share value. It also notes that 70% of US adults now use the internet for local shopping research and that search and mobility have changed the internet landscape. Content, context, and connection are key aspects of an effective social media strategy.
The document outlines John Jantsch's Duct Tape Marketing EXCELerator program, which is an annual program that provides small businesses with marketing training, accountability, actions, and results through a low-cost monthly subscription. It includes one-on-one coaching, online resources and experts, networking opportunities, and a 3-day marketing retreat to help small businesses focus on and improve their marketing.
The document discusses creating an effective social media strategy. It explains how social media has changed how content is shared through community and connection rather than just content alone. It recommends focusing social media efforts on building connections over driving actions. Finally, it provides an overview of common blogging, RSS, social news/bookmarking, social networking tools that can be used as part of an integrated online and offline social media strategy.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1. 5 Ways to Use Online Tools to
Drive Offline Sales
Thanks for joining us today, we are excited
to celebrate Small Business Week.
We will be starting in just a bit – at
11:00am Central.
Hashtag: #sbw2012
We will be answering questions at the end
of this session. Please submit questions in
the comment box.
@ducttape - #sbw2012
3. 5 Ways to Use Online Tools to
Drive More Sales
@ducttape - #sbw2012
4. Some telling facts
• ROBO is real (Comscore)
• Search for local business info online
before venturing out
– 81% of the 18-34 year-old age bracket
– 69% of the 35-59 year-old age bracket
@ducttape - #sbw2012
5. Some telling facts
• 44% of online consumers said that one of
the most important features a website
could add is the ability to speak with
someone in the middle of their online
research.
@ducttape - #sbw2012
6. And, some more fun facts
• Where consumers go first when
searching for a local business: (Comscore)
– 33% Search Engines
– 23% Print Yellow Pages
– 22% Internet Yellow Pages
– 13% Local Sites
– 9% Other (i.e. mobile, social)
@ducttape - #sbw2012
7. What we’ll cover today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
@ducttape - #sbw2012
8. 1) Online calls to action
• Free pass
• Free session
• Coupon or trial
• Click to call/chat
• Schedule now
• Directions
@ducttape - #sbw2012
9. Free pass
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
@ducttape - #sbw2012
10. Free session
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
@ducttape - #sbw2012
11. Coupon or trial
• Traditional coupon
• www.coupontank.com
• Sample
• Evaluation
• Gift certificate
• Would you refer us
@ducttape - #sbw2012
21. Landing pages
• Specific to ad
• Specific to platform
• Specific to CTA
• Specific to suburb
• unbounce
• Optimizely
• Premise
@ducttape - #sbw2012
34. Create and test an offer
• Foursquare
• Newbie
• Mayor
• Checkin
• Flash
@ducttape - #sbw2012
35. Be group coupon ready
• Groupon
• LivingSocial
• Google Offers
• Check the attitude
• Capture data
• Have a club
• Think next sale
@ducttape - #sbw2012
36. Create a checkin game
• Foursquare scavenger
• Instagram punch card
• Twitpic contest
• Partner loyalty
• Not for profit
• scvngr.com/builder
@ducttape - #sbw2012
38. What we covered today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
@ducttape - #sbw2012