The document summarizes key takeaways from the Inbound 2014 sales and marketing forum, highlighting effective strategies for inbound marketing such as brevity, offering value, and embracing visual content. It includes best practices for email marketing and campaign measurement, as well as several motivational quotes on leadership and innovation. The emphasis is placed on understanding the audience, creating engaging content, and adapting to the changing landscape of consumer behavior.

1. Sales & Marketing Forum:
Inbound 2014 Wrap Up
September 29, 2014
Sponsored by 19 Oaks | #InboundWrap

2. 19 Oaks at Inbound 2014
So exciting!

3. What is Inbound?

4. How do you do Inbound?

5. Keynote Quote
“Great
companies
start
because
the
founders
want
to
change
the
world
–
not
make
a
fast
buck.”
——Guy Kawasaki

6. The Perfect Post

7. Be brief.
50 character headlines
2-3 sentence body
100 characters or less on Twitter

8. Be bold.
Active voice
Share opinions
Support causes
patagonia.com 9/21/14

9. Be valuable.
Information
Analysis
Assistance
Entertainment

10. Be a pal.
Credit your sources
Tag and mention people
Retweet, like and share
Embrace hashtags
Say thank you

11. Be visual.
Use photos, gifs & video A LOT
Have fun with typography

12. Be prolific.
Post often
Schedule and spread out
Cross-post

13. Keynote Quote
“I think of a
brand as an
insertion of
value, to give it
substance and
meaning.”
––Martha Stewart

14. Email Best Practices

15. Know your
audience.
19oaks.com/buyer-­‐persona-­‐profile-­‐kit

16. Segment.

17. It’s all about “you.”

18. Messaging
Develop buyer personas
Maintain your lists
Speak to the needs of the customer
Consider context and point-of-view
Know your objective
Create a clear call-to-action

19. Optimizing
10 unique subject lines
A/B test
Send “from” a real person
Resend to unread contacts
Customize transactional emails
Be mobile-friendly
Send triggered responses based on action
Integrate across channels

20. Measuring
Campaign vs. send
What metrics matter?
Did clicks lead to conversion?
What’s the long term impact?

21. Keynote Quote
“The responsibility
of leadership is not
to come up with all
the ideas but to
create an
environment in
which great ideas
can thrive.”
––Simon Sinek

22. 6 Criteria
Simple
Unexpected
Concrete
Credible
Emotional
Story

23. The Future of Consumerism

24. Mobile.

25. Efficient
and
impermanent.

26. Global.

27. Multiplatform.
Youtube
Instagram
Facebook
Aeropostale
Dancing with the
Stars

28. Keynote Quote
“When you look at
successful attempts
at transformation
you will see an act
of reframing the
problem that makes
the revolution
possible.”
–Malcolm Gladwell

29. Qualify the company, not the contact.

30. Agility & Relevance

31. False EvideFn.cEe .AApp.Rea.r ing Real

32. Keynote Quote
“You are stronger than anything
you are afraid of.”
––Shiza Shahid

33. Change & Transformation

34. Leadership & Culture

35. Transparency & Content

36. Questions?
Shay Bellas
@sbellas
Carole Mahoney
@icarolemahoney
Georgia Barnes
@deargeorgia
19 Oaks
@19oaks

37. Further Reading
@mitchjoel
@epicgraphic
@heinzmarketing
@ekaterina
@dharmesh
@paulroetzer
@guykawasaki

38. Thank you!
One Dana Street, Portland, ME 04101 | (207) 619-7155 | grow@19oaks.com