Pictures communicate a great deal, so it's important you are using the right images on your insurance agency website to engage visiting customers and prospects.
In today's Masters of Marketing webinar, we discuss responsive vs. adaptive mobile sites, the end of Flash, and more trends for today's insurance websites.
Are you having email deliverability issues? AgencyBuzz Coordinator Heather Galloway diagnoses and treats a range of deliverability problems in December 2016's Masters of Marketing presentation.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Pictures communicate a great deal, so it's important you are using the right images on your insurance agency website to engage visiting customers and prospects.
In today's Masters of Marketing webinar, we discuss responsive vs. adaptive mobile sites, the end of Flash, and more trends for today's insurance websites.
Are you having email deliverability issues? AgencyBuzz Coordinator Heather Galloway diagnoses and treats a range of deliverability problems in December 2016's Masters of Marketing presentation.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackDarmini Kara
In today’s Masters of Marketing Webinar, AgencyBuzz Coordinator Heather Galloway discussed the many ways to recover from email marketing mistakes and blunders.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Vinay Bhagat
Founder & CEO, TrustRadius
B2B is a tough beast, and running a successful advocacy program is no exception. Hear directly from three customer marketing leaders on how they use reviews to scale in-depth customer content, increase authenticity, and make a bigger impact across the entire organization.
Blogging for Business Presentation for 8th Annual of Celebration - Festiv'Al...Phyllis Garland
Why should you blog for your business? Not only are you establishing a relationship with your readers and prospective clients but also it's a great way to establish yourself as a thought leader or expert in your industry. The more frequently you blog,the higher your ranking in the search engines.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
Boost Your Marketing with Faux Holidays and Special EventsAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
Masters of Marketing -- Let it Gooo: When You Just Can’t Get That Email BackDarmini Kara
In today’s Masters of Marketing Webinar, AgencyBuzz Coordinator Heather Galloway discussed the many ways to recover from email marketing mistakes and blunders.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Vinay Bhagat
Founder & CEO, TrustRadius
B2B is a tough beast, and running a successful advocacy program is no exception. Hear directly from three customer marketing leaders on how they use reviews to scale in-depth customer content, increase authenticity, and make a bigger impact across the entire organization.
Blogging for Business Presentation for 8th Annual of Celebration - Festiv'Al...Phyllis Garland
Why should you blog for your business? Not only are you establishing a relationship with your readers and prospective clients but also it's a great way to establish yourself as a thought leader or expert in your industry. The more frequently you blog,the higher your ranking in the search engines.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Che cosa sono la materia e l’antimateria? Perché il nostro mondo è fatto solo di materia? Che fine ha fatto l’antimateria che si era creata nel Big Bang? La ricerca delle risposte a queste ed altre domande ha portato un gruppo di fisici italiani ai due capi del globo, dove acceleratori molto intensi e rivelatori ad elevata tecnologia (anche italiana) permettono di esplorare la fisica di precisione che ci può aiutare a capire perché il mondo è quello che conosciamo. Un’avventura iniziata più di vent’anni fa a SLAC in California e che prosegue oggi a KEK in Giappone. Raccontata, senza prendersi troppo sul serio, da un livornese trapiantato a Pisa.
Although the prohibition on taking of organizational opportunities is well established, the standards applied to this problem in corporate law disputes are vague and imprecise. Corporate directors and officers lack clear guidance as to when a business venture may be taken for themselves or must first be offered to the corporation. This article reviews the relevant Delaware case law, focusing on the ambiguities inherent therein. It then offers a proposed alternative regime, providing greater certainty and predictability.
The article then turns the question of why Delaware courts have resisted adopting a more determinate standard, such as the one offered here. It argues that — at least in this context — Delaware judges are concerned neither with maximizing the number of Delaware incorporations or promoting the interests of the Delaware bar. Instead, mandatory indeterminacy with respect to corporate opportunities is driven by the Delaware courts’ self-interest in maximizing their reputation.
How do you navigate microaggressions - those words and actions that offend or hurt, even though they may be unintended? Learn some of the obstacles of authentic conversations, as well as practical strategies for what to do or say when you are the target of, witness to, and agents of microaggressions.
I thanks go to Naeem, Sher Azam, Monica Gill, Syed Aziz and Samia Kausar at Quaid e Azam University, Islamabad. I have tried to acknowledge all sources and true to the original data as much as possible, however there are undoubtedly still corrections to be made. If anyone who reads this acknowledgements find a piece of data that needs correction, please notify me at ahdihassan441@gmail.com.
Evolution of Entertainment, Commerce, and Content in Digital World in IndiaSatyan Gajwani
Presentation by Satyan Gajwani, Director, New Media, The Times of India Group, during keynote speech at Ad Tech India on February 25th, 2012. Watch the speech video on Youtube at http://bit.ly/FRFNAT .
1. People complain that when they speak others ignore them
2. So what is it to speak powerfully
3. What are some habits which lead to ignorance?
4. Julian Treasure (Speech therapist) Created a list of few habits
5. Gossip
6. Complaining
7. Complaining Negativity
8. Judging
9. Judging Excuses
10. Dogmatism – Where opinions are confused with facts
11. But how can we get rid of it?
12. By using HAIL
13. By using HAIL But not these
14. This can be done by using a tool box
15. This can be done by using a tool box Yes, we all have it
16. Tools Like -Register Depth in it is associated with power and authority
17. Tools Like -Register -Timber People prefer voices which are rich and smooth
18. Tools Like -Register -Timber -Prosody There should be rise and fall of language
19. Tools Like -Register -Timber -Prosody It should be slowed while emphasising -Pace
20. Tools Like -Register -Timber -Prosody Helps in changing meaning of same line -Pace -Pitch
21. Tools Like -Register -Timber -Prosody It makes people pay attention -Pace -Pitch -Volume
22. Public Talks
23. Public Talks Social Gathering
24. Board meetings
25. Board meetings Job interviews
26. You just need to warm up your voices
Carrier Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/carriergetsocial
Visit the linked form to express interest & we'll respond with details: http://bit.ly/carriergetsocial
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
TBEX North America 2016; Keys to Successful Blogger Outreach, Jessica WoodburyTBEX
Intermediate, TBEX Business, Jessica has been blogging for 15 years. A lawyer in a previous life, she used her online expertise to start a second career in digital marketing, specializing in working with influencers. She started the innovative Homemaker Program at Wayfair.com. She is now at CJ where she helps brands and influencers build successful relationships through affiliate marketing. She still writes on her blog, Don’t Mind the Mess, and her writing has been featured on many sites, including The Toast and Book Riot. She lives in Boston with her 2 children.
Is your holiday marketing strategy complete? Get everything sorted with help from the small business experts at Deluxe.
We will look at why sending holiday cards will help you stand out from your competition and how to round out your digital strategy with an email marketing campaign.
Effective Social Media and Email Campaigns | CaringBridgeCaryn Pagel
CaringBridge is a mid-sized nonprofit with two annual giving campaigns. Our campaign team presented this to members of Minnesota Council of Nonprofits on September 10, 2014.
In the January 2020 edition of Masters of Marketing, join ITC project Manager Karly Baker as she goes over the steps you should take when redesigning your insurance website.
In the latest edition of ITC's Masters of Marketing webinar, Marketing Automation Expert Henna Javed spoke about A/B testing and how to use it to your agency's advantage.
In our latest edition of Masters of Marketing, Website Coordinator Steven Gibbons discussed what landing pages are and how to use them effectively to generate more conversions and leads for your insurance agency.
In the June 23019 edition of Masters of Marketing, ITC's Internet Marketing Product Manager, Phillip Long, discussed how SEO is already changing in 2019 and what your agency can do to prepare.
In the February 2019 edition of Masters of Marketing, AgencyBuzz product Manager Heather Cherry discusses how to write the perfect insurance email for your agency's clients and prospects.
In the final Masters of Marketing webinar of 2018, SEO Consultant Darmini Kara outlines how insurance agents can garner local online traffic from their websites.
In the November 2018 edition of Masters of Marketing, AgencyBuzz Coordinator Henna Javed discusses the most common misconceptions about email marketing.
In the September 2019 edition of Masters of Marketing, SEO Consultant Dylan Brooks discusses strategies for your agency's short and long term SEO goals.
In the August 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry explains how answering the who, what, when, where, and why, can help create a successful email marketing strategy for your insurance agency.
In the July 2018 edition of Masters of Marketing, ITC Website Coordinator Karly Baker explains the importance of setting goals for your insurance website, and how to use its branding to reach your target audience.
In the June 2018 edition of Masters of Marketing, SEO Consultant Dylan Brooks explains how independent insurance agencies can weather the oncoming disruption in the insurance industry caused by technological automation.
In the January 2018 edition of Masters of Marketing, ITC Marketing Coordinator Emily Nguyen discusses how ideation can help insurance agents, small business owners, and entrepreneurs to attract business, streamline processes, and innovate.
More from Insurance Technologies Corporation (ITC) (20)
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
2. Welcome to Masters of Marketing!
• We will begin promptly at 12 pm CST.
• Join the conversation on Twitter with the hashtag #MastersMktg
• This presentation will be posted on our blog today at this url:
www.GetITC.com/blog
• On the next episode of Masters of Marketing (taking place
April 20th): Dylan Brooks, SEO Coordinator, will present Future-
Proofing Your Agency’s Search Visibility
Thank you for joining us today!
Malika James
AgencyBuzz Coordinator
800-383-3482 x 185
mjames@getitc.com
3. Promotional Emails
• Allow you to interact with contacts in a mutually beneficial
way
• Increase Engagement
• Help increase referrals
• Help boost your brand’s likeability
4. Types of Promotional Emails
• Referral Campaigns
• Community Partnerships
• Giveaways
• Social Media Promotions
5. Referral Campaigns
• Word of Mouth Marketing
• Referrals are personal
• Targeted Marketing
• You choose who
participates!
7. Community Partnerships
• Consider the business (for-
profit and non-profit) in your
area.
• Find strategic ways to cross
promote each other
• Sponsor a community event
or a non-profit
• Invite your contacts to get
involved.
8. Who to Look For:
• Local Businesses that have similar customers, that you do not compete with
• Products or Services that compliment your business services
• Non-profits that are well known in your community
• Events Put on in the local community (sponsor a table at a dinner or gala)
9. Giveaways
• Recognize customer
loyalty.
• Give customers an
opportunity to interact
with you
• Reawaken older
relationships
• Emails marketed to
loyalty program
members have 40%
higher open rates,
22% higher click
rates and revenue
per email 11%
higher1
10. • Pick a prize that will entice your
contacts
• Base your prizes around the
season, upcoming events, or
something they will always like
(but may be more affordable)
14. When in doubt….
• Be careful of subject lines that contain “Free, discount,”
etc..
• Make sure images and content are aligned in a way that is
easily scanned.
• Make sure that everything is relevant and necessary.
• If not, take it out.
• Cross promote your email marketing efforts to your social
media streams as well.
15. Thank You for Joining Us!
• This presentation will be posted on our blog today at this
url: www.GetITC.com/blog
• Join us next time (10/20 12 pm CST) when SEO
Coordinator Dylan Brooks will cover: How to Future-
Proofing Your Agency’s Search Visibility.
Malika James
AgencyBuzz Coordinator
800.383.3482 x 185
mjames@getitc.com