The document outlines strategies for mastering promotional emails to enhance ROI, highlighting their role in increasing engagement and referrals. It discusses various types of promotional emails, such as referral campaigns, community partnerships, giveaways, and social media promotions. The presentation also emphasizes the importance of personalizing content and aligning visuals for better effectiveness.

1. Masters of Marketing
Mastering the Promotional Email to Increase ROI
Malika James
AgencyBuzz Coordinator

2. Welcome to Masters of Marketing!
• We will begin promptly at 12 pm CST.
• Join the conversation on Twitter with the hashtag #MastersMktg
• This presentation will be posted on our blog today at this url:
www.GetITC.com/blog
• On the next episode of Masters of Marketing (taking place
April 20th): Dylan Brooks, SEO Coordinator, will present Future-
Proofing Your Agency’s Search Visibility
Thank you for joining us today!
Malika James
AgencyBuzz Coordinator
800-383-3482 x 185
mjames@getitc.com

3. Promotional Emails
• Allow you to interact with contacts in a mutually beneficial
way
• Increase Engagement
• Help increase referrals
• Help boost your brand’s likeability

4. Types of Promotional Emails
• Referral Campaigns
• Community Partnerships
• Giveaways
• Social Media Promotions

5. Referral Campaigns
• Word of Mouth Marketing
• Referrals are personal
• Targeted Marketing
• You choose who
participates!

6. Win-Win Offers

7. Community Partnerships
• Consider the business (for-
profit and non-profit) in your
area.
• Find strategic ways to cross
promote each other
• Sponsor a community event
or a non-profit
• Invite your contacts to get
involved.

8. Who to Look For:
• Local Businesses that have similar customers, that you do not compete with
• Products or Services that compliment your business services
• Non-profits that are well known in your community
• Events Put on in the local community (sponsor a table at a dinner or gala)

9. Giveaways
• Recognize customer
loyalty.
• Give customers an
opportunity to interact
with you
• Reawaken older
relationships
• Emails marketed to
loyalty program
members have 40%
higher open rates,
22% higher click
rates and revenue
per email 11%
higher1

10. • Pick a prize that will entice your
contacts
• Base your prizes around the
season, upcoming events, or
something they will always like
(but may be more affordable)

11. Win Win Offers

12. Social Media Promotion

13. Announce a
Winner
It’s not enough to give
away a prize: you have to
let everyone know you did!

14. When in doubt….
• Be careful of subject lines that contain “Free, discount,”
etc..
• Make sure images and content are aligned in a way that is
easily scanned.
• Make sure that everything is relevant and necessary.
• If not, take it out.
• Cross promote your email marketing efforts to your social
media streams as well.

15. Thank You for Joining Us!
• This presentation will be posted on our blog today at this
url: www.GetITC.com/blog
• Join us next time (10/20 12 pm CST) when SEO
Coordinator Dylan Brooks will cover: How to Future-
Proofing Your Agency’s Search Visibility.
Malika James
AgencyBuzz Coordinator
800.383.3482 x 185
mjames@getitc.com