This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
Do you know what is being said about your business? Are you aware of the importance the search engines place on how you are perceived by your customers? Find out more on how you need to have a plan and how you will manage your businesses' reputation. Contact us today at http://customfitmarketing.com to get started.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Do you know what is being said about your business? Are you aware of the importance the search engines place on how you are perceived by your customers? Find out more on how you need to have a plan and how you will manage your businesses' reputation. Contact us today at http://customfitmarketing.com to get started.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Social Marketing - Making it work for your businessGemma Kane
Focusing on how to use the power of Social Media to your businesses advantage, this master class covers how to get the most out of resources such as Twitter, Facebook, Pinterest and YouTube as well as tips on effective Social Marketing Planning.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Data-driven analytical insights backed with personalized execution can substa...Sumit Acharya
Generating data-driven analytical insights backed with personalized execution using digitized channels could substantially enhance consumers experience for the brand, there-by result-in long-term loyalty win-backs and potential rewards
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Social Marketing - Making it work for your businessGemma Kane
Focusing on how to use the power of Social Media to your businesses advantage, this master class covers how to get the most out of resources such as Twitter, Facebook, Pinterest and YouTube as well as tips on effective Social Marketing Planning.
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
Data-driven analytical insights backed with personalized execution can substa...Sumit Acharya
Generating data-driven analytical insights backed with personalized execution using digitized channels could substantially enhance consumers experience for the brand, there-by result-in long-term loyalty win-backs and potential rewards
An Emotional Unboxing Experience - Are (Emotional) Designers the Perfect Gif...Marco van Hout
Factor Clave Congreso
Keynote presentation - by Marco van Hout on 30 September 2011, Querétaro, Mexico.
This uploaded version is a shortened version of the actual presentation I gave.
Start Selling Online in India | Get Started Grocito
Kickstart your online sales venture in India with Grocito, your trusted web design and development partner. From crafting captivating websites to seamless e-commerce integration, we empower your business to thrive in the digital marketplace. Get started today with Grocito and unlock the potential of online selling in India.
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
Does the thought of running a website scare you? Find out what types of businesses absolutely need a website. Learn how to quickly get a website up and running. And finally get tips on how your website can increase sales.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Similar to Online Branding - Practical Ways to Reach Your Customers (20)
2. “A Brand is the set of
expectations, memories, stories and relationships
that, taken together, account for a consumer’s decision
to choose one product or service over another.”
– Seth Godin
3. “Online Branding is a thoughtful process of creating
consistently positive, attractive branding images and
messages in the RIGHT Mix of Online Channels,
to influence your target audience.”
– Rk
4. Factors Affecting Online Branding
• Choices
• Opportunities to research online
• Supermarkets
• Consumers are confused – “Confumers”? ;-)
• Digital clutter
How to step up? Be Distinctive.
5.
6. What hasn’t changed?
• Big brands are trying to create a life-long relationship with their TG
• Brand Represents “me”:
• Starbucks cap
• Reebok T-shirts
• even Harley Davidson Tattoos!
7. What has changed?
• How you get there:
• using various digital channels
• How consumers can research a brand:
• Search
• Social
• Hashtags
• Videos
• Amazon reviews
8. Google Search:
120 billion searches per year.
2 billion internet users.
60 Internet searches per year per user.
Most of it related to products and brands.
9. 7 billion hours watched last year.
2 billion internet users.
3.5 hours per year per user.
Most of it related to products and brands.
(Car reviews, product unboxing, product comparison, etc.)
14. • Equal Opportunity - No matter how small they are.
• Challenge Status Quo - Thinking that only HUGE brands can access the
channels of branding, is dead.
• Zero-Dollar Budget is now possible!
• Understand Your Customer.
• Come up with the Top 3 ideas:
• launch it
• get the feedback
• iterate from that
• Then restart.
• Don't think about branding as a "Clever" or "Catchy" piece of advertising -
but focus on the overall customer experience
15. Top 5 Channels for Online Branding
• Search
• Organic
• Paid
• Videos
• Social
• Organic
• Paid
• Retargeting
• Email Marketing (Permission based)
16. Dealing with Multiple Channels
• Success in online branding depends mostly on your choice of channels
used, and the targeting options.
• Fail to target, fail to get results.
• Focus on conversions
• Optimize until you get it right
• Start lean. Experiment.
• Listen closely to your audience. Spend more time with them.
• Track everything.
• Innovate.
19. The Benefits of Online Branding
• Cheaper than traditional branding activities (TV/Newspaper/Radio)
• Measurable results
• Demand a Premium pricing
• Higher market share
• Reduced threat of competition
• Greater employee satisfaction
• Stronger recognition by your target audience
20. The Steps
• Identify your super fans
• Listen to their conversations
• Bring them inside your circle – Woo them!
• Delight them
• Make it easy for them to share
• Create communities for super fans
21. 5 Effective Ways
• Post-Purchase communication - Drip mails to keep them engaged
• Build a community to keep the together
• Affiliate Marketing
• Rewards program
• Contests
22. Take Away: Five Actions to Build Your Brand
• Articulate: Define the brand’s social identity, so you communicate with a unique,
compelling and authentic voice.
• Connect: Find your best and most likely customers and give them a reason to follow
you in social channels
• Engage: Interact with people by making brand communications and content more
personally relevant and engaging.
• Influence: Inspire and enable people to share stories and messages about your
brand. Give them reasons to share what your share with them.
• Integrate: Build Social into the brand and product experience to make it cohesive and
useful.
23. Take Aways
• Online branding is NOT about visibility, ubiquity and functions - it is about bonding
emotionally with online users.
• A brand's strength is built upon its determination to promote its own distinctive
values and mission.
• Online branding is all about a cause - People need to connect with your mission.
• Branding = your business identity
• Ensure your brand is associated with credible sources.
• Focus on creating relationships - because relationships lead to opportunities. A sale is
just the beginning.
• Your network is your net-worth. Build it right.
• Maintain a consistent posting and publishing schedule.
24. Take Aways
• Play your strengths. Outsource our weaknesses.
• Know your audience. Build a strategy around your audience. You don't need to
please everybody.
• Position your brand - and bring consistency.
• Be honest about your product or service. Negatives spread faster than positive.
• Manage your online reputation. It is very important to listen to what your audience
talks about you. Use social monitoring tools and products like Google Alerts.
• Blogging is the most powerful and effective way to get started with online branding.
Develop your unique voice, and base it around your mission and values.
• Optimize your website for keywords that your brand stands for. Inbound marketing is
the best way to get people to know about you.
25. Here’s How Apple Does It
• Why? Everything we do we believe in challenging the status quo. We
believe in thinking differently.
• How? The way we challenge status quo is by making our products
beautifully designed, simple to use, and user friendly.
• What? We just happen to make great computers.
Want to buy one?
26. Next Steps:
• Learn about your customers
• Position your brand. Make it stand for something.
• Learn Guerilla Marketing
• Learn Copywriting
• Always be testing and experimenting
27. What's Your cause?
What's Your belief?
Why do You EXIST?
What will the world miss when you Cease to Exist?
Why do You get up everyday in the morning?
Some powerful questions. For you and your brand.
28. Connect with me
Twitter: @wealthyminds
Facebook.com/kgradhakrishnan
LinkedIn: Radhakrishnan KG
Questions?