4th Annual National Higher Education Communication Officers' Conference 2014
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Delivered at the 4th Annual National Higher Education Communication Officers' Conference 2014, Melbourne, 18 June. In 2013, Open Universities Australia launched its free online education venture Open2Study to harness the potential of MOOC’s to engage and connect with students of all ages and backgrounds on a global level. This presentation explores the potential of MOOCs for creating an engaged community across multiple platforms, using research and innovation to better understand how students learn online, and leveraging student feedback for iterative improvement.
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4th Annual National Higher Education Communication Officers' Conference 2014
- 1. CREATING OPPORTUNITIES THROUGH MOOCS The 4th Annual National Higher Education Communication Officers’ Conference 2014 17-18 June, Melbourne Ren Atkins Social Learning Community Manager – Open2Study Open Universities Australia
- 2. AGENDA • A MOOC is born • How to engage 200,000 students • Growing the community • The power of feedback • What we’ve learned
- 3. WHAT IS A MOOC? A MOOC IS BORN
- 4. WHAT IS A MOOC? Massive: scalable, able to support massive enrolments Open: maximised availability, minimised hurdles Online: all resources digital Course: learning outcomes, structure, timeframe
- 5. OPEN UNIVERSITIES AUSTRALIA Identifying, developing and delivering new and innovative learning and tertiary educational opportunities to all Australians Ensure equal access for students across Australia's broadly distributed population centres and regional areas
- 6. THE OPEN2STUDY VISION • The first Australian MOOC platform • Unlike ALL the other MOOC platforms • Offer a more social & active learning environment • The first to offer a combined university level education & professional vocational courses • Offer courses that are fit for purpose for the digital space
- 7. OPEN2STUDY PRINCIPLES OUA Learning Teaching Assessment Model GamificationCollaboration
- 8. OPEN UNIVERSITIES AUSTRALIA • 4 modules per course • 1 assessment per module • 10 topics per module • 1 pop quiz per topic
- 10. COURSES 49Courses • Arts & humanities • Business • Education & training • Finance • Health & medicine • Management • Marketing & advertising • Science & technology
- 11. OPEN UNIVERSITIES AUSTRALIA Enrolments: 382,486 Students: 195,175 Average completion rate: 25.1% Satisfaction rating: 97.6% Willingness to recommend: 98.2%
- 12. OPEN UNIVERSITIES AUSTRALIA HOW TO ENGAGE 200,000 STUDENTS
- 13. DIVERSE STUDENT COHORT +25,000 certificates awarded +250,000 badges earned +30,000 forum posts and replies (and 5 love letters)
- 14. PLATFORM ACTIVITY 25,000+ certificates awarded 50,000+ connections 80,000+ forum posts (and 5 love letters)
- 15. LOVE LETTERS +25,000 certificates awarded +50,000 connections +80,000 forum posts and replies (and 5 love letters)
- 17. OPEN UNIVERSITIES AUSTRALIA You can’t fake community. You can’t force it, either. - Chris Brogan, author of The Impact Equation
- 18. OPEN UNIVERSITIES AUSTRALIA building the community
- 20. ENCOURAGING PARTICIPATION • Be welcoming • Make participation easy • Offer levels of participation • Provide options • Demonstrate benefits • Minimise risk
- 21. OPEN UNIVERSITIES AUSTRALIA choosing the right tools
- 24. CHOOSING THE RIGHT TOOLS • Know the users • Leverage familiarity • Use feedback early and often • Consider scalability
- 25. OPEN UNIVERSITIES AUSTRALIA connection in the community
- 26. CONNECTION IN THE COMMUNITY • Give users reasons to connect • Help them find good connections • Make connections work for you, too
- 27. OPEN UNIVERSITIES AUSTRALIA shaping & modelling behaviour
- 28. GAMIFICATION
- 29. STUDENT GUIDES
- 30. SHAPING AND MODELLING BEHAVIOUR • Determine objectives • Communicate desired behaviour • Build in rituals and habits • Consider rewards & penalties
- 31. OPEN UNIVERSITIES AUSTRALIA GROWING THE COMMUNITY
- 32. Growing the community allow for serendipity
- 33. WHAT IS A MOOC? • Click here to add text provide options for sharing
- 34. SOCIAL SHARING
- 35. WHAT IS A MOOC? • Click here to add text authentic conversations
- 36. WHAT IS A MOOC? • Click here to add text find advocates
- 37. THE POWER OF FEEDBACK
- 38. FEEDBACK: FAST AND OFTEN 1. Ask for user opinions 2. Can we support with data? 3. Identify impact of changes 4. Share outcomes with users 5. …back to step 1.
- 39. ASK FOR USER FEEDBACK ask for user feedback
- 40. IDENTIFY THE IMPACT OF THE CHANGE identify the impact of the change
- 41. CAN WE SUPPORT IT WITH DATA? can we support it with data?
- 42. SHARE THE OUTCOME WITH USERS share the outcomes with users
- 44. WHAT IS A MOOC? • Click here to add text WHAT WE’VE LEARNED
- 45. OPEN UNIVERSITIES AUSTRALIA don’t ask for feedback you don’t intend to use
- 46. WHAT IS A MOOC? • Click here to add text don’t expect cool things to just “go viral”
- 47. WHAT IS A MOOC? • Click here to add text find the strengths of each platform & channel
- 48. WHAT IS A MOOC? • Click here to add text don’t put the community in a box
Editor's Notes
- Image: “Thumbs Up!” by Kristian Niemi. Licensed under Creative Commons, CC BY-NC 2.0.
- Image: “Lego Crowd” by John Ashley. Licensed under Creative Commons, CC-BY 2.0.
- Image: “Lego on Facebook” by Amarois. Creative Commons, CC-BA-NC-SA 2.0
- Image: “Chester Zoo Meercats” by Nigel Swales. Creative Commons, CC-BY-SA 2.0.
- Image: “Leaf Cutter Ants – Butterflyworld by Airwolfhound”. Licensed under Creative Commons CC-BY-SA 2.0.
- Image: “Lonely Child” by Susan Stiffelman. Licensed under Creative Commons BY 2.0.
- Image: “With a Megaphone by a Wall” by Garry Knight. Licensed under Creative Commons CC-BY-SA 2.0
- Image: “Listen” by Alper Tecer. Licensed under Creative Commons CC-BY-NC-ND 2.0.
- Image: “Question Mark Graffiti” by Bilal Kamoon. Licensed under Creative Commons CC-BY 2.0
- Image: “Drip Drop” by Mahmoudreza Shirinsokhan. Licensed under Creative Commons. CC-BY-NC 2.0
- Image: “Big Data” by JD Hancock. Licensed under Creative Commons CC-BY 2.0
- Image: “Sharing” by Ryancr. Licensed under Creative Commons. CC-BY-NC 2.0
- Image: “Congratulations Your Now a Qualified Stormtrooper” (sic) by W_Minshull. Licensed under Creative Commons CC-BY 2.0
- Image: “Tinkerbell in the Snow” by Shandi-Lee Cox. Licensed under Creative Commons CC-BY-NC-ND 2.0.
- Image: “Viral Flu (Influenza)” by Novartis AG. Licensed under Creative Commons CC-BY-NC-ND 2.0
- Image: “Google+ photography selfie challenge” by Open2Study.
- Image: “Tiny Anouk in a Box” by twolittlemoos. Licensed under Creative Commons CC-BY-NC-SA 2.0