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4th Annual National Higher Education Communication Officers' Conference 2014
The document discusses the 4th Annual National Higher Education Communication Officers' Conference focused on Massive Open Online Courses (MOOCs) and their role in expanding educational access in Australia. Open Universities Australia, through its platform Open2Study, aims to create engaging, social, and diverse online learning experiences, having enrolled over 382,000 students with high satisfaction rates. Key strategies for community building, engagement, and utilizing feedback are outlined, emphasizing the importance of participation and connection within the learning environment.
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4th Annual National Higher Education Communication Officers' Conference 2014
- 1. CREATING OPPORTUNITIES THROUGHMOOCS The 4th Annual National Higher Education Communication Officers’ Conference 2014 17-18 June, Melbourne Ren Atkins Social Learning Community Manager – Open2Study Open Universities Australia
- 2. AGENDA • A MOOCis born • How to engage 200,000 students • Growing the community • The power of feedback • What we’ve learned
- 3. WHAT IS AMOOC? A MOOC IS BORN
- 4. WHAT IS AMOOC? Massive: scalable, able to support massive enrolments Open: maximised availability, minimised hurdles Online: all resources digital Course: learning outcomes, structure, timeframe
- 5. OPEN UNIVERSITIES AUSTRALIA Identifying, developing and delivering new and innovative learning and tertiary educational opportunities to all Australians Ensure equal access for students across Australia's broadly distributed population centres and regional areas
- 6. THE OPEN2STUDY VISION •The first Australian MOOC platform • Unlike ALL the other MOOC platforms • Offer a more social & active learning environment • The first to offer a combined university level education & professional vocational courses • Offer courses that are fit for purpose for the digital space
- 7. OPEN2STUDY PRINCIPLES OUA LearningTeaching Assessment Model GamificationCollaboration
- 8. OPEN UNIVERSITIES AUSTRALIA •4 modules per course • 1 assessment per module • 10 topics per module • 1 pop quiz per topic
- 9.
- 10. COURSES 49Courses • Arts &humanities • Business • Education & training • Finance • Health & medicine • Management • Marketing & advertising • Science & technology
- 11. OPEN UNIVERSITIES AUSTRALIA Enrolments: 382,486 Students: 195,175 Average completion rate: 25.1% Satisfaction rating: 97.6% Willingness to recommend: 98.2%
- 12. OPEN UNIVERSITIES AUSTRALIA HOWTO ENGAGE 200,000 STUDENTS
- 13. DIVERSE STUDENT COHORT +25,000 certificates awarded +250,000badges earned +30,000 forum posts and replies (and 5 love letters)
- 14. PLATFORM ACTIVITY 25,000+ certificates awarded 50,000+ connections 80,000+forum posts (and 5 love letters)
- 15. LOVE LETTERS +25,000 certificates awarded +50,000 connections +80,000forum posts and replies (and 5 love letters)
- 16.
- 17. OPEN UNIVERSITIES AUSTRALIA Youcan’t fake community. You can’t force it, either. - Chris Brogan, author of The Impact Equation
- 18. OPEN UNIVERSITIES AUSTRALIA buildingthe community
- 19.
- 20. ENCOURAGING PARTICIPATION • Bewelcoming • Make participation easy • Offer levels of participation • Provide options • Demonstrate benefits • Minimise risk
- 21. OPEN UNIVERSITIES AUSTRALIA choosingthe right tools
- 22.
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- 24. CHOOSING THE RIGHTTOOLS • Know the users • Leverage familiarity • Use feedback early and often • Consider scalability
- 25. OPEN UNIVERSITIES AUSTRALIA connectionin the community
- 26. CONNECTION IN THECOMMUNITY • Give users reasons to connect • Help them find good connections • Make connections work for you, too
- 27. OPEN UNIVERSITIES AUSTRALIA shaping& modelling behaviour
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- 30. SHAPING AND MODELLINGBEHAVIOUR • Determine objectives • Communicate desired behaviour • Build in rituals and habits • Consider rewards & penalties
- 31. OPEN UNIVERSITIES AUSTRALIA GROWINGTHE COMMUNITY
- 32. Growing the community allowfor serendipity
- 33. WHAT IS AMOOC? • Click here to add text provide options for sharing
- 34.
- 35. WHAT IS AMOOC? • Click here to add text authentic conversations
- 36. WHAT IS AMOOC? • Click here to add text find advocates
- 37. THE POWER OFFEEDBACK
- 38. FEEDBACK: FAST ANDOFTEN 1. Ask for user opinions 2. Can we support with data? 3. Identify impact of changes 4. Share outcomes with users 5. …back to step 1.
- 39. ASK FOR USERFEEDBACK ask for user feedback
- 40. IDENTIFY THE IMPACTOF THE CHANGE identify the impact of the change
- 41. CAN WE SUPPORTIT WITH DATA? can we support it with data?
- 42. SHARE THE OUTCOMEWITH USERS share the outcomes with users
- 43.
- 44. WHAT IS AMOOC? • Click here to add text WHAT WE’VE LEARNED
- 45. OPEN UNIVERSITIES AUSTRALIA don’task for feedback you don’t intend to use
- 46. WHAT IS AMOOC? • Click here to add text don’t expect cool things to just “go viral”
- 47. WHAT IS AMOOC? • Click here to add text find the strengths of each platform & channel
- 48. WHAT IS AMOOC? • Click here to add text don’t put the community in a box
- 49.
Editor's Notes
- #12 Image: “Thumbs Up!” by Kristian Niemi. Licensed under Creative Commons, CC BY-NC 2.0.
- #13 Image: “Lego Crowd” by John Ashley. Licensed under Creative Commons, CC-BY 2.0.
- #17 Image: “Lego on Facebook” by Amarois. Creative Commons, CC-BA-NC-SA 2.0
- #18 Image: “Chester Zoo Meercats” by Nigel Swales. Creative Commons, CC-BY-SA 2.0.
- #19 Image: “Leaf Cutter Ants – Butterflyworld by Airwolfhound”. Licensed under Creative Commons CC-BY-SA 2.0.
- #20 Image: “Lonely Child” by Susan Stiffelman. Licensed under Creative Commons BY 2.0.
- #37 Image: “With a Megaphone by a Wall” by Garry Knight. Licensed under Creative Commons CC-BY-SA 2.0
- #38 Image: “Listen” by Alper Tecer. Licensed under Creative Commons CC-BY-NC-ND 2.0.
- #40 Image: “Question Mark Graffiti” by Bilal Kamoon. Licensed under Creative Commons CC-BY 2.0
- #41 Image: “Drip Drop” by Mahmoudreza Shirinsokhan. Licensed under Creative Commons. CC-BY-NC 2.0
- #42 Image: “Big Data” by JD Hancock. Licensed under Creative Commons CC-BY 2.0
- #43 Image: “Sharing” by Ryancr. Licensed under Creative Commons. CC-BY-NC 2.0
- #45 Image: “Congratulations Your Now a Qualified Stormtrooper” (sic) by W_Minshull. Licensed under Creative Commons CC-BY 2.0
- #46 Image: “Tinkerbell in the Snow” by Shandi-Lee Cox. Licensed under Creative Commons CC-BY-NC-ND 2.0.
- #47 Image: “Viral Flu (Influenza)” by Novartis AG. Licensed under Creative Commons CC-BY-NC-ND 2.0
- #48 Image: “Google+ photography selfie challenge” by Open2Study.
- #49 Image: “Tiny Anouk in a Box” by twolittlemoos. Licensed under Creative Commons CC-BY-NC-SA 2.0