Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
•
2 likes•914 views
Today’s dynamic workforce demands more from learning and development functions. To keep up with the rapid pace of change and the increasing need to demonstrate measurable business outcomes, video is proving to be an efficient, cost-effective tool for building employee skill sets, raising organization awareness and increasing employee engagement. During this webinar, Brian McGrath, director of instructional systems and administration, will share how Blue Cross Blue Shield of North Carolina, through the use of their award-winning Blue Learning Opportunity On-Demand Media (BLOOM) platform, engaged their employees in continued learning, encouraged the sharing of knowledge and kept their workforce informed. This webinar will showcase the journey from inception to implementation and discuss how BLOOM has helped the company drive positive business outcomes. Session Objectives: Build the case for on-demand video learning. Best practices of video implementation and communication. Drive business outcomes by empowering your employees to be active learners. Brian McGrath - Director, Enterprise Learning & Development Blue Cross Blue Shield of North Carolina Brian McGrath is a director in enterprise learning & development at Blue Cross Blue Shield of North Carolina (BCBSNC). He has nearly 20 years experience in IT consulting and learning and development. McGrath is responsible for the design and development of all leadership, professional development and operational readiness training. McGrath is a project management professional, whose background includes experience with B2B, vendor management, project/program management, CRM, direct and channel sales, learning technologies (LMS, authoring, media) and adult learning. McGrath is leading BCBSNC into a new era of informal learning, leveraging social media such as blogs, SharePoint and video to make adult learning easier to consume for its employees. He believes that learning should always be part of a holistic solution designed to support the needs of the individual while improving execution of the organization’s strategic business goals. When not working, McGrath is an avid runner training for a 200-mile relay race from Raleigh to Atlantic Beach. He enjoys the beach, travel, sports and all things technology-related. He lives in Durham, North Carolina, with his wife Robin, daughter Kate and two dogs.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
Similar to Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina (20)
More from Human Capital Media
More from Human Capital Media (20)
Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
- 1. #CLOwebinar Sponsored by: The presentation will begin at the top of the hour. A dial in number will not be provided. Listen to today’s webinar using your computer’s speakers or headphones. Welcome to the webinar!
- 2. #CLOwebinar Sponsored by: Speaker: Brian McGrath Director, Enterprise Learning & Development Blue Cross Blue Shield of North Carolina Moderator: Sarah Sipek Associate Editor Chief Learning Officer magazine Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
- 3. #CLOwebinar Sponsored by: Tools You Can Use Audio Control – A dial in number will not be provided. – Adjust the volume by sliding the indicator in the Media Player box to the right. – Also check your computer’s volume for external speakers or headsets.
- 4. #CLOwebinar Sponsored by: Tools You Can Use Speaker Bios Resources Media Player Q&A Slides Twitter Help Post Event EvaluationShare This Group Chat HRCI CLO Webinars
- 5. #CLOwebinar Sponsored by: Tools You Can Use Q&A and Live Group Chat – Enter your first name and initial and join the live discussion with other webinar attendees – Enter technical or content-related questions into the Q&A box – Type your question in the space at the bottom. – Click “Submit.” Q&A Group Chat
- 6. #CLOwebinar Sponsored by: Tools You Can Use Twitter - Click “Post” in the Twitter widget. #CLOwebinar @CLOmedia
- 7. #CLOwebinar Sponsored by: 1. May I receive a copy of the slides? YES! Click on the resource list located on the top left portion of your screen. 2. May I review the webinar recording at a later date? YES! You may log in again using today’s link to review the presentation on-demand. 3. Is this webinar HRCI certified? YES! The HRCI certification code will appear in the box to the right of the slides after the required watch-time has elapsed. Frequently Asked Questions
- 8. #CLOwebinar Sponsored by: Sarah Sipek Associate Editor Chief Learning Officer magazine Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
- 9. #CLOwebinar Sponsored by: Brian McGrath Director, Enterprise Learning & Development Blue Cross Blue Shield of North Carolina Learning’s in BLOOM – How On-Demand Video Learning’s Transforming Blue Cross Blue Shield of North Carolina
- 10. 10 Learning’s in BLOOM How On-Demand Video Learning is Transforming Blue Cross Blue Shield of North Carolina Brian McGrath Director, Instructional Systems Enterprise Learning & Development April 28, 2015
- 11. 11 Key Topics • The case for video on-demand learning • Best practices of video implementation and communication • Driving business outcomes by empowering active learning by employees
- 12. 12 About Blue Cross Blue Shield of NC • An independent licensee of the Blue Cross and Blue Shield Association • Largest health insurer in NC with more than 4,800 employees • Over 3.8 million members, including approximately 900,000 served on behalf of other Blue Plans • Headquarters in Chapel Hill with major operations in Durham and Winston-Salem • BCBSNC has served the people of North Carolina for more than 80 years • BCBSNC supports community organizations, programs and events that promote good health
- 13. 13 Our core focus areas
- 14. 14 • Provides relevant, engaging and practical products and services through BlueUniversity, our one-stop shop for learning and development for BCBSNC • Offers a wide range of courses, programs, certifications, and degrees • Employs the latest advances in adult learning and technology • Partners with best-in-class universities and service providers Enterprise Learning & Development Recent awards include: 2014 Learning Elite – Ranked #36 (CLO Magazine) 2014 Training Top 125 – Ranked #57 (Training Magazine) 2013 CLO Learning in Practice Award for Innovation –Gold 2013 CLO Learning in Practice Award for Technology – Bronze
- 15. 15 BCBSNC Perspective: Our Past Learning at BCBSNC meant: • Attending a days-long or weeks-long classroom event • Focusing on providing technical and process- driven content 90% Instructor Led 10% Computer Based Training (CBT) Highly Administrative Insufficient Technology • Content was not easily reused • No on-demand options and few self-paced online courses
- 16. 16 Learning beyond the classroom Several factors necessitate that we minimize classroom instruction where possible: • Multiple and frequent changes to our products, tools, and processes • A workforce that now includes a significant number of remote employees • Increased demand on our workforce limits their availability for formal learning opportunities • A need to reduce our administrative expenses, including training costs For the majority of 21st century learners, online video is an integral part of personal development.
- 17. 17 BCBSNC Perspective: Our Future • Most learning integrated into the learner’s work environment, not a separate event • Blended learning solutions that emphasize just-in-time learning, formal and informal • Increasing on-demand availability of learning through use of mobile computing devices • Being less of a content provider and more of a learning enabler through curation, community management, and supporting technologies
- 18. 18 Gartner: Video is a key tool Recommendation: “Organizations concerning themselves with video projects should seek to address content management, workflow and security issues in addition to wide-area network optimization. Video should be recognized as a key tool for training, messaging and marketing and deserves concomitant investment.” 2 1 Gartner - Video Content Management: Inspired by YouTube, Powered by You 2 Gartner - "Predicts 2012: Plan for Cloud, Mobility and 'Big Content' in Your ECM Strategy” 3 Gartner – “Content in the Cloud Clients tell Gartner that the amount of video in their organizations is increasing at rates varying from 50% to 200%, annually.1 "By 2016, large companies will stream more than 16 hours of video per worker per month” 2 “Portal, Content and Collaboration technologies are moving to the cloud” 3
- 19. 19 Introducing BLOOM Enterprise Learning and Development (EL&D) identified TED.com as a model of best practice for BLOOM (Blue Learning Opportunities On-demand Media), which provides relevant and timely content that is easily accessible anywhere while reducing time spent away from the job. In addition to the various learning opportunities, BLOOM provides additional value as a means for innovation, communication, collaboration, mentoring, knowledge sharing, and recognition.
- 20. 20
- 21. 21 Journey to BLOOM • The journey started in connection with the business and IS • Employed a phased approach with a controlled launch • Worked out kinks through testing (and failing) • Currently developing our corps of super users to moderate/champion BLOOM • Begin user-generated content across workforce • Encouraged and sometimes overwhelmed by the amount of interest
- 22. 22 Journey to BLOOM (illustrative chart) BLOOM established as foundation for on-demand learning Phase 1: Proof of Concept Phase 2: Enterprise Launch Phase 3: Moderated User Content Phase 4: Ongoing Support 2012 2013 2014 2015+ Pilot approved ISBA creates content 4600 unique visitors User-generated content rollout Infrastructure MilestoneUtilization Milestone Official BLOOM launch 1000+ plays in one day Super User pilot begins Test environment created 1000 videos BLOOM surpasses 900 unique visitors Single Sign On (SSO) complete First live webcast BLOOM soft launches Forecast 1500 unique visitors Governance policy drafted Approved for enterprise rollout User-generated content pilot begins Super User rollout Upgrade to MediaSpace v5
- 23. 23 Implementation Lessons Learned • Communicate often, and then some more • What is BLOOM? • Single Sign On (SSO) is important • Drive employees to the site • Encourage user-generated content earlier • Paradigm shift for operational business areas
- 24. 24 Implement and maintain an on-demand media management system which engages our employees in continued learning, encourages sharing of knowledge, and keeps the workforce informed. In support of this strategy, BLOOM: • Provides an enhanced just-in-time learning experience using a categorized, tagged, and searchable video knowledgebase • Encourages critical knowledge transfer and best practice sharing across the enterprise • Provides increased learning opportunities for a flexible workforce • Improves access to latest information on updates to our products, systems, and processes • Offers rapid access to specific knowledge from expert sources • Offers an engaging and fast approach for leaders to share insights BLOOM Strategy
- 25. 25 • Simplify and decentralize the creation and sharing of knowledge using video • Enhance employee productivity, with video knowledge • Reduce costs and management overhead associated with siloed content and systems • Extend ROI for video content • Deliver effective, engaging and scalable corporate communications • Train more employees, faster, more cost effectively and with better results • Improve security and control The value of BLOOM
- 26. 26 BLOOM uses Leaders as teachers Business acumen topics System and tools how-to’s Process walk- throughs Best practice tips Demonstrations Mentoring Expert knowledge capture “Day in the Life” segments Coaching/ feedback sessions Awareness building Communication Collaboration Recognition
- 27. 27 BLOOM provides access to on-demand content that empowers our workforce to share knowledge via short informative videos, ranging from basic how-to’s to business acumen topics from our leaders. Employee Recognition Enterprise Learning Content Executive Messaging Employee Generated Content Corporate/ Community Events Content Sources Creation Tools Webcam Capture Screen Recording Video/Audio Import Mobile Capture Centralized Video Platform Use-Cases Empowering our workforce Sales & Marketing Knowledge Sharing & Collaboration Corporate Communications Learning & Development
- 28. 28 Business Outcomes • Provide Sales with easy method to share and critique planned customer presentations • Offer ability for our internal experts to share details about our products in their own words • Increase opportunities to share examples of great customer service • Encourage employees to share ideas to better align innovation with market demand • Offer an engaging and fast approach for leaders to share insights into our market Reduce Admin Costs Grow Our Business Prepare Our People • Encourage critical knowledge transfer and best practice sharing across the enterprise • Provide increased learning opportunities for a flexible workforce • Improve access to latest information on updates to our products, systems, and processes • Increase workforce engagement • Offer rapid access to specific knowledge from expert sources • Provide an enhanced just-in-time learning experience using a categorized, tagged, and searchable video knowledgebase • Reduce ramp-up time for new employees • Improve individual productivity • Provide alternative to some live formal training events • Reduce training-related travel costs and time out-of-field
- 29. 29 Total number of videos: 1,009 Total video content: 105 hours Total number of plays: 72,270 Average view time: 3:08 minutes Total hours of viewing: 3,778 BLOOM stats: June 2013 - April 2015 Surprised by the fast adoption in our largest division
- 31. #CLOwebinar Sponsored by: Please complete the webinar evaluation.
- 32. #CLOwebinar Sponsored by: Join our next Spotlight webinar! Learn Better Work Better: How 21st-Century Training Elevates Performance Tuesday, May 5, 2015 Webinars start at 2 p.m. Eastern / 11 a.m. Pacific Register for all upcoming Chief Learning Officer Webinars at www.clomedia.com/webinars OR click the icon on the widget bar!