The document discusses developing a marketing strategy for a business plan. It explains that marketing is not an exact science and common sense is important. A bad marketing strategy can lead to the worst mistakes in a business plan. The marketing strategy section should include: 1) Analyzing the market and competition, 2) Choosing a target market, 3) Determining the marketing strategy using the 4 P's of marketing - product, price, place, and promotion. Key aspects of each P are outlined such as product features, pricing models, distribution channels, and promotional tactics.