5. Who is SEED Capital?
SEED Capital is a venture capital
company who finance and assist competent
entrepreneurs based in Denmark and
Southern Sweden developing Life science,
IT, and Cleantech companies of the future.
In addition, SEED Capital acts as venture
partner for government funded pre-seed
investments through DTU Symbion
Innovation.
6. Investment focus
Energy production efficiency (solar, wind, CHP)
General Cleantech Energy storage (fuel cells and batteries)
Cleaner and/or less resource demanding technological
processes (industrial and material)
Seed/early stage
to exit, early
syndication
Pharmaceuticals and medtech (devices/diagnostics)
Lifescience ―Personalized‖ diagnosis and treatment
Denmark and
Opportunistic investments in ―ground breaking technology‖
southern Sweden
Local academic
and industrial Software: SaaS, mobility and convenience (Location Based
centers of Services) Crowd Sourcing, crossover consumer-
excellence social/enterprise
IT Hardware: Embedded systems, energy technology, signal
processing, automation/robotics, nanotechnology
Tele/mobile: Mobile location based services, mobile
marketing, mobile commerce
8. Where do set in?
Market-Focused Business
Technology creation Commercialization
and Product development
Cash flow
Sales
Time
Valley of
Death
Typical Governement & Seed & Business
Venture Capital Stock
investors pre-seed angels
Public Sector Private Sector
DTU Symbion Innovation SEED Capital
9. SEED key figures
• Managing 1+ bn. DKK
– 2 Venture funds:
• SEED Capital Denmark II (530 mDKK)
• SEED Capital Denmark K/S (532 mDKK)
– DK’s leading innovation environment (IM):
• DTU Symbion Innovation A/S (2010: 50 mDKK for investments)
• 70 portfolio companies
• 12 exits with >1x on invested capital, 2 IPO’s
• 20 FTE
10. Annual activities in brief
SEED in numbers (II)
500+ business
proposals
100+ meetings
~15 DTU Symbion
Innovation investments
3-4 SEED Capital
investments
12. How it works with funds
Fund no. 1 Fund no. 2 Fund no. 3 Fund no. 4
Cash in no. 1 Cash in no. 2
Investment Execution
Investment Execution
Investment Execution
Investment
3-4 years
10 (+2) years
13. Why should an numbers (II)
SEED in entreprenur choose
Seed Capital
• Money
• Involvement through Board of Directors
• Network
• Great track record
• We can take a company from the early
stages and take it all the way..
15. The investment process
Phases:
Introduction Convincing Deep diving Completion
Activities:
- Project - Internal Pitch - Due diligence - Final papers
screening - Partner - Investment
- Meeting presentation recommen-
dation
- Term Sheet
Materials:
- Teaser/Business - Partner deck - 2o pages - Investment &
Plan (10 powerpoint Investment shareholder
slides) recommen- agreement +
- dation
16. What we look for - in broad terms
Cheaper
10X Smaller
Bigger
Faster
More efficient
With a market potential of more than 1 billion €
17. Investment Criteria - I
Team/Management
The management of the company has to consist of people
with entrepreneurial spirit and relevant and well-
documented professional qualifications—or have the
prospect of developing them.
The management has to complement each other (No
programmers / only programmers) and together form a
visionary, cooperative, and dynamic team.
18. Investment Criteria - II
Market
The newly developed product must be in an attractive
market segment that is potentially large, rapidly
increasing, or undergoing major restructuring, making
new markets for the mentioned product possible
19. Investment Criteria - III
Product
The product is highly innovative and has a remarkable
and continuing competitiveness. The technology is an
epoch-making discovery, and the company has preferably
patented the discovery.
Its imperative that the product solves a ’burning’ pain for
clearly identified customers
20. Investment Criteria - IV
Scalability
The company is highly scalable and the model of income
has a significant chance of generating extensive growth
and, in time, obtaining considerable profitability.
21. Investment Criteria - V
Exit
The investment has potential for a full exit. There should
always be more than one exit option. The evaluation of the
company looks favorable compared to the existing market
conditions.
24. Interesting cases:
Endomondo provides an online service for tracking, monitoring
and coaching your physical activities such as running, biking,
walking, skiing etc.
Trustpilot is a web portal where consumers rank companies
based on their customer service.
As a common (2D) printer prints on paper a Blueprinter 'prints'
3-dimensional objects based on 3D CAD computer models.
Libratone designs and develops wireless loudspeakers that
stream music and audio wirelessly in excellent quality from
which ever unit contains the user's music library
Firmafon provides a telephony solution for small end medium
sized enterprises...
